AmeritalkSimple solution

Project Book

Enjoy the freedom of unlimited

Designer’s notes

2

Hello, I would like to present for your enjoy-ment, Ameritalk. Ameritalk is a sub brand of a company you may already know. T-Mobile is doing its best to compete in the newly formed prepaid cell phone industry. The problem all post paid carriers face, is heavy competi-tion from prepaid wireless providers. The new prepaid companies often offer the same ser-vices at almost half the cost. What’s the solu-tion? Ameritalk, offering the same nationwide network access that drives T-Mobiles success. Using unique sales offers and the latest hand-sets, Ameritalk hopes to attract a more diverse customer base than its parent company T-Mobile. Through out this wonderful campaign document, you will find the information relating to every step of the campaign design process,

Table of contents

1.0 RESEARCH

1.1 Research

1.2 Target Demographic and Brand Positioning

1.3 The Competition

1.4 Brand Mission and Vision

1.5 Unique Selling Proposition

1.6 SWOT Analysis

1.7 Key Tenets

1.8 Brand Attributes

2.0 CREATIVE DEVELOPMENT

2.1 Competitive Survey

2.2 Design Research

2.3 Logo Development

2.4 Mood boards

3.0 STYLE GUIDE

3.1 Logo Standards 3.2 Logo Parts

3.3 Logo Colors

3.4 Logo Clear Space

3.5 Color Palette

3.6 Typefaces

3.7 Textures & Imagery

3.8 Print Guidelines

3.9 Web Guidelines

3

4.0 FINAL DESIGN

4.1 Digital Media

4.2 Social Media

4.3 Electronic Media

4.4 Bilboard and poster

4.5 Direct Mail

2.0 Research

1.1 ResearchAbstract

1.0 R

esea

rch

6

Today the average person has more than one cell phone within their household. This trend is placing importance of land lines at an all time low. Activations of new service plans are going to reflect this trend naturally, meaning there will be great deal of new and potential subscribers. The average consumer is also aware of this market change and is more than likely very knowledgeable about the services offered. The average person is most likely lost without his or her handheld device. All of these changing factors serve to foster a perfect business climate for small independent pre-cel-lular providers. This makes convincing a prospect

customer even more challenging. The market that is far from their home playing field. It was this chronology of events that ultimately lead to the birth of Ameritalk. Most consumers who choose prepaid as their preference have a strong dislike of contracted payment plans. The idea is to use Ameritalk to promote trust in those un-sure customers who may not want to do business with T-Mobile or any post paid company. Creating Ameritalk as a sub brand of T-Mobile will effectively restore some equality to the playing field for T-Mobile, giving them the opportunity to create a new relationship with a customer base that they previously were excluded from.

The introduction of the standalone-prepaid companies was an additional roadblock that forced T-Mobile to act on a solution. Creating a sub brand of T-Mobile that offered the same inexpensive services was the only foreseeable solution to this current set of circumstances.

1.11.0

Research

7

1.1 ResearchFindings

1.0 R

esea

rch

8

T- Mobile is a national provider of wireless voice, mes-saging and data services, capable of reaching over 293 million Americans where they live, work and play. T- Mobile was formed in July, 2002 (“Cellular-news,” ). It’s the fourth-largest wireless carrier in the U.S. market. T-Mobile USA is a member of the T-Mobile International group, the mobile telecommunications subsidiary of Deutsche Telecoms AG (NYSE: DT).

T-Mobile International is the first mobile communications company to offer service on both sides of the Atlantic with a single global brand name and a single digital technology standard, GSM (Global System for Mobile Communications).

Prepaid phone companies are slowly taking over the cell phone market. Offering cheaper phones with cheaper plans is the key for prepaid companies to at-tract consumers. Economic slow down, rising number of Mobile Virtual Network Operators (MVNOs), made the consumers to get their services from different pre-paid carriers, like Cricket, Metro PCS, Boost Mobile and Virgin Mobile.

T-Mobile has an image of being an expensive post-paid service carrier like Sprint, Verizon and AT&T in the phone market. Even though T-Mobile has prepaid service, it doesn’t offer many attractive features like unlimited international calling, unlimited 4G data and Live TV.

One world, one standard, which makes T-Mobile the one company that gives customers more ways to stick together.

