Alex Gill Kite Marketing Presentation

Alex Gill: Kite Group talent in Motorsport

Alex Gill: F 2.0 NEC championship

Sponsorship of Alex Gill: a MOTORSPORT pilot

Alex Gill, pilot in Formula 2.0 NEC Championship, chosen as talent by Kite Group Alex’s career:

2006: started in Karting 2009: Super 1 National Cadet Championship winner2011: 2nd in Kartmasters British Grand Prix – KF32012: 1st in MSA National KF3 Championship winner2013: Protyre Formula Renault Autumn Cup – 4th in overall - 2 podium, 1 2nd and 1 3rd placement2014: 4th overall in Formula Renault BARC getting 7 podium in 15 races, 1 victory at Rockingham e 5 pole positions2015: F 2.0 NEC Championship – 1st race in Monza:Started as 16th for technical issues, after a resounding vamp ends up on 5th position

10 good reason to choose sport marketing particularly on MOTORSPORT

1) IMMEDIATE VISIBILITY – The sport sponsorship in MOTORSPORT is able to offer to your BRAND immediate visibility on INTERNATIONAL LEVEL

Alex Gill participates to Formula 2.0 NEC Championship http://necup.com/season/2015/ which is likely a mini fomula1, and has the following races:

In the first official race in Monza, our talent Alex was involved in a superb comeback; in fact, starting – for technical issues from the 16th position, climbed up the slope to fare in the race finished in 5th place. Other beautiful sporting achievements will be in the next Grand Prix.

http://necup.com/season/2015/


2) TO BE PART OF SHOW – The sponsorship in MOTORSPORT does NOT disturb the audience during their favorite programs: your BRAND is part of the showCompany logos placed so prominently on the race car, during the event, or even while parked, offer great visibility to the brand and also create some positive suggestions, such as:

FedEx: find out the arrow! Pointing to right side and it is hidden into logo between «E» and «X»: it gives sense of movement, efficiency. It is a clear subliminal message, but guessed.

Vaio: logo of Sony Group is hiding something: it is the integration between analogue (the wave formed by letters «v» and «a») and the digital (the binary code 1 e 0, represented by «i» and «o»)

Amazon: the orange harrow which connects the «a» with «z» forms a friendly smile

The SUN logo is a perfect ambigram: it can be read by any possible side in same way. The four «S» visible on quadrate are respectively formed by a «U» and a «N»

Cisco: logo represents a digital signal which reminds at the same time the Golden Gate, the icon bridge of San Francisco to whom the enterprise refers

Bmw: the German car maker has a past in aviation; this is clear in logo. The white sections remind to a propeller, while the blue represents the sky. Not incidentally, this is also the colors of the Bavarian flag.

In few words: logo is also apparently «passive» creating

suggestions and stimulates curiosity of the «passive» observer.


3) TRANSVERSE APPENDIX: – The MOTORSPORT sponsorship conquers millions of fans, giving you the opportunity to reach a transverse audience

The Motorsport fascinates and involves innumerable class of persons which gives very huge visibility to the BRAND, both during race and when race is over, particularly during the awards or other.


4) POSITOVE VALUES FOR YOUR BRAND – The MOTORSPORT sponsorship enriches your BRAND thanks to the values united to sport, developing a strong BRAND PREFERENCE

In ancient times, sport was a means of interaction, a way to bring together different people under a single passion. The social importance of sport has been consolidated over time and the transmission power of some values has quickly evolved, especially with advent of media and technology.

In modern society, due to contact between different people, coming from different countries, cultures, traditions and customs which are different from ours, sport is an important element of cohesion. In an age which enhances the individuality there is still a way to learn respect for others along with full self-consciousness. Something written recently which deserves to be mentioned: “The Bologna Motor show is an initiative which has the merit to give back enthusiasm; Italy is a country which deserves “positive values” (Leo Turrini, prestigious signature of sports journalism).


