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Programme Documentation

AL_BBUSI_C06Higher Certificate in Business

Contents of this document are copyright of Athlone Institute of Technology

AL_BBUSI_C06Higher Certificate in BusinessProgramme AL_BBUSI_C06 Higher Certificate in Business

Code AL_BBUSI_C06 Level 06 RequiredCredits 120

Start Term Academic Year2017-2018 End Term The End of Time

Award Class Higher Certificate Award Type HCertBus

Award Standard HETAC Standard Discipline Business

Discipline Area Business Specialisation Business

Author Anne Handy Department Business & MgmtStudies

Author(s) Anne Handy, Owen Ross

Delivered By Stage - FullAcademic Year

MinimumDuration 2 Attendance

DeliveryModes Full Time, ACCS

Educational AimThis programme aims to introduce students to the core business disciplines which form thebasis for a successful career in a industry, commerce, public sector organisation or as anentrepreneur. Students' will gain an understanding of the functional areas of Business and thefactors which influence business success.

AccessThe process by which learners may commence a programme of education and training havingreceived recognition for knowledge, skill and competence required.This includes prior experiential (non-certified) and accredited (certified) learning

Minimum entry requirements Leaving Certificate Grade D3 at ordinary level in five subjects inthe Leaving Certificate examination. Two of these subjects must be Mathematics and aLanguage (English or Irish).

FETACAny FETAC level 5 qualification is acceptable; there are no specific module requirements.

TransferThe process by which learners may transfer from one programme of education and training toanother programme having received recognition for knowledge, skill and competence acquired.

This includes prior experiential (non-certified) and accredited (certified) learning

You may avail of the exemption granted by one of the professional accountancy bodies andapply for full-time accountancy studies at AIT.

ProgressionThe process by which learners may transfer from one programme of education and training toanother programme, where each programme is of a higher level than the precedingprogramme

As a holder of this qualification you will be eligible to apply to join the Bachelor of Business(Level 7) programme at AIT.

Teaching and LearningA clear description of the Teaching and Learning strategy

This programme of study is based on a modular system. The learner-centred approach that isintrinsic to a modular model facilitates learners' personal goals, different aptitudes, interests,backgrounds and encourages greater learner choice in the accumulation of credits. Itaccommodates varying levels of progression and recognises different levels of attainment. Thisin turn opens new pathways and opportunities for non-traditional learners, promoting wideraccess to and participation in higher education.

This programme is situated within the Business School and thus places a strong focus on thedevelopment of graduate competences throughout the programme. Initially the emphasis willbe on ensuring that a base line of competences in academic skills is achieved, so that allstudents, and especially those from non-traditional learning backgrounds, have the tools forprogression through the programme. The module in Year 1 that addresses this focus is'Learning and Development for Higher Education'.

A further focus will be placed on encouraging students to become engaged in the content andcommence on a pathway to independent learning. The learning objectives of the syllabi will beachieved by a range of teaching and learning methods, which will include, though may not belimited to:

Lectures will be designed to provide the student with the fundamental knowledge ofthe given module;

•

Practical Workshops will provide the student with the opportunity to apply the theory,concepts and principles in practice;

•

Group work such as discussions, group exercises will facilitate peer-supportedlearning, team-working and creativity;

•

Projects and case-studies will provide the student with an understanding of thepractical application of theory in a cross-functional setting;

•

Learning Management system used in AIT is the Moodle platform, which is an onlineresource that will be used to facilitate access to class notes, resources, discussionforums, sharing resources etc., as well as using the platform as a means ofcommunication via e-mail, notices.

•

Flexible Learning:

Flexible learning provides learners with choices about where, when and how learning occurs.At AIT, Moodle is now widely used as the Virtual Learning Environment (VLE) coursemanagement system platform for e-learning (http://elearning.ait.ie/). As part of this programmeit is envisaged that Moodle will be used extensively for a variety of purposes including: facultyposting lecture notes, details of supporting websites, for assignments, quizzes, questionnairesin addition to using the platform as a means of communication on emails and forums.

Integration of Transferable Skills into the Programme:

Higher education establishments have historically designed curricula to instil theoreticalknowledge as well as technological skills in their graduates. A growing body of evidence hasshown that although equipped with theoretical knowledge, many graduates lack skills that areessential for being efficient and productive members of the workforce. These transferable skillsinclude effective oral and written communication skills, critical thinking skills, effective teamworking skills, the ability to use data acquisition systems, analytical skills and management andentrepreneurship skills. Thus the Business School have embedded in each programmeGraduate Competences. These competences are explained in more detail in the programmeassessment strategy document that will be provided to students each year.

They cover areas such as

(a) Basic/fundamental skills - such as literacy, numeracy and IT skills;

(b) People-related skills - such as communication, interpersonal, team-working,customer-service skills;

(c) Conceptual-thinking skills - such as problem-solving, planning and organising, personaldevelopment, innovation and creative skills.

All these skills are critical to any student working in a professional capacity. As part of theprogramme design, a number of modules involving the phased development of such skillshave been integrated into the programme:

Communication skills are developed throughout each stage of the programme - for examplethrough submission of written reports, oral presentations and team projects. Such generic skillsare core to business professionals and will be emphasised to students. Additional emphasiswill be placed on the importance of adherence to honesty, ethics and integrity principles.

Assessment StrategiesA clear assessment strategy can complement a statement of intended learning outcomes andaid its interpretation by learners

The programme assessment strategy has been devised to support both the programme andmodule and learning outcomes and develop the desired graduate attributes. Please seeprogramme assessment strategy document for more details.

Approved Programme Schedule

Programme AL_BBUSI_C06 Higher Certificate in Business

Stage 1

Delivery Code Title Level Credit ME FT ACCS CA PJ PC FE Total

Semester 1 BUS06054 Learning and Development for Higher Education 06 05 M 3.00 0.00 100 0 0 0 100

Semester 1 ACCT06045 Financial Accounting 1A 06 05 M 5.00 0.00 30 0 0 70 100

Semester 1 ECON06019 Microeconomics for Business 06 05 M 4.00 0.00 30 0 0 70 100

Semester 1 BUS06010 Computer Applications 06 05 M 4.00 0.00 100 0 0 0 100

Semester 1 BUS06015 Management 06 10 M 6.00 0.00 40 0 0 60 100

Semester 1 FREN06019 French 1.1 06 05 E1 3.00 0.00 50 0 50 0 100

Semester 1 GERM06002 German 1.1 06 05 E1 3.00 0.00 50 0 50 0 100

Semester 1 SPAN06011 Spanish 1.1 06 05 E1 3.00 0.00 50 0 50 0 100

Semester 2 ACCT06009 Financial Accounting 1B 06 05 M 5.00 0.00 30 0 0 70 100

Semester 2 QUAN06009 Business Mathematics 06 05 M 4.00 0.00 30 0 0 70 100

Semester 2 ECON06020 Macroeconomics for Business 06 05 M 4.00 0.00 10 20 0 70 100

Semester 2 MKTG06001 Marketing 06 05 M 3.00 0.00 30 0 0 70 100

Semester 2 FIN06002 Banking 06 10 E1 6.00 0.00 10 20 0 70 100

Semester 2 BUS06016 European Business Studies 06 10 E1 6.00 0.00 0 20 10 70 100

Semester 2 SALE06005 Sales and Selling 06 10 E1 6.00 0.00 20 20 0 60 100

Semester 2 BUS06006 Entrepreneurial Skills 06 10 E1 6.00 0.00 50 0 0 50 100




Semesters Per Stage 2 Elective Groups 0 Credits Required 60

Elective Rule ELECTIVE_1 Electives Required 0 Credits Required 10

Special Regulation

A total of 10 credits from elective subjects is required for completion of the stage.

Choose one elective (10 credits).

Of a language is chosen as the elective the same language must be selected in Semester 1 and Semseter 2 (2 X 5 credits).

ELectives will run subject to viable numbers.

ME - Mandatory or Elective, FT - Fulltime Average Weekly Hours, PT - Parttime Average Weekly Hours,CA - Continuous Assessment Percentage, PJ - Project Percentage, PC - Practical Percentage, FE - Final Exam Percentage

Approved Programme Schedule


Stage 2

Delivery Code Title Level Credit ME FT ACCS CA PJ PC FE Total

Semester 3 ACCT06004 Management Accounting 06 10 M 6.00 0.00 20 0 0 80 100

Semester 3 COMP06001 Information Technology and ComputerApplications 2 06 10 M 8.00 0.00 60 0 0 40 100

Semester 3 INSB06003 Insurance 06 10 E2 6.00 0.00 30 0 0 70 100

Semester 3 ECON06023 Applied Economics 06 10 E2 6.00 0.00 30 0 0 70 100

Semester 3 BUS06081 Operations & Supply Chain Management 06 10 E2 6.00 0.00 70 0 0 30 100

Semester 3 MKTG06003 Services Marketing 06 10 E2 6.00 0.00 30 0 0 70 100




Semester 4 BUS06004 Marketing Management in a Digital Age 06 10 M 8.00 0.00 30 0 0 70 100

Semester 4 HRM06004 Human Resource Management 06 10 M 6.00 0.00 30 0 0 70 100

Semester 4 ECON06014 International Economics 06 10 E2 6.00 0.00 0 25 25 50 100

Semester 4 ICT06012 E-Business 06 10 E2 6.00 0.00 0 100 0 0 100

Semester 4 BUS06014 Applied Entrepreneurship 06 10 E2 6.00 0.00 100 0 0 0 100

Semester 4 ACCT06017 Financial Accounting 2 06 10 E2 8.00 0.00 25 0 0 75 100




Semesters Per Stage 2 Elective Groups 0 Credits Required 60

Elective Rule ELECTIVE_2 Electives Required 0 Credits Required 20

Special Regulation

20 credits from the elective subjects are required to complete this programme.

One elective (10 credit) from Semester 1 and one elective (10 credit) from Semester 2 must be chosen by the student.

If a language is chosen (2 x 5 credit) it must be selected in both semesters and counts as one 10 credit elective. One additional 10 credit electivemust be chosen from either Semester 1 or Semester 2.

Electives will run subject to viable numbers.

ME - Mandatory or Elective, FT - Fulltime Average Weekly Hours, PT - Parttime Average Weekly Hours,CA - Continuous Assessment Percentage, PJ - Project Percentage, PC - Practical Percentage, FE - Final Exam Percentage

Programme Learning Outcome Mapping


Stage 1

Delivery Code Title Level Credit HKB HKK HKR HKS HCC HCR HCL HCI

Semester 1 BUS06054 Learning and Development for Higher Education 06 05 Y Y Y

Semester 1 ACCT06045 Financial Accounting 1A 06 05 Y Y Y Y

Semester 1 ECON06019 Microeconomics for Business 06 05 Y Y Y Y Y

Semester 1 BUS06010 Computer Applications 06 05 Y Y Y

Semester 1 BUS06015 Management 06 10 Y Y Y Y Y Y Y

Semester 1 FREN06019 French 1.1 06 05 Y Y Y

Semester 1 GERM06002 German 1.1 06 05 Y Y Y

Semester 1 SPAN06011 Spanish 1.1 06 05 Y Y Y

Semester 2 ACCT06009 Financial Accounting 1B 06 05 Y Y Y

Semester 2 QUAN06009 Business Mathematics 06 05 Y Y Y

Semester 2 ECON06020 Macroeconomics for Business 06 05 Y Y Y Y Y Y

Semester 2 MKTG06001 Marketing 06 05 Y Y Y Y

Semester 2 FIN06002 Banking 06 10 Y Y Y Y Y Y

Semester 2 BUS06016 European Business Studies 06 10 Y Y Y Y Y

Semester 2 SALE06005 Sales and Selling 06 10 Y Y Y Y

Semester 2 BUS06006 Entrepreneurial Skills 06 10 Y Y Y Y

Semester 2 FREN06021 French 1.2 06 05 Y Y Y Y Y

Semester 2 GERM06003 German 1.2 06 05 Y Y Y Y Y

Semester 1 SPAN06012 Spanish 1.2 06 05 Y Y Y Y

KB - Knowledge Breadth, KK - Knowledge Kind, KR - Know How and Skill Range, KS - Know How and Skill SelectivityCC - Competence Context, CR - Competence Role, CL - Competence Learning to Learn, CI - Competence InsightY - Module Learning Outcomes map to Programme Outcomes

Programme Learning Outcome Mapping


Stage 2

Delivery Code Title Level Credit HKB HKK HKR HKS HCC HCR HCL HCI

Semester 3 ACCT06004 Management Accounting 06 10 Y Y Y Y

Semester 3 COMP06001 Information Technology and ComputerApplications 2 06 10 Y Y Y Y Y Y Y

Semester 3 INSB06003 Insurance 06 10

Semester 3 ECON06023 Applied Economics 06 10 Y Y Y Y Y

Semester 3 BUS06081 Operations & Supply Chain Management 06 10 Y Y Y Y Y

Semester 3 MKTG06003 Services Marketing 06 10 Y Y Y

Semester 3 FREN06023 French 2.1 06 05 Y Y Y Y

Semester 3 GERM06013 German 2.1 06 05 Y Y Y Y


Semester 4 BUS06004 Marketing Management in a Digital Age 06 10 Y Y Y Y

Semester 4 HRM06004 Human Resource Management 06 10 Y Y Y Y Y Y

Semester 4 ECON06014 International Economics 06 10 Y Y Y Y Y Y

Semester 4 ICT06012 E-Business 06 10 Y Y Y Y

Semester 4 BUS06014 Applied Entrepreneurship 06 10 Y Y Y

Semester 4 ACCT06017 Financial Accounting 2 06 10 Y Y Y Y

Semester 4 FREN06027 French 2.2 06 05 Y Y Y Y

Semester 4 GERM06014 German 2.2 06 05 Y Y Y Y


KB - Knowledge Breadth, KK - Knowledge Kind, KR - Know How and Skill Range, KS - Know How and Skill SelectivityCC - Competence Context, CR - Competence Role, CL - Competence Learning to Learn, CI - Competence InsightY - Module Learning Outcomes map to Programme Outcomes

Programme Outcomes


Programme Outcomes : On successful completion of this programme the learner will/should be able to

Knowledge Breadth Specialised knowledge of a broad area.

Demonstrate a fundamental knowledge of general business disciplines which form the basis for abusiness career as an entrepreneur or in a private or public sector organisation.

Identify and describe the various internal and external environmental factors which impact upon thegrowth, development, culture and success of modern business organisations.

The above Programme Outcome is achieved by the following Module Outcomes

Module Code Module Outcomes

ACCT06045 3. Demonstrate effective bookkeeping skills in the carrying out of double entry accounts totrial balance.

ECON06019 1. Explain, discuss and illustrate the fundamental principles and models ofmicroeconomics.

BUS06010

2. Demonstrate a knowledge and effective use of commonly used Word Processing,Spreadsheet and Presentation software tools.4. Master the use of inbuilt help tools to enhance self learning of problem solving skillsthrough software use.

MKTG06001 1. Explain the marketing mix and apply it in a variety of contexts.

BUS060151. Explain the key concepts of management and organisational behaviour in relation toorganisational success.3. Apply the concepts of strategic management and planning to organisational situations.

ACCT060092. Apply ratio analysis to interpret financial statements.4. Apply knowledge of double entry book keeping to correct errors using suspenseaccounts.

QUAN060091. Demonstrate an understanding of financial mathematics and assess investmentproposals involving the time value of money.3. Interpolate and extrapolate using linear relationships.

ECON06020 1. Explain, discuss and illustrate the fundamental principles and models ofmacroeconomics.

ACCT060041. Demonstrate basic skills in the area of costing, particularly accounting for materials,labour and overheads.5. Demonstrate the various decision-making techniques used in management accounting.

COMP06001 8. Demonstrate a knowledge in the use and features of a database application.

BUS06081 1. Demonstrate an understanding of the functions of different types of operations andsupply chain management systems.

FREN06023 2. Demonstrate understanding of simple, factual texts.GERM06013 2. demonstrate understanding of simple, factual texts;SPAN06008 2. demonstrate understanding of simple, factual texts;BUS06004 1. Demonstrate an understanding of marketing as a management function.

HRM06004 1. Distinguish between Personnel Management and HRM.

ICT06012 1. Describe the e-Business infrastructure consisting of the Internet, Web and MobilePlatform.

FREN06027 4. Write straightforward connected texts on a range of familiar subjects.

GERM06014 4. write straightforward connected texts on a range of familiar subjects;5. describe aspects of German film.

SPAN06013 4. demonstrate understanding of simple, factual texts;5. write straightforward connected texts on a range of familiar subjects.

ACCT06017 1. Demonstrate knowledge of the regulatory and conceptual framework for financialreporting.

BUS06016 3. Identify the main sources of EU funding and how the budget is allocated.SALE06005 1. Discuss the role and functions of a salesperson in the context of a modern business.BUS06006 1. Understand the mindset and skills required to be a successful entrepreneur.

ECON06014

1. Describe the forces that exist in the international economy and identify their relevanceto business.2. Identify the principal macroeconomic issues of concern to second and lessdevelopedcountries.3. Understand the main drivers of international trade activity.

FIN06002

1. Explain the various roles of modern banking institutions and their distribution networksfor financial products and services.2. Identify, describe and compare various current personal and business banking savingsand credit products.3. Explain the main functions of the Irish Stock Exchange, its various listing methods,participants, and main securities traded.

Knowledge Kind Some theoretical concepts and abstract thinking, with significant underpinning theory.

Recognise and describe the fundamental theories, concepts and processes that are applicable to thecontemporary business environment.


Module Code Module OutcomesACCT06045 1. Prepare financial statements for sole traders with adjustments.

ECON06019 2. Apply the basic principles of microeconomic theory to the contemporary economic andbusiness environment.

MKTG06001 2. Describe the role and contribution of marketing to the success of a business.

BUS060152. Analyse models of decision-making in an organisational context.5. Discuss how organisational structure and culture influence employee behaviour andmanagement.

ECON06020 2. Apply the basic principles of macroeconomic theory to the contemporary economic andbusiness environment.

ACCT06004 3. Prepare budgets and discuss their use in management accounting.

COMP060011. Explain, with examples, the concepts of Data, Information, Knowledge and understandthe concepts of Data Proctection, Security and Privacy. Additionally, the student will havea detailed knowledge of the Data Protection Act and how it applies to different situations.

BUS06081

2. Identify the stages and milestones involved in the introduction of an appropriatesystem, supported by appropriate project methodology.

MKTG060032. Assess the implications of the characteristics of services for the service provider andthe identified target customer.5. Critique the importance of services marketing in contemporary business.

BUS06004 2. Discuss methods used for researching, segmenting, targeting and positioning markets.5. Apply the theory of marketing management in a digital age.

HRM06004 4. Examine methods of enhancing and evaluating employee performance.

ICT06012 2. Identify and describe the unique features of e-commerce and m-commerce technologyand discuss their business significance.