1.1Conclusion

1.0 Research

9

There are many benefits and drawbacks in both pre-paid and postpaid services, but if postpaid services like T-Mobile don’t try to minimize the difference in expenses, service qualities and, features with prepaid companies like Metro PCS or Cricket, they will be losing more clients in the future. T-Mobile wants to grow sales and brand awareness. By establishing a sub-brand and make it run far above the competition. To accomplish these objectives, T-Mobile needs a new name for its sub-brand, new updated logo, print advertisement, TV spot, music video, radio spot, new website, a digital advertising tool for consumers to post comments.The purpose for creating this project is to examine and explain the reasons for T-Mobile struggling in the cell phone market. After examining T-Mobile’s position in the market place, this paper will explain the opportunities and plans for further growth of the brand and sales.

1.2 ResearchBrand PositioningTarget Demographics

1.0 R

esea

rch

10

T-Mobile is no novice in the telecom market. T-Mobile has successfully gained a strong hold on a sizable portion of the market and is not willing to surrender any of its territory. The hopes of Ameritalk are to rejoin many disjointed customers who have had bad experiences with contract phones. Many customers would gladly trade quality and reliability for a more affordable rate. By wearing the Ameri-talk persona T-Mobile can silently navigate and be a part of the prepaid environment, all the while remaining safe in the skeptical eyes of the average consumer..

• College Graduate: Prepaid plan with 4G phones and mobile Broadband plans• Heavy data user: With smart phones and mobile Broadband plans• Single & Married• Income between 20,000 – 75,000• Male & female

The target demo graph for Ameritalks campaign is the age range between 16-35, which is a fairly large area of ground to cover. This means there will be many different campaign deliverable that are custom designed to attract specific sections of this large tar-get audience. By segmenting the workload it makes for a more organized approach for the campaign strategy.

1.3The Competition

1.0 Research

11

There are many prepaid competitors with large customer bases and consumer trust. Boost Mo-bile being the pioneer in the prepaid game, has emerged to be undoubtably the largest competitor. One of the campaign USP is the “ “ add campaign. This lighthearted comedy based ad design is a way of being relatable, hip and young feeling to the intended audience of Boost mobile. Cricket was a late addition to the roster of players in the telecom-prepaid community. Despite their late arrival, they have wasted no time in aggres-sively campaigning against the competition with promotions that are far more generous in addition to an overall lower monthly cost. It has been this technique that gave them the edge when other companies were unwilling to make adjustment to their policies of there unique sales points that you may recall is “wallet drop”. This also enhanced their arsenal and continues to give them a much-needed edge in a hostile and volatile business environment.

1.4 Research

Brand Mission

Brand Vision

1.0 R

esea

rch

12

Ameritalk wants to be a pillar in the telecom industry. Bringing class and quality back to the cellphone market.

To dominate the cellular prepaid market nationwide, and across all demo-graphs.

1.51.0

Research

13

Ameritalk

Ameritalk is developing several innovative ways to keep the customers interest peeked as well as staying ahead of the competition. One of the USP being developed is the code club. Amerital’s code club is a proprietary barcode-scanning app that will be installed as a stock feature on all compatible Ameritalk handsets. A cam-paign of very well thought out and strategically placed bar codes would be implemented into the design campaign. If the barcode is scanned by the Ameritalk code club app, the code will direct the viewer to inside offers that are exclusive to Ameritalk subscribers. When and if the bar code is scanned by a third party scanning app, or a non Ameritalk user, the same code will lead the viewer to an alternate area describing the current benefits of switching to Ameritalk. There will also be ad-ditional offers such as free wireless Internet tethering for users who have unlimited data packages.

Unique Selling Proposition (USP)

1.6ResearchSWOT Analysis

SWOT SWOT

SWOT SWOT

1.0 R

esea

rch

14

• Strong brand equity and recognition• Well-established 4G network .• Steadily growing customer base• Relationships with industry leading Corporations in mobile services & technologies• Ideal shopping tool for shopping and buying decisions• Award winning customer service• Lows prices/affordable• Calling plan benefits

• Steady decline in average revenue per user• No presence in key emerging markets• High dependence on HTC• Slow network speed in I phone• Service contracts• Customer service

• Intensifying competition & consolidation in the US market (AT&T, Sprint)• Economic slowdown in the US• Rising number of MVNOs• Government regulations• Current Infrastructure could be rendered obsolete because of Improved satellite communication• No deal with apple for I Phone

• Increasing 4G network coverage in the US• First to introduce Google-based phone in the US (Android)• Mobile internet expansion• Cost cutting initiatives• Work on current weakness• Bundle phone with accessories• Improved web sites• Create a new sub-brand

