Alchemist Talent Solutions - Entertainment Vertical NXPowerLite

8/6/2019 Alchemist Talent Solutions - Entertainment Vertical NXPowerLite

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Date: Nov 2010

Scope & Credentials

An Alchemist Talent Solutions Presentation


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Our World

Marketing & Marketing Services

Advertising Media

Sales

BrandCommunication Research


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Run by Media & Entertainment Professionals

Manish PorwalManaging Director 15 years of media

marketing & sales,planning & buying

Former CEO ,Percept(PTM)

Former MD of Starcom ,responsible for the biggestclient wins, highest growth

50%+ annual growth YoY Recognised by ET as the

7 th most influential

person in media Sales stints at BBC as

Regional Manager andVijay TV as VP [Sales &Marketing]

Anujita JainFounder and COO 8 years of media sales,

planning and buying Managing Consultant at

PTM, activated its largestIPR CelebTrack

Business Head at StarcomIndia , ran clients likeFuture Group, Heinz,General Mills and wasteam leader in largest newbusiness wins

Ventured out to createAlchemist and grow it toits current size andstature

Started career in Times of India Response

Rajkumar RemalliDirector

Former Head of Marketingand Sales of Live India,deputed by NDTV

Rich exprience in theTV, Print and Digitalmedium

Been with Times of India& Hindustan Times , theworlds largest Englishdaily, as business Head

Led the revenue functionof the northern region forStar Vijay, a regional TVchannel


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Talent Solutions across the board

Corporate[Media, Advertising, Research, Sales]

Entertainment[Music, Bollywood,Niche Celebrities]

Executive Search

Turnkey

Training

Celebrity Marketing &Management

Events & Concerts

Turnkey


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Solutions, not just services


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Upfronts us in the Decision Making Process

Business/communication

Challenge

Ideation

Strategy

Plan/Campaign

Execution

Vendor/Media Owner


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Our Credentials in Entertainment

Talent Management Celebrity-ledBTLTurn-key SolutionsTalent Management


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Talent Case Study


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360 o solution, through the line

PR -Her Music

Concerts

PR -Other aspects

TV shows

Website

Appearances

Promotions

Endorsements


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Endorsements


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Concerts


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TV shows


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Talent Management Celebrity-ledBTLTurn-key SolutionsCelebrity-led

BTL


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Event Design & Talent SolutionsAn Ensemble of Artists

for a celebratory corporate event

Celebration of the coming together of

Max New York Life & Axis BankAudience: Sales Team & Top Management

Objective: A fun-filled entertainment evening

Singers DancersHosts


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Platinum Jubilee Celebrations of Jai Hind College

Event Design & Talent Solutions

Alchemist turnkey role:

Talent recommendation

Negotiating & providing talent

Event management

Sarod maestro Ustad Amjad Ali Khanwith Amaan Ali & Ayaan Ali Khan


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Chetan Bhagat, Best-selling English Author for GBC

Speaker engagements & Appearances


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Talent for PR & tactical associations


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More Case Studies & Solution

T d i i b d


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Celebrity road show in 6 citiesReaching out to dealers in their shops

Grand FinaleEntertainment evening in Mumbai & Delhi

An ICL Player & a Miss India finalistto visit achiever dealers

Take equity of Colors Ek Khiladi Ek Hasinaon-ground to create excitement for dealers as a mid-gratification

Performances by Rakhi Sawant& Sameera Reddy with

Interaction in their true colors

Trade incentives beyond monetarygratifications

Ek Khiladi Ek Haseena Road show


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Ek Khiladi Ek Haseena


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Excite trade beyond booze and fancy lo cations

The Rock On!! theme to spice up a Trade Conference

Presenting the Rock On!! team

BACK


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Promote lead reality property on-ground despitelimited anchor days through Friends of Star

Use Friends of Star theunaffordable star anchor to leveragehis/her equity through more cost-efficient talent options

Transfer equity of Friends of the

star through a TV promo Take the Friends on ground as part

of show promotions


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Maximising star equity beyond time

Challenge Indians tuning in to more and more celeb content. How do I create content with talent without exorbitant talent

costs?

Solution Animated series with actors E.G. Virgin comics using Priyanka Chopra to create a comic

book series


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Talent Management Celebrity-ledBTLTurn-key SolutionsTurn-key Solutions


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Hindustan Times Celeb & the City

Challenge for HT City- How do I create a credible star-link

in the face of strong competitionlike TOIs Bombay Times & DelhiTimes

Solution We created a Star Editorial Board Not only did celebrities write

weekly columns [ghost written] for

a year But they also promoted ground

events as ambassadors

Addressed not only their marketing challengeBut also provides great reader content


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An establishedproperty

Stars from across

genres

Writing pro bono

Into Season 3


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A Music Project of Global Dimensions

Hoardings across 5 cities with this creative


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National Auditions


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Outdoor Media


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Press Releases

Hindustan Times

The Telegraph

Pune Times

Bangalore Times


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Artists supporting Project Lotus


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What can we do for you?


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Please Contact

Nandini BhupatManaging [email protected]+91 95603 80381

www.alchemistindia.net
mailto:[email protected]://www.alchemistindia.net/http://www.alchemistindia.net/mailto:[email protected]

Alchemist Talent Solutions - Entertainment Vertical NXPowerLite

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