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Aladdin Directory
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ALADDINISM
No
1
Original. Trusted. Thoughtful.
Iconic. Fresh.Aladdin designs products that help you
make the most of everyday moments. Today,
that means food & beverage containers
crafted to create a better, more satisfying
eating and drinking experience for women
at home and on the go.
THE CRAVE COLLECTION
9
LUNCH13
DRINK IT COLD23
KIDS LUNCH29
HERITAGE32
PRODUCT INFO36
DRINK IT HOT17
Contents
19171908 1919-1943 1949 2006 2010 201380’s-90’s1926 1945 2009 20131985
Aladdin Vacuumware
The First Character Lunch Kits
The Lunch Box Years: Which one was yours?
Award WinningDesign
CRAVECollectionAladdin
ThermalwareAladdin Begins
We have only changed a bit in 105 years, but that’s because our mission remains the same. We are passionate about (obsessed with, perhaps) creating products that delight women and their families at home and on the go.
Aladdin, since 1908 ®
eCycle® Recycled & Recyclable Mugs
Ford introduces the Model T
The very first TV is debuted
Elle Magazine is founded in France
Barbie turns 50 (lookin’ good girl…)
Smartphone out sells standard mobile
The first .com domain name is registered
She’s connected, busy, making it happen.
She knows where to get the best price on paper towels and
the “it” accessory of the season. She always has an eye out
for the little things that will make her day brighter.
That ’s why she chooses Aladdin.
We create products that delight and inspire her and her family -
mugs, tumblers, bottles and containers thoughtfully crafted
to add a spark to the status-quo.
Our ConsumerWe design stylish products for how our consumer lives her life.
The craveCollection
Introducing a new way of
enjoying lunch on the go, the
CRAVE collection recreates
the at-home eating and
drinking experience on the
go, with a convenient and
easy to use range of products
that come with a built-in bowl,
plate or cup for a great meal
away from home.
Recreating the at-home eating and drinking experience on the go.
The Crave Collection
Crave Insulated Lunch Plate | 0.85L
The CRAVE Insulated Lunch Plate brings an at-home feeling to your lunch. Its built-in plate, acting as a leak proof double wall container, is perfect for storing and carrying a full meal, whilst being cool to the touch straight from the microwave. A great and smart way of having lunch away from home.
built in plate to recreate the at-home eating experience on the goperfect for full meals, pasta and rice dishesplate and base act as a double wall container that is cool to the touch right out of the microwave
built in vent for microwaving100% leakproofmicrowave & dishwasher safesafe for you: BPA freesize: 0.85L
Crave Insulated Luch Bowl | 0.85L
Recreating the eating at-home experience, the CRAVE Insulated Lunch Bowl, with built-in bowl that acts as a double wall, is perfect for storing and carrying your favourite noodles, soups and salads in a leak proof solution that is easy to use and clean. A perfect way for having healthy meals away from home.
built in bowl to recreate the at-home eating experience on the goperfect for rice dishes, soups and saladsbowl and base act as a double wall container that is cool to the touch right out of the microwave
built in vent for microwaving100% leakproofmicrowave & dishwasher safesafe for you: BPA freesize: 0.85L
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New colours
New colours
Crave Sandwich Box | 1L + 2x 0.04L
A great way to carry your favourite sandwich from home. The CRAVE Sandwich Box, with its two leak proof condiment containers and built in plate, allows you to carry and assemble fresh sandwiches as if you were at home.
built in plate to recreate the at-home eating experience on the gotwo leak proof condiment containers and bread storage to assemble fresh sandwiches anywhere
microwave & dishwasher safesafe for you: BPA freesizes: 1 x 1L + 2 x 0.04L
New colours
Crave Water Bottle | 0.5L
The elegant CRAVE Water Bottle have stylish built-in cups to enjoy water or cold beverages recreating the at-home experience on the go. They are leak proof even with carbonated drinks so you can enjoy your favourite cold beverage in a smart way at your desk or on the go.
built in cup to recreate theat-home drinking experience at your desk or on the goleak proof even with carbonated drinks100% leakproof compact and packablesafe for you: BPA freesize: 0.5L
Crave Double Wall Carafe | 0.75L
The elegant CRAVE Double Wall Carafe have stylish built-in cups to enjoy water or cold beverages recreating the at-home experience on the go. They are leak proof even with carbonated drinks so you can enjoy your favourite cold beverage in a smart way at your desk or on the go.
built in cups to recreate the at-home drinking experience at your desk or on the gotwo cups act as one double-wall cup or two separate cups for sharingdouble wall keeps drinks cold and keeps hand and table dry
removable spout to allow easy filling and cleaningleak proof even with carbonated drinks100% leakproofdishwasher safesafe for you: BPA freesize: 0.75L
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New colours
New colours
A working lunchthat, well, works.