ACCT06017 2. Prepare accounts for public limited companies which are suitable for publication.

BUS06016 2. Appreciate the role of the main EU institutions, their leaders and the general politicalstructure and landscape.

BUS06006 1. Understand the mindset and skills required to be a successful entrepreneur.5. Exhibit a knowledge of marketing communications and the sales process.

ECON06023 2. Develop an ability to evaluateeconomic problems, questions and assumptions into anunderstandable context.

ECON06014 4. Appreciate the phenomenon of globalisation.8. Report on the relevance of international economics in the context of modern business.

FIN06002 4. Outline the various credit assessment methods used by credit and banking institutions.

Know How & Skill Range Demonstrate comprehensive range of specialised skills and tools.

Communicate effectively within a business environment using a range of media including written, oral anddigital methods.

Explain and apply the basic principles of accounting.

Demonstrate knowledge and application of the range of technologies and business related tools usedwithin business and commercial environments.

Employ basic quantitative techniques within a business context for effective problem solving anddecision-making.



ECON06019 3. Describe the workings of a market economy and the role of Government within such aneconomy.

BUS06010 1. Manage files and navigate folders effectively on a PC.

FREN06019 1. Follow speech which is slow and carefully articulated in everyday contexts.3. Write simple phrases and sentences.

GERM06002 1. follow speech which is slow and carefully articulated in everyday contexts;

SPAN06011 1. Follow speech which is slow and carefully articulated in everyday contexts.3. Write simple phrases and sentences.

BUS06015 4. Explain how managing individual differences in employees can contribute toorganisational success.

ECON06020 3. Illustrate, solve and interpret basic macreconomic problems through the production ofdiagrams and graphs and the application of basic quantitative techniques.

FREN06021 3. Extract information from short simple texts containing the highest frequencyvocabulary;

GERM06003 3. extract information from short simple texts containing the highest frequency vocabulary;

COMP06001 7. Demonstate a detailed knowledge in the use and features of a spreadsheet applicationin a business setting.

MKTG06003 1. Outline in detail the characteristics of services.

BUS06004 3. Identify and review the customer's role in marketing planning and management and theimpact of digital on this process.

HRM06004 3. Design a training and development programme.

ACCT060173. Apply the major provisions of company law and accounting standards into finalaccounts as detailed in the syllabus.6. Prepare a partnership accounts.

BUS06016 5. Understand the position and role of EU economy in the context of the wider globaleconomy

BUS06006 3. Produce a creative idea that has a well-thought-through response to market needs.ECON06023 4. Reflect on the relevance and application of economics in a business and social context.

ECON06014 3. Understand the main drivers of international trade activity.4. Appreciate the phenomenon of globalisation.

BUS06014 2. Develop a business model and a unique selling proposition for their concept.4. Start and test the business enterprise on a trial basis.

FIN06002 5. Perform basic financial calculations appropriate to savings, investment and creditproducts.

Know How & Skill Selectivity Formulate responses to well-defined abstract problems.

Practice secondary research skills including data gathering, presentation and evaluation within structuredbusiness scenarios.

Select and apply the knowledge acquired and skills developed to the solution of business problems usingIT Solutions.

Identify potential business and innovation opportunities, sources of finance, marketing strategies andsocial media tools appropriate to the modern business environment.


Module Code Module OutcomesACCT06045 4. Prepare a bank reconciliation statement.

FREN06019 2. Extract information from short simple texts containing the highest frequencyvocabulary.

GERM06002 2. extract information from short simple texts containing the highest frequency vocabulary;

SPAN06011 2. Extract information from short simple texts containing the highest frequencyvocabulary.

BUS06015 6. Analyse the concepts of power and leadership in relation to organisational behaviourand management.

ACCT06009 3. Apply double-entry techniques in the preparation of control accounts.QUAN06009 2. Apply statistical measures to data and communicate numerical information graphically.

ACCT06004 4. Evaluate performance measurement and control techniques used in managementaccounting.

COMP060012. Explain and understand the importance of Data Collection, Analysis and Reporting forBusiness Management. Students will be introduced to the concepts of Big Data and DataAnalytics.

BUS06081 4. Evaluate the processes involved in different operations and supply chain managementsystems, with a particular focus upon total quality management.

MKTG06003 3. Deconstruct the marketing programme involved in the service experience.4. Understand how technology is aiding the development of services marketing.

BUS06004 4. Understand the importance of integration of traditional and digital tools into acommunications and marketing strategy.

HRM06004 2. Resource staff for an organisation.

ICT06012 3. Design and build a website using a Content Management System (CMS).5. Test and deliver websites using a CMS.

FREN06027 1. Present information orally in French using correct pronunciation.GERM06014 1. present information orally in German using correct pronunciation;SPAN06013 1. present information orally in Spanish using correct pronunciation;

ACCT060172. Prepare accounts for public limited companies which are suitable for publication.4. Apply knowledge of accounting ratios to interpret financial statements.7. Account for VAT and PAYE.

BUS06016 2. Appreciate the role of the main EU institutions, their leaders and the general politicalstructure and landscape.

SALE06005 2. Investigatethe stages in the selling process.ECON06023 1. Apply economic principles and analysis to a broad range of real-world issues.ECON06014 5. Recognise the main issues surrounding the European Union and its economy.

BUS060141. Formulate an enterprise concept.3. Use business planning skills developed in related modules to support and implementsthe plan as the module progresses

FIN06002 6. Research, assemble and present data and information based on current developmentsand issues relevant to the financial services industry.

Competence Context Act in a range of varied specific contexts involving creative and non-routineactivities; transfer and apply theoretical concepts and/or technical or creative skills to a range of contexts.

Make a meaningful contribution to the programme and engage in reflective, adaptive and collaborativelearning within the classroom environment and through other channels.



ACCT06045 2. Describe the principles, concepts and conventions that underpin financial statementsand the various user requirements of financial statements.

ECON06019 4. Illustrate, solve and interpret basic microeconomic problems through the production ofdiagrams and graphs and the application of basic quantitative techniques.

BUS06010 3. Demonstrate a knowledge and effective use of commonly used internet and e-mailprocessing tools.

MKTG06001 3. Discuss the marketing concepts and the marketing environment.FREN06019 4. Use ICT, reference and support material appropriately.SPAN06011 4. Use ICT, reference and support material appropriately.

BUS06015 9. Outline the reasons for resistance to change and suggest strategies that can be usedto overcome resistance to change.

ACCT06009 1. Prepare the final accounts of Limited Companies with adjustments.

QUAN06009 5. Analyse probabilities applying to everyday business situations and apply probabilitiesusing the normal probability distribution.

ECON06020 4. Identify, describe and interpret the macroeconomic business and demographic forcesthat drive the growth of Irish business, entrepreneurship and innovation.

FREN06021 1. Present information orally in French that a sympathetic native speaker can understand;

GERM06003 1. present information orally in German in order that a sympathetic native speaker canunderstand;

ACCT06004 2. Discuss the use of marginal costing for decision making and prepare and evaluatebreakeven analysis information.

COMP06001

3. Describe Computer Hardware, Software, Computing Devices, Storage Systems andthe latest Technologies that are used in the Business Environment.6. Explain the features and technologies of the World Wide Web and the Internet. Alsoexplain the concept of the Cloud and how it will impact Business.

FREN06023 1. Follow speech which is carefully articulated in everyday contexts.GERM06013 1. follow speech which is carefully articulated in everyday contexts;SPAN06008 1. follow speech which is carefully articulated in everyday contexts;HRM06004 6. Appraise the landscape of Irish employee relations.FREN06027 2. Initiate and participate in structured situations and short conversations.GERM06014 2. initiate and participate in structured situations and short conversations;SPAN06013 2. initiate and participate in structured situations and short conversations;

SPAN06012

1. Present information orally in (language) order that a sympathetic native speaker canunderstand.3. Extract information from short simple texts containing the highest frequencyvocabulary.

BUS06016 4. Describe the main EU policy areas.

FIN06002 5. Perform basic financial calculations appropriate to savings, investment and creditproducts.

Competence Role Exercise substantial personal autonomy and often take responsibility for the work ofothers and/or for allocation of resources; form, and function within, multiple complex and heterogeneousgroups.

Show a capacity to participate and contribute constructively in a structured team environment across thecore business areas.

Practice effective self- management in terms of time, motivation and planning.

Apply knowledge and theory in a practical setting under supervision.


Module Code Module OutcomesBUS06054 4. Develop competent academic and business writing skills.MKTG06001 4. Present sustainable arguments concerning topical marketing issues.

BUS06015 8. Explain how group dynamics influence organisational behaviour and managementpractices.

FREN06021 2. Respond to slow and deliberate spoken discourse;GERM06003 2. respond to slow and deliberate spoken discourse;

COMP060015. Describe in detail Information Systems and the use of Information Systems in thebusiness world. Also students will have a knowledge of the Information Systems used indifferent business sectors.

BUS06081 3. Balance technical and human resource requirements in the successful installation andmaintenance of a system.

FREN06023 4. Gather, analyse and sort information available in self-access materials.GERM06013 4. gather, analyse and sort information available in self-access materials.SPAN06008 4. gather, analyse and sort information available in self-access materials.HRM06004 5. Negotiate the area of labour dispute resolution.ICT06012 4. Recognise the importance of Search Engine Optimisation and Web Usability.SPAN06012 2. Respond to slow and deliberate spoken discourse.SALE06005 4. Prepare and present a formal sales presentation.BUS06006 2. Conduct a personal skills audit and manage personal development.ECON06023 3. Participate constructively and with probity as a team member.ECON06014 7. Participate in a discussion group and present findings.

Competence Learning to Learn Learn to evaluate own learning and identify needs within a structuredlearning environment; assist others in identifying learning needs.

Demonstrate the willingness and capacity to learn new knowledge and skills.

Complete a realistic self-appraisal in terms of knowledge and skills required for further careerdevelopment or academic progression.



BUS06054

1. Identify personal learning styles and develop appropriate learning strategies.3. Develop appropriate communication skills within a range of social and professionalsituations.5. Apply appropriate study skills, time management techniques, assessment methods,examination techniques and group work practices to underpin professional development.

BUS06015 7. Apply motivation theory to workplace situations.

ECON06020 5. Research, assemble and present data and other relevant information based on currentmacroeconomic statistics and reports.

FREN06021 4. Write simple phrases and sentences;

GERM06003 4. write simple phrases and sentences;

COMP06001 4. Demonstrate an ability to access the IT hardware, software and infrastructure needs ofbusiness.

FREN06023 3. Write straight forward connected texts on a range of familiar subjects.GERM06013 3. write straight forward connected texts on a range of familiar subjects;SPAN06008 3. write straightforward connected texts on a range of familiar subjects;FREN06027 3. Demonstrate understanding of simple, factual texts.GERM06014 3. demonstrate understanding of simple, factual texts;SPAN06013 3. follow speech which is carefully articulated in everyday context;SPAN06012 4. Write simple phrases and sentences.SALE06005 3. Develop the range of skills required to become an effective salesperson.

FIN06002 6. Research, assemble and present data and information based on current developmentsand issues relevant to the financial services industry.

Competence Insight Express an internalised, personal world view, reflecting engagement with others.

Act appropriately, respectfully and ethically when engaging with other students, academics and institutestaff.



BUS060542. Recognise the importance of self awareness and acquire the skills of self appraisalthrough reflection and self evaluation in order to deal confidently with difficult situations ina learning and business environment.

FREN06021 5. Describe aspects of French music.GERM06003 5. describe aspects of German music.BUS06081 5. Reflective practice and skills for effective individual and professional development.SPAN06012 5. Describe aspects of (language) music.

ECON06023 5. Reflect critically on the relevance and application of economics in a business, socialand political/legalcontext.

ECON06014 6. Research, write and reference an international economics term paper/project.BUS06014 5. Assess and reflect on the experience gained using Moodle journal.

Programme Pathway


Programme Pathway

Stage 1

Delivery Code Title Level Pre-Requsite Co-Requisite Incompatible

Semester1 BUS06054

Learning andDevelopment for HigherEducation

06 None None None

Semester1 ACCT06045 Financial Accounting 1A 06 None None None

Semester1 ECON06019 Microeconomics for

Business 06 None None None

Semester1 BUS06010 Computer Applications 06 None None None

Semester1 BUS06015 Management 06 None None None

Semester1 FREN06019 French 1.1 06 None None None

Semester1 GERM06002 German 1.1 06 None None None

Semester1 SPAN06011 Spanish 1.1 06 None None None

Semester2 ACCT06009 Financial Accounting 1B 06 None None None

Semester2 QUAN06009 Business Mathematics 06 None None None

Semester2 ECON06020 Macroeconomics for

Business 06 None None None

Semester2 MKTG06001 Marketing 06 None None None

Semester2 FIN06002 Banking 06 None None None

Semester2 BUS06016 European Business

Studies 06 None None None

Semester2 SALE06005 Sales and Selling 06 None None None

Semester2 BUS06006 Entrepreneurial Skills 06 None None None



SPAN06012 Spanish 1.2 06 None None None

Semester1

Stage 2

Delivery Code Title Level Pre-Requsite Co-Requisite IncompatibleSemester3 ACCT06004 Management Accounting 06 None None None

Semester3 COMP06001

Information Technologyand ComputerApplications 2

06 None None None

Semester3 INSB06003 Insurance 06 None None None

Semester3 ECON06023 Applied Economics 06 None None None

Semester3 BUS06081 Operations & Supply

Chain Management 06 None None None

Semester3 MKTG06003 Services Marketing 06 None None None




Semester4 BUS06004 Marketing Management

in a Digital Age 06 None None None

Semester4 HRM06004 Human Resource

Management 06 None None None

Semester4 ECON06014 International Economics 06 None None None

Semester4 ICT06012 E-Business 06 None None None

Semester4 BUS06014 Applied Entrepreneurship 06 None None None

Semester4 ACCT06017 Financial Accounting 2 06 None None None




Programme Module Owners

Stage 1

Delivery Code Title Level Owner CoOwners Approver

Semester1 BUS06054

Learning andDevelopment for HigherEducation

06 Palframan,Jason Joseph Egan Ross, Owen

Semester1 ACCT06045 Financial Accounting 1A 06 Fannon, Luke Ross, Owen

Semester1 ECON06019 Microeconomics for

Business 06 Guest, Karen James Dalton,Henry Joyce Ross, Owen

Semester1 BUS06010 Computer Applications 06 O'Byrne, Orla

BarryO'Loughlin,Luke Fannon,Joe O'Brien

Ross, Owen

Semester1 BUS06015 Management 06 Sheridan,

AlisonOwen Ross,Linda Reidy Ross, Owen

Semester1 FREN06019 French 1.1 06 Shanley,

Marguerite

Mairead Seery,GeraldineMcDermott,Imelda Cooke,Brigid Delamere,Lorna Mitchell

Hegarty,Oliver

Semester1 GERM06002 German 1.1 06 Kelly, Eimear

Mairead Seery,Valerie Besler,DoireannO'Callaghan,Vincent O'Connor,MargueriteShanley, AudreyO'Beirne-Cleary

Hegarty,Oliver

Semester1 SPAN06011 Spanish 1.1 06 Ward,

Geraldine

DoireannO'Callaghan,Elsie Burgoyne

Hegarty,Oliver

Semester2 ACCT06009 Financial Accounting 1B 06 Fannon, Luke Ross, Owen

Semester2 QUAN06009 Business Mathematics 06 Ryan,

Seamus Ross, Owen

Semester2 ECON06020 Macroeconomics for

Business 06 Guest, Karen James Dalton,Henry Joyce Ross, Owen

Semester2 MKTG06001 Marketing 06 Sheridan,

Alison Owen Ross Ross, Owen

Semester2 FIN06002 Banking 06 Guest, Karen Ross, Owen

Semester2 BUS06016 European Business

Studies 06 Flaherty,Brenda Ross, Owen

SALE06005 Sales and Selling 06 Brenda Flaherty Ross, Owen

Semester2

Murray,Louise

Semester2 BUS06006 Entrepreneurial Skills 06 Flaherty,

Brenda Ross, Owen

Semester2 FREN06021 French 1.2 06 Shanley,

Marguerite

Mairead Seery,GeraldineMcDermott,Brigid Delamere,Lorna Mitchell,MargueriteShanley

Hegarty,Oliver

Semester2 GERM06003 German 1.2 06 Kelly, Eimear

Mairead Seery,Valerie Besler,DoireannO'Callaghan,Vincent O'Connor,MargueriteShanley, AudreyO'Beirne-Cleary

Hegarty,Oliver

Semester1 SPAN06012 Spanish 1.2 06 Ward,

Geraldine

DoireannO'Callaghan,Elsie Burgoyne

Hegarty,Oliver

Stage 2

Delivery Code Title Level Owner CoOwners ApproverSemester3 ACCT06004 Management Accounting 06 Kelly, Orlaith Dermot O'Leary Doyle,

Brendan

Semester3 COMP06001

Information Technologyand ComputerApplications 2

06 O'Neill, Terry Jarlath Nolan,Shane Banks Ross, Owen

Semester3 INSB06003 Insurance 06 Guest, Karen Ross, Owen

Semester3 ECON06023 Applied Economics 06 Joyce, Henry Ross, Owen

Semester3 BUS06081 Operations & Supply

Chain Management 06 Cashin, Marc Ross, Owen

Semester3 MKTG06003 Services Marketing 06 Flaherty,

Brenda Ross, Owen

Semester3 FREN06023 French 2.1 06 Mitchell, Lorna

GeraldineMcDermott,Imelda Cooke,Brigid Delamere,Lorna Mitchell

Hegarty,Oliver

Semester3 GERM06013 German 2.1 06 Seery,

MaireadAudreyO'Beirne-Cleary

Hegarty,Oliver

Semester3

SPAN06008 Spanish 2.1 06 O'Callaghan,Doireann

DoireannO'Callaghan,

Ross, Owen

Geraldine Ward,Elsie Burgoyne

Semester4 BUS06004 Marketing Management

in a Digital Age 06 Murray, Louise Ross, Owen

Semester4 HRM06004 Human Resource

Management 06 Sheridan,Alison

Owen Ross,Alison Sheridan Ross, Owen

Semester4 ECON06014 International Economics 06 Joyce, Henry Ross, Owen

Semester4 ICT06012 E-Business 06 Banks, Shane Ross, Owen

Semester4 BUS06014 Applied

Entrepreneurship 06 Toolan, Brian Ross, Owen

Semester4 ACCT06017 Financial Accounting 2 06 McManus,

Paula

PaulPrendergast,William Meaney

Ross, Owen

Semester4 FREN06027 French 2.2 06 Mitchell, Lorna

GeraldineMcDermott,Imelda Cooke,Brigid Delamere,Lorna Mitchell,MargueriteShanley

Hegarty,Oliver

Semester4 GERM06014 German 2.2 06 Seery,

MaireadAudreyO'Beirne-Cleary

Hegarty,Oliver

Semester4 SPAN06013 Spanish 2.2 06 O'Callaghan,

Doireann

DoireannO'Callaghan,Geraldine Ward,Elsie Burgoyne

Ross, Owen

Programme Assessment Matrix

Stage 1

Week Assessment in Modules AmountWeek 2 BUS06054 1Week 3 QUAN06009, BUS06006 2Week 4 ECON06019, ECON06020 2Week 5 BUS06010 1Week 6 ACCT06045, QUAN06009, FIN06002 3Week 7 ACCT06009 1Week 8 ECON06019, ECON06020 2Week 9 BUS06015, QUAN06009 2

