Aldi Presentation Marketing FINAL
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Transcript of Aldi Presentation Marketing FINAL
![Page 1: Aldi Presentation Marketing FINAL](https://reader033.fdocuments.us/reader033/viewer/2022061617/58815bca1a28ab80508b4bb5/html5/thumbnails/1.jpg)
Welcome to more.
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What do you know about Aldi?
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Top 10 retailer in the world
95% Aldi exclusive brands
Prices 30% lower than Walmart
1300 stores & 21 divisions in the US
4000 stores in 9 countries
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Aldi Management StructureVice
President
Director of Warehousing
& Transportatio
n
Warehouse Supervisors
Warehouse Employees
Director of Real Estate
Director of Operations
District Manager
Store Management
Teams
Store Employees
District Manager
Store Management
Teams
Store Employees
District Manager
Store Management
Team
Store Employees
Director of Purchasing
Director of Administratio
n
Divisional Office
Support Staff
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Marketing
Customer Satisfaction Pyramid
Market Research
In-store Merchandising
Aldi Advertisements/Grand openings
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Customer Satisfaction Pyramid
Guide to market stores image, service, and products
Store and Personnel Appearance
Well-maintained premises
Providing a clean, positive, and professional image
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Market Research
Population studies
Zip code studies
Store locations
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In-Store Merchandising
Maintaining excellence
Special buy program
Internal marketing
Packaging
Signage
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Advertisements & Grand Openings
Weekly advertisements
Grand openings
Giveaways
https://www.aldi.us/en/weekly-specials/our-weekly-ads/
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Why Aldi?
$80,000 per year starting salary
One full year of training
Company car
Make executive level decisions
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The Responsibilities
Manage millions in business
Lead, hire and train your own employees
Run your own district
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The Responsibilities
Grow the business locally and globally
Measurable achievements
Promote from within
Clearly defined career path
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District Manager Internship
Weeks 1-2: Gain insight into day-to-day responsibilities
Week 3-5: Participate in every aspect of store operations
Weeks 6-7: Learn about staffing, policy supervision and employee development
Week 8-9: Perform some DM tasks independently
Week 10: Learn directly from Divisional Directors and Vice Presidents and present a summer project
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District Manager Training
50 weeks of training
25 weeks in-store training
1 week Warehouse training
1 week Administration training
1 week Executive training
4 weeks Managing district with supervision
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Can You Meet The Challenge? Not For Everyone
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Interview with Aldi
Aldi will be at ______ Career Fair on ____________
Upload resume to the career center’s website under ALDI
Resume will be reviewed and you’ll receive notice of date and time
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Thank you for your attention.