Lunch
Lunch On The Go
0.95L 0.6L Connector Lid
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New colours
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ALADDINISM
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double wall insulatedcool-touch microwave safe base – not too hot to hold, even right out of the microwavesee-through lid with snap- shut latchesleak-proof
dishwasher safemicrowave safe (remove lid first)0.7L comes with internal dividersafe for you: BPA freesizes: 0.35L, 0.7L
Take Away Insulated Lunch Box | 0.35L • 0.7L
These reusable to-go containers give homemade lunches deli-fresh style. A new silhouette for the look-a-like trend, consumers are drawn to its stylish design, but they also love it because of it’s practical features. It’s a lunch one-two punch.
Papillon Cutlery Set
A durable knife, fork and spoon set which is comfortable to use. It comes in a beautiful and convenient carry case designed to match many other Aladdin products. Made with eCycle, so it’s safe for the environment too.
supplied in an attractive counter display unit (available as an assorted pack or in straight colours)dishwasher safe
safe for you: BPA freesafe for the enviroment: made with eCycle®
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New colours
New colours
Bento Lunch Box | 0.95L • 0.6L
Inspired by Japanese bento boxes, our BENTO Lunch Box takes packed lunch to a new level. Stack as many of these containers as you need using the connector lid. This suits any recipe, storing food at just the right temperature, hot or cold. Heading out with home-prepared food has never been easier, or more stylish.
contents stay hot or cold for up to 5 hours*double wall foam insulationstack as many as you want100% leakproof, sealing lid
microwave safesafe for you: BPA freesizes: 0.95L, 0.6Lconnector lid to combine containers available separately
cool touch base
cool touch base
Proof that gooddesign & technicalinnovation are notmutually exclusive.
Drink it
Hot
Insulated Mugs & Travel Mugs
Flip & Sip Insulated Mug | 0.35L • 0.47L
Thanks to a clever flip lever, these one-hand operated insulated, leak proof mugs make sipping on the go easier than ever. Flip the lever back & press down to drink, then release the lever to close. It couldn’t be simpler
one-handed open & closelid with flip lever. Flips back to press & drink with easeleak-proofdishwasher safe lid disassem-bles for easy cleaning
single-serve compatible (0.35L version)car-cup friendlysafe for you: BPA freesizes: 0.35L, 0.47L
Flip & Sip Vacuum Mug | 0.35L • 0.47L
We love all of our mugs, but this beauty is one of our favorites.
It keeps drinks hot or cold for hours and features a one-hand operated lid that is totally leak proof. The 0.35L version fits under a single-serve coffee machine. Smart and stylish; techy without being overbuilt. A practically perfect mug.
double-wall vacuum insulation one-handed operationleak-proofflip lever lidsingle-serve compatible (0.35L version)
dishwasher safe lid comes apart for easy cleaningsafe for you: BPA freesizes: 0.35L, 0.47L
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How to Disassemble the Lid
Twist screw out
Clean in the dishwasher
2
1
Flip & SipFlip flip lever open & press to drink with one hand
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s.ALADDINISM
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Newsizes & colours
New sizes & colours
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Papillon Tumbler | 0.35L
The double wall insulated design makes this classic tumbler highly efficient at keeping drinks hot. Made with eCycle, so it’s safe for the environment too.
trendy, eco-conscious messagingclose flip liddouble wall insulationfits in standard car cup-holderdishwasher safe: top rack
safe for you: BPA freesafe for the enviroment:made with eCycle®size: 0.35L
Papillon Traveler | 0.35L
The same heat retention and green credentials as the tumbler, but with an ergonomically designed handle. Made with eCycle, so it’s safe for the environment too.