Week 10BUS06054, BUS06054, FREN06019, GERM06002, SPAN06011,FIN06002, BUS06016, SALE06005, FREN06021, GERM06003,SPAN06012

11

Week 11 BUS06016 1Week 12 BUS06010, QUAN06009, SALE06005 3Week 13 BUS06054 1

End ofSemester

ACCT06045, ECON06019, BUS06015, ACCT06009, QUAN06009,ECON06020, MKTG06001, FIN06002, BUS06016, SALE06005,BUS06006, BUS06006, FREN06021, GERM06003, SPAN06012

15

OnGoing ECON06019, FREN06019, GERM06002, SPAN06011, QUAN06009,ECON06020, MKTG06001, FIN06002, BUS06006, BUS06006 10

Stage 2

Week Assessment in Modules AmountWeek 3 BUS06004, BUS06014 2Week 4 ECON06014 1Week 5 ICT06012, BUS06014 2Week 6 ACCT06004, INSB06003, ECON06023, BUS06004 4Week 7 MKTG06003, ACCT06017 2Week 8 BUS06081, BUS06004, HRM06004, ECON06014 4Week 9 ICT06012 1

Week 10 INSB06003, FREN06023, GERM06013, SPAN06008, BUS06014,FREN06027, GERM06014, SPAN06013 8

Week 11 BUS06081, MKTG06003 2Week 12 ECON06023, ACCT06017 2Week 13 ICT06012 1Week 14 BUS06014 1

End ofSemester

ACCT06004, COMP06001, INSB06003, ECON06023, BUS06081,BUS06081, MKTG06003, BUS06004, HRM06004, ECON06014,ACCT06017, FREN06027, GERM06014, SPAN06013

14

OnGoing 6

COMP06001, COMP06001, INSB06003, FREN06023, GERM06013,SPAN06008

Programme Timetable Workload Breakdown

Stage 1

Module Code TitleBUS06054 Learning and Development for Higher Education

Full Time Mode Workload

Type Location Description Hours Frequency Avg WklyWrkld

Lecture LectureTheatre

Lecture & Practicalexercises 3 Weekly 3.00

Independent Learning Not Specified Independent Learning 5 Weekly 5.00Total Average Weekly Learner Workload 3.00 HoursModule Code TitleACCT06045 Financial Accounting 1A



Lecture LectureTheatre Lectures 4 Weekly 4.00

Tutorial LectureTheatre Tutorial 1 Weekly 1.00

Independent Learning Not Specified Independent Learning 3 Weekly 3.00Total Average Weekly Learner Workload 5.00 HoursModule Code TitleECON06019 Microeconomics for Business



Lecture TieredClassroom Lecture 4 Weekly 4.00

Independent Learning Not Specified Independent Learning 2 Weekly 2.00Independent Learning Not Specified Case Study 20 Per Module 1.33Total Average Weekly Learner Workload 4.00 HoursModule Code TitleBUS06010 Computer Applications



Laboratory Practical ComputerLaboratory Practical 4 Weekly 4.00

Independent Learning Not Specified Independent learning 4 Weekly 4.00Total Average Weekly Learner Workload 4.00 HoursModule Code TitleBUS06015 Management




Independent Learning Not SpecifiedReading, reviewquestions, onlineactivities

10 Weekly 10.00

Total Average Weekly Learner Workload 6.00 HoursModule Code TitleFREN06019 French 1.1



Directed Learning ComputerLaboratory Oral and aural practice 1 Weekly 1.00

Directed Learning Flat Classroom Classwork 2 Weekly 2.00Independent Learning Not Specified Independent learning 5 Weekly 5.00Total Average Weekly Learner Workload 3.00 HoursModule Code TitleGERM06002 German 1.1



Directed Learning Language Labs Oral and aural practice 1 Weekly 1.00Directed Learning Flat Classroom Classwork 2 Weekly 2.00Independent Learning Not Specified Independent Learning 5 Weekly 5.00

Total Average Weekly Learner Workload 3.00 HoursModule Code TitleSPAN06011 Spanish 1.1



Directed Learning ComputerLaboratory Laboratory work 1 Weekly 1.00

Lecture Flat Classroom Classroom 2 Weekly 2.00Independent Learning Not Specified Independent Learning 5 Weekly 5.00Total Average Weekly Learner Workload 3.00 HoursModule Code TitleACCT06009 Financial Accounting 1B



Lecture LectureTheatre Lecture 4 Weekly 4.00

Tutorial Flat Classroom Tutorial 1 Weekly 1.00Independent Learning Not Specified Independent Learning 4 Weekly 4.00Total Average Weekly Learner Workload 5.00 HoursModule Code TitleQUAN06009 Business Mathematics




Independent Learning Not Specified Independent Learning 4 Weekly 4.00Total Average Weekly Learner Workload 4.00 HoursModule Code TitleECON06020 Macroeconomics for Business


Type Location Description Hours Frequency Avg Wkly

Wrkld


Independent Learning Not SpecifiedIndependent LearningGroup ProjectDevelopment

20 Per Module 1.33

Independent Learning Not Specified Independent Learning 2 Weekly 2.00Total Average Weekly Learner Workload 4.00 HoursModule Code TitleMKTG06001 Marketing



Lecture Flat Classroom Lecture 3 Weekly 3.00


5 Weekly 5.00

Total Average Weekly Learner Workload 3.00 HoursModule Code TitleFIN06002 Banking




Independent Learning Not Specified Independent Learning 6 Weekly 6.00Independent Learning Not Specified Project Development 4 Weekly 4.00Total Average Weekly Learner Workload 6.00 HoursModule Code TitleBUS06016 European Business Studies



Lecture Flat Classroom Class engagement 6 Weekly 6.00Independent Learning Not Specified Independent Learning 10 Weekly 10.00Total Average Weekly Learner Workload 6.00 HoursModule Code Title

SALE06005 Sales and Selling



Lecture Flat Classroom Lecture 4 Weekly 4.00Tutorial Flat Classroom Tutorial 2 Weekly 2.00Independent Learning Not Specified Independent Learning 10 Weekly 10.00Total Average Weekly Learner Workload 6.00 HoursModule Code TitleBUS06006 Entrepreneurial Skills



Lecture Flat Classroom Lecture 2 Weekly 2.00Tutorial Flat Classroom Active Learning 1 Weekly 1.00Group Learning Not Specified Project work 2 Weekly 2.00Problem BasedLearning Flat Classroom Case Studies 1 Weekly 1.00

Independent Learning Not Specified Independent Learning 10 Weekly 10.00Total Average Weekly Learner Workload 6.00 HoursModule Code TitleFREN06021 French 1.2



Directed Learning Language Labs Oral and Aural Practice 1 Weekly 1.00Directed Learning Flat Classroom Classwork 2 Weekly 2.00Independent Learning Not Specified Independent Learning 5 Weekly 5.00Total Average Weekly Learner Workload 3.00 HoursModule Code TitleGERM06003 German 1.2



Directed Learning Language Labs Oral and aural practice 1 Weekly 1.00Directed Learning Flat Classroom Classwork 2 Weekly 2.00Independent Learning Not Specified Independent Learning 5 Weekly 5.00Total Average Weekly Learner Workload 3.00 HoursModule Code TitleSPAN06012 Spanish 1.2



Lecture Flat Classroom Lecture 2 Weekly 2.00Laboratory Practical Language Labs Oral work 1 Weekly 1.00Independent Learning Not Specified Independent Learning 70 Per Module 4.67Total Average Weekly Learner Workload 3.00 HoursStage 2

Module Code TitleACCT06004 Management Accounting




Lecutre with questionsdemonstrated 6 Weekly 6.00

Independent Learning Not Specified Individual and groupwork 10 Weekly 10.00

Total Average Weekly Learner Workload 6.00 HoursModule Code TitleCOMP06001 Information Technology and Computer Applications 2




Explanation of thetheoretical aspects ofInformation Technologyand ComputerApplications.

3 Weekly 3.00

Tutorial ComputerLaboratory

Class Tutorial - Theoryand Practice 1 Weekly 1.00

Laboratory Practical 4 Weekly 4.00

ComputerLaboratory

Laboratory Exercises inSpreadsheets andDatabases - Designand Implementation.

Independent Learning Not Specified Independent Learning 8 Weekly 8.00Total Average Weekly Learner Workload 8.00 HoursModule Code TitleINSB06003 Insurance




Independent Learning Not Specified Independent Learning 7 Weekly 7.00Independent Learning Not Specified Project development 40 Per Module 2.67Total Average Weekly Learner Workload 6.00 HoursModule Code TitleECON06023 Applied Economics



Lecture Not Specified Lecture/Tutorial 6 Weekly 6.00Independent Learning Not Specified Independent Learning 10 Weekly 10.00Total Average Weekly Learner Workload 6.00 HoursModule Code TitleBUS06081 Operations & Supply Chain Management




Lectures/Video/CaseAnalysis 6 Weekly 6.00

Independent Learning Not Specified Independent Learning 10 Weekly 10.00Total Average Weekly Learner Workload 6.00 HoursModule Code TitleMKTG06003 Services Marketing



Lecture Flat Classroom Lecture/Tutorial 6 Weekly 6.00

Independent Learning Not Specified Research, Reading,Interacting with Moodle. 10 Weekly 10.00





Directed Learning Flat Classroom Classwork 2 Weekly 2.00Independent Learning Not Specified Independent Learning 5 Weekly 5.00Total Average Weekly Learner Workload 3.00 HoursModule Code TitleGERM06013 German 2.1



Lecture Flat Classroom Interactive Classes 3 Weekly 3.00Independent Learning Not Specified Independent Learning 5 Weekly 5.00Total Average Weekly Learner Workload 3.00 HoursModule Code TitleSPAN06008 Spanish 2.1



Directed Learning Language Labs Directed Learning 1 Weekly 1.00Independent Learning Not Specified Independent Learning 5 Weekly 5.00Lecture Flat Classroom Language Class 2 Weekly 2.00Total Average Weekly Learner Workload 3.00 HoursModule Code TitleBUS06004 Marketing Management in a Digital Age





Laboratory Practical ComputerLaboratory Laboratory 2 Weekly 2.00

Independent Learning Not Specified Independent Learning 8 Weekly 8.00Total Average Weekly Learner Workload 8.00 HoursModule Code TitleHRM06004 Human Resource Management





10 Weekly 10.00

Total Average Weekly Learner Workload 6.00 HoursModule Code TitleECON06014 International Economics



Lecture Not Specified Lecture 6 Weekly 6.00Independent Learning Not Specified Independent Learning 10 Weekly 10.00Total Average Weekly Learner Workload 6.00 HoursModule Code TitleICT06012 E-Business



Laboratory Practical ComputerLaboratory Computer Practicals 6 Weekly 6.00

Independent Learning Not Specified Independent Learning 10 Weekly 10.00Total Average Weekly Learner Workload 6.00 HoursModule Code TitleBUS06014 Applied Entrepreneurship



Lecture Flat Classroom Business developmentapproaches 2 Weekly 2.00

Problem BasedLearning Flat Classroom

Discussions of issuesrelated to business startup

2 Weekly 2.00

Problem BasedLearning Not Specified Development of

business plan 1 Weekly 1.00

Problem BasedLearning Not Specified

Implementation ofbusiness plan -start ofbusinessproduct/service

1 Weekly 1.00

Independent Learning Not Specified Independent Learning 10 Weekly 10.00Total Average Weekly Learner Workload 6.00 HoursModule Code TitleACCT06017 Financial Accounting 2




Laboratory Practical ComputerLaboratory Computer Laboratory 2 Weekly 2.00

Independent Learning Not Specified Homework,Assignments and study. 8 Weekly 8.00




Laboratory Practical ComputerLaboratory

Working with audio filesand web resources 1 Weekly 1.00

Lecture Flat Classroom Acquiring vocabularyand structures 2 Weekly 2.00

Independent Learning Not Specified Independent Learning 5 Weekly 5.00Total Average Weekly Learner Workload 3.00 HoursModule Code TitleGERM06014 German 2.2



Lecture Flat Classroom Interactive class 3 Weekly 3.00Independent Learning Not Specified Independent learning 5 Weekly 5.00Total Average Weekly Learner Workload 3.00 HoursModule Code TitleSPAN06013 Spanish 2.2



Laboratory Practical Language Labs Oral and aural work 1 Weekly 1.00

Lecture Flat ClassroomOral and aural work,reading comprehensionand written production

2 Weekly 2.00

Independent Learning Not Specified Independent Learning 5 Weekly 5.00Total Average Weekly Learner Workload 3.00 HoursApproval InformationSchool Approval by Owen Ross on 09-06-2016Academic Council on 16-06-2016

BUS06054Learning and Development for HigherEducation

Transcript Title Learning & Development for HE

Full Title Learning and Development for Higher Education

Attendance 75 Award Area Business

Coordinator Jason Palframan Department Business & Mgmt Studies

Co Author(s) Joseph Egan

Official Code BUS06054 NFQ Level 06 ECTS Credit 05

Module DescriptionThe aim of this module is to support students in their transition to becoming independent learners in highereducation underpinning professional development by enabling them to develop a range of skills andstrategies essential to personal and professional development.

Learning OutcomesOn completion of this module the learner will/should be able to

1. Identify personal learning styles and develop appropriate learning strategies.2. Recognise the importance of self awareness and acquire the skills of self appraisal through reflectionand self evaluation in order to deal confidently with difficult situations in a learning and businessenvironment.3. Develop appropriate communication skills within a range of social and professional situations.4. Develop competent academic and business writing skills.5. Apply appropriate study skills, time management techniques, assessment methods, examinationtechniques and group work practices to underpin professional development.

Teaching and Learning StrategiesTeaching and learning will include lecture, group interaction, audio and visual learning and reflection.

Assessment StrategiesContinuous assessment through: an individual research project, a group project, a group presentation andan individual reflective report.

Repeat Assessment ProceduresRepeat assessments are offered in line with the Business School policy as per Programme Manuals.

Module Dependencies

Indicative Syllabus1.Self management

Personal development plan, goal setting, reflective practice and emotional intelligence, building resilience,career path analysis and development.

2.Time management

Organising life in college, managing stress, task planning.

3. Learning and skills

Active learning, Kolb learning styles, VARK inventory.

4. Effective study skills

Note taking strategies, accessing learning resources, SQ3R method, mind mapping.

5. Thinking and memory skills

Critical thinking, analysis and evaluation skills, memory strategies.

6. Developing writing skills

Planning, writing and editing, plagiarism and references, report writing.

7. Presentation skills

Planning, structuring and delivering.

8. Doing exams and assignments

Planning and preparation.

9. Working in teams

Group development, effective team behaviours.

CourseWork / Assessment Breakdown

CourseWork / Continuous Assessment 100 %

Coursework Assessment Breakdown

Description Outcome Assessed % of Total AssessmentWeek

Individual Reflective Report 1,2,5 20 Week 13

Group Research Project 3,4,5 40 Week 10Group Presentation 3,4,5 20 Week 10Individual Written Research Project 1,2 20 Week 2

End Exam Assessment Breakdown


ACCS Mode Workload


Total Average Weekly Learner Workload 0.00 Hours

Open Learning Mode Workload



Distance Learning Mode Workload



Part Time Mode Workload



Flexible Mode Workload






Lecture & Practicalexercises 3 Weekly 3.00

Independent Learning Not Specified Independent Learning 5 Weekly 5.00


Online Learning Mode Workload



Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other Resourceshttp://www.skills4studycampus.com/Instructor_Home.aspx

http://www.theysayiblog/com/

http://books.wwnorton.com/books/webad.aspx?id=4294977401

Module URL'shttp://www.palgrave.com/companion/Cottrell-Study-Skills-Handbook/#

http://www.howtostudy.org/

http://www.palgrave.com/studentstudyskills/page/index/

https://owl.english.purdue.edu/owl/section/1/2/Additional Informationhttp://www.ait.ie/careersoffice/

ISBN BookList

Book DetailsStella Cottrell 2013 The Study Skills Handbook (Palgrave Study Skills) Palgrave MacmillanISBN-10 1137289252 ISBN-13 9781137289254Gerald Graff 2014 "They Say / I Say": The Moves That Matter in Academic Writing (Third Edition) W. W.Norton & CompanyISBN-10 0393935841 ISBN-13 9780393935844

Approval Information

School Approval by Owen Ross on 13-04-2015

Academic Council on 17-04-2015

Programme Membership

Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BACCT_B 201600 Bachelor of Arts (Honours) in AccountingAL_BMKSM_6 201500 Higher Certificate in Business in Social Media Marketing

AL_BOFIS_C 201500 Higher Certificate in Business in Office Management andAdministration

AL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BSCMP_6 201500 Higher Certificate in Business in Computing for BusinessAL_KCOMP_D 201600 Bachelor of Science in Business Computing

AL_BMUSC_C 201600 Higher Certificate in Business in Music and InstrumentTechnology

AL_BPSYC_8 201500 Bachelor of Arts (Honours) in Business PsychologyAL_BBLAW_8 201500 Bachelor of Business (Honours) in Business and LawAL_BALAW_8 201500 Bachelor of Arts (Honours) in Accounting and LawAL_BEQNE_C 201600 Higher Certificate in Business in EquineAL_BACCP_8 201700 Bachelor of Arts (Honours) in Accounting with Placement

AL_BENTR_6 201500 Higher Certificate in Business in Entrepreneurship AndInnovation

AL_BDIGM_7 201600 Bachelor of Business in Digital MarketingAL_BBSTD_C 201600 Higher Certificate in Business


AL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_H08 201800 Bachelor of Business (Honours) in Business and LawAL_KCOMP_D 201500 Bachelor of Science in Business ComputingAL_BACCT_B 201500 Bachelor of Arts (Honours) in Accounting


AL_BEQNE_C 201500 Higher Certificate in Business in Equine

AL_BBUSI_G06 201600 Higher Certificate in Arts in Business in BusinessPsychology

AL_BBUSI_G07 201700 Bachelor of Arts in Business in Business PsychologyAL_BDIGM_6X 201600 Higher Certificate in Business in Digital MarketingAL_KCOMP_D 201600 Bachelor of Science in Business Computing

AL_BOFIS_7 201700 Bachelor of Business in Office Management andAdministration

AL_BBLAW_8 201600 Bachelor of Business (Honours) in Business and LawAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BOFFI_G06 201700

Higher Certificate in Business in Office Management andAdministration

AL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BBUSI_B07 201700 Bachelor of Science in Business ComputingAL_BBUSI_B07 201700 Bachelor of Science in Business ComputingAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business


AL_BBUSI_H08 201700 Bachelor of Business (Honours) in Business and LawAL_BDIGM_7 201700 Bachelor of Business in Digital MarketingAL_BBUSI_H08 201700 Bachelor of Arts (Honours) in Business PsychologyAL_BACCT_B 201700 Bachelor of Arts (Honours) in AccountingAL_KCOMP_D 201700 Bachelor of Science in Business ComputingAL_BSCMP_6 201700 Higher Certificate in Business in Computing for BusinessAL_BEQNE_C 201700 Higher Certificate in Business in Equine

ACCT06045Financial Accounting 1A

Transcript Title Financial Accounting 1A

Full Title Financial Accounting 1A

Attendance 75 Award Area Accounting

Coordinator Luke Fannon Department Business & Mgmt Studies

Official Code ACCT06045 NFQ Level 06 ECTS Credit 05

Module DescriptionTo introduce the learner to the concepts and principles of accounting.


