Loren Morgan & Brian Niles

Using Featured Students to Tell Your Story to Prospects

About Albright CollegeReading, Pennsylvania

Founded in 1856 United Methodist affiliated

National liberal arts 1,625 day studentsNCAA Division III$40,370 total cost

About the Market32 Liberal arts colleges in PA

56 other privates in PA88 total privates in PA

“Throw a stone in PA, hit a private college”

Newer, bigger, and better facilities

Albright College

So how do you compete and connect

with prospects?

The Ubiquitous Viewbook

Some ProblemsVery Expensive

Sent Only Once - Beginning of Senior YearMulti-Year Printing Quickly Becomes Outdated

Standard Marketing Speak/Copy

OnlineIn Print

In PersonIn-Your-Pocket

The most authentic thing about a place are the

people that go there and the stories they share.

Stories Not Stats.People not Programs.

It’s all about our people.It’s all about our Faces.

In Print

In Print

(Ponding)

Online

Online

In Person

Featured Students

Featured StudentsFeatured in “Faces” publications

Featured members on Faces networkFeatured members give tours

43 StudentsPaid

Selecting Featured Students

Enrollment Success Stories

Words of Advice

Loren Morgan & Brian Niles

Using Featured Students to Tell Your Story to Prospects