V.M.WESTERBERG’S SUPER BRIEF THEORY SERIES

ALBERT BANDURA

LEARNING THEORIES OF DEVELOPMENT (Pavlov, Skinner, Bandura)

3.BANDURA’S SOCIAL LEARNING THEORY

Learning happens through Observation + Imitation = Modelling of what other

people do.

To learn, you need to be able to pay Attention:Retention, reproduction, motivation,

self-regulation (=self-control)

Bandura believed that Motivation = Reinforcers (↑reinforcers=↑ motivation)

Punishments

For Bandura the individual is influenced by the environment (parents smoke, child

will smoke), but the environment is influenced by the individual (child becomes a

smoking adult whose children will smoke)= Reciprocity.

Bandura coined the term self-efficacy (= believing in yourself): A person’s belief in

his or her ability to succeed in a particular situation. Bandura believed that self-

efficacy determines your personality (how you think, behave, and feel).