1. Prepare financial statements for sole traders with adjustments.2. Describe the principles, concepts and conventions that underpin financial statements and the varioususer requirements of financial statements.3. Demonstrate effective bookkeeping skills in the carrying out of double entry accounts to trial balance.4. Prepare a bank reconciliation statement.

Teaching and Learning StrategiesActive learning will be encouraged in class by getting students to do questions in class. The teaching stylewill combine behaviourist, cognitive and constructivist techniques. The lecturer will demonstrate correctaccounting methodology in a step by step approach. Key points will be emphasised and the material willbe presented in a manner to aid memory retention and deeper understanding. Mature students inparticular can play an important role in bringing their experiences into class and their input will be lookedfor. Students will be encouraged to work in informal groups during class on questions. The lecturer willmove around the class to check on how students are progressing with questions.

Moodle will be used as a repository for notes, answers to questions etc.

Assessment StrategiesContinuous Assessment Exam worth 30%.

End of Semester: Written Examination 2 hours duration worth 70% of total marks.

The CA exam will be an in class exam during week 6. It will help embed the competency of working with

numbers. It is crucial for this module that students have strong numeracy skills. The accounting statementformats and individual elements are the language of financial accounting. This CA will also embed thelanguage of accounting - the format and key elements of the Income Statement and Statement ofFinancial Position.

It will be corrected using a model answer with marks given for each element that is done correctly.

Repeat Assessment ProceduresRepeat exams are in August. Repeat assessments are offered in line with the Business School policy asper Programme Manuals. The final exam will be a two hour written repeat.

Assessment FacilitiesNone

Module Dependencies

Indicative Syllabus1. Double Entry Bookkeeping

The accounting equation• Introduction of capital• Purchase & sale of goods• Purchase & sale of assets• Payment of expense• Receipt of income• Discounts received and allowed• Bad debts written off•

2. Sole Trader Accounts

Income statement• Statement of financial position• Accruals & prepayments• Depreciation• Bad debts and bad debts provisions• Correction of errors in recording capital and revenue expenditure•

3. Concepts of Accounting

Historic cost concept• Going concern• Prudence• Accruals• Consistency• Separate determination• Substance over form•

Capital and revenue expenditure•

4. Bank Reconciliation Statement

Reconciling opening balances• Adjusting for errors and ommisions in the client T account• Reconciling the adjusted client T account with the bank statement• Rationale for reconcilation, outside confirmation etc.•



End of Semester / Year Formal Examination 70 %



CA in class exam 3 30 Week 6



Final exam 1,2,3,4 70 End ofSemester

ACCS Mode Workload

















Lecture LectureTheatre Lectures 4 Weekly 4.00







Module Resources

Module Book Resources

Module Alternate Book ResourcesNoneModule Other ResourcesAccountancy Ireland, ICA Ireland Student Newsletter, ACCA Business and Finance Business SchoolIntroductory Accounting ManualModule URL'sNone

Additional InformationNone

ISBN BookList

Book DetailsFrank Wood 2011 Frank Wood's Business Accounting 1 Pearson Education LtdISBN-10 0273759280 ISBN-13 9780273759287





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BMKSM_6 201500 Higher Certificate in Business in Social Media MarketingAL_KCOMP_D 201600 Bachelor of Science in Business ComputingAL_BSCMP_6 201500 Higher Certificate in Business in Computing for BusinessAL_BBLAW_8 201500 Bachelor of Business (Honours) in Business and LawAL_BREAL_D 201500 Bachelor of Business in Real Estate


AL_BEQNE_C 201600 Higher Certificate in Business in EquineAL_BDIGM_7 201600 Bachelor of Business in Digital MarketingAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BBUSI_H08 201800 Bachelor of Business (Honours) in Business and LawAL_KCOMP_D 201500 Bachelor of Science in Business ComputingAL_BEQNE_C 201500 Higher Certificate in Business in EquineAL_BDIGM_6X 201600 Higher Certificate in Business in Digital MarketingAL_KCOMP_D 201600 Bachelor of Science in Business ComputingAL_BBLAW_8 201600 Bachelor of Business (Honours) in Business and LawAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BBUSI_B07 201700 Bachelor of Science in Business ComputingAL_BBUSI_B07 201700 Bachelor of Science in Business ComputingAL_BBUSI_C06 201700 Higher Certificate in BusinessAL_BBUSI_H08 201700 Bachelor of Business (Honours) in Business and LawAL_BDIGM_7 201700 Bachelor of Business in Digital MarketingAL_KCOMP_D 201700 Bachelor of Science in Business ComputingAL_BSCMP_6 201700 Higher Certificate in Business in Computing for BusinessAL_BEQNE_C 201700 Higher Certificate in Business in Equine

ECON06019Microeconomics for Business

Transcript Title Microeconomics for Business

Full Title Microeconomics for Business

Attendance 75 Award Area Economics

Coordinator Karen Guest Department Business & Mgmt Studies

Co Author(s) James Dalton, Henry Joyce

Official Code ECON06019 NFQ Level 06 ECTS Credit 05

Module DescriptionMicroeconomics studies individual choice, consumers and firms being the subjects of this choice. Thepurpose of this module is to develop an understanding of the behaviour and actions of individual agents inthe economy.

This module aims to introduce students to the core principles and terminology of microeconomics and itsrole in business. Students will develop a range of economic analytical skills including numerical, graphicaland modelling methods that can be applied in a variety of business careers. These skills will also providestudents with a foundation for future economic modules within the programme.


1. Explain, discuss and illustrate the fundamental principles and models of microeconomics.2. Apply the basic principles of microeconomic theory to the contemporary economic and businessenvironment.3. Describe the workings of a market economy and the role of Government within such an economy.4. Illustrate, solve and interpret basic microeconomic problems through the production of diagrams andgraphs and the application of basic quantitative techniques.5. Research, assemble and present data and other relevant information based on current microeconomicstatistics and reports.

Teaching and Learning StrategiesClass time will consist mainly of lectures and problem based learning where questions will be tackled bystudents under the supervision of the lecturer. Some of this class time will also be devoted to case studytutorials.

Independent learning will be encouraged by directing the student to appropriate web based resources,video tutorials, directed readings and by regular formative feedback using the Moodle quiz function.

Students will be encouraged to keep abreast of current economic developments through the suggestedfinancial press, websites and periodicals mentioned below. Links to various web based resources will beprovided via the Moodle website. Reference will be made to current economic reports and statisticsthroughout the course.

Assessment StrategiesAssessment will be frequent, formative and summative so as to engage the first year student early in thesemester, encourage regular attendance at lectures and tutorials and provide feedback on their progress.

Regular formative assessments will take the form of quizzes delivered via the Moodle function.

Continuous assessment 1 will be summative and will take the form of a classroom based assessment or aMoodle delivered quiz. This will be worth 10% of the final mark.

Continuous assessment 2 will also be summative and will take the form of an individual case study, worth20% of the final mark.

A two hour final summative exam will take place at the end of the semester. This final exam will be worth70% of the final mark. Feedback on the end of semester examination is available via the service tostudents days, notice of which will issue at the end of each semester.

Repeat Assessment ProceduresRepeat exams are in August. Repeat assessments are offered in line with the Business School policy asper Programme Manual.

Assessment FacilitiesStudents must enrol in the Microeconomics for Business module on Moodle available at www.ait.ie

Module Dependencies

Indicative Syllabus1. Introduction to Economics and Economic systemsThe economic problem, scarce resources and their allocation, opportunity cost, economic systems,production possibility frontier, economic factors of production.

2. Demand and Supply TheoryThe consumer and demand, utility, definition of a market, basics of demand and supply analysis, factorsaffecting demand and supply, market equilibrium and the price mechanism, price controls, governmentintervention, taxes, subsidies, price floors, price ceilings.

3. Applications of demand and supply - elasticity Elasticity of demand with respect to price, incomeand price of other goods, factors affecting elasticity, appropriate case studies.

4. Theory of the FirmThe objectives of a firm, production time frames, production, costs, revenue, returns to scale, profitmaximising output.

5. Market StructuresPerfect Competition, monopoly, monopolistic competition, oligopoly, game theory, market structures inpractice, anti competitive practices and the role of the competition authority.

6. Factor Markets Labour & wages, human capital, discrimination and trade unions, land & rent, capital &interest, entrepreneurship & profit.






Moodle Quiz - OnGoingContinuous Assessment 1 10 Week 4Individual Case Study 2,5 20 Week 8



Final Exam 1,3,4 70 End ofSemester

ACCS Mode Workload


















Independent Learning Not Specified Independent Learning 2 Weekly 2.00Independent Learning Not Specified Case Study 20 Per Module 1.33





Module Resources


Module Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'sStudents will be expected to enrol in the Microeconomics for Business module on Moodle available atwww.ait.ie

www.cso.ie

www.economics.com

www.oecd.org

www.worldbank.org

www.esri.ie

www.ft.com

www.ecb.int

www.economicsrockstar.com

www.economicincentives.blogspot.ieAdditional InformationNone

ISBN BookList

Book DetailsGerard Turley 2011 Principles of Economics. by Gerard Turley, Maureen Maloney, Francis O'Toole Gill &MacMillanISBN-10 0717149889 ISBN-13 9780717149889James O'Leary 2012 Make That Grade Economics Gill & Macmillan LtdISBN-10 0717152693 ISBN-13 9780717152698Chris Mulhearn 2011 Economics for Business Palgrave MacmillanISBN-10 0230271715 ISBN-13 9780230271715Tony Cleaver 2011 Economics: The Basics Economics Taylor & FrancisISBN-10 041557109X ISBN-13 9780415571098





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBLAW_8 201500 Bachelor of Business (Honours) in Business and Law


AL_BREAL_D 201500 Bachelor of Business in Real EstateAL_BBSTD_C 201600 Higher Certificate in Business


AL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_H08 201800 Bachelor of Business (Honours) in Business and Law


AL_BBLAW_8 201600 Bachelor of Business (Honours) in Business and LawAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 Year

AL_BOFFI_G06 201700 Higher Certificate in Business in Office Management andAdministration

AL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business


AL_BBUSI_H08 201700 Bachelor of Business (Honours) in Business and Law

BUS06010Computer Applications

Transcript Title Computer Applications

Full Title Computer Applications


Coordinator Orla O'Byrne Department Business & Mgmt Studies

Co Author(s) Barry O'Loughlin, Luke Fannon, Joe O'Brien


Module DescriptionThis module will provide students with an introduction to the practical elements of Information Technology.It will cover key office applications such as Word, PowerPoint, Internet & Email and Excel.


1. Manage files and navigate folders effectively on a PC.2. Demonstrate a knowledge and effective use of commonly used Word Processing, Spreadsheet andPresentation software tools.3. Demonstrate a knowledge and effective use of commonly used internet and e-mail processing tools.4. Master the use of inbuilt help tools to enhance self learning of problem solving skills through softwareuse.

Teaching and Learning StrategiesStudents will be taught and assessed in an IT lab. Demonstrations of the various applications will beprovided to students to solve practical problems in class. Moodle will be used to deliver lecture notes,practical exercises and MCQs during the semester. E-learning tools will be used to enhance the students'learning experience.

Assessment StrategiesPractical lab assessments will be used as a form of assessment. One lab assessment worth 40% will beused to assess LO 1,2,3 and 4. Another lab exam worth 60% will be used to assess LO 5.

Students must achieve a minimum mark of 30% in both lab assessments to pass the module.

Repeat Assessment ProceduresRepeat assessments are offered in line with the Business School policy as per programme manual.

Re-assessment of this module will consist of one repeat lab assessment.

Assessment FacilitiesAn IT Computer Lab is required.

Module Dependencies

Indicative Syllabus1. Basic Concepts of using a PC

Students will learn how to navigate around a PC and access network resources. They will learn how tomanage and organise files and folders within the Windows environment including copying, moving,deleting, renaming, saving and printing files. They will also learn practical skills in the area of cloudstorage and synchronisation techniques.

2. Word Processing

Students will learn how to create basic documents and manage text within those documents. They willlearn to understand the importance of proof-reading, presentation, grammar and spelling. Students willalso learn how to create features such as tables, mail merge, business letters, table of contents, citations,references and bibliography.

3. Presentation Software

Students will learn how to create presentations incorporating features such as animation, transitions,graphics and smart-art.

4. Internet & E-mail

Students will learn how to navigate and search the world wide web. Students will also learn how tosend/receive an e-mail, attach files and use other various features inside the email facility. They will learnto create contact lists, group lists and create appointments in the calendar.

5. Spreadsheets

Students will learn how to create and format a spreadsheet. Students will also learn how to use the basicfunctions of spreadsheets including formula, sorting and charts. Students will also learn how to use moreadvanced features such as logical functions and lookups.




Description Outcome Assessed % of Total Assessment

WeekOne practical lab assessment worth 40% toaddress LO 1-4. 1,2,3,4 40 Week 5

One practical lab assessment worth 60% toaddress LO 5. 5 60 Week 12



ACCS Mode Workload

















Laboratory Practical ComputerLaboratory Practical 4 Weekly 4.00

Independent Learning Not Specified Independent learning 4 Weekly 4.00





Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL's

Gill & MacMillan Student Resources Ireland• www.gillmacmillan.ie•


ISBN BookList

Book DetailsAlan Dillon 2014 Step by Step Spreadsheets Gill & Macmillan LtdISBN-10 0717160440 ISBN-13 9780717160440Seamus O'Neill 2007 Essential Computer Applications Gill & Macmillan LtdISBN-10 0717142647 ISBN-13 9780717142644Roche,John 2009 Step by Step Computer Applications Gill and MacmillanISBN-10 ISBN-13





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BMKSM_6 201500 Higher Certificate in Business in Social Media MarketingAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BPSYC_8 201500 Bachelor of Arts (Honours) in Business PsychologyAL_BEQNE_C 201600 Higher Certificate in Business in Equine


AL_BDIGM_7 201600 Bachelor of Business in Digital MarketingAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_H08 201800 Bachelor of Business (Honours) in Business and LawAL_BEQNE_C 201500 Higher Certificate in Business in Equine


AL_BBUSI_G07 201700 Bachelor of Arts in Business in Business PsychologyAL_BDIGM_6X 201600 Higher Certificate in Business in Digital MarketingAL_BBLAW_8 201600 Bachelor of Business (Honours) in Business and LawAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in BusinessAL_BBUSI_H08 201700 Bachelor of Business (Honours) in Business and LawAL_BDIGM_7 201700 Bachelor of Business in Digital MarketingAL_BBUSI_H08 201700 Bachelor of Arts (Honours) in Business PsychologyAL_BEQNE_C 201700 Higher Certificate in Business in Equine

BUS06015Management

Transcript Title Management

Full Title Management


Coordinator Alison Sheridan Department Business & Mgmt Studies

Co Author(s) Owen Ross, Linda Reidy


Module DescriptionThe aim of the module is to provide students with an understanding of how management practice andhuman behaviour in organisational settings can contribute to the success of an organisation.


1. Explain the key concepts of management and organisational behaviour in relation to organisationalsuccess.2. Analyse models of decision-making in an organisational context.3. Apply the concepts of strategic management and planning to organisational situations.4. Explain how managing individual differences in employees can contribute to organisational success.5. Discuss how organisational structure and culture influence employee behaviour and management.6. Analyse the concepts of power and leadership in relation to organisational behaviour and management.7. Apply motivation theory to workplace situations.8. Explain how group dynamics influence organisational behaviour and management practices.9. Outline the reasons for resistance to change and suggest strategies that can be used to overcomeresistance to change.

Teaching and Learning StrategiesThe teaching and learning strategy is comprised of a mixture of lecture, class discussion and case work.Relevant extra reading will be assigned. A variety of media will be used such as traditional print materials,audio and video material, as well as online learning resources.

Assessment StrategiesThe aim of this module is to introduce you to the concepts and theories of managing an organisation.

The first assignment for this module will be given to you in week three of the semester. In groups of threeor four, you will be given a work-based problem to solve. In order to solve this problem, you will need toapply the knowledge attained during lectures (as well as extra research) to the situation you have beengiven. The assignment must be submitted on Moodle by a deadline which will be set for week nine. Timewill be set aside during the semester to give you feedback in the form of advice and guidance before yousubmit your project. Your group will be expected to outline the problem and suggested solutions to the restof the class in weeks 10/11. This assignment is worth 40% of the overall mark.

The end of semester examination will be three hours long and will consist of seven essay-type questions,of which you must answer five. This final examination is worth 60%. You will have the opportunity topractice sample and past examination questions throughout the semester, and you will be given feedbackon your answers. Feedback on the end of semester examination is available via the service to studentdays, notice of which will be issued at the end of each semester.

Repeat Assessment ProceduresRepeat exams are in August. Repeat assessments are offered in line with the Business School policy asper Programme Manuals.

Module Dependencies

Indicative SyllabusConcepts of management.

History of management thought.

The development of business in Ireland.

The global business environment.

Decision-making and planning.

Organisational structure and design.

Managing human resources.

Leadership.

Motivation.

Organisational structure and culture.

Power and leadership.

Motivation.

Groups and teams.

Organisational control.

Change management.