double wall insulationclosing flip lid, adjustable for left- or right-handed usefits in standard car dup-holderdishwasher safe: top rackmicrowave safe
safe for you: BPA freesafe for the enviroment:made with eCycle®size: 0.35L
New colours
New colours
Tea Infuser | 0.35L
Tea drinkers love this all-in-one solution for brewing and enjoying a perfect tea on the go. Add Tea to the basket, drop the basket down to steep in the double-walled mug, and then pull the basket back up when the tea reaches the shade you like. Perfectly personal, mobile and versatile
brews loose leaf tea, tea bags, and coarse ground coffee user-friendly design and instructionsdouble wall insulatedcar-cup friendly
dishwasher safemicrowave safe: cup only, up to 3 minutessafe for you: BPA freesize: 0.35L
Aveo Travel Press | 0.3L
For anyone who loves the taste of freshly-brewed coffee, this travel press flask is the perfect on the go design. It keeps the coffee hot for longer and can brew tea as well.
brews coarse ground coffee and loose leaf teastainless steel vacuum insulation
100% leakproofsafe for you: BPA freesize: 0.3L
New colours
Who wouldn’t wantmore zen in their life?
Aveo Vacuum Flasks | 0.3L • 0.47L
A double wall vacuum insulated flask, made from high quality stainless steel. A high performance solution, that keeps drinks hot or cold for up to 15 hours.
0.3L: keeps hot for up to 11 hours, cold for up to 14 hours*0.47L: keeps hot or cold for up to 15 hours*stainless steel vacuum insulation
built-in cup100% leakproofsafe for you: BPA freesizes: 0.3L, 0.47L
Aveo Traveler | 0.47L
A double wall foam insulated travel mug made from high quality stainless steel and designed with an ergonomic handle.
stainless steel exteriordouble wall-foam insulationclosing flip lid, adjustable for left- or right-handed use
fits in standard car cup-holdersafe for you: BPA freesize: 0.47L
Aveo Desktop Mug | 0.35L
A high quality stainless steel mug with double wall insulation. The clever splash resistant lid can also be used as a non-slip coaster.
stainless steeldouble wall insulationsafe for you: BPA free
lid becomes coastersize: 0.35L
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Challenger Vacuum Flask | 1.0L
A high performance double walled insulated vacuum flask, made from stainless steel.
stainless steel vacuum insulationkeeps drinks hot or cold for up to 37 hourssporty yet stylish design100% leakproofdirectional easy pour stopper
two built-in cupsstorage compartment in the basedurable soft touch handle
Easy, stylish, and affordable?How refreshing.
Drink it
Cold
Keeping cool, looking younger, boosting energy... job done.
Water Bottlesopen, drink & close with one hand
New
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Aveo Water Bottle | 0.35L • 0.6L
A stylish and unique water bottle, with an easy drink spout for simple and trendy hydration on the go.
easy drink spouteasy to fill with removable spout (wide-mouth opening)stain, smell and shatter resistantstylish carry strap100% leakproofdishwasher safe: top rack
made with durable Eastman® Tritan™ copolyester BPA Free materialsizes: 0.35L and 0.6L
New colours
One-Handed Water Bottle | 0.7L
This sleek water bottle makes multi-tasking even easer – hydrate with one hand and text, walk the dog or shop with the other.
one-handed operation: push-button lid – press to open & drink, release to closeleak-prooflid comes off to add ice or cleanmade with durable Eastman® Tritan™ copolyester BPA Free materialdishwasher safe car cup + bike cage holder friendlysize: 0.7L
Iconic shapes are back for ice ice baby.
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New
New
Classic Insulated Mason Tumbler | 0.47L
Introducing the newest silhouette in our cold drinks on the go selection (that’s not new at all) – a double wall drinking jar that is as nostalgia-inducing as our vintage lunch boxes.
condensation-proof double wall insulated tumblersmoothie-sized strawsafe for you: BPA free
dishwasher safer: top racksize: 0.47L
Original Insulated Mason Tumbler | 0.47L
Meet the latest addition to our iconic Mason Tumbler range. It comes in a new aqua colour and an iconic canning-inspired stainless steel lid.
sweat-proof, double wall insulatedstainless steel canning-inspired lid
smoothie-sized strawdishwasher safesafe for you: BPA freesize: 0.47L
Glace Cold To-Go Tumbler | 0.47L
It looks like your favourite water glass, but this trendy to-go tumbler isn’t bound to the kitchen. It can go wherever you go, keeping hands dry and your drink cold for longer – iced water, iced tea or coffee, juice, smoothies – whatever you love to drink.
