#FlipMyFunnel Marketing Leadership Training Workshop 3.22.2017
Alex Turner - #FlipMyFunnel - Aligning Sales and Marketing Teams Through Account-Based Marketing
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Transcript of Alex Turner - #FlipMyFunnel - Aligning Sales and Marketing Teams Through Account-Based Marketing
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1| Company All Hands. December 2015 slide Wrike
Aligning Sales and Marketing Teams through Account-Based Selling,
Alex Turner, Director of Sales Development at Wrike
![Page 2: Alex Turner - #FlipMyFunnel - Aligning Sales and Marketing Teams Through Account-Based Marketing](https://reader036.fdocuments.us/reader036/viewer/2022091122/588408641a28ab884b8b6e4d/html5/thumbnails/2.jpg)
2| Company All Hands. December 2015 slide Wrike
![Page 3: Alex Turner - #FlipMyFunnel - Aligning Sales and Marketing Teams Through Account-Based Marketing](https://reader036.fdocuments.us/reader036/viewer/2022091122/588408641a28ab884b8b6e4d/html5/thumbnails/3.jpg)
3| Company All Hands. December 2015 slide Wrike
How did I get here?
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4| Company All Hands. December 2015 slide Wrike
What exactly is Account-Based Sales Development?
Time to focus on accounts, not leads
Focus on conversions not leads
Recognize revenue not leads
Strategic air cover, not spray and pray marketing and the dirty t word (telem…….)
![Page 5: Alex Turner - #FlipMyFunnel - Aligning Sales and Marketing Teams Through Account-Based Marketing](https://reader036.fdocuments.us/reader036/viewer/2022091122/588408641a28ab884b8b6e4d/html5/thumbnails/5.jpg)
5| Company All Hands. December 2015 slide Wrike
ABSD at Wrike - How do we tell the story?
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6| Company All Hands. December 2015 slide Wrike
What’s Next?
Building a best in class Sales Development Org through Sales and Marketing Alignment