Case study 1,2,7,8 40 Week 9



Final Exam 1,2,3,4,5,6,7,8,9 60 End ofSemester

ACCS Mode Workload



















10 Weekly 10.00





Module Resources


Module Alternate Book ResourcesNoneModule Other ResourcesDaily newspapers

AIT library business blog

Harvard Business Review

Financial TimesModule URL'shttp://www.ebizmba.com/articles/business-websites


ISBN BookList

Book DetailsSiobhan D. Tiernan 2013 Modern Management: Theory and Practice for Students in Ireland Gill &Macmillan LtdISBN-10 071715632X ISBN-13 9780717156320Cole 2011 Management Theory and Practice International Thomson Business PressISBN-10 1844805069 ISBN-13 9781844805068Lourie J. Mullins 2013 Management & Organisational Behavoiur FT Publishing InternationalISBN-10 0273792644 ISBN-13 9780273792642





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BPSYC_8 201500 Bachelor of Arts (Honours) in Business PsychologyAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_H08 201800 Bachelor of Business (Honours) in Business and Law


AL_BBUSI_G07 201700 Bachelor of Arts in Business in Business PsychologyAL_BBLAW_8 201600 Bachelor of Business (Honours) in Business and LawAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in BusinessAL_BBUSI_H08 201700 Bachelor of Business (Honours) in Business and Law

FREN06019French 1.1

Transcript Title French 1.1

Full Title French 1.1

Attendance 75 Award Area French

Coordinator Marguerite Shanley Department Social Sciences & Design

Co Author(s) Mairead Seery, Geraldine McDermott, Imelda Cooke, Brigid Delamere, Lorna Mitchell

Official Code FREN06019 NFQ Level 06 ECTS Credit 05

Module DescriptionThe aim of this module is to develop the students' existing knowledge of the four language skills, withparticular emphasis on aural and written skills. Grammatical structures and vocabulary appropriate tobasic communicative situations will be studied.


1. Follow speech which is slow and carefully articulated in everyday contexts.2. Extract information from short simple texts containing the highest frequency vocabulary.3. Write simple phrases and sentences.4. Use ICT, reference and support material appropriately.

Teaching and Learning StrategiesThe teaching and learning strategies will be interactive, involving a mixture of group and pair work.Learner-centred strategies will promote both shared and autonomous learning amongst students.Resources will be available on Moodle to support students in structured self-directed learning. Studentswill receive formative feedback in class.

Assessment StrategiesStudents will be assessed by means of written and aural assessments.

Repeat Assessment ProceduresStudents must achieve a combined mark of 40% for the module within that semester. If the student doesnot achieve this, he/she must repeat all assessment elements for the module.

Assessment FacilitiesAccess to the language laboratory is required.

Module Dependencies

Indicative SyllabusPersonal introductions

Daily routine

Hobbies

Family

Descriptions

Culture and society of French-speaking countries

Grammar





Aural assessment 1 50 Week 10Continuous assessment 2,3,4 50 OnGoing



ACCS Mode Workload


















Directed Learning Flat Classroom Classwork 2 Weekly 2.00Independent Learning Not Specified Independent learning 5 Weekly 5.00





Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNone

Module Other ResourcesAccess to youtube; MoodleModule URL'swww.bonjourdefrance.com

Access French online:http://cw.routledge.com/textbooks/accesslanguages/accessfrench/student/activities/unit1_ex2.htm

www.ielanguages.com

http://www.bbc.co.uk/languages/french/mafrance/

www.languagesonline.org.uk/HotPotatoes/index.htm

Online dictionary: www.wordreference.comAdditional InformationNone

ISBN BookList

Book DetailsBernard Grosz 2003 Access French: Student Book (Access Language Series) (French Edition) RoutledgeISBN-10 034085636X ISBN-13 9780340856369Judith Collins 1986 Collins French Dict BerkleyISBN-10 042510270X ISBN-13 9780425102701Auge 2003 Tout Va Bien! Level 1 Textbook with Portfolio (French Edition) CleISBN-10 2090352906 ISBN-13 9782090352900Mary Crocker 2013 Schaum's Outline of French Grammar (Schaum's Foreign Language Series)McGraw-HillISBN-10 0071828982 ISBN-13 9780071828987


School Approval by Oliver Hegarty on 15-04-2015



Code Intake Year Programme TitleAL_HSOCS_B 201500 Bachelor of Arts (Honours) in Social Care Practice

AL_HSOCS_C 201500 Higher Certificate in Arts in Applied Social Studies inSocial Care

AL_OLEIS_7 201500 Bachelor of Arts in Hotel and Leisure ManagementAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 Year


AL_HSOCA_7 201600 Bachelor of Arts in Applied Social Studies in Social CareAL_SBIOT_8 201500 Bachelor of Science (Honours) in Biotechnology

AL_SPHAR_B 201500 Bachelor of Science (Honours) in PharmaceuticalSciences

AL_SBIOT_D 201500 Bachelor of Science in BiotechnologyAL_SSCIE_C 201500 Higher Certificate in Science in Biosciences & ChemistryAL_SFORX_7 201500 Bachelor of Science in Forensic Toxicology

AL_SPHSC_7 201500 Bachelor of Science in Pharmaceutical Science (DrugDesign & Development)

AL_MDAPPL_C06 201600 Higher Certificate in Arts in Applied Social Studies inSocial Care

AL_BBSTD_C 201600 Higher Certificate in Business


AL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 Year


AL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_HSOCS_B 201500 Bachelor of Arts (Honours) in Social Care PracticeAL_HSOCS_B 201600 Bachelor of Arts (Honours) in Social Care Practice



AL_OLEIS_7 201600 Bachelor of Arts in Hotel and Leisure Management

AL_OHOSP_H08 201800 Bachelor of Arts (Honours) in Hospitality Management(with International Placement)

AL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business



GERM06002German 1.1

Transcript Title German 1.1

Full Title German 1.1

Attendance 75 Award Area German

Coordinator Eimear Kelly Department Social Sciences & Design

Co Author(s) Mairead Seery, Valerie Besler, Doireann O'Callaghan, Vincent O' Connor, MargueriteShanley, Audrey O'Beirne-Cleary

Official Code GERM06002 NFQ Level 06 ECTS Credit 05

Module DescriptionThis module will provide students with an introduction to German and to the culture of the countries inwhich it is spoken.


1. follow speech which is slow and carefully articulated in everyday contexts;2. extract information from short simple texts containing the highest frequency vocabulary;3. write simple phrases and sentences;4. use ICT, reference and support material appropriately.


Assessment StrategiesStudents will be assessed by means of aural and written assessments.

Repeat Assessment ProceduresRepeat aural and written assessments.

Module Dependencies


Daily routine

Hobbies

Family

Descriptions

Culture and society of German-speaking countries

Grammar





Continuous Assessment 2,3,4 50 OnGoingAural assessment 1 50 Week 10



ACCS Mode Workload






















Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'sGoethe Insitut: Mein Weg nach Deutschland : https://www.youtube.com/watch?v=PMj9kUPrnBk Onlinedictionaries: www.leo.org ; www.pons.eu

Easy German - German from the streets: https://www.youtube.com/playlist?list=PL3936178A38BB5F87

Learn German with Lingorilla:https://www.youtube.com/watch?v=jWdRQIjHUwQ&index=2&list=PL5AFB9DB9ACAC6CB5

Themen aktuell online : http://www.hueber.de/shared/uebungen/themen-aktuell/lerner/uebungen/

Studio D online exercises: http://www.cornelsen.de/studio_d/1.c.2583375.de


ISBN BookList

Book DetailsHartmut Aufderstrasse 2002 Themen Aktuell: 1: Kursbuch (German Edition) Max Hueber VerlagISBN-10 3190016909 ISBN-13 9783190016907Gerdes Mechthild 2003 Themen Aktuell: Arbeitsbuch: 1 Macmillan EducationISBN-10 3190116903 ISBN-13 9783190116904Silke Demme 2005 Studio D: Kurs- Und Arbeitsbuch A1 (German Edition) Cornelsen Verlag GmbH & CoISBN-10 3464207072 ISBN-13 9783464207079Cecile Zorach 2009 English Grammar for Students of German: The Study Guide for Those LearningGerman (English Grammar Series) Olivia & Hill PressISBN-10 0934034389 ISBN-13 9780934034388Paul Coggle 2012 Willkommen German Beginner's Course: Coursebook 2ED Revised Hodder EducationPublishersISBN-10 1444165151 ISBN-13 9781444165159









AL_HSOCA_7 201600 Bachelor of Arts in Applied Social Studies in Social CareAL_MDAPPL_C06 201600

Higher Certificate in Arts in Applied Social Studies inSocial Care








AL_SMICR_8 201700 Bachelor of Science (Honours) in MicrobiologyAL_OLEIS_7 201600 Bachelor of Arts in Hotel and Leisure Management





SPAN06011Spanish 1.1

Transcript Title Spanish 1.1

Full Title Spanish 1.1

Attendance 75 Award Area Spanish

Coordinator Geraldine Ward Department Social Sciences & Design

Co Author(s) Doireann O'Callaghan, Elsie Burgoyne

Official Code SPAN06011 NFQ Level 06 ECTS Credit 05

Module DescriptionTo provide students with an introduction to the spanish language and to the culture of the countries inwhich it is spoken.


1. Follow speech which is slow and carefully articulated in everyday contexts.2. Extract information from short simple texts containing the highest frequency vocabulary.3. Write simple phrases and sentences.4. Use ICT, reference and support material appropriately.


Assessment StrategiesStudents will be assessed by means of written and aural assessments.


Assessment Facilities

Language Lab

Module Dependencies


Hobbies

Family

Food and drink

Shopping

Culture and society

Introduction to Spanish music

Grammar





Continuous Assessment 2,3,4 50 OnGoingAural 1 50 Week 10



ACCS Mode Workload




Type Location Description Hours Frequency

Avg WklyWrkld













Directed Learning ComputerLaboratory Laboratory work 1 Weekly 1.00

Lecture Flat Classroom Classroom 2 Weekly 2.00Independent Learning Not Specified Independent Learning 5 Weekly 5.00





Module Resources

Module Book ResourcesNone

Module Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'shttp://www.studyspanish.com/

http://www.bbc.co.uk/languages/spanish/

http://www.donquijote.org/spanishlanguage/Additional InformationNone

ISBN BookList

Book DetailsConrad Schmitt 2013 Schaum's Outline of Spanish Grammar, 6th Edition (Schaum's Outline Series)McGraw-HillISBN-10 0071830413 ISBN-13 9780071830416Conrad Schmitt 2013 Schaum's Outline of Spanish Vocabulary, 4th Edition (Schaum's Foreign LanguageSeries) McGraw-HillISBN-10 0071830294 ISBN-13 9780071830294Collins UK 2011 Collins Spanish School Dictionary (Collins School) HarperCollins UKISBN-10 0007367848 ISBN-13 9780007367849









AL_HSOCA_7 201600 Bachelor of Arts in Applied Social Studies in Social Care



ACCT06009Financial Accounting 1B

Transcript Title Financial Accounting 1B

Full Title Financial Accounting 1B


Coordinator Luke Fannon Department Business & Mgmt Studies


Module DescriptionThis module builds on student's knowledge of double entry accounting and preparation of the finalaccounts for sole traders.


1. Prepare the final accounts of Limited Companies with adjustments.2. Apply ratio analysis to interpret financial statements.3. Apply double-entry techniques in the preparation of control accounts.4. Apply knowledge of double entry book keeping to correct errors using suspense accounts.

Teaching and Learning StrategiesActive learning will be encouraged in class by getting students to do questions in class. The teaching stylewill combine behaviourist, cognitive and constructivist techniques. The lecturer will demonstrate correctaccounting methodology in a step by step approach. Key points will be emphasised and the material willbe presented in a manner to aid memory retention and deeper understanding. Mature students inparticular can play an important role in bringing their experiences into class and their input will be lookedfor. Students will be encouraged to work in informal groups during class on questions. The lecturer willmove around the class to check on how students are progressing with questions.

Assessment StrategiesSummative assessment is split between Continuous Assessment worth 30% and a final end of semesterexam worth 70%.

Formative feedback will be given during the semester.

CA will be a group based presentation. This will help embed the competencies of using numbers,language and IT effectively.

The group element will promote students working together and communication.



Module Dependencies

Indicative Syllabus1. Final Accounts:

Should build on students knowledge of preparation of sole trader accounts gained in Module 'FinancialAccounting 1A'. Introduction to terms used in Limited Company Accounts - Authorised and Issued ShareCapital, Ordinary Shares & Preference Shares, Debentures, Debenture Interest, Directors, Auditors,Dividends, Reserves, Bad Debt Provisions, Corporation Tax etc. Preparation of Income Statement andStatement of Financial Position for a Limited Company.

2. Interpretation of financial statements:

Ways of interpreting financial statements. Advantages and disadvantages of using ratio analysis for theinterpretation of accounts with specific reference to end users. Looking at the areas of Profitability,Liquidity, Efficiency and Long term Capital Structure. Calculating relevant ratios and commenting onthese.

3. Control accounts:

Why control accounts are used, drawing up a sales & purchase ledger control account, reconciliation ofpurchases & sales ledger with their respective control accounts

4. Suspense Accounts:

Should build on students knowledge of double entry bookkeeping gained in Module 'Financial Accounting1A'. Introduction to the use of suspense accounts, correction of errors and clearing out the suspenseaccount.






CA 2 30 Week 7



Final Exam 1,2,3,4 70 End ofSemester

ACCS Mode Workload


















Tutorial Flat Classroom Tutorial 1 Weekly 1.00Independent Learning Not Specified Independent Learning 4 Weekly 4.00





Module Resources


Module Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'sNoneAdditional InformationNone

ISBN BookList

Book DetailsFrank Wood 2011 Frank Wood's Business Accounting 1 Pearson Education LtdISBN-10 0273759280 ISBN-13 9780273759287





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BMKSM_6 201500 Higher Certificate in Business in Social Media MarketingAL_BBLAW_8 201500 Bachelor of Business (Honours) in Business and Law

AL_BREAL_D 201500 Bachelor of Business in Real Estate


AL_BDIGM_7 201600 Bachelor of Business in Digital MarketingAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BBUSI_H08 201800 Bachelor of Business (Honours) in Business and LawAL_BDIGM_6X 201600 Higher Certificate in Business in Digital MarketingAL_BBLAW_8 201600 Bachelor of Business (Honours) in Business and LawAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BBUSI_C06 201700 Higher Certificate in BusinessAL_BBUSI_H08 201700 Bachelor of Business (Honours) in Business and LawAL_BDIGM_7 201700 Bachelor of Business in Digital Marketing

QUAN06009Business Mathematics

Transcript Title Business Mathematics

Full Title Business Mathematics

Attendance 75 Award Area Quantitative Techniques

Coordinator Seamus Ryan Department Business & Mgmt Studies

Official Code QUAN06009 NFQ Level 06 ECTS Credit 05

Module DescriptionBusiness mathematics and statistics


1. Demonstrate an understanding of financial mathematics and assess investment proposals involving thetime value of money.2. Apply statistical measures to data and communicate numerical information graphically.3. Interpolate and extrapolate using linear relationships.4. Use linear regression and correlation to assess the nature and strength of relationships betweenbusiness variables. Apply and communicate an understanding of same.5. Analyse probabilities applying to everyday business situations and apply probabilities using the normalprobability distribution.

Teaching and Learning StrategiesTraditional lecture model combined with frequent formative and summative open book assessment. This isfocused on engaging the student from the outset and motivating a collaborative mindset.

Assessment StrategiesThe aim of this module is to introduce the student to the concept and principles of business mathematicsand statistics and to provide fundamentals of business mathematics and statistics that you will usethroughout your studies and in your career beyond AIT. The assessment of this module has bothformative and summative elements. The CA is made up of four open book in-class assessments spreadacross the semester. Each of the best three assessments contributes 10% to the students CA resulting inan overall CA contribution of 30%. Each of the in-class assessments is paired with an online Moodle quizwhich provides an opportunity to practice and instant online feedback on performance. This assessmentwill develop the student's competences in use of number and thinking and solving problems.


Assessment FacilitiesMoodle, OMR software.

Module Dependencies

Indicative Syllabus1. Time Value of Money

Compound interest, APR/AER• Present values, investment appraisal.• Annuities final values, present values, amortisation annuities.•

2. Analysis of Data and its Presentation

Central tendency; mean, median and mode.• Dispersion, Range, Standard Deviation.• Presenting data: bar charts, histograms, pie charts.• Group frequency distributions.•

3. Correlation and Regression

Business relationships, scatter diagrams.• Linear and non-linear relationships.• Least squares regression.• Product moment correlation, coefficient of determination.•

4. Probability

Theoretical and empirical probability.• Addition rules, multiplication rules.• Independence and mutual exclusivity.• The normal distribution.• Areas under the normal curve.• Applications.•






Open Book Exam Online test 1,2,3,4,5 - OnGoingOpen Book in-class test 1 10 Week 3Open Book in-class test 2 10 Week 6Open Book in-class test 3,4 10 Week 9Catch-up assessment 5 0 Week 12



Final Exam 1,2,3,4,5 70 End ofSemester

ACCS Mode Workload























Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'swww.cso.ieAdditional InformationNone

ISBN BookList

Book DetailsLes Oakshott 2012 Essential Quantitative Methods: For Business, Management and Finance PalgraveMacmillanISBN-10 0230302661 ISBN-13 9780230302662





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BMKSM_6 201500 Higher Certificate in Business in Social Media MarketingAL_BDIGM_7 201600 Bachelor of Business in Digital MarketingAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BDIGM_6X 201600 Higher Certificate in Business in Digital MarketingAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BBUSI_C06 201700 Higher Certificate in BusinessAL_BDIGM_7 201700 Bachelor of Business in Digital Marketing

ECON06020Macroeconomics for Business

Transcript Title Macroeconomics for Business

Full Title Macroeconomics for Business



Co Author(s) James Dalton, Henry Joyce


Module DescriptionMacroeconomics is concerned with the operation of the economy as a whole where we deal withaggregate variables. Arising out of this study is an appreciation of policy issues.

This module aims to introduce students to the core principles and terminology of macroeconomics and itsrole in business. Students will develop a range of economic analytical skills using numerical, graphical andmodelling methods. By applying core economic principles through case studies and business scenarios,students will develop skills that can be applied in a variety of modern business careers. These skills willalso provide students with a foundation for future economic modules within the programme.


1. Explain, discuss and illustrate the fundamental principles and models of macroeconomics.2. Apply the basic principles of macroeconomic theory to the contemporary economic and businessenvironment.3. Illustrate, solve and interpret basic macreconomic problems through the production of diagrams andgraphs and the application of basic quantitative techniques.4. Identify, describe and interpret the macroeconomic business and demographic forces that drive thegrowth of Irish business, entrepreneurship and innovation.5. Research, assemble and present data and other relevant information based on current macroeconomicstatistics and reports.

Teaching and Learning StrategiesClass time will consist mainly of lectures and problem based learning where questions will be tackled bystudents under the supervision of the lecturer. Some of this class time will also be devoted to projectdevelopment tutorials.

Independent learning will be encouraged by directing the student to appropriate web based resources,videos, directed readings and by regular formative feedback using the Moodle quiz function.

Students will be encouraged to keep abreast of current economic developments through the suggestedfinancial press, websites and periodicals mentioned below. Links to various web based resources will beprovided via the moodle website. Reference will be made to current economic reports and statisticsthroughout the course.