double wall keeps your hands dryreusable straw included
safe for you: BPA freesize: 0.47L
Recycled Glass To-Go Tumbler | 0.35L
The best of all worlds. We’ve paired an on-trend, look-alike silhouette, and building on the success of our plastic To-Go Tumblers, with recycled glass. A familiar form that has a new function in this classically-styled cold beverage tumbler.
made with recycled and recyclable glasspress-fit lid with silicone sealreusable, smoothie-sized polypropylene straw included
dishwasher safesafe for you: BPA freesize: 0.35L
Insulated Mugs
The littles pick their lunchbox, but we know who picks
what goes inside.
Kids
Lunch
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ALADDINISM
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Kids Lunch Sets
Add frozen ice pod
Set inner tray on top to keep food cool (and to create a double-wall container)
Snap leak-proof lidclosed
How to Assemble
4 compartmentsfor snacks
New
1 compartmentfor sandwiches
New
flip-up straw lid
New
lid with removable hinge on both kits
Insulated Kids Sandwich Kit | 0.5L
This feature-rich sandwich container pairs with the matching snack kit and water bottle to make the perfect kids lunch box set – the 3 of them are made to fit nicely in most school bags. Kids pick the outside, mum picks the inside (and with features like these, mum prefers this one).
leak-proofdouble wall insulated baseremovable ice pod includedliner, ice pod & lid with detach-able hinge disassemble to cleaneasy open & close latch lid designed for kids
dishwasher safemicrowave safe (without the ice pod)safe for you: BPA freesize: 0.5L
Flip & Sip Kids Water Bottle | 0.4L
Leak-proof and dishwasher safe for mum, fun to flip and sip for the kids. This durable Eastman Tritan™ bottle and matching snack & sandwich kits make the perfect kids lunch set – the 3 of them are made to fit nicely in most lunch boxes & bags, so they too get back safe.
leak-proofkid-friendly straw liddishwasher safemade with durable Eastman® Tritan™
compatible with most lunch bags & boxessafe for you: BPA freesize: 0.4L
Insulated Kids Snack Kit | 0.45L
The ultimate customizable snack pack. 4 compartments keep finger food separate until lunch or break time, while an ice pod keeps it fresh & cool. This pairs with the matching sandwich kit and water bottle to make the perfect kids lunch set – all made to fit neatly in most school bags.
leak-proofdouble wall insulated baseremovable ice pod includedstackable to fit in most lunch boxes & bagsliner, ice pod & lid with detach-able hinge disassemble to clean
easy open & close latch lid designed for kidsdishwasher & microwave safe (without the ice pod)safe for you: BPA freesize: 0.45L
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Kids Aveo Water Bottle | 0.35L
These fun bottles come with a removable easy drink spout, and are also leakproof to keep kids happy and hydrated.
easyDrink spout makes drinking comfortableeasy to fill with removable spout (wide mouth opening)100% leakproofstain, smell and shatter resistant
dishwasher safe: top rack made with durable Eastman® Tritan™ copolyester BPA Free materialsize: 0.35L
Connector Lid
Kids Bento Lunch Box | 0.6L
Inspired by Japanese bento boxes, our BENTO Lunch Box takes packed lunch to a new level. Stack as many of these containers as you need using the connector lid. This suits any recipe, storing food at just the right temperature, hot or cold. Heading out with home-prepared food has never been easier.
contents stay hot or cold up to 5 hours*double wall foam insulationstack as many as you want with connector lid100% leakproof, sealing lid
microwave safesafe for you: BPA freesize: 0.6L
connector lid to combine containers available separately
New Vacuum Insulated Kids Food Jar | 0.35L
This easy-to-open, sturdy, leak-proof, schoolbag wonder that keeps food hot or cold for up to 6 hours will please mum just as much as the kids. And, at 0.35L, it’s the perfect size in its category.
stays hot/cold for up to 6 hours vacuum insulated made with durable double wall stainless steelleak-proofkids friendly lid specifically designed for a child’s fine motor skills
completely portable – backpack and lunch box friendlysafe for you: BPA freesize: 0.35L
- Just like we used to make -
Aladdin’s Heritage Plaid Lunch Kit
Heritage plaid tiN lUNCH BOXJust like we used to make.
tHree leak-prOOf fOOd CONtaiNers. Modern additions that make packing even easier.
