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Alan Brinkley,Alan Brinkley,AMERICAN HISTORY 13/eAMERICAN HISTORY 13/e
Chapter Twenty-eight:Chapter Twenty-eight:The Affluent SocietyThe Affluent Society
Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society IntroductionIntroduction
Affluence and Affluence and InequalityInequality
The American Birth Rate 1940-1960
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society ““The Economic Miracle”The Economic Miracle”
– Sources of Economic GrowthSources of Economic Growth Government SpendingGovernment Spending Birth Rate Increased(1945-1960)Birth Rate Increased(1945-1960) ““Baby Boomers”Baby Boomers” Suburban GrowthSuburban Growth Low UnemploymentLow Unemployment
– The Rise of the Modern WestThe Rise of the Modern West Favorable ClimateFavorable Climate
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society The “Economic Miracle”The “Economic Miracle”
– The New EconomicsThe New Economics Keynesian EconomicsKeynesian Economics Ending Poverty through Economic GrowthEnding Poverty through Economic Growth
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society The “Economic Miracle”The “Economic Miracle”
– Capital and LaborCapital and Labor Corporate ConsolidationCorporate Consolidation The “Postwar Contract”The “Postwar Contract” AFL-CIOAFL-CIO Limited Gains for Limited Gains for
Unorganized WomenUnorganized Women
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Workers Represented by Unions, 1920-1990
Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society The Explosion of Science and TechnologyThe Explosion of Science and Technology
– Medical BreakthroughsMedical Breakthroughs AntibioticsAntibiotics PenicillinPenicillin Salk Vaccine-1954Salk Vaccine-1954 Polio Virtually Wiped OutPolio Virtually Wiped Out
The Polio Virus
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society
The Explosion of Science and TechnologyThe Explosion of Science and Technology– PesticidesPesticides
DDTDDT
Handling Pesticide (Photo by Tim McCabe, courtesy of USDA Natural Resources Conservation Service)7
Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society The Explosion of Science and TechnologyThe Explosion of Science and Technology
– Postwar Electronic ResearchPostwar Electronic Research Invention of TelevisionInvention of Television
– Postwar Computer TechnologyPostwar Computer Technology UNIVACUNIVAC
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society The Explosion of Science and TechnologyThe Explosion of Science and Technology
– Bombs, Rockets, and MissilesBombs, Rockets, and Missiles The Hydrogen Bomb-1952The Hydrogen Bomb-1952 Polaris Missile-1960Polaris Missile-1960
H-Bomb Explosion (StockTrek/ Getty Images)
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society The Explosion of Science and TechnologyThe Explosion of Science and Technology
– The Space ProgramThe Space Program The Shock of Sputnik-1957The Shock of Sputnik-1957 Sputnik II-LaikaSputnik II-Laika Yuri Gagarin-April 1961Yuri Gagarin-April 1961 Alan Shepard-May 1961Alan Shepard-May 1961 The Apollo ProgramThe Apollo Program U.S. Puts First Man on the MoonU.S. Puts First Man on the Moon
Buzz Aldrin, August 1969 (NASA)
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society
People of PlentyPeople of Plenty– The Consumer CultureThe Consumer Culture
Consumer CrazesConsumer CrazesElectric Institute of Washington. Dishwasher (Library of Congress)
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society People of PlentyPeople of Plenty
– The Landscape and the AutomobileThe Landscape and the Automobile Interstate HighwaysInterstate Highways Fast FoodFast Food
– The Suburban The Suburban NationNation
““Levittowns”-1940sLevittowns”-1940s Desire for SegregationDesire for Segregation Desire for Privacy, Security Desire for Privacy, Security
and Space and Space
Family LifeFamily Life
Freeway Interchange (PhotoLink/Getty Images)
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Chapter Twenty-eight: Chapter Twenty-eight: The Affluent SocietyThe Affluent Society
Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society People of PlentyPeople of Plenty
– The Suburban FamilyThe Suburban Family Prevailing Gender Roles Prevailing Gender Roles
ReinforcedReinforced Dr. Benjamin Spock-1946Dr. Benjamin Spock-1946 Baby and Child CareBaby and Child Care
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Woman cooking in kitchen (Index Stock/Getty Images)
Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society People of PlentyPeople of Plenty
– The Birth of TelevisionThe Birth of Television Social Consequences Social Consequences
of Televisionof Television Television’s Television’s
Homogenizing MessageHomogenizing Message Idealized Image of U.S.Idealized Image of U.S.
The cast of Leave it to Beaver (Library of Congress)
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society
People of PlentyPeople of Plenty– Travel, Outdoor Recreation, and Travel, Outdoor Recreation, and
EnvironmentalismEnvironmentalism Echo ParkEcho Park Dinosaur Nat. MonumentDinosaur Nat. Monument Sierra Club RebornSierra Club Reborn
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society
People of PlentyPeople of Plenty– Organized Society and Its DetractorsOrganized Society and Its Detractors
Growth of Specialized EducationGrowth of Specialized Education
Georgetown Preparatory School. Rifles at Georgetown Preparatory School (Library of Congress)
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society People of PlentyPeople of Plenty
– The Beats and the Restless Culture of YouthThe Beats and the Restless Culture of Youth The Beat Generation’s CritiquesThe Beat Generation’s Critiques Jack Kerouac-1957Jack Kerouac-1957 On the RoadOn the Road
– Rock ‘n’ RollRock ‘n’ Roll Elvis PresleyElvis Presley Rock ‘n’ Roll’s Black RootsRock ‘n’ Roll’s Black Roots Rhythm and BluesRhythm and Blues ““Payola” ScandalsPayola” Scandals
“Robot Apartments! Invincible suburbs! Skeleton treasuries! blind capitals! demonic industries!” Allen Ginsberg
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Big Mama ThorntonBig Mama Thornton
Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society The “Other America”The “Other America”
– On the Margins of the Affluent SocietyOn the Margins of the Affluent Society The Other AmericaThe Other America Persistent PovertyPersistent Poverty
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“The entire invisible land of the other Americans became a ghetto, a modern poor farm for the rejects of society and the economy.”
