i n f lu e n ce r r e p o rt ca r i n a wa n g

More is MoreA Look into the mind of Alex Trochut

A L E X T R O C H U TA L E X T R O C H U TA L E X T R O C H U TA L E X T R O C H U T

Contributions/ page 2

Rolled Gold/ page 4

Fila Japan/ page 5

Puma/ page 7

Vanity Fair/ page 8

Ride London/ page 9

Vampire Weekend/ page 11

Why I Chose Him/ page 14

Bibliography / page 16

“TABLE OF CONTENTs

INDEX

ContributionsPhoto Credits to Alex Trochut

Look TwiceBINARY PRINTS August 8, 2014

Alex Trochut is known for his way of combining

Typography and Illustration to form ground for

a new expressive Graphic Design method.

By intense margining of typography, lettering,

and illustration he forms beautiful work that

constantly move the eye and inspires.

Although his work is highly expressive he keeps the

overall image clean.This includes work like his

Rolled Gold cover for the Rolling stones

magazine, his Kicks like Boom for Pepsi, and most

of all his Binary Prints. Binary Printing is a technique

that Alex patented, which allows you to print two

completely different images on the same surface-

one visible in light and the other in the dark.

4

6

5

Kicks L ike BoomPEPSIOctober 26, 2012

Rolled GoldROLLING STONES COVERJanuary 4, 2008

Rolled GoldCover Lettering for the Rolled Gold PLUS Album of the Rolling Stones Commissioned by Zip Design

Rolled Gold is a beautiful piece that uses ribbon

structures to form the letters, there is high contrast

between the foreground and background and the

scale fits well in comparison to the margins of the

record. There is a lot of

balance between the

shapes and a nice rounded

texture that almost makes

the type seem to pop out

at you. The repetition of

the gold ribbons guides your eyes across the page

and makes it rewarding to look at.

Your eye naturally forms the shapes of the words

and the natural flow of the ribbons helps with that

a lot. His sense of combining something illustrative

(such as ribbon) and type forms to create an

aesthetically pleaing piece

here is highlighted. The

color scheme of the whole

thing, black, gold, yellow,

beige, ties the whole thing

in and makes you think of

the rolling stones and they’re legacy.

“More Is More”

The way the plus hangs in the curvature of the

D. The folds of the R that fold down to meet and

wrap around the G just guides you through the

page. Nothing seems like it’s randomally placed at

all. The two lowercase l’s at different heights might

throw some people off but it gives the negative

space outside of the led a really nice form that is as

equally pleasing to look at. dfd

“My work is expressive, I have a tendancy to mix geometric and fluid forms. “

Advertisments for FILA Japan

I’m a huge fan of these pieces, mostly because I like it when you can combine cartoony figures with realistic forms and create something that doesn’t look entirely cheesy. His inte-raction with both the forms of the girls and the way they are staged/posed and the bubbles gives a playful feeling, which is something that you should be feeling from a FILA adverti-sement. The movement of the ball coming down and causing chaos guides your eyes down towards the ACE! That seems to just sit between the curvature of her leg and arms. Your eye is constantly looking at something new and everything is intense and interesting. The Scale of the Ace calls a lot of attention to it as it is almost the size of her, showing a clear sense of hierar-chy as well. I like how the rum-mage even extends to the logo,

"I'm always looking for funny ways of wirting and finding different ways to say things with letters"

FILA Japan

Japan Print Campaign

November 30, 2010

Made for the SS 2010 of Fila Japan

Tenis, Golf, and Fitness

As for the BAM! poster, it’s similar pleasing, instead of having a ball fall downwards towards the text you’re guided by her leg which is causing the impact, the scale is just as big as the first and you get a feeling of a comical, “Ka-Pow!” vibe. The texture of the golf ball makes it really interesting and pops out to the eye, it shows how Alex is able to create all of these intense figures but while there’s a lot of noise, the figures themselves are clean and easy distinguishable, making the overall piece successful.

These are also one

of my favorite pieces just because of

the interaction between the ribbon and

the shoes, the way the Paris sits on the

top of the shoe gives it a nice sense of

balance and the textured cleats give it a

nice form in retrospect to the nice flowy

type and laces. The blue and red give it

a nice color theme.

