Alabama gives day strategy
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Transcript of Alabama gives day strategy
![Page 1: Alabama gives day strategy](https://reader036.fdocuments.us/reader036/viewer/2022081518/554ad2f0b4c90580698b57e1/html5/thumbnails/1.jpg)
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What’s up?• Volunteerism- 38th in nation• Donating Rates- one of the 14th highest• Fundraising Trends- Communication with donors, one-click
gifts/instantaneous giving, transparency
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What’s up?
• Technology usage- including devices and social media (91% of all US citizens have their mobile device within reach constantly)
• Generation Y- research showed that 56% of 20-30 year-olds donate to some extent
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Research• Online Survey (primarily of UA students)
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Research
• Focus Group of UA students• Lack of funds
• Interviews with nonprofit organizations• Initiation of Social Media
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Alabama Gives Day U
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Create Awareness of AGDPress Releases
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Public Service Announcements
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Social Media“Help me make a difference in AL. Donate on #AlabamaGivesDay at Nonprofitsmatter.org #AGD”
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“The goal of AlabamaGivesDayU is to raise $1 million for Alabama Nonprofits. Help us outraise Auburn. Make your donation at nonprofitsmatter.org.”
“The goal of AlabamaGivesDayU is to raise $1 million for Alabama Nonprofits. Help us outraise Alabama. Make your donation at nonprofitsmatter.org.”
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Influence College Students’ Donating Habits
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Print Ads
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Print Media
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Raise $1 million
• Street Teams• Landing Pages
UA AU45000455004600046500470004750048000
Dollars Donated
Dollars Donated
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Public Service Announcement
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Estimated Budget
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Campaign Timeline
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Evaluation Plan
• Measuring Effectiveness– Alabama Gives Day website– Post-campaign survey