5) UNLIMITED POSSIBILITIES OF ACTIVATION – The MOTORSPORT sponsorship offers a lot of activation possibilities, together with valid PR opportunitiesGiven that many people are fond of Motorsport, is necessary to work for changing a simple passion for Motorsport, teams and pilots in something which has a tangible impact on the BRAND, to help companies to maximize the BRAND awareness and to create enthusiasm among public and fans. The sport sponsorship is a powerful instrument for building a BRAND.

L. Hamilton, Jensen Button, David Coulthard e Paul Di Resta have attended the same current championship like Alex.

Alex has had a mentors like Adrian Newey (Red Bull Racing);

He is member of Motor Sports Association Academy Squad

Alex is familiar with media and events of any type.


6) HOSPITALITY PROGRAMS - The MOTORSPORT sponsorship allows your company to offer your clients some hospitality programs also on international level, as well as highly qualifying

It’s worth to think about guesting during a race a client/supplier/commercial partner of yours…

Pre-race VIP parades, during which guests can drive the car over the historic circuits of the championship;Access to the official paddock area, where guests can admire by close all cars few minutes before departure;tour of the tracks, during which a personal guide will explain all the features and history of the circuits;sightseeing tours with the most beautiful places in the vicinity of the places where races are held.

The last but not the least, guests who prefers watching races without any interference typical of such events, can enjoy the best hospitality in an exclusive suite ad hoc organized for event.


7) SOLID AND COHERENT COMMUNICATION – The MOTORSPORT sponsorship and the connected marketing allow to develop solid, coherent and homogeneous communication campaigns on world wide level

Motorsport is immediately connectable with its typical prerogatives:

team work together with the pilot talentrespect for opponents and the publiclove for traditions together with openness to news

Above all, Motorsport is a vigorous, hard sport, which makes pilots, team and cars go all over the world


8) COMPETITIVENESS - The MOTORSPORT sponsorship is a modern and agile communication instrument which leads a significant competitive factor

A concrete example: a company which works in automotive and is a sponsor in Motorsport is preferred to a competitor which is not present in Motorsport.

In the same way: a company in which factors like speed, efficiency, team work, innovation are the main topics, can better convince their public if company itself is connectable with Motorsport.


9) THE MOST ACTIVE HAVE ALREADY UNDERSTOOD IT – The MOTORSPORT sponsorship involves the biggest and most enterprising players and it is a very efficient communication instrument.


10) OPTIMUN ROI - The MOTORSPORT sponsorship is able to increase sells and ROI will be faster. In MOTORSPORT sponsorship the ROI is much higher compared with traditional communication instruments

“Half of my advertising spending is wasted, if I only knew which half it is” (Henry Ford).

The incensement of media number has determinated the dispersion of advertisement. Nowadays MOTORSPORT sponsorship is widely used by Marketing directors.

A recent survey has indicated that companies assign the 21% of advertisement costs to Motorsport sponsorship (on 2000 it was only 15%).

Let’s consider the career of a pilot like Alex who from current situation (formula 2.0 NEC Championship) aspires to the highest category (F1).

To this must be added the enormous benefits, namely:

1. Very high visibility on media; 2. Tax deductibility – combined with further deduction if you participate in R & D initiatives with the team of the pilot;3. Opportunity to follow Alex in his career and above all to benefit of his escalation;4. Scale economies – cost optimization;5. Opportunity to be in touch with other sponsors thus enlarging turnover finding out (among sponsors or in Motorsport world) other clients/suppliers.

Once more: the reason why Kite Group has chosen a talent like Alex Gill

To be continued

Once more: the reason why Kite Group has chosen a talent like Alex Gill

More details on

www.kitegroup.eu

Kite Group SrlVia Livorno, 60 10144 Torino - Italy

Tel : +39 011 225.7436Fax: +39 011 [email protected]

Thanks for Your attention

Alex Gill Kite Marketing Presentation

Documents

Transcript of Alex Gill Kite Marketing Presentation