ALA Rural, Native, and Tribal Libraries of All Kinds Committee

The Small But Powerful ForumALA Midwinter 2012

Today’s AgendaPanel Presentations• Small But Powerful Toolkit – Jennifer Peterson• Community Outreach Planning – Dr. Robert Martin• Community Partnerships – Tina Hager Rural Forum Discussions• Introduced• Round 1• Transition and short break• Round 2• Tables report and wrap-up

Amplify your library’s value to the community!

The Small But Powerful Guide to WinningBig Support for Your Rural Library

ala.org/ruraltoolkit

Jennifer Peterson January 22, 2012#ruraltoolkit

© 2011• 9 Steps to Success• Hints for reaching people• Winning friends and influencing

decision makers• Speaking successfully• Making the most of media• Building powerful partnerships• Essential tools for advocacy--annual

report, communication plan, fact sheets, etc.

New to this revision• Technology as an Advocacy Tool• Technology and Advocacy: Data You Can Use

• Job seeking• Economic development• Literate communities• Life-long learning• Enrich, entertain• Access to technology, learning, knowledge• Free• Connect to others in the community

Library is core. Every day.

• “Who” is the library?• Where are they?• Make it easy for them to “be the library,”

wherever they are.

Amplify value. Every day.

Digital frame*outside the library

Or placemats

Table, stuff, message, people*outside the library

• Chamber of Commerce• Workforce center• State/County extension office• Family Services Organizations • Senior Centers• School age care and enrichment programs• Health agencies, doctors’ office• Community colleges• Grocery store, lottery ticket counter• Restaurants• Parades

Partner for impact

Technology as an Advocacy Tool

• Website• Social “satellite” sites• Facebook• Twitter• Flickr• YouTube

Mancos Public Library (pop 1,260)

Always have a book cart with resources relevant to those using meeting room, with library card apps, newsletter, etc.

Mancos Public Library

Friends of the Mancos Public Library

Somers Library, NY (pop 20,000)

Communities Thrive @ Your LibraryHarford County Public Library

Data You Can Use

“Opportunity for All: How the American Public Benefits from Internet Access at U.S. Libraries,”

U.S. Impact Study cis.washington.edu/usimpact/

Public Library Toolbox cis.washington.edu/usimpact/toolbox.html

“Libraries Connect Communities: Public Library Funding & Technology Access Study”

Funding & Technology Access Studywww.ala.org/plinternetfunding

Webinar Archive 2011 Public Library Funding & Technology Access Study

IMLS Public Libraries in the United States Survey Fiscal Year 2009, released October 2011

ala.org/ruraltoolkit• Browse online, download as PDF• Ordering Printed Copies and

other questions contact:ALA Office for Literacy and Outreach Services50 East Huron StreetChicago, IL 60611-2798800-545-2433, ext. 4294olos@ala.org

The Small But Powerful Guide to WinningBig Support for Your Rural Library

What if…The future is born in webs of human conversationCompelling questions encourage collective learningIntelligence emerges as people connect in creative waysCollectively, we have access to all the wisdom and resources

we need

Small but Powerful Forumon Rural Leadership

Food for Thought

• Contribute your thoughts.• Speak your mind and heart. • Listen to understand.• Share examples, real or imagined.• Connect ideas, themes, questions.• Play, doodle, draw, be creative.• Have fun!

The Question

What are the core qualities of Rural Leadership?

actions and activity of leadership infectious qualities of leadership

roles that enable or support leadership how leadership is fostered

formal vs. informal leadership internal and external leadership

individual and organizational leadership partners in leadership

accidental leadership everyday leadership

outcomes of leadership

Consider

1. Understands community, stakeholders, the current status, and beyond

2. Questions the status quo and processes in place3. Envisions solutions and a new future4. Translates ideas into strategies5. Models courage and risk taking6. Engages and empowers [others]7. Fosters creativity and imagination8. Steers toward progress and improvement9. Uses management skills and abilities ethically and effectively10. Agilely overcomes barriers and disasters11. Creates positive change12. Prepares for the next challenge

Library Leadership Ohio qualities of leadership

cli.gs/leadershipFor collection of leadership resources on WebJunction

1. Leading and Developing Others 2. Developing Capability & Capacity3. Influencing4. Making Sense of Complexity and Ambiguity5. Integrity6. Ethics7. Ceremony8. Leading Change9. Handling Cultural Diversity

Oxford Centre for Leadership qualities of leadership

cli.gs/leadershipFor collection of leadership resources on WebJunction

ALA Rural, Native, and Tribal Libraries of All Kinds Committee