Al increase your sales performance

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BY: CATHY LIGHT CHIEF ASSESSMENT OFFICER How to Increase Your Sales Performance Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC. www.asssessmentleaders.com 1-866-864-8200

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Transcript of Al increase your sales performance

Page 1: Al increase your sales performance

BY: CATHY LIGHT

CHIEF ASSESSMENT OFFICER

How to Increase Your Sales Performance

Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Page 2: Al increase your sales performance

Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Assessment Leaders: Who We Are

Best-in-Class Professional Assessment, Skill Testing, and Leadership Training Solutions

Focused on Identifying, Hiring, Developing, and Promoting Talent

Clients in All Stages of Development from Pre-IPO to Fortune 500

Founded in 2003

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Assessment Leaders: Our Goals

Assessment Leaders Solutions Are Designed to:

Identify Sales Stars Early in the Recruiting ProcessEliminate Improper BiasIncrease Focus on Key Success BehaviorsArm the Interviewer with Meaningful DataImprove the 1st Year Performance of New HiresEmpower Managers to Effectively CoachDecrease Turnover

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Today’s Objectives

Where Assessments Fit into ProcessHow To Implement AssessmentsProposed Sales Team SolutionBusiness & Academic ExamplesWhat to Expect from Assessment LeadersNext Steps

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Talent Acquisition Success

Profile the Ideal FitSource Qualified Candidates (Internal or External)Verify Candidates “Fit” to Top PerformersVerify Skills, Knowledge, & ExperienceCompare Remaining CandidatesSelect, Check, and Onboard

Though there are innumerable processes and technologies developed in support of the recruiting process, they all aim to identify a large pool of candidates and ultimately select down to the ideal candidate.

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Where Do Assessments Fit In?

Profile the Ideal FitSource Qualified CandidatesVerify Candidates “Fit” to Top PerformersVerify Skills, Knowledge, & ExperienceCompare Remaining CandidatesSelect and Check

Personality, Cognitive, and Thinking Style Assessments provide key support to make quick, unbiased, best-outcome decisions regarding candidates at several key points in the recruiting process. Specific Skills Tests may also be leveraged.

Where Assessments can be Deployed to Achieve Critical Advantage

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Step One: Benchmark Success

Rank your Sales People by Performance

Administer the Tool to at Least 3 in the Top Tier

Use the Results to Develop a Job Match Pattern

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Step Two: Integrate Into Recruiting

When to Administer Early in Process

Identifies Best Matches Early Weeds Through Large Number of Candidates Efficiently Avoids Rejecting Potentially Strong Candidates Provides Downstream Interviews With Great Information Saves Time and Money

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Step Three: Roll Out

Deploy Testing Web PortalTrain HR, Recruiters & Managers

Quick & Easy Change Management Consistent Use of Tools

Commence Online Delivery

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Sales Assessment Solution

Profiles Sales Assessment Purpose: Select & Manage High Performance Salespeople Measures

20 Performance Indicators 7 Critical Sales Behaviors

Time to Take: Less than 1 Hour (no proctoring required) Validated for Hiring (2010) Customizable Job Match Patterns By:

Company Sales Position Manager Geography

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Sales Assessment Solution

Profiles Sales Assessment (continued) Applications

Selection and Hiring (validated) Management Promotion Fit / Succession Planning Analyzing Training Needs

Delivered Reports Selection Report Management Report Multi-Job Match Report Individual Sales Profile Report Job Profile Summary Report Job Summary Graph

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Managing to Key Sales Behaviors

If we know where each scale ties into our score card…

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Mapping to Assessment Results

We know where they fell outside of where we need them to be

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Job Summary Graph

Job Match Score Thinking Style Behavioral Traits Occupational Interest

Distortion Factor

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Selection Report Example

Blue Range Where the High Performers

Benchmark Scored

Larger Ring Where Applicant Scored Yellow if Out of Benchmark

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Map to Critical Sales Behaviors

Narrative Based on Individual Results

7 Critical Behaviors Prospecting Closing the Sale Call Reluctance Self-Starting Working with a Team Building & Maintaining

Relationships Compensation Preference

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Recommended Interview Questions

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Case Study: Data Services Organization

14 Account Executives Dramatic performance gaps

Average sales of 3 Top Performers: $1.25M Average sales of 3 Bottom Performers: $850K

Benchmark pattern created of the top three performers All 14 reviewed against pattern Delta Between Matched / Non-Matched Employees:

Matched: Average sales: $1.31M Non-Matched – Average sales: $840K Average difference between selected and non-selected: $470K

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Academic Study

360,000 salespeople followed through sales careers over 20 years360,000 salespeople followed through sales careers over 20 years

“It’s not experience – or college degrees

or other accepted factors…

…(it) hinges on fit with the job.”

Source: Herbert M. Greenberg and Jeanne Greenberg, “Job Matching for Better Sales Performance, ” Harvard

Business Review, Vol. 58, No. 5.

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Academic Study

Source: Herbert M. Greenberg and Jeanne Greenberg, “Job Matching for Better Sales Performance, ” Harvard

Business Review, Vol. 58, No. 5.

“Six months after hire persons who had been job

matched outperformed those who had not been

matched.

Moreover, the differences widened after 14 months”

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

What to Expect from Assessment Leaders

Wide Selection of Best in Class SolutionsExpert Knowledge in Use of AssessmentsDeep Experience in Recruiting & HRFlexible and Responsive TeamExcellent & Long Lasting Partnership with AccoloModern Delivery Technology

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Next Steps - Pilot

Pilot the Sales Assessment for 1 Hire Internal or external candidate

Pilot to be Administered by Assessment Leaders AL will develop a “job fit” benchmark.

Pilot Assessments Offered at Max. Volume Discount No Portal Setup for Pilot

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Presented by: Cathy Light, Chief Assessment Officer Assessment Leaders LLC.  www.asssessmentleaders.com 1-866-864-8200

Thank You!