Assessment StrategiesAssessment will be frequent, formative and summative so as to engage the first year student early in thesemester, encourage regular attendance at lectures and tutorials and provide feedback on their progress.


Continuous assessment 1 will be summative and will take the form of a classroom based assessment or aMoodle delivered quiz. This will be worth 10% of the final mark.

Continuous assessment 2 will also be summative and will take the form of a written macroeconomiccommentary produced in a group setting on a particular macroeconomic topic. This assignment is worth20% of the final mark.

A two hour final exam will take place at the end of the semester. This final exam is worth 70% of the finalmark. Feedback on the end of semester final exam is available via the service to student days, notice ofwhich will issue at the end of each semester.


Module Dependencies

Indicative SyllabusNature and scope of macroeconomics. Differences between micro and macroeconomics.

Measuring the macroeconomy, GDP, GNP, GNDI, their strengths and weakness as measure of economicwelfare, alternative/supplementary measures, determination of national income, the basis of theKeynesian Income determination model, Keynesian multiplier.

Role of Government, fiscal policy, taxation, borrowing, debt, the business cycle, state supports andinitiatives that foster and support enterprise and innovation.

Money and banking, credit creation, ECB & central bank, monetary policy.

Open economy macroeconomics, international trade and barriers to trade, balance of payments,economic integration.

Current macroeconomic issues and policies, unemployment, inflation, interest rates, economic growth andplanning, future skills needs, case studies.






Moodle Quiz - OnGoingContinuous Assessment 1 10 Week 4Group Project 5 20 Week 8




ACCS Mode Workload


















Independent Learning Not SpecifiedIndependent LearningGroup ProjectDevelopment

20 Per Module 1.33






Module Resources


Module Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'sStudents will be expected to enrol in the Macroeconomics for Business module on Moodle available atwww.ait.ie.

www.cso.ie

www.economics.com

www.oecd.org

www.worldbank.org

www.esri.ie

www.ft.com

www.ecb.int

www.economicrockstar.com

www.economicincentives.blogspot.ieAdditional InformationStudents will be expected to enrol on the Macroeconomics for Business module on Moodle available atwww.ait.ie.

ISBN BookList

Book DetailsGerard Turley 2011 Principles of Economics. by Gerard Turley, Maureen Maloney, Francis O'Toole Gill &MacMillanISBN-10 0717149889 ISBN-13 9780717149889Anthony J. Leddin 2013 Macroeconomics: An Irish and European Perspective Gill & Macmillan LtdISBN-10 0717156311 ISBN-13 9780717156313James O'Leary 2012 Make That Grade Economics Gill & Macmillan LtdISBN-10 0717152693 ISBN-13 97807171526982014 The Economy of Ireland: National and Sectoral Policy Issues Gill & Macmillan LtdISBN-10 0717159752 ISBN-13 9780717159758





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBLAW_8 201500 Bachelor of Business (Honours) in Business and Law


AL_BREAL_D 201500 Bachelor of Business in Real EstateAL_BBSTD_C 201600 Higher Certificate in Business


AL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_H08 201800 Bachelor of Business (Honours) in Business and Law


AL_BBLAW_8 201600 Bachelor of Business (Honours) in Business and LawAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 Year




AL_BBUSI_H08 201700 Bachelor of Business (Honours) in Business and Law

MKTG06001Marketing

Transcript Title Marketing

Full Title Marketing

Attendance 75 Award Area Marketing & Sales


Co Author(s) Owen Ross

Official Code MKTG06001 NFQ Level 06 ECTS Credit 05

Module DescriptionThe aim of this module is to introduce the student to the principles, concepts and practice of contemporarymarketing within a variety of organisations. During the module the student should acquire an overview ofgeneral marketing issues and the contribution that marketing makes to the success of a business.


1. Explain the marketing mix and apply it in a variety of contexts.2. Describe the role and contribution of marketing to the success of a business.3. Discuss the marketing concepts and the marketing environment.4. Present sustainable arguments concerning topical marketing issues.

Teaching and Learning StrategiesThe aims of the syllabus will be realised through a range of learning and teaching methods. A variety ofmedia will be used such as traditional print materials and online resources. Case studies, role-playingactivities and discussion will be used during lectures and these will be supplemented by self-directedlearning activities outside the classroom where appropriate. Autonomous and reflective learning will beactively encouraged and facilitated. Formative feedback will be provided as appropriate.

Assessment StrategiesThe continuous assessment for this module will be in the form of in-class assessments. Continuousassessment will make up 30% of the final Mark.

A final written exam will form 70% of the overall mark. Feedback on the end of semester examination isavailable via the service to student days, notice of which will be issued at the end of each semester.


Module Dependencies

Indicative SyllabusOverview of Marketing. The Marketing Concepts.

Models of Consumer Behaviour.

Cultural, Social, Personal and Psychological Influences.

Segmentation; Choosing Segmentation Variables.

Targeting and Positioning.

Product Decisions.

Branding. Packaging.

Promotion Mix.

Advertising.

Product Adoption.

Impact of Technology.

Marketing Management, Pricing and Distribution.

Current Issues in Marketing.

Ethics in Marketing.






Other Exam 1,2,3 30 OnGoing




ACCS Mode Workload



















5 Weekly 5.00





Module Resources


Module Alternate Book ResourcesNoneModule Other ResourcesThe Irish Marketing Journal

The Irish Journal of Management

Business and Finance

Module URL'sNoneAdditional InformationNone

ISBN BookList

Book DetailsSally Dibb 2012 Marketing Concepts and Strategies. Sally Dibb ... [Et Al.] Cengage LearningISBN-10 1408064324 ISBN-13 9781408064320Donal Rogan 2011 Marketing: An Introduction for Students in Ireland Gill & Macmillan LtdISBN-10 0717149811 ISBN-13 9780717149810Philip Kotler, Michael Harker, Ross Brennan Gary Armstrong 2012 Marketing: An Introduction FinancialTimes Prentice HallISBN-10 0273762605 ISBN-13 9780273762607Sally Dibb 2013 Marketing Essentials Cengage LearningISBN-10 140807592X ISBN-13 9781408075920





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BPSYC_8 201500 Bachelor of Arts (Honours) in Business Psychology


AL_BEQNE_C 201600 Higher Certificate in Business in EquineAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_H08 201800 Bachelor of Business (Honours) in Business and LawAL_BEQNE_C 201500 Higher Certificate in Business in Equine


AL_BBUSI_G07 201700 Bachelor of Arts in Business in Business PsychologyAL_BBLAW_8 201600 Bachelor of Business (Honours) in Business and LawAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in BusinessAL_BBUSI_H08 201700 Bachelor of Business (Honours) in Business and LawAL_BBUSI_H08 201700 Bachelor of Arts (Honours) in Business PsychologyAL_BEQNE_C 201700 Higher Certificate in Business in Equine

FIN06002Banking

Transcript Title Banking

Full Title Banking

Attendance 75 Award Area Finance


Official Code FIN06002 NFQ Level 06 ECTS Credit 10

Module DescriptionThe aim of this module is to provide students with a comprehensive understanding of the role and functionof institutions, products and services within the current Irish and International Banking Sector.


1. Explain the various roles of modern banking institutions and their distribution networks for financialproducts and services.2. Identify, describe and compare various current personal and business banking savings and creditproducts.3. Explain the main functions of the Irish Stock Exchange, its various listing methods, participants, andmain securities traded.4. Outline the various credit assessment methods used by credit and banking institutions.5. Perform basic financial calculations appropriate to savings, investment and credit products.6. Research, assemble and present data and information based on current developments and issuesrelevant to the financial services industry.


Students will be expected to enrol in the Banking Moodle page available via www.ait.ie. This page will beadministered by the lecturer and will allow registered students to access all lecture notes, assessments,video tutorials, directed web readings and resources. Other information relevant to the course, such asassessment and assignment dates and times, will also be made available via this page.

Students will be encouraged to keep abreast of current financial market developments through thesuggested financial press, websites and periodicals mentioned below. Links to various web based

resources will be provided via the Moodle page.

Reference will be made to current banking and finance developments throughout the course

Assessment StrategiesIndependent learning will be encouraged by directing the student to appropriate web basedresources, directed readings and by regular formative feedback using the Moodle quiz function.

Assessment will be frequent, formative and summative so as to engage the student early in the semester,encourage regular attendance at lectures and tutorials and provide feedback on their progress.

Regular self directed formative assessments will take the form of quizzes delivered via the Moodlefunction.

Continuous assessment 1 will be summative and will take the form of a class based assessment or aMoodle delivered quiz. This assessment will be worth 10% of the final mark.

Continuous assessment 2 will also be summative and will take the form of an individual project. Studentswill research, produce and present a report that examines a current issue, product or practice in thebanking industry. This report will be worth 20% of the final mark.

A three hour final examination will take place at the end of the semester. This will be worth 70% of thefinal mark. Feedback on the end of semester examination is available via the service to student days,notice of which will issue at the end of each semester.


Module Dependencies

Indicative Syllabus1. Banking Institutions

ECB - European Central Bank, Central Bank of Ireland, financial services regulation, review of moneysupply and monetary policy, retail banking, review of creation of credit, money multiplier process,wholesale banking, revolving credit and standby credit, Investment banks, private banks, mutual societies,building societies, credit unions, Islamic finance, & current topics relating to banking institutions.

2. Personal Banking - Money Transmission and Payment Services

Current accounts, payments cards, cash, direct debits, standing orders, electronic payments, cheques &Single European Payments Area (SEPA).

3. Personal Banking - Savings and Investments

Savings accounts, loans, credit cards, mortgage products, security taking, money transmission andpayments services, unit linked funds, unit trusts, investment trusts, tracker funds, current topics anddevelopments in banking products.

4. Credit Risk and Credit Assessment

Credit history, credit rating agencies, credit scoring models, Irish Credit Bureau.

5. Personal Banking - Credit

Overdrafts, personal loans, credit cards, mortgages, types of mortgages, mortgage interest rates, loan tovalue ratios, loan to income ratios, amortisation, calculating mortgage repayments, changing interestrates, & mortgage restructuring.

6. Business Banking

Focus on the SME sector, opening a business bank account, start-up funding, Local Enterprise Offices,Microfinance Ireland, venture capital, business angels, crowdfunding.

7. Business Banking - Applying for Credit

Principles of lending, documentation required when applying for credit, business credit options.

8. Business Banking - Security

When to take security, evaluating security, security margin, common forms of security, monitoring andcontrol of security.

9. Business Banking - Receivables Financing

Factoring, invoice discounting, types of firms suitable for receivables financing, benefits to lenders andborrowers of using receivables financing, calculating APRs for receivables financing.

10. Business Banking - Leasing

Hire Purchase, finance leasing, operating leasing, residual value.

11. Business Banking - Trade Finance

Bills of exchange, functions of bills of exchange, discounting bills of exchange, guaranteed bills ofexchange, export finance, documentary credits.

12. Introduction to the Stock Market

Functions of Stock Exchange, Listing Benefits and Methods. Primary and Secondary Markets, Participants- Stockbrokers, Market-makers, traders, arbitrageurs, hedgers. Types of equities, types of bonds,introduction to the use of derivative products, stock market indices, reading the financial press, stockmarket terminology. Current topics and developments relating to the stock market.

13. Current issues and developments in the financial services sector

Topical issues relevant to the above subject matter, current reports and developments, changes tolegislation and regulation.






Moodle Quiz - OnGoingContinuous Assessment 1,2 10 Week 6Individual Project 6 20 Week 10




ACCS Mode Workload


















Independent Learning Not Specified Independent Learning 6 Weekly 6.00Independent Learning Not Specified Project Development 4 Weekly 4.00





Module Resources


Module Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'swww.ecb.int

www.ise.ie

www.ilcu.ie

www.ft.com

www.centralbank.ie

www.ipso.ie

www.consumerhelp.ie

www.euribor-ebf.eu

www.creditreview.ie

www.microfinanceireland.ie

www.localenterprise.ie

www.linkedfinance.com

www.ntma.ie

www.icb.ie

www.businessbanking.bankofireland.com

www.aib.ie


ISBN BookList

Book DetailsAnne Marie Ward 2012 An Introduction to Personal Finance Chartered Accountants IrelandISBN-10 1908199172 ISBN-13 9781908199171Robert Eyler 2009 Money and Banking: An International Text RoutledgeISBN-10 0415775477 ISBN-13 97804157754722011 Personal Finance Palgrave MacmillanISBN-10 0230348114 ISBN-13 9780230348110Stephen Valdez 2013 An Introduction to Global Financial Markets Palgrave MacmillanISBN-10 1137007524 ISBN-13 9781137007520Paul O'Meara Financial Management Gill & Macmillan LtdISBN-10 0717145549 ISBN-13 9780717145546





Code Intake Year Programme TitleAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 Year


AL_BOFFI_G06 201700

Higher Certificate in Business in Office Management andAdministration




AL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business


BUS06016European Business Studies

Transcript Title European Business Studies

Full Title European Business Studies


Coordinator Brenda Flaherty Department Business & Mgmt Studies


Module DescriptionThis module aims to introduce the student to the European model of economy and society and provide thestudent with a grounding in the practical and theoretical underpinnings of European integration. Itinvestigates the major European policy areas and investigates Ireland's experience since joining theEuropean Union.


1. Understand the history and development of the EU.2. Appreciate the role of the main EU institutions, their leaders and the general political structure andlandscape.3. Identify the main sources of EU funding and how the budget is allocated.4. Describe the main EU policy areas.5. Understand the position and role of EU economy in the context of the wider global economy

Teaching and Learning StrategiesLectures and engagement in class discussion.

Assessment StrategiesFor summative assessment students will be required to research, write, reference and present a projecton various aspects of the module content.

For formative assessment students will be required to follow relevant news stories and participate in classdiscussions. They will also be required to work on tutorial questions throughout the course which will testtheir learning.

Repeat Assessment Procedures

Repeat exams are in August. Repeat assessments are offered in line with the Business School policy asper Programme Manuals.

Assessment FacilitiesAccess to Moodle and online library resources

Module Dependencies

Indicative SyllabusIntroduction to the European Union.

History, development, enlargement and evolution of the European Union.• The European treaties.• Current situation.•

Institutions and leaders of the European Union:

The European Parliament; its functions, structure, scope and political make up.• The European Commission; its functions, structure and scope.• The Council of the European Union and the Council of Ministers; their functions, structure andscope.

•

The European Central Bank.

The Committee of the Regions.

The European Court.

EU funding and budget allocation.

The Main EU policy areas:

Agricultural Policy• Research and Innovation Policy• Environmental Policy• Energy Policy• Competition Policy• Common Foreign and Security Policy;• Fiscal and Monetary Policy;• Regional Policy.• Energy Policy.•

EU integration and expansion.

Implications, consequences and future directions for the EU.•

Ireland's experience and role within the EU.

Contemporary issues.•






Report 1,2,3,4,5 20 Week 10Presentation 1,2,3,4,5 10 Week 11



Final Examination 1,2,3,4 70 End ofSemester

ACCS Mode Workload

















Lecture Flat Classroom Class engagement 6 Weekly 6.00Independent Learning Not Specified Independent Learning 10 Weekly 10.00





Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesAccess to MoodleModule URL's

www.europa.eu• www.europarl.europa.eu• www.publications.europa.eu• www.eurostat.ec.europa.eu• www.consilium.europa.eu•

www.cnn.com• Additional InformationNone

ISBN BookList

Book DetailsNeill Nugent 2010 The Government and Politics of the European Union, 7th Edition Palgrave MacmillanISBN-10 0230241182 ISBN-13 97802302411832014 Blackstone's EU Treaties & Legislation 2014-2015 (Blackstone's Statutes) Oxford University PressISBN-10 0198709544 ISBN-13 9780198709541Lee Rotherham 2012 The EU in a Nutshell: Everything you wanted to know about the European Union butdidn't know who to ask Harriman HouseISBN-10 0857192310 ISBN-13 9780857192318





Code Intake Year Programme TitleAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business

SALE06005Sales and Selling

Transcript Title Sales and Selling

Full Title Sales and Selling

Attendance 75 Award Area Merchandising & Sales

Coordinator Louise Murray Department Business & Mgmt Studies

Co Author(s) Brenda Flaherty

Official Code SALE06005 NFQ Level 06 ECTS Credit 10

Module DescriptionDiscovering the role and function of a salesperson, the stages in the selling process, customer care andthe application of selling tasks.


1. Discuss the role and functions of a salesperson in the context of a modern business.2. Investigatethe stages in the selling process.3. Develop the range of skills required to become an effective salesperson.4. Prepare and present a formal sales presentation.

Teaching and Learning StrategiesThe teaching and learning strategy will consist of a combination of lectures, tutorials and self-directedlearning.

Lecture notes and other teaching material will be distributed through Moodle. Moodle will also serve as aspace for topic discussion.

Assessment StrategiesThe assessment strategy will consist of a sales project, sales presentation and an end of semester writtenexam.

Repeat Assessment ProceduresRepeat exams are in August. Repeat assessments are offered in line with the Business School policy as

per Programme Manual.

Module Dependencies

Indicative SyllabusIntroduction to Selling

Defining sales.• Sales versus marketing.• B2B versus B2C selling.• Digital selling.• Role of the salesperson in the marketing and overall business context.• Introduction to the stages of the selling process.•

Prospecting

Preparing a prospecting plan.• Customer need and problem identification.• Understanding and managing customer expectations.• Generating and qualifying leads.•

Preapproach

Researching the company's internal environment; the organisational structure, the gate keepersand the decision makers.

•

Researching the organisational decision making process.• Scanning the company's external environment; market analysis, competitor analysis and PEST.•

Approach

Emotional intelligence; skills in self-evaluation and overcoming call reluctance, attitude analysisand rapport building.

•

Communication skills; verbal and non-verbal.• Cross-cultural selling.• Negotiation skills.• Online selling.•

Sales Presentation

Characteristics of a successful sales presentation.• Handling objections.• Closing.•

Post-Sales Analysis

Measuring performance.• RFM analysis.• Follow-up and account management.•

Customer Service

CRM.• Service recovery.• Recognising and discussing the value chain.•






Sales Plan 2,3 20 Week 10Sales Presentation 4 20 Week 12



Written Exam 1,2,3 60 End ofSemester

ACCS Mode Workload

















Lecture Flat Classroom Lecture 4 Weekly 4.00Tutorial Flat Classroom Tutorial 2 Weekly 2.00Independent Learning Not Specified Independent Learning 10 Weekly 10.00





Module Resources


Module Alternate Book ResourcesNoneModule Other Resources

NoneModule URL'sNoneAdditional InformationNone

ISBN BookList

Book DetailsDavid Jobber 2014 Selling and Sales Management (9th Edition) Prentice HallISBN-10 0273762656 ISBN-13 9780273762652Tom Bird 2012 Brilliant Selling 2nd edn: What the best salespeople know, do and say (2nd Edition)(Brilliant Business) FT PressISBN-10 0273771205 ISBN-13 9780273771203Perry Marshall 2013 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making MoreEntrepreneur PressISBN-10 1599185059 ISBN-13 9781599185057Colleen Stanley 2012 Emotional Intelligence for Sales Success: Connect with Customers and Get ResultsAMACOMISBN-10 0814430295 ISBN-13 9780814430293





Code Intake Year Programme TitleAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business

BUS06006Entrepreneurial Skills

Transcript Title Entrepreneurial Skills

Full Title Entrepreneurial Skills




Module DescriptionThe aim of the module is to equip students with an effective skill set for embarking on entrepreneurialactivity.