1.61.0

Research

15

1.7ResearchKey Tenets

1.0 R

esea

rch

16

Technology

Smart

Cheerful

Style

Control

Brand Attributes

1.81.0

Research

17

Consistent

Sustainable

Credible

Unique

2.0 Creative Development

2.1Creative DevelopmentCompetitive survey

2.0

Cre

ative

Dev

elop

men

t

20

AmeritalkSimple solution

2.1

These case studies because these two companies are very similar in their attempts to take hold of the prepaid wireless network market. The only difference is in how they approached the task of winning over their custom-ers. Each of the case studies tried some very new ways of getting the customers attention, and at the same time stuck to the tried and true methods. The question is what can I take away from both of their failure and successes. One of my biggest inspirations from reading these two case studies is not to place all of my hopes in one method. What makes Ameritalks campaign differ-ent is its customer versatility in its ads and billboards. A new addition to its (USP) list is the free hotspot service. Customers who have compatible devices and unlimited data will have the luxury of enjoying fee hotspot capa-bility over Ameritalks 4G network. I think one overall campaign agenda is fine, but there is a need for several sub campaigns that are demographically specific to the unique customer’s needs. That is what Ameritalk hopes to bring to the table and change the game for the aver-age cellular consumer.Based on our consumer demo-graph the brand essence of Ameritalk is always changing to meet the current demands of its many styles of people it may be serving. For the young crowd not too much color and straight to the point, active social people like to see their products in motion. While shifting gears to the professional demo-graph, Ameritalk changes its look to fit a more mature business oriented individual. Light color schemes and smooth rounded graphics make up the professional backdrop for the business campaign of Ameritalk.

2.0 C

reative Development

21

With times changing, soon everyone will find himself or herself holding a smart phone, even grand-mothers. This is why Ameritalk has a special look for those who are transitioning into the new tech-era, and attempts to guide and comforts them as they make their telecom jump.

2.2Creative Development

2.0

Cre

ative

Dev

elop

men

t

22

Design Research Initial Tag line Ideas

Simple solution

Get it right

Control your world

2.22.0

Creative Developm

ent

23

Through comparing the Ameritalk campaign to similar companies, a number of ways were found to weed out the aspects of my design that did not fit. In the research done it was very important to be very care full to not be too similar to the competition while still remaining within the realm of” industry essence” that a consumer may look for. Most companies have a very similar way of delivering their campaign agenda. This is mostly due to the fact that they are all fighting to gain the attention of the same or similar demo graph. The trick was to stay within these guidelines with a unique flare that did not confuse the audience.

Simple solution

This chosen tag line is a very easy to understand phrase which covers a great deal of the common issues in the telecommunication industry. It also speaks to the user in terminology that is common in the information technology field. For example a repair company may often have the word solution in its name.

2.3Creative Development

2.0

Cre

ative

Dev

elop

men

t

24

Logo development

italkAmer

italkAmer

AmeritalkAmeritalk

Ameritalk

meritalk

Ameritalk

AmeritalkSimple solution

2.32.0

Creative Developm

ent

25

While developing the Ameritalk campaign, many logo variations were experimented with. After careful con-sideration about half of the rough draft ideas were kept as permanent logos to be used in the campaign. The Antipasto font was chosen for its ability to be clearly read. The outline of the telephone was a brilliant addi-tion to the log; it adds the abstract design quality that is needed for memorable logo. To create a feeling of energy the red dot at the top of the “ Ameritalk “ “I “ was added.

2.4Creative DevelopmentMoodboard

2.0

Cre

ative

Dev

elop

men

t

26

2.4

The theme of this mood board is ‘Active and sociable’. This mood board will represent the mobile generation; they have grown up with cell phones and cannot imag-ine life without them. Cell phone devices are a central part of their everyday lives. Communication is vital in their lives, and cell phones allow them to keep up-to-date with friends and social events. Their phone is the bridge to their social world. The target audience of this mood board is people from the age of 18 to 35. The im-ages in this mood board are the images of young ages, busy with social interacting. The images of two cell phones shows their life style. The background image of cell phone in a jean pockets represents the attachment of cell phones with their busy life. The purple text is used to preserve a similarity with the original company “T-Mobile”. The typefaces are chosen based on legibility and read-ability. For the company name I have chosen Antipasto. It is chosen for its clarity and readability. I have chosen Mathilde for the theme of the mood board. Antipasto is a soft round font and really charming. It is very organized and friendly.