• One 0.6L container, perfect for leftovers or salads• Two 0.1L containers for sides, snacks, dips or dressing• Containers feature leak-proof, lunchbox-inspired latches • Microwave & dishwasher safe• Safe for you: BPA free
CONtaiNer Wrap WitH elastiC lOOps. Multiple uses. One clever wrap.
• Elastic loops with grab-tabs keep containers secure and prevent rattling on the go• Small outer loop for silverware and a napkin• Lays flat to double as a placemat (for a civilized lunch)• Wipes clean with a damp cloth
Aladdin’s Heritage Plaid Vacuum Bottle 24ol
VAcuum insulAteD. Keep drinks hot or cold for 12 + hours.
Double wAll stAinless steel with tin wrAp. Heritage look. Modern construction.
bonus buDDy cup. One for you, one to share.
pour-through stopper. Pouring made easy.
leAk-proof. Keep liquid where it belongs.
sAfe for you: BPA free
siZe: 0.7L
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Retail Display
An appealing and well executed retail display will attract the attention of
consumers and drive retail sales. To maximise store sales, enhance the
display and the shopper’s experience, Aladdin has made available a
unique selection of merchandising solutions that fit any retailer.
Shelf Kit10-01812-001
Gondola Display10-01809-001 / 10-01809-002
Wall Display10-01811-001 / 10-01811-002
Floor Display10-01808-001
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Examples of merchandisers featuring the Aladdin product collection
Floor display
Front Back
Wall Display
Gondola display
Table
The benefits of using this retail display in conjunction with the complete Aladdin product assortment are:
drives category sales and purchasing experience. locating and choosing the right product is made easier and more
natural for the consumer. It also supports impulse purchase decisions. co-ordinating and accessorising is made possible for the shopper. helps to feature, recommend and demonstrate products at
strategic locations. best placement and assortment can be achieved thanks to its
availability in different sizes that can be used in combination to create a larger display.
unique solutions made of recycled materials that align with our values and commitment to protect the environment.
Features: several solutions to fit various spaces in store (Self-standing Floor unit,
Gondola unit, Wall unit and Shelve cover for existing merchandiser). eco friendly: Made from recycled wood. POS friendly – built–in POS slots for customized inserts (comes with
double sided image POS). easy assembly (please read the included assembly guide). easy to maintain appearance. low consumption/long life LED lighting kit available separately for
Gondola and Wall unit displays. separate Aladdin Logo and various POS assets available upon request
Please do not hesitate to contact us for further details.
Logo Block10-01814-001
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Crave Collectionname and size colour product code page
TomatoFern
TomatoFern
TomatoFernBerry
TomatoFern
TomatoFernBerry
10-01545-00110-01545-006
10-01547-00110-01547-004
10-01550-00110-01550-00810-01550-004
10-01546-00110-01546-006
10-01549-00110-01549-00910-01549-003
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CRAVE INSULATED LUNCH BOWL 0.85L
CRAVE SANDWICH BOx1 x 1L + 2 x .4L
CRAVE DOUBLE WALL CARAFE 0.75L
CRAVE INSULATED LUNCH PLATE0.85L
CRAVE WATER BOTTLE 0.5L
New colours
New colours
New colours
New colours
New colours
TomatoMarinaBerryFern
10-01117-03810-01117-03910-01117-04010-01117-041
19PAPILLONTUMBLER0.35L
TomatoMarinaBerryFern
TomatoMarinaBerryFern
BerryBlack
BerryBlack
10-01503-00910-01503-03810-01503-01010-01503-039
10-01502-01110-01502-01210-01502-01310-01502-014
10-01475-01210-01475-011
10-01425-00710-01425-009
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FLIP & SIP INSULATED MUG0.35L
FLIP & SIP INSULATED MUG0.47L
FLIP & SIP VACUUM MUG0.35L
FLIP & SIP VACUUM MUG0.47L