1. Understand the mindset and skills required to be a successful entrepreneur.2. Conduct a personal skills audit and manage personal development.3. Produce a creative idea that has a well-thought-through response to market needs.4. Demonstrate a knowledge of marketing research and market programme development.5. Exhibit a knowledge of marketing communications and the sales process.

Teaching and Learning StrategiesCombination of lectures, tutorials and group learning.

Assessment StrategiesAssessment will be both formative and summative and will include the following:

Group Presentation: Students will be assessed on their ability to form and develop groups and present acase study on a successful entrepreneur.

Online personal development journal will be assessed at key intervals to reflect on their learning from thevarious course activities such as: personality testing, personal development, guest lectures, site visits,project idea generation, team building, marketing research, marketing plan development.

Individual Project - Students will build on the skills from 'Business Environment and the Entreprenuer' bydeveloping their proposal further by conducting marketing research and developing a tentative marketingplan for their idea. This will be presented in the form of a business report.

Individual presentation - The proposal will be presented to the group and will be assessed for presentationskills, pitch ability, EQ and the ability to build rapport with the audience/panel.

Class participation and attitude will be assessed.

Final examination will assess the theory underpinning the course.

Repeat Assessment ProceduresRepeat exams are in August. Repeat assessments are offered in line with the Business School policy

Module Dependencies

Indicative Syllabus1. The Entrepreneurial Mindset

Agreed definitions of entrepreneurship and innovation.• The skills needed for a successful entrepreneur to plan and run a business.• Why businesses are successful?• The traits required to underpin creativity.•

2. Personal Development for Entrepreneurship

Personal skills audit.• Personality testing.• Self awareness.• GROW model.• Emotional Intelligence.• Reflection.• Positive attitude.• Self empowerment.• Goal setting.• Strategies to deal with failure.•

3. Ethics

Personal responsibility.• Work ethic.• Social responsibility.• Ethical behaviour in social and commercial entrepreneurship.•

4. Team Building

Group dynamics.•

Effective team behaviours.• Negotiating skills.• Leadership styles.•

5. Idea generation and market opportunities

Creative idea generation.• Understanding market needs.• Identifying opportunities in the market place.• Understanding the consumer.• Using consumer insight as a springboard to innovation.•

6. Marketing Research

Gathering secondary and primary data.• Focus group work.• Identifying the profile of a target market.• Segmentation, targeting and positioning.•

7. Marketing Programme Development

Product/service concept development.• Brand development.• Understanding USP's.• Pricing strategy.• Communications and marketing.• Building communications with an identified target group.• Developing appropriate distribution strategies.•

8. Sales and Networking.

Developing EQ and building rapport with prospective customers.• The sales process and current techniques.• Developing the ability to avail of relevant networking opportunities.•





Description Outcome Assessed % of Total

AssessmentWeek

Performance Evaluation Group presentation 1 10 Week 3Portfolio Personal Development Diary 2 10 OnGoingProject Development of Creative idea andProject 3,4,5 20 End of

SemesterPractical Evaluation Class Participation 1,2,3,4,5 10 OnGoing




ACCS Mode Workload

















Lecture Flat Classroom Lecture 2 Weekly 2.00Tutorial Flat Classroom Active Learning 1 Weekly 1.00Group Learning Not Specified Project work 2 Weekly 2.00Problem BasedLearning Flat Classroom Case Studies 1 Weekly 1.00






Module Resources


Module Alternate Book ResourcesNoneModule Other ResourcesMoodle page in AITModule URL'sNoneAdditional InformationNone

ISBN BookList

Book DetailsCecile Niewwenhuizen 2009 Entrepreneurial Skills: Second Edition (Entrepreneurship series) DoubleStorey PublishersISBN-10 0702176931 ISBN-13 9780702176937Tom Trace 2015 Entrepreneurial skills: Usefulness of life skills CreateSpace Independent PublishingPlatformISBN-10 150598680X ISBN-13 9781505986808Robert N. Lussier 2014 Entrepreneurial New Venture Skills Routledge

ISBN-10 041582530X ISBN-13 9780415825306Sally Dibb 2012 Marketing Concepts and Strategies. Sally Dibb ... [Et Al.] Cengage LearningISBN-10 1408064324 ISBN-13 9781408064320





Code Intake Year Programme TitleAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBSTD_C 201500 Higher Certificate in Business


AL_BBSTD_C 201600 Higher Certificate in BusinessAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business

FREN06021French 1.2




Coordinator Marguerite Shanley Department Social Sciences & Design

Co Author(s) Mairead Seery, Geraldine McDermott, Brigid Delamere, Lorna Mitchell, MargueriteShanley


Module DescriptionThe aim of this module is to develop the students' existing knowledge of the four language skills, withparticular emphasis on practical skills such as the spoken language. Grammatical structures andvocabulary appropriate to basic communicative situations will also be studied.


1. Present information orally in French that a sympathetic native speaker can understand;2. Respond to slow and deliberate spoken discourse;3. Extract information from short simple texts containing the highest frequency vocabulary;4. Write simple phrases and sentences;5. Describe aspects of French music.

Teaching and Learning StrategiesThe teaching and learning strategies will be interactive, involving a mixture of group and pair work.Learner-centred strategies will promote both shared and autonomous learning amongst students.Resources will be available on Moodle to support students in structured self-directed learning.Students will receive formative feedback in class.

Assessment StrategiesThe module will be assessed by oral assessment 40% and an end of year written examination 60%.

Repeat Assessment ProceduresStudents must achieve a combined mark of 40% for the module within that semester. If the student does

not achieve this, he/she must repeat all assessment elements for the module.

Assessment FacilitiesAccess to the Language laboratory is required.

Module Dependencies

Indicative SyllabusFood and drink.

Shopping.

Directions.

Culture and society of French-speaking countries.

Grammar.






Oral assessment 1,2 40 Week 10



Written exam 3,4,5 60 End ofSemester

ACCS Mode Workload





Avg WklyWrkld













Directed Learning Language Labs Oral and Aural Practice 1 Weekly 1.00Directed Learning Flat Classroom Classwork 2 Weekly 2.00Independent Learning Not Specified Independent Learning 5 Weekly 5.00





Module Resources

Module Book ResourcesRecommended Reading:

Akyuz, A. et al. (2000). Exercices de vocabulaire en contexte. Hachette Livre.

Akyuz, A. et al. (2000). Exercices de grammaire en contexte. Hachette Livre.Module Alternate Book ResourcesNoneModule Other ResourcesAccess to youtube; Moodle.Module URL'swww.bonjourdefrance.com

http://ielanguages.com


Access French online activities:http://cw.routledge.com/textbooks/accesslanguages/accessfrench/student/activities/unit1_ex2.htm

Online dictionary: www.wordreference.comAdditional InformationAccess to the language laboratory is required.

ISBN BookList

Book DetailsCollins Dictionaries 2011 Collins Robert Concise French Dictionary. (Collins Concise) CollinsISBN-10 0007393628 ISBN-13 9780007393626Mary Crocker 2013 Schaum's Outline of French Grammar (Schaum's Foreign Language Series)McGraw-HillISBN-10 0071828982 ISBN-13 9780071828987Bernard Grosz 2003 Access French: Student Book (Access Language Series) (French Edition) RoutledgeISBN-10 034085636X ISBN-13 97803408563692006 Tout Va Bien! 1 (Methode de Francais) (French Edition) CleISBN-10 2090324708 ISBN-13 9782090324709








AL_BBSTD_C 201500 Higher Certificate in BusinessAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 Year


AL_HSOCA_7 201600 Bachelor of Arts in Applied Social Studies in Social CareAL_SBIOT_8 201500 Bachelor of Science (Honours) in Biotechnology

AL_SPHAR_B 201500 Bachelor of Science (Honours) in PharmaceuticalSciences

AL_SBIOT_D 201500 Bachelor of Science in BiotechnologyAL_SSCIE_C 201500 Higher Certificate in Science in Biosciences & Chemistry

AL_SPHSC_7 201500 Bachelor of Science in Pharmaceutical Science (DrugDesign & Development)

AL_SFORX_7 201500 Bachelor of Science in Forensic Toxicology














GERM06003German 1.2




Coordinator Eimear Kelly Department Social Sciences & Design

Co Author(s) Mairead Seery, Valerie Besler, Doireann O'Callaghan, Vincent O' Connor, MargueriteShanley, Audrey O'Beirne-Cleary


Module DescriptionThis module will provide students with the practical language and other relevant skills they need to survivewhen travelling in countries where German is spoken.


1. present information orally in German in order that a sympathetic native speaker can understand;2. respond to slow and deliberate spoken discourse;3. extract information from short simple texts containing the highest frequency vocabulary;4. write simple phrases and sentences;5. describe aspects of German music.


Assessment StrategiesOral assessment 40% and final end of semester written examination 60%.

Repeat Assessment ProceduresRepeat oral assessment and written examination.

Module Dependencies

Indicative SyllabusFood and drink.

Shopping.

Directions.

Culture and society of German-speaking countries.

Introduction to German music.

Grammar.






Ten-minute oral assessment 1,2 40 Week 10



Written exam 3,4,5 60 End ofSemester

ACCS Mode Workload






















Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL's

Goethe Insitut: Mein Weg nach Deutschland : https://www.youtube.com/watch?v=PMj9kUPrnBk Onlinedictionaries: www.leo.org; www.pons.eu ; www.collinsdictionary.com/dictionary/english-german

Studio da - Online exercises: http://www.cornelsen.de/sites/assets/studioda1/index.php

Themen aktuell online : https://www.hueber.de/shared/uebungen/themen-aktuell/lerner/uebungen/

Easy German : https://www.youtube.com/playlist?list=PL3936178A38BB5F87Additional InformationNone

ISBN BookList

Book DetailsSilke Demme 2005 Studio D: Kurs- Und Arbeitsbuch A1 (German Edition) Cornelsen Verlag GmbH & CoISBN-10 3464207072 ISBN-13 9783464207079Hartmut Aufderstrasse 2002 Themen Aktuell: 1: Kursbuch (German Edition) Max Hueber VerlagISBN-10 3190016909 ISBN-13 9783190016907Gerdes Mechthild 2003 Themen Aktuell: Arbeitsbuch: 1 Macmillan EducationISBN-10 3190116903 ISBN-13 9783190116904Cecile Zorach 2009 English Grammar for Students of German: The Study Guide for Those LearningGerman (English Grammar Series) Olivia & Hill PressISBN-10 0934034389 ISBN-13 9780934034388Paul Coggle 2012 Willkommen German Beginner's Course: Coursebook 2ED Revised Hodder EducationPublishersISBN-10 1444165151 ISBN-13 9781444165159















Coordinator Geraldine Ward Department Social Sciences & Design

Co Author(s) Doireann O'Callaghan, Elsie Burgoyne


Module DescriptionThis module will provide you with the practical language skills you need to survive when travelling aroundSpain, Central & Latin America. The course is designed for students who have no previous knowledge ofthe language & is aimed at providing you with some basic survival Spanish which would be of use in aSpanish-speaking country.


1. Present information orally in (language) order that a sympathetic native speaker can understand.2. Respond to slow and deliberate spoken discourse.3. Extract information from short simple texts containing the highest frequency vocabulary.4. Write simple phrases and sentences.5. Describe aspects of (language) music.


Assessment StrategiesStudents will be assessed by means of oral assessment (40%) and a final written end of semesterexamination (60%).


Students must achieve a combined mark of 40% for the module within that semester. If the student doesnot achieve this, he/she must repeat all assessment elements for the module.

Assessment Facilities1 hour per week in the Language Laboratory

Module Dependencies


Hobbies

Family

Food and drink

Shopping

Culture and society

Introduction to Spanish music

Grammar






Oral 1,2,5 40 Week 10



Written Examination 3,4,5 60 End ofSemester

ACCS Mode Workload


Avg WklyWrkld
















Lecture Flat Classroom Lecture 2 Weekly 2.00Laboratory Practical Language Labs Oral work 1 Weekly 1.00Independent Learning Not Specified Independent Learning 70 Per Module 4.67





Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other Resources

Module URL'shttp://www.bbc.co.uk/languages/spanish/

http://www.studyspanish.com/Additional InformationNone

ISBN BookList

Book DetailsHarper Collins Publishers HarperCollins 2011 Collins Spanish Dictionary. (Collins Complete andUnabridged) CollinsISBN-10 0007382383 ISBN-13 9780007382385Conrad Schmitt 2013 Schaum's Outline of Spanish Grammar, 6th Edition (Schaum's Outline Series)McGraw-HillISBN-10 0071830413 ISBN-13 9780071830416Conrad Schmitt 2013 Schaum's Outline of Spanish Vocabulary, 4th Edition (Schaum's Foreign LanguageSeries) McGraw-HillISBN-10 0071830294 ISBN-13 9780071830294









AL_OLEIS_7 201500 Bachelor of Arts in Hotel and Leisure ManagementAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 Year

ACCT06004Management Accounting

Transcript Title Management Accounting

Full Title Management Accounting


Coordinator Orlaith Kelly Department Business & Mgmt Studies

Co Author(s) Dermot O'Leary


Module DescriptionThe learner will study management accounting techniques, used to provide managers with information toassist with planning, controlling and decision making.


1. Demonstrate basic skills in the area of costing, particularly accounting for materials, labour andoverheads.2. Discuss the use of marginal costing for decision making and prepare and evaluate breakeven analysisinformation.3. Prepare budgets and discuss their use in management accounting.4. Evaluate performance measurement and control techniques used in management accounting.5. Demonstrate the various decision-making techniques used in management accounting.

Teaching and Learning StrategiesA mix of lectures, tutorials and self-directed learning.

Assessment StrategiesCourse work which may include project/report or short question/multiple choice question exam.

Final written exam.


Module Dependencies

Indicative Syllabus1. Introduction to Management Accounting

The role of management accounting in a business organisation, cost structure and the nature of costbehaviour and the difference between management accounting and cost accounting.

2. Elements of Costs

The accounting treatment of the various elements of costs, materials control and costing, labour controland productivity, overhead absorption and activity based costing.

3. Budgeting

The stages in the planning process, functions and conflicting role of budgets, administration of thebudgeting process, behavioural effects of budgeting, preparation of functional and master budgets, andpreparation of cash budgets.

4. Control and Performance Evaluation

The use of flexible budgeting in performance reports, introduction to standard costing, the standard settingprocess and calculation of basic variances together with operating statements.

5. Decision Making

Marginal costing and the concept of contribution. The learner will also study CVP analysis, relevant costsfor decision making and limiting factors for decision making.

6. Capital Budgeting

Capital investment appraisal techniques including NPV, payback and ARR.

7. Pricing

The learner will study the factors that affect the pricing decision, cost plus pricing and an introduction totarget costing.






Other Exam Moodle or in-class assessment 1,2,3,4 20 Week 6



Final written exam 1,2,3,4,5 80 End ofSemester

ACCS Mode Workload

















Lecture 6 Weekly 6.00

LectureTheatre

Lecutre with questionsdemonstrated

Independent Learning Not Specified Individual and groupwork 10 Weekly 10.00





Module Resources


Module Alternate Book ResourcesNoneModule Other ResourcesCourse notes/questions/solutions provided on Moodle website http://elearning.ait.ie

Module URL'sNoneAdditional InformationNone

ISBN BookList

Book DetailsGail Sheppard 2011 Management Accounting: A Practical Approach Gill & Macmillan LtdISBN-10 071714996X ISBN-13 9780717149964Michael J. Jones 2007 Management Accounting WileyISBN-10 047005770X ISBN-13 9780470057704Colin Drury 2011 Cost and Management Accounting Cengage Learning EMEAISBN-10 1408032139 ISBN-13 9781408032138


School Approval by Brendan Doyle on 27-03-2015



Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BREAL_D 201500 Bachelor of Business in Real EstateAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BBUSI_C06 201700 Higher Certificate in Business

COMP06001Information Technology and ComputerApplications 2

Transcript Title IT and Computer Applications 2

Full Title Information Technology and Computer Applications 2

Attendance 75 Award Area Computer Studies

Coordinator Terry O'Neill Department Business & Mgmt Studies

Co Author(s) Jarlath Nolan, Shane Banks

Official Code COMP06001 NFQ Level 06 ECTS Credit 10

Module DescriptionThis subject teaches the fundamental concepts of Information Technology, Information Systems,Computer Hardware and Computer Software. The subject introduces students to the latest technologiesand devices and their application in the Business World. Students will get a detailed practical training inthe features, functions and application of spreadsheets in a business setting. Also students will get apractical introduction to a relational database application.


1. Explain, with examples, the concepts of Data, Information, Knowledge and understand the concepts ofData Proctection, Security and Privacy. Additionally, the student will have a detailed knowledge of theData Protection Act and how it applies to different situations.2. Explain and understand the importance of Data Collection, Analysis and Reporting for BusinessManagement. Students will be introduced to the concepts of Big Data and Data Analytics.3. Describe Computer Hardware, Software, Computing Devices, Storage Systems and the latestTechnologies that are used in the Business Environment.4. Demonstrate an ability to access the IT hardware, software and infrastructure needs of business.5. Describe in detail Information Systems and the use of Information Systems in the business world. Alsostudents will have a knowledge of the Information Systems used in different business sectors.6. Explain the features and technologies of the World Wide Web and the Internet. Also explain the conceptof the Cloud and how it will impact Business.7. Demonstate a detailed knowledge in the use and features of a spreadsheet application in a businesssetting.8. Demonstrate a knowledge in the use and features of a database application.

Teaching and Learning Strategies

Class Lecture

Group Discussion

Online Teaching Tool

Online Quizzes

Practical Workshops in Spreadsheets

Practical Workshop in Databases

Assessment StrategiesNote: Students must achieve at least 40% overall to pass the subject. However, this MUST includea minimum mark of 30% in the Written Examination, 30% in the Continuous Assessment.

End of Semester Examination assessing the theoretical aspects of the Course (40%).

Online Multiple Choice Questions assessing theoretical and practical aspects of the Course;

Practical Assessment in Databases assessing the practical work carried out during the semester;

Practical Assessment in Spreadsheets assessing the practical work carried out during the semester(60%).


Note: Students must achieve at least 40% overall to pass the subject. However, this MUST include aminimum mark of 30% in the Written Examination and 30% in the Continuous Assessment. Thereforedepending on their results a student will repeat some or all of the following:

Student will repeat the final Written Exam• Student will repeat some or all of the Continuous Assessment•

Assessment FacilitiesIT Computer Laboratory with a modern database application and modern spreadsheet applicationinstalled.