The background of this mood board is light blue jeans and blues can be energizing. The dark blues give a feeling of reliability, while the brighter and lighter blues keep it from feeling serious. In this design, purple has been used to provide a sense of variety and supportive. In some places of this mood board, brighter colors have been used to give it a rich and energetic look.

2.0 C

reative Development

27

3.0 Style Guide

Style Guide

AmeritalkSimple solution

T-Mobile Logo

Ameritalk Logo

Logo Standard3.1

3.0

Sty

le G

uide

30

When choosing our new companies fresh new look, Ameritalk exercised great care in leaving no detail left un- explored. The intent is to draw an unspoken con-nection between Ameritalk and T-Mobile using colors , other similar features you may find in the two designs. Ameritalk plans to use the mother companies purple but only as an accent. The color of Ameritalk pink and will be delivered much in the same way T-Mobile has in the past. The main franchise color (pink) will fill up the adds and be very warm and vibrant. Playing on the emotions of the customer before they have even read a word of the add is the strategy behind the emotional thought process of the logo and color palette. The Ameritalk logo type face is Halohandletter and Helvetica.

3.2Logo Parts

Ameritalk

Ameritalk

Simple solution

For the Ameritalk logo I chose to use one logo emblem to the right of the name, observ-ing the proper spacing to keep the logo highly visible under any viewing conditions. The font type logo this logo is Halohandletter, the tag line that Ameritalk is using for this logo is “simple solution” its font is Helvetica. The font type is never to be used without the logo and in this format. In addition to this static rule, the color of the logo letters is never to be altered as well . the logo is considered a contained stand alone style and the same spacing that was used for the distance from the tag line and the logo and gives it an asymmetrical feel. What Ameritalk means by saying this simple phrase (simple solutions)is to simply correct and resolve any previous grievances one may have had with T-Mobile or any service provider for that matter. Most people are looking for an easy way to solve their dilemma of which com-pany to choose. Sometimes less is more and by evoking this feeling through the logo Ameri-talk hope to make their decision a bit easier.

Tagline

Logomark

Logotype

3.0 Style G

uide

Ameritalk Logo with and without tagline

31

5.65 cm

10.95 cm

7.25 cm

5.65 cm

5.00

cm

3.3 Style GuideLogo Colors

Ameritalk

Ameritalk

Ameritalk

Ameritalk

Simple solution

Simple solution

Simple solution

Simple solution

3.0

Sty

le G

uide

These are the colors to correctly use the Ameritalk logo

4-2-

374

-69-

66-8

9

185-

44-1

4527

-96-

0-0

46-1

85-2

3666

-6-0

-0

237-

33-3

60-

99-1

00-0

32

Ameritalk

A one color version of the entire logo may be used in some cases. Depending on the back-ground color, the logo may appear in any one of the colors contained in the full color logo.

3.4Logo clear space

Logo usage

Ameritalk Ameritalk AmeritalkAmeritalk

Ameritalk

Ameritalk

Simple solution Simple solution Simple solutionSimple solution

Logo clear space

The minimum clear space that is acceptable for the Ameritalk logo is of an equal measurement and sur-rounds the exterior of the icon body within its colored back round. In any situation the Ameritalk logo is printed or shown, it should always have this distinct feature.

Logo usage

When using a different arrangement of colors to create the Ameritalk logo, there are a few constant rules that should always be observed. The Ameritalk logo can appear in many different shapes and forms however whenever a black back round is used no colored font would be considered acceptable. When altering the color of the font for the word Ameritalk, please always take care to never change the tag line font color. The color (Blue) that is chosen for this portion of the logo has great effect on the brand essence otherwise takes away from the logos ability to be easily recognized.

3.0 Style G

uide

For use only when color is not an option

Logo should never be used in color on black background.

The tagline should never be used in any other color other than the original blue color.

Logo can be only used on solid color background

A minimum clear space equal to the height of the letter ‘s’ must be maintained at all times.

AmeritalkSimple solution

S

S

SS

Simple solution

Simple solution

33

3.5 Style GuideColor Palette

3.0

Sty

le G

uide

The color pallet is one of the key tools. Creating a sub brand, does not mean to mimic the mother company completely. Please stay away from things that were too similar, while keeping the same brand essence. By us-ing similar colors, will create an unspoken connection between the two.

