ALEXANDRA GUTIERREZgracefulawaking@yahoo.com (619) 600-8489

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SUMMARY OF QUALIFICATIONS

Accomplished Sales and Management professional, successful at significantly increasing sales revenues and growing company market share in the retail beauty, and fashion industry.

Outstanding leadership skills Dedicated to highest quality of work and profit Superior ability in achieving immediate and long-term sales goals Excellent skills in managing, planning, analyzing, and motivating sales team Artistically creative floor directives and window presentations Outstanding communication skills Built loyal client relationships and continue to expand customer base Resourceful problem solver and able to work effectively under pressure

PROFESSIONAL EXPERIENCE

L’Oréal Active Cosmetics, Las Vegas, NVAccount sale representative

2015

Accountable for multiple accounts, managed to increase sales within a lower

performing market.

Sales improved within first week on board, strategizes implemented assisted in

bring back brand awareness to key accounts, which resulted in loyal client base,

increased sale goal for district.

Was responsible for product knowledge training and development for skincare, and

cosmetics brands

La Roche-Posay, Dermablend, and among other brands were also represented.

Nordstrom, La Jolla San, Diego, CA Designers Department Sales 2014

Achieved the top two sales spot for the entire store within the first month of coming on broad as a stylist.

Maximized building new clientele for the department assigned, Collectors and ViaC.

Luxury brands sales specialist with in assign department represented Burberry

London, Valentino, Armani Collezioni, Max Mara, Akris Punto, Herve Leger, Emilio

ALEXANDRA GUTIERREZ

Pucci, Helmut Lang, Jean Paul Gaultier, Fabiana Filippi, Rag & Bone, Alice and Oliva,

and many more Designer brands.

Specialized and performed in ways that achieved results and merits for the department assigned, help on many occasions to make store plan with my daily sales varying from 3,000 to 9,000.

Mastered personal book to consistently meet personal and department sales goals, established the trust of VIP clients which turned into increase sale for Collectors and Via C department.

Custo Barcelona, San Diego, CA Store Director 2013

Contracted to help train and develop new sales team to be consistent in achieving store and company goals collectively.

Managed all phases of store operations, focused on store presentation, inventory

management, payroll management, and daily operational cost control while

maximizing sales and profitability.

Specializing in Visual merchandising, attentive to every detail to maximize the business.Worked closely and consistently with upper management and design team to surpass company sales objectives.

Betsey Johnson, San Diego, CA Store Manager

2010-2013

Within the 90 day probation period after taking over store management, increased sales

volume and immediately improved the customer service experience, rebuilding a loyal

clientele and improving the quality of sales.

Promoted the Betsey Johnson brand via morning television news segments with Fox

5, NBC, KUSI as well as with local and national charities.

Managed all phases of store operations to ensure maximum sales and profitability.

Focused on key business initiatives, store presentation, inventory management, loss

prevention, payroll management, and daily operational cost control.

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ALEXANDRA GUTIERREZ

Custo Barcelona, San Diego, CA Store Manager 2007-2010

Outperformed district sales + 4.7% Surpassed company goals by increasing sales +10.3% in 2007, +6.8% in 2008,

+3.1% in 2009 and +2.5% in 2010 Worked closely and consistently with upper management and design team to

surpass company sales objectives. Responsible for generating marketing programs with local networks, radio stations,

and fashion magazines. Part of the Buying Team for US market, worked with corp. office in NY every season

to select Spring/summer, fall/ winter collections. This process was extremely effective in helping build brand goals and helped surpassing company sales goals?

Maximize bonus structure from 2007-2009.

BCBG Max Azria, Los Angeles, CA Store Manager and District Trainer

2000 to 2004

Aggregated increase on +18 % from 2000 -2004 Received several awards such as: “Store of the Year”, Outstanding Manager of the

year, “Best Performing Store” Responsible for district and region training: Leading and training new employees

and new managers in training program. Managed a test store for corp. office test programs, Responsible for identifying

underperforming stores assisted in the trouble shooting program to help bring stores back to target goal, YTD expectations consistently achieved after programs where implemented.

Beauty Store, San Francisco, CA Assistant Manager

1997 to 1999

Assisted manager in increasing sales by +17% in 1998 and + 22% in 1999 by suggesting new product and excellent customer service.

Trained and motivated employees to perform at top levels by developing monthly sales incentives. During my two year as Assistant manager the store earned the # 1 selling position from #3. Product knowledge and training seminars from top beauty industry artists / hair and makeup training

seminars.

French Connection films, Paris, France Project Event Coordinator

1996- 1997

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ALEXANDRA GUTIERREZ

Assisted in the Organization of a documentary based on Fashion Runway shows. “Spring and Summer”

launch for brands such as: Hermes, Yohji Yamamoto, Dolce & Gabbana, Jean Paul Gaultier, Yves Saint

Laurent, Emanuel Ungaro and many others in the annual Paris fashion show.

EDUCATION

San Francisco State University, San Francisco, CAFashion Design and Business Administration 1994 - 1998

SKILLS Fluent in Spanish Excellent sales, management and communication skills.

TRAININGSuccessful selling skills seminarLeadership / Front Line seminar NLP programming seminar

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