Drink It Hotname and size colour product code page
New colours
New colours
New colours
New colours
New colours
TomatoFern
10-01452-02510-01452-030
15TAKE AWAY LUNCH BOx0.7L
TomatoMarinaBerryFernAssorted pack
10-01374-01010-01374-01110-01374-01210-01374-01310-01374-014
15PAPILLONCUTLERY SET
TomatoFern
10-01451-03010-01451-020
15TAKE AWAY LUNCH BOx0.35L
New colours
New colours
New colours
TomatoMarinaBerryFern
Grey
TomatoMarinaBerryFern
10-01134-03610-01134-03710-01134-03810-01134-039
10-01270-003
10-01135-02310-01135-02410-01135-02510-01135-026
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BENTO LUNCH BOx0.6L
BENTO LUNCH BOx CONNECTOR LID
BENTO LUNCH BOx0.95L
Lunchname and size colour product code page
New colours
New colours
New colours
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TomatoMarinaBerryFern
10-01320-07310-01320-07410-01320-07510-01320-076
25ONE-HANDED BOTTLE0.7L
Drink It Coldname and size colour product code page
Tomato printMarinaBerryFern print
TomatoMarina printBerry printFern
10-01101-07410-01101-07510-01101-07610-01101-077
10-01102-07010-01102-07110-01102-07210-01102-073
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25AVEO WATER BOTTLE0.35L
AVEO WATER BOTTLE0.6L
Clear
Bottle green
Aqua
10-01607-008
10-01498-003
10-01716-008
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CLASSIC INSULATED MASON TUMBLER0.47L
RECYCLED GLASS TO-GO TUMBLER0.35L
ORIGINAL INSULATED MASON TUMBLER0.47L
New
New
New
Clear 10-01323-013 27GLACE COLDTO-GO TUMBLER0.35L
New colours
New colours
Stainless steel
Stainless steel
Stainless steel
Stainless steel
10-00679-029
10-00692-018
10-00689-025
10-00691-022
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AVEO VACUUM FLASK0.3L
AVEO VACUUM FLASK0.47L
AVEO DESKTOP MUG0.35L
AVEO TRAVELER0.47L
Stainless steel 10-01619-001 21CHALLENGER VACUUM FLASK 1.0L
TomatoMarinaBerryFern
10-01091-01410-01091-01510-01091-01610-01091-017
19PAPILLONTRAVELER0.35L
TomatoMarinaBerryFern
10-00753-04410-00753-04510-00753-04610-00753-047
20TEA INFUSER0.35L
White Black
10-01104-00810-01105-005
20AVEO TRAVEL PRESS0.3L
New colours
New colours
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Plaid 10-01366-007 33HERITAGE PLAID LUNCH KIT1 x 0.6L + 2 x 0.1L
Aladdin Heritagename and size colour product code page
Plaid 10-01367-007 33HERITAGE PLAID VACUUM BOTTLE0.7L
New
New
Our suppliers must comply with our Code of Conduct, which includes guidelines on labour, wages, working hours and conditions, health, and safety.
We emphasize ISO 14001 certification, water recycling, and reduction or recycling of all waste at the factories we do business with.
As a company, we donate 1% of our pre-tax profits, and every employee is given 1 paid volunteer day a year to use with a non-profit of their choice.
We believe business has the potential to change the world. That’s why weoperate with integrity, transparency, and respect - for our customers,
consumers, and the people in the communities where we live and work.
Aladdin, since 1908 ®
MarinaBerry
10-01572-00910-01572-010
30INSULATED KIDSSANDWICH KIT0.5L
Lunch Kidsname and size colour product code page
MarinaBerry
MarinaBerry
10-01573-00910-01573-010
10-01574-01110-01574-012
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30INSULATED KIDSSNACK KIT0.45L
FLIP & SIP KIDSWATER BOTTLE0.4L
Marina printBerry print
MarinaBerry
Marina printBerry print
10-01101-06710-01101-068
10-01324-03210-01324-033
10-01134-04010-01134-041
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AVEO WATER BOTTLE KIDS0.35L
VACUUM INSULATED KIDS FOOD JAR0.35L
BENTO LUNCH BOx KIDS0.6L
New
New
New
New
New colours
New colours
contact Details
Burton McCall Limited163 Parker Drive, Leicester, LE4 0JP
Tel Main Switchboard: 0116 234 4600
www.burton-mccall.co.uk
sales officeTel: 0116 234 4611/4622Fax: 0116 235 8031Email: [email protected]
customer servicesTel: 0116 234 4646Fax: 0116 235 8031Email: [email protected]
DALD/0514