76-96-12576-60-33-12

237-33-360-99-100-0

8-16-1979-68-63-83

46-185-23666-6-0-0

102-89-17169-74-0-0

185-44-14527-96-0-0

197-36-22547-80-0-0

34

The colors that are chosen for the campaign are designed to attract a fresh new audience. By using soft hints of the parent company, Ameritalk hopes to draw an unspoken connection between the two entities. This will give the consumer a reason to trust Ameritalk as well as a reason to view Ameritalk separately.

3.6Typefaces

3.0 Style G

uide

HalohandletterA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ; ’ : ” ?

Antipasto Extra Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ; ’ : ” ?

Antipasto Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z sa b c d e f g h i j k l m n o p q r s t u v w x y z

Helvetica Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 . , ; ’ : ” ?

35

Logo The typeface Halohandletter is the font that is used for the Ameritalk logo.

Headline

For the campaign headline typeface two fonts were used as needed. The two fonts that appear are Anti-pasto extra light as well as Antipasto regular. Depend-ing on the need of the individual circumstances, either typeface could be used.

Body copy

Ameritalk’s body copy typeface is made up of one option. Helvetica should be used everywhere with no exception.

3.7 Style GuideTextures & Imagery

3.0

Sty

le G

uide

36

3.73.0

Style Guide

The Ameritalk campaign hopes to take on a wide range of imagery and print styles. While be-ing versatile as well as effective, the imagery is meant as a blank canvas for additional parts to be added. The texture and images represented here are hoped to evoke a young free feeling, while also conveying a sense of reliability and strength. By using the specific textures and imagery it will be very easy to shape a noticeable brand essence. This will make staying in the customer’s minds for longer and easier. The ultimate purpose of the imagery is to leave the consumer with a lasting impression that makes sense.

37

The ultimate purpose of the imagery is to leave the consumer with a lasting

impression that makes sense

3.8 Style GuidePrint Guidelines

3.0

Sty

le G

uide

With Ameritalk, party never stops.Simple solution to your 4G needs.

Conquering the pitfalls of the telecom conclusively.Nationwide 4G coverage with unlimited everything.

38

3.83.0

Style Guide

Print guidelines

While using the Ameritalk brand essence in print, there are a handful of simple rules to help in the design projects.

Logo placement When placing the Ameritalk logo in print, it should always appear at the bottom and be at least if not more 3.5 inches from the edge of the paper.

Imagery Whenever one is adding a smaller logo in the printed add, logo size should never be allowed below 75% of the original logo size.

Body copy text

For the body copy of the Ameritalk printed adds, Helvetica has been chosen. This decision was simple; Helvetica offers the most recognizable font that is also easily read.

39

3.9 Style GuideWeb Guidelines

3.0

Sty

le G

uide

40

3.93.0

Style Guide

The guideline for the look and feel of the website is very much similar to the printed guideline. The rules are created from the designer’s perspective based on many factors. The fonts that will be used for the web display are Antipasto for headlines and Helvetica for the body copy. When placing the Ameritalk logo in a web-based image, if there are any secondary logos for any reason, they would appear no smaller than 75% of the original logo. The Ameritalk logo is always to appear at the top or bottom at least once if not more. The website should strongly mirror the add campaign in most areas of imag-ery and texture.

41

4.0 Final Design

4.1 Final DesignDigitai Media

3.0

Sty

le G

uide

44

Website

Social Media

4.23.0

Style Guide

This will be the most relevant way of connecting with the consumer, most people get most if not all of their info from the web. This is why I believe this is the most relevant way to reach the consumer.Website is a dynamic multimedia sales tool and will include video and audio plus a wealth of company and product information. The sales force can directly interact with a customer online! Increased hours of operation and more sales through e-commerce, the website will work for the consumers 365 days a year 24 hours a day and will be available not only locally but globally as well.

Social media is a great way to network with your targeted consumers. In many ways it can be very viral. Reaching out to customers that all share the same likes and desires.We will tweet about new deals and coupons codes to help give Ameritalk the extra boost. Social media will help to retain happy customers. Recruiting new custom-ers can be hugely expensive. So, using social media will be a cost effective way of making Ameritalk more profitable.

45

Ameritalk $35 Monthly Unlimited

!

Prepaid - Pay As You go

Ameritalk

Phone

Devices

Deals

Service

Support

Plans

Buy minutes. Talk and text away. When you run out, come back and buy more minutes. It’s a simple way to stay connected with no monthly payments, no hi-dden fees. Just a price that’s right for you. We also offer 4G monthly plans. Ourmonthly 4g plans get you going on Ameritalk’s nationwide fast 4G network fortalk, text, gaming, streaming videos and music, and more.