I really like the scale

of the text in regards to the shoes

and the color scheme of each fit the

country well. I really like how the ribbon

floating on top isn’t just there for

decorative flare and that it forms the i

of both Paris and Berlin, showing a well

thought execution.

Most of all, I really like

the formation of the ribbons in all three

pieces, guiding you in from the right to

left to right again (zig zag) and it guides

your eyes across the text. I also really

like the texture of the shoelace itself,

adding a dimension to the text really

adds to the feeling that it’s a shoelace.

Typographic Illustrations Puma 2012

I really like this cover not only because it sparks my per-

sonal interest in fashion but also because of the texture

of the ribbons. I really like how it just seems to cover

her and take center, balancing out the red on top from

the vanity fair to the bottom. The texture of the rib-

bons just makes theme pop out of the page and the

balance between her and the Style text is well thought

out. The Style type pops out, but not to the point that

it’s completely overwhelming the model. The Vanity Fair

type and her head form a good relationship between

foreground and background and the Contrast between

the Red vs Brown of Text vs Background with both text’s

is well thought out and balances your eyes.

styleCover of Vanity Fair’s “Style Issue” SEPTEMBER 2014

Ride LondonTRANSPORT FOR LONDON

Lettering Campaign

2013

I

"The most important goal to me when I started to design was

to make an impact, through direct, bold images."

I think these advertisements work really well because it’s smart and a fun way of looking at bikes that I don’t think has been done before which is what I think they wanted to achieve through this, to convince the audience to look at boring the bikes in a way they haven’t. Having the words form the frame of the bike is ingenious and provides so much flow to the text.

The frame makes such an interesting space between the foreground and background and the wheels seem to balance the text no matter how flowy the inside looks. The texture and colors of the type give it a very playful, fun aspect that bikes usually don’t give mem. I especially like the balance and the way that the type seems to perch on the wheels.

VampireWeekend

2010

PRA? HILNESIT S, QUEM PREISQUID FORI-CAED MO ME ARI TEM.DECENTE NDERIT.

VampireWeekend

I really like his take on the Vampire Weekend

poster, because of the unique texture, it kind

of looks like blood but by making it black

instead of red it gives you a more sinister

feeling. The words are very 3D and the dots

balance well with the space on the outside.

I like how all each type character is charac-

terized with a hat, a band, etc forming even

more dimension to the piece and making

it a fun play on the band as well. I like how

everything is on a slanted axis and it gives

you a sense that the text is slowly dripping.

When I look for Display type, I like to see it some kind density

Alex Trochut

Alex TrochutAlex TrochutAlex Trochut

Alex Trochut

Alex TrochutAlex TrochutAlex Trochut

Alex Trochut has been a big influencer to me

because he has shown me that there can be

order to a chaotic piece. His quote might be

“More is More” be he always manages to do it in

a clean way. I’ve always considered there to be a

border between illustration and typography but

he manages to combine both of them in a way

that flows. I’ve also always liked more

minimalistic designs so in a way his style was

completely opposite but after looking at his

work and researching them I can see how filling

the space can also achieve a nice effect.

Why I chose HIm

Why I chose HIm"So I believe in more is more, and yes, I

believe in control and consideration too."

Another reason why I’ve chosen him is

his use of ribbons, I’ve always had a

fascination with ribbons and at a point

I wanted to make a typeface with them.

Not only does manage to do that and

execute it well however he weaves

them into the illustration portion as

well.

Everything also has really intresting

textures. I found that even though his

work isn’t minimalistic it still manages

to get his point across in an interesting

and fun way, and because his work isn’t

minimalistic, my eyes are always

constantly moving throughout the

page and every time you notice

something new. I was also inspired by

his lecture video in Class and watching

his creative process.

Bibliography“Alex Trochut on Behance.” Behance. Accessed November 18, 2015. https://www.behance.net/trochut.

“Alex Trochut Interview.” Designboom Architecture Design Magazine Alex Trochutinterview Comments. December 23, 2013. Accessed November 18, 2015. http://www.designboom.com/design/alex-trochut-interview-12-23-2013/.

“Speak Up Archive: Alex Trochut: From Barcelona with Love.” Speak Up Ar-chive: Alex Trochut: From Barcelona with Love. Accessed November 18, 2015. http://www.underconsideration.com/speakup/archives/003869.html.