Michael Harrington
Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society The “Other America”The “Other America”
– Rural PovertyRural Poverty Declining Agricultural Declining Agricultural
PricesPrices
– The Inner CitiesThe Inner Cities Black Urban MigrationBlack Urban Migration Latino Community-Latino Community-
19601960 Los Angeles (East Los Angeles (East
L.A.)L.A.) ““Urban Renewal”Urban Renewal”
African-American Migration 1950-198021
Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society The Rise of the Civil Rights MovementThe Rise of the Civil Rights Movement
– The The Brown Brown Decision and “Massive Resistance”Decision and “Massive Resistance” Brown v. Board of Education Brown v. Board of Education (1954)(1954) ““Separate But Equal” Separate But Equal”
Doctrine OverturnedDoctrine Overturned School Segregation Declared UnconstitutionalSchool Segregation Declared Unconstitutional Judicial ReviewJudicial Review ““Massive Resistance”Massive Resistance” Little Rock-1957Little Rock-1957 Integration of Central High SchoolIntegration of Central High School
George E.C. Hayes, Thurgood Marshall, and James Nabrit congratulating each other, following Supreme Court decision declaring segregation unconstitutional, 1954 (Library of Congress)22
Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society The Rise of the Civil Rights MovementThe Rise of the Civil Rights Movement
– The Expanding MovementThe Expanding Movement Montgomery Bus Boycott-1955-1956Montgomery Bus Boycott-1955-1956 Effective Form of Racial ProtestEffective Form of Racial Protest Martin Luther Martin Luther
King’s StrategyKing’s Strategy S.C.L.C.S.C.L.C.
5,000 at Meeting Outline Boycott; Bullet Clips Bus." Montgomery, Alabama, Bus Boycott. Montgomery Advertiser, December 6, 1955. (Library of Congress)23
Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society
The Rise of the Civil Rights MovementThe Rise of the Civil Rights Movement– Causes of the Civil Rights MovementCauses of the Civil Rights Movement
Legacy of World War IILegacy of World War II Urban Black Middle ClassUrban Black Middle Class
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society Eisenhower RepublicanismEisenhower Republicanism
– ““What Was Good for…General Motors”What Was Good for…General Motors” Business Leaders’ New OutlookBusiness Leaders’ New Outlook
– The Survival of the Welfare StateThe Survival of the Welfare State Federal Highway Act of 1956Federal Highway Act of 1956 Eisenhower’s Most Significant Fed. InitiativeEisenhower’s Most Significant Fed. Initiative Election of 1956Election of 1956 Adlai StevensonAdlai Stevenson
– The Decline of McCarthyismThe Decline of McCarthyism Army-McCarthy Hearings-1954Army-McCarthy Hearings-1954
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Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society Eisenhower, Dulles, and the Cold WarEisenhower, Dulles, and the Cold War
– Dulles and “Massive Retaliation”-1954Dulles and “Massive Retaliation”-1954 Economic Benefits of “Massive Retaliation”Economic Benefits of “Massive Retaliation” Use of Nuclear Weapons Against Communist AggressionUse of Nuclear Weapons Against Communist Aggression
– France, America, and Vietnam-1950sFrance, America, and Vietnam-1950s Dien Bien Phu-1954Dien Bien Phu-1954 S.E. Asia’s IndependenceS.E. Asia’s Independence
26Vo Nguyen Giap1912-
Chapter Twenty-eight: Chapter Twenty-eight:
The Affluent SocietyThe Affluent Society Eisenhower, Dulles, and the Cold WarEisenhower, Dulles, and the Cold War
– Cold War CrisesCold War Crises Recognizing Israel-May 14, 1948Recognizing Israel-May 14, 1948 CIA Helps Overthrow the Govt. of Iran-1953CIA Helps Overthrow the Govt. of Iran-1953 Muhammad Mossadegh-Prime MinisterMuhammad Mossadegh-Prime Minister Muhammed Reza Pahlevi-Shah of IranMuhammed Reza Pahlevi-Shah of Iran Suez Canal Crisis-1956Suez Canal Crisis-1956 General Gamal Abdel NasserGeneral Gamal Abdel Nasser CIA Helps Overthrow the Govt. of Guatemala-1954CIA Helps Overthrow the Govt. of Guatemala-1954 President Jacobo Arbenz GuzmanPresident Jacobo Arbenz Guzman Carlos Castillo ArmasCarlos Castillo Armas Fulgencio Batista-Dictator of CubaFulgencio Batista-Dictator of Cuba Fidel Castro-Jan. 1, 1959Fidel Castro-Jan. 1, 1959 Diplomatic Relations Broken with Cuba-1961Diplomatic Relations Broken with Cuba-1961
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Chapter Twenty-eight: Chapter Twenty-eight: The Affluent SocietyThe Affluent Society
The U-2 Crisis-1960The U-2 Crisis-1960 Khrushchev Cancels Moscow Summit with EisenhowerKhrushchev Cancels Moscow Summit with Eisenhower Europe and the Soviet UnionEurope and the Soviet Union
Hungarian Revolution of 1956Hungarian Revolution of 1956 Eisenhower’s RestraintEisenhower’s Restraint Eisenhower Warns of “the Military-Industrial Complex”-1961Eisenhower Warns of “the Military-Industrial Complex”-1961