Alamo Chapter Alamo Chapter Air Force AssociationAir Force Association

2005 Membership 2005 Membership

Drive DebriefDrive DebriefAs of 12 Apr 05

I n t e g r i t y - S e r v i c e - E x c e l l e n c e

Lt Col John W. Blumentritt

2005 Membership Drive 2005 Membership Drive

Membership Drive Strategy:

• Leadership buy in - Mandatory

• Clear, Concise, Consistent Message

• Good Planning

Which in turn must:

• Enhance the good!

• Mitigate the not so good!

And must be:

• Tactically sound

• Executed well

2005 Membership Drive 2005 Membership Drive

Execution Plan

• Phase one: Prepare (14 Dec 04 - 31 Jan 05)

• Phase two: Execute Plan (1 Feb – 31 Mar

• Phase three: Post Drive Plan (31 Mar – TBD)

2005 Membership Drive 2005 Membership Drive

Phase One: Prepare (14 Dec 04 - 31 Jan 05 ) A Command, leadership, and supervisor support

A Robust volunteers, train, communication plan

A Publicity plan

A- Order promotional materials (3 VPs no record)

A Finalize personal “Road Show” (Must work for you)

A Schedule kickoff – Involve leadership

B- Ensure CC received letter for nominations – Joe

Kellogg Blue Suit Awards Banquet Awardees

2005 Membership Drive 2005 Membership Drive

Phase Two: Execute (1 Feb - 31 Mar) A Continue command, leadership, supervisor support

A Motivate volunteers, work issues, communicate

A+ Disseminate promotional materials

A+ Deliver “Road Show” anyplace, anytime!

B Gather and forward nominations for Joe Kellogg Blue

Suit Awards Banquet Awardees (Culmination!)

B Have leadership announce winners early – publicize!

B Execute publicity plan-Didn’t publish winners in press

2005 Membership Drive 2005 Membership Drive

Phase Two: Unintended Consequences All Good…but Internal Competition for Resources

• Kellogg Nominations, Ticket Sales, Issues

• Mr. Largent Visit (DV-7)

• AFA-Texas Spring EXCOM

• AFA Membership Drive “Old News”

However…Team surged…holes filled (AFRS, 59 MDW)

2005 Membership Drive 2005 Membership Drive

Phase Two: Outstanding Consequences Tangible as well as intangible…

• High Numbers – 37 (highest in TX) briefed on 1 Apr

• Bolstered senior ranking officer awareness of AFA

• AFA well aware of efforts – promotional materials

• Leadership chain “on board”

• Educated ourselves – Educated the Public

• A + with AFA Leaders at Texas Spring EXCOM

• A + with AFA National Leaders

2005 Membership Drive 2005 Membership Drive

Phase Three: Post Drive (31 Mar – TBD)• Thank command, leadership, and supervisors

• Thank volunteers – Post drive party!

• Restock promotional materials – Keep “on the shelf”

• Execute post-membership drive publicity plan

I n t e g r i t y - S e r v i c e - E x c e l l e n c e

QUESTIONS OR COMMENTS?QUESTIONS OR COMMENTS?