Ameritalk

Intense static and inteference for 5 second

The narrator chimes in, “is this what you’re used to?”

TThis is what you can expect from Ameritalk

Lively sound in the background Sudden silence“With Ameritalk the party

never stops.”

4.3 Final DesignElectronic Media

Radio

3.0

Sty

le G

uide

46

Radio is a great way to reach your targeted audience. Placing adds with like minded products is a sure fire way to snag your intended consumer. It is a far more affordable and effective advertising media. Well-written radio ad, coupled with frequent exposure will help to improve the business.

For the first 5 seconds there will be intense static and in-terference, suddenly a break in the connection and the narrator chimes in, “ is this what you’re used to?” then a clear connection comes through and you hear a voice, “hello “. This is what you can expect from Ameritalk. The narrator will also announce a slew of custom promo-tions. Also talk about the code club and let the narrator explain how it works.

Intense static and inteference for 14 second

The narrator chimes in, “is this what you’re used to?”

TThis is what you can expect from Ameritalk

Lively sound in the background Sudden silence “With Ameritalk the partynever stops.”

Scene one Scene two Scene three

Scene four Scene five Scene six

Scene six

Tv ad 4.3

3.0 Style G

uide

Television is the ultimate medium for advertisement still to this day. Although many people do not rely on TV for all their info, They do watch TV so cleverly place adds can have a great effect if placed carefully. Televi-sion is the most exciting and dynamic medium; sight, sound, motion and emotion are combined to create an exciting sensory experience. Advertising on a variety of TV networks will help to reach new potential customers currently missed by other forms of media.

Scene one: Black screen fades quickly to a very vibrant Ameritalk colored orb suspended in a very busy dance floor.

Scene two: The orb will be shining individual beams of

color to each dancer randomly and to the music.

Scene three: Suddenly the orb singles out one dancer and a woman’s voice chimes in eagerly “hello?

Scene four: Then back to the spinning orb but this time looking down on the crowd blanketing the whole room with larger triangular shaped beams filling the dance floor (Ameritalk logo inside orb)Simultaneously, a male narrator will say smugly, “With

Ameritalk you are always covered”.

Scene five: The orb fades to a solid shape with no lights emitting, and then disappears.

Scene six: Fading from the disappearing orb emerges a clean Ameritalk logo with a plain white background,Simultaneously. You hear slightly lower and farther away sounding, “you’re here? I will be right out”. Immediately the male narrator states, “with Ameritalk the party never has to stop”.

47

Final DesignBillboard and Poster

With Ameritalk,party never stops.

Unlimited

4G Nationwide

Simple solution

3.0

Sty

le G

uide

48

4.4

The printed word will never lose its validity. Using the correct combination of product placement can definitely have an affect on your target audience.

4.43.0

Style Guide

49

4.5 Final DesignDirect Mail

3.0

Sty

le G

uide

50

Current resident:

Ameritalk would like to welcome you into their wireless family. You have been selected for a limited grand opening promotions package from your local Ameritalk outlet. Right now Ameritalk is offering a one-time deal of 50 % your first months bill as well as no activation fee, in addition, Selected smartphones will be 50% off. Plans include features such as unlimited talk text and 4 g data plans ranging from 256mb at 4g to all the way up to 5 gigs of data at 4g speeds. For more details please pay your local Ameritalk show room or visit us at www.myameritalk.com

Sincerely, your local ameritalk provider.

Ameritalk

Ameritalk

Scan this bar code to be a member of our Code Club for special promotion.

Visit us at www.myameritalk.com or call at 1888-987-9000

AmeritalkSimple solution

current resident115 Summit aveUpper DarbyPA 19082

Direct Mail 4.5

3.0 Style G

uide

51

One of the more overlooked methods, direct mailing is a great way to map up much of the local customers that you may have missed in your advertising campaign.

One of the more overlooked methods, direct mailing is a great way to map up much of the local customers that you may have missed in your advertising campaign.

The mail will be in full color. Glossy paper.Letter sizeIt will carry the similar design like the rest of the campaign

Proper explanation of the most desired month-ly plan for the target audience. Which are unlimited talk, text, and web with free hotspot. And access to the code club.Will have a primary offer of 50% off on the first month to bring the customer in.If the primary offer only attracts a fraction of the target audience, there will be a secondary offer of the first month free that will include the hot spot service.