Online MCQ software.

Moodle.

Module Dependencies

Indicative Syllabus1. Data, Information and Knowledge

Students will learn about Data and Information, Quality Data, Data Security, Data Protection Act, Freedomof Information Act and how they apply in many different scenarios. Also students will learn thefundamentals of Data Storage and Databases.

2. Computer Hardware, Software and Technology

Architecture of a modern computer and its peripheral devices. Internal workings of the CPU and thedifferent Storage components in a Computer. They will learn about Software and the different categoriesof Software in the modern business environment. Also students will learn about the many devices that willmake up the "Internet of Things" and their impact on Business.

3. Information Systems

Student will learn about the various different Information Systems that are used within the modernbusiness environment. How are Information Systems used to manage, measure and improve businessperformance. What Information Systems are used at different levels in an organisation. InformationSystems for small and medium size businesses.

4. Internet, World Wide Web, The Cloud; The future!

Explain the technologies and applications of the Internet and World Wide Web. The evolution of theInternet - World Wide Web. Web sites for Business, E-commerce and M-commerce. Introducing CloudComputing and its role in the Business World.

5. Applications, Software, Hardware and Infrastructure for Business

Infrastructure, Networks, Servers, Storage, Application Software for Small, Medium and LargeBusinesses. What Hardware/Software a particular business needs. Hardware and Software for differentBusiness Sectors.

6. Spreadsheet Design and Implementation

Students will learn how to design and implement a spreadsheet application using worksheets, linking,lookups, sorting, filtering and built in functions.

7. Database Design and Implementation

Students will learn how to design and implement a database application using Tables, Relationships,Queries, Macros, Forms and Reports.






Assessment of the students ability in 7 40 OnGoing

spreadsheet design and implementationAssessment of the students ability in databasedesign and implementation 8 20 OnGoing



Final Written Examination assessing thetheoretical aspects of the subject 1,2,3,4,5,6 40 End of

Semester

ACCS Mode Workload


















Explanation of thetheoretical aspects ofInformation Technologyand ComputerApplications.

3 Weekly 3.00

Tutorial ComputerLaboratory

Class Tutorial - Theoryand Practice 1 Weekly 1.00


Laboratory Exercises inSpreadsheets andDatabases - Designand Implementation.

4 Weekly 4.00






Module Resources


Module Alternate Book ResourcesNoneModule Other ResourcesCloud storage account.Module URL'swww.ibec.ie

www.dataprotection.ie

www.mediastreet.ie

www.isme.ieAdditional InformationNone

ISBN BookList

Book Details

Timothy O'Leary 2013 Computing Essentials 2014 Complete Edition McGraw-Hill/IrwinISBN-10 0073516864 ISBN-13 9780073516868Curtis Frye 2014 Microsoft Excel 2013 Step By Step Microsoft PressISBN-10 0735681015 ISBN-13 9780735681019





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BMKSM_6 201500 Higher Certificate in Business in Social Media MarketingAL_BPSYC_8 201500 Bachelor of Arts (Honours) in Business PsychologyAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 Year


AL_BDIGM_7 201600 Bachelor of Business in Digital MarketingAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_H08 201800 Bachelor of Business (Honours) in Business and Law


AL_BBUSI_G07 201700 Bachelor of Arts in Business in Business PsychologyAL_BDIGM_6X 201600 Higher Certificate in Business in Digital MarketingAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in BusinessAL_BBUSI_H08 201700 Bachelor of Business (Honours) in Business and LawAL_BDIGM_7 201700 Bachelor of Business in Digital MarketingAL_BBUSI_H08 201700 Bachelor of Arts (Honours) in Business Psychology

INSB06003Insurance

Transcript Title Insurance

Full Title Insurance

Attendance 75 Award Area Insurance and Banking


Official Code INSB06003 NFQ Level 06 ECTS Credit 10

Module DescriptionThe aim of this module is to introduce students to the principles, practice, institutions and products withinthe contemporary insurance industry.


1. Describe and compare the roles of various professional and institutional participants in the insuranceindustry.2. Explain the principles of underwriting insurance and how insurance operates as a risk transfermechanism.3. Identify, describe and compare various life, general and business insurance policies.4. Define and explain the various principles of insurance and apply the principles to both personal andbusiness financial risk scenarios.5. Explain the basic structure of insurance documentation such as proposals forms, policies, cover notes,claims management and renewals.6. Perform basic insurance premium calculations.7. Research, assemble and present data and information based on current developments and issuesrelevant to the insurance industry.


Students will be expected to enrol in the Insurance Moodle page available via www.ait.ie. This page will beadministered by the lecturer and will allow registered students to access all relevant lecture notes,assessments, video tutorials, directed web readings and resources. Other information relevant to thecourse, such as assessment and assignment dates and times, will also be made available via this page.

Students will be encouraged to keep abreast of current insurance industry developments through thesuggested financial press, websites and periodicals mentioned below. Links to various web basedresources will be provided via the moodle page. Reference will be made to current industry developmentsthroughout the module.

Assessment StrategiesIndependent learning will be encouraged by directing the student to appropriate web basedresources, directed readings and by regular formative feedback using the Moodle quizfunction.

Assessment will be frequent, formative and summative so as to engage the student early in the semester,encourage regular attendance at lectures and tutorials and provide feedback on their progress.


Continuous assessment 1 will be summative and will take the form of a class based assessment orMoodle delivered quiz. This assessment will be worth 10% of the final mark.

Continuous assessment 2 will also be summative and will take the form of an individual project. Studentswill research , produce and present a report that examines a current issue, product or practice in theInsurance industry. This report will be worth 20% of the final mark.

A three hour final exam will take place at the end of the semester. This will be worth 70% of the final mark.Feedback on the end of semester final examination is available via the service to student days, notice ofwhich will issue at the end of each semester.

Repeat Assessment ProceduresRepeat final exams will take place in August. Repeat assessments are offered in line with the BusienssSchool policy as per the programme manual.

Module Dependencies

Indicative Syllabus1. Insurance and Risk

Nature and classifications of insurance.• Management of risk.• Functions of and benefits of insurance• Classes of insurance.• Insurable risks.• The insurance marketplace.•

2. Insurance Institutions & Intermediaries

Proprietary, mutual, self-insurers, captive insurance.• Reinsurance companies, Lloyds of London.• The IFSC and the international insurance sector.•

Insurance agents, brokers and intermediaries.•

Current topics and developments relating to insurance institutionsP

3. Insurance Products & Terminology

Classifications - life, marine, motor, fire, property, accident, lability, professional indemnity.• Current topics and developments relating to insurance products.•

4. Principles of insurance

Insurable interest• Utmost good faith.• Proximate cause, indemnity, subrogation, contribution.•

5. Insurance documentation

Proposal forms, policies - life, property, personal, motor, pensions, cover notes, renewals.•

6. Underwriting and claims

Underwriting.• Premium calculations.• Impact of legislation and competition on pricing.• Claims procedures and management.•






Moodle Quiz - OnGoingContinuous Assessment 1,2 10 Week 6Individual Project 7 20 Week 10



Final Exam 1,2,3,4,5,6 70 End ofSemester

ACCS Mode Workload


















Independent Learning Not Specified Independent Learning 7 Weekly 7.00Independent Learning Not Specified Project development 40 Per Module 2.67





Module Resources


Module Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'sInsurance module on Moodle at www.ait.ie

www.iif.ie

www.nca.ie

www.insuranceireland.eu

www.centralbank.ie

www.ft.com

www.lloyds.com

www.iii.ie

www.ifsc.ieAdditional InformationNone

ISBN BookList

Book DetailsGeorge E. Rejda . Michael J. Mcnamara 2013 Principles of Risk Management and Insurance PearsonISBN-10 0273789945 ISBN-13 97802737899492011 Personal Finance Palgrave MacmillanISBN-10 0230348114 ISBN-13 9780230348110Anne Marie Ward 2012 An Introduction to Personal Finance Chartered Accountants IrelandISBN-10 1908199172 ISBN-13 9781908199171

BILL WEIPERS JULIA HOLYOAKE 2004 Insurance FINANCIAL WORLD PUBLISHINGISBN-10 0852976755 ISBN-13 9780852976753W. Jean Kwon 2007 Risk Management and Insurance: Perspectives in a Global Economy Wiley-BlackwellISBN-10 1405125411 ISBN-13 9781405125413





Code Intake Year Programme Title


AL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBSTD_C 201500 Higher Certificate in Business



AL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business


ECON06023Applied Economics

Transcript Title Applied Economics

Full Title Applied Economics


Coordinator Henry Joyce Department Business & Mgmt Studies


Module DescriptionThis module is designed to build on the fundamentals encountered in a typical first year Micro andMacroeconomics course.

The module should also provide a foundation level of knowledge and skills to apply economic analysis tocurrent economic problems and opportunity.


1. Apply economic principles and analysis to a broad range of real-world issues.2. Develop an ability to evaluateeconomic problems, questions and assumptions into an understandablecontext.3. Participate constructively and with probity as a team member.4. Reflect on the relevance and application of economics in a business and social context.5. Reflect critically on the relevance and application of economics in a business, social andpolitical/legalcontext.

Teaching and Learning StrategiesThis module is to be delivered in a variety of ways including lectures, seminars, group discussions, casestudies and the reading of recommended articles and Text books.

The module aims to develop the students' ability to become reflective learners through the use ofstudent-centred activities such as individual and group discussion, analysis and evaluation of appropriatecase study material, the summary and dissemination of relevant economics articles in academic journals,and the analysis of markets and industries.

Assessment Strategies

Assessment will be frequent, formative and summative so as to engage the student early in the semester,and provide feedback on their progress.

Regular formative assessments will take the form of feedback on written submissions arising from regulargroup work.

Continuous assessment 1 may be a case study, a problem based learning assignment or an assessmentdeemed appropriate to a level 6 award by the module lecturer. This assessment accounts for 20% of thestudent's final mark. This assessment is designed to assess learning outcomes 1,2,3 and 4.

Continuous assessment 2 takes the form of a reflective exercise or other assessment as deemedappropriate by the module lecturer. This assignment accounts for 10% of the student's final mark. Thisassessment is designed to assess learning outcome 5.

A three hour final examination will be taken place at the end of the semester. This final examinationaccounts for 70% of the student's final mark and assesses all learning outcomes.

Repeat Assessment ProceduresRepeat exams are in August. Repeat assessments are offered in line with the Business School policy asper Programme Manuals.


Module Dependencies

Indicative Syllabus1. Applications of Demand, supply and markets: Demand and supply analysis and the dynamics offluid and "static" markets. Elasticity and sensitivity to the drivers of demand; Practical approaches toproduct and service pricing.

2. The competitive framework in practice: The market structure spectrum and its relevance:contestable markets; anti-competitive practices; the role of the Irish Competition & Consumer ProtectionAuthority.

3. Re-evaluating the theory of the firm: Production time frames, cost structures and cost behaviour;revenue patterns and streams; profitability; examination of the relevance and applicability of the traditionalneo-classical cost and revenue assumptions; consideration of the approaches offered by the 2 newmanagement economics.

4. Government intervention in context: The role of government in the economy; market failure as ajustification for government intervention in the economy; privatisation and nationalisation, concepts ofWelfare economics; the economics of Healthcare in Ireland; the economics of Education in Ireland.

5. Economic development: Theories of economic growth; the economic problems of developingcountries, approaches and strategies towards development in less developed countries; case studies ineconomic development.

6. The economics of infrastructure: Definitions and types. Funding models for infrastructural

development in Ireland and internationally; the economics of congestion; the confluence and compatibilityof engineering and economic solutions to traffic congestion.

7. Case studies and current issues.






Project 1,2,3,4 20 Week 6Reflective exercise 5 10 Week 12




ACCS Mode Workload

















Lecture Not Specified Lecture/Tutorial 6 Weekly 6.00Independent Learning Not Specified Independent Learning 10 Weekly 10.00





Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'swww.cso.ie

www. energyireland.ie

www.fairtradeireland .ie

www.gov.ie/departmentswww.Hse.ie

www.gov.uk

www.ngo.org/links

www.seal.ie

www.sustainable.ie


ISBN BookList

Book DetailsAlan Griffiths 2012 Applied Economics Trans-Atlantic PublicationsISBN-10 0273736906 ISBN-13 9780273736905Thomas Sowell 2006 Applied Economics, First edition: Thinking Beyond Stage One (Library Binding)Blackstone Audio, Inc.ISBN-10 0786172266 ISBN-13 9780786172269





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBLAW_8 201500 Bachelor of Business (Honours) in Business and LawAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business

BUS06081Operations & Supply ChainManagement

Transcript Title Operations & Supply Chain Mgt

Full Title Operations & Supply Chain Management


Coordinator Marc Cashin Department Business & Mgmt Studies


Module DescriptionThe aim of this module is to evaluate the strategic development of structural and infrastructural features ofoperations systems in relation to organisational and market requirements. The module will assess howoperations and supply chain management can support and effect the formulation and implementation ofcorporate strategies in companies and other organisations.


1. Demonstrate an understanding of the functions of different types of operations and supply chainmanagement systems.2. Identify the stages and milestones involved in the introduction of an appropriate system, supported byappropriate project methodology.3. Balance technical and human resource requirements in the successful installation and maintenance ofa system.4. Evaluate the processes involved in different operations and supply chain management systems, with aparticular focus upon total quality management.5. Reflective practice and skills for effective individual and professional development.

Teaching and Learning StrategiesLecturing supported by online content and video material.

Assessment StrategiesA combination of both a student-centred and team-based learning approach will be adopted, with regardto the conceptual, theoretical and methodological issues. Simulation exercises will be used and casestudies will form an integral part of the teaching approach, underpinning advanced applied learning,problem-solving and decision-making.


Module Dependencies

Indicative Syllabus1. Operations and Supply Chain Strategy :

Operations strategy within an organisation.• Differences and similarities between manufacturing and services.•

2. Enterprise Systems:

The importance and role of information systems.• Data and information flow across business functions, the supply chain, enterprise resourceplanning and supporting systems.

•

3. Business Process Management:

Analysis of the structure of operating facilities within manufacturing and non-manufacturingenvironments.

•

The production process.• Procurement and fulfilment processes.•

4. Process Design and Analysis

Understanding processes involved in the design of products and the supply of services to requiredstandards, integrated processes.

•

5. Project Management Overview

Evaluation of planning and control systems in the context of the delivery of goods and services atthe right time and at an economic cost.

•

Project methodology supporting the implementation of Operation's Strategic objectives.•

6. Resource Based View of the Firm

The human factor as an integral resource in operations.•

7. New Product Development (NPD)

The product life cycle.• New Product Development process.• Analysis tools for NPD.•

8. Planning & Control.

The nature of planning and control.• Capacity management and control.• Scheduling and forceasting.•

9. Quality Improvement Methods:

Total Quality Management.• Qualitative and Quantitative improvement tools.• History of quality management.• Current approaches to quality ISO and Six-Sigma.• Operations improvements.•

10. Reflective Practice underpinning personal and professional development.






Written Reflective Report 5 10 End ofSemester

Written Report Team based project 1,2,3 40 Week 11Individual Project 4 20 Week 8



Final 3 Hour end of semester Examination 1,2,3,4 30 End ofSemester

ACCS Mode Workload


















Lectures/Video/CaseAnalysis 6 Weekly 6.00






Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'sNoneAdditional InformationNone

ISBN BookList

Book DetailsScott M. Shafer Jack R. Meredith 2012 Operations Management for Mbas 5th Edition By Scott M. Shaferand Jack R. Meredith (2012, Paperback)ISBN-10 1118379799 ISBN-13 9781118379790Davis, Aquilano :-:- Chase 2003 Fundamentals of Operations Management 4th Edition Irwin, Mc Graw HillISBN-10 ISBN-13Clements,J. Gido, j. 2009 Effective Project Management 4th Ed CengageISBN-10 ISBN-13Heizer :-:- Render 2004 Operations Management (7th Edition) Prentice HallISBN-10 ISBN-13





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 Year

AL_BBLAW_8 201500 Bachelor of Business (Honours) in Business and LawAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business

MKTG06003Services Marketing

Transcript Title Services Marketing

Full Title Services Marketing

Attendance 75 Award Area Marketing & Sales


Official Code MKTG06003 NFQ Level 06 ECTS Credit 10

Module DescriptionThis module will provide students with knowledge of the major issues facing contemporary servicesmarketers. Its aim is to develop in students an appreciation of the importance of customer delivered valuein the services industry and to encourage students to think conceptually about service problems andchallenges in order to develop practical services marketing strategies.


1. Outline in detail the characteristics of services.2. Assess the implications of the characteristics of services for the service provider and the identifiedtarget customer.3. Deconstruct the marketing programme involved in the service experience.4. Understand how technology is aiding the development of services marketing.5. Critique the importance of services marketing in contemporary business.

Teaching and Learning StrategiesLectures, case studies, class tests, and interactive discussions.

Assessment StrategiesAs part of the summative assessment students will be required to choose a case study on which to applythe theory of the module.

Formative assessment will take the form of ongoing class tests and discussion on their ongoing research.

A class mcq test will ensure that they have understood the basics and they will also sit an end of semesterexamination. All learning outcomes will be assessed throughout this process.

Repeat Assessment ProceduresRepeat exams are in August. Repeat assessments are offered in line with the Business School policy.

Assessment FacilitiesAccess to Moodle and to online library resources.

Module Dependencies

Indicative Syllabus1. Foundations of Services Marketing:

Defining services and understanding the growth in the global service economy.• Analysing the uniqueness of services marketing and understanding service characteristics.• Classifying services.• Appreciation of the frameworks used to manage the service customer's experience.•

2. Understanding the needs of Service Customers

Consumer behaviour.• Marketing research with a view to customer acquisition.• Segmentation, targeting and positioning for services.•

3. Creating the Interactive Experience

Producing the service performance, scripting, blueprinting.• Designing the service setting 'servicescapes'.• Leveraging the people factor. Appreciating and developing emotional intelligence in employees.• Workforce effectiveness. Maximising discretionary effort. Internal Marketing.• Managing the customer mix.•

4. Managing the Interactive Service Experience.

Setting a price for service.• Promoting the interactive service experience.• Making services accessible.•

5. Delivering and Ensuring a Positive Service Experience.

Managing relationships and building loyalty.• Customer retention.• Managing service quality.•

6. Technology.

Consider the importance of developments in technology and its importance to customerrelationship management.

•

Enabling and managing the interactive experience through effective digital marketing.• Data management and analytics - using data collected from customers to analyse theirpreferences.

•

RFM analyses.• Self-service optimisation.•






In Class test 1 10 Week 7Written Report 2,3,4,5 20 Week 11



End of Semester Examination 1,2,3,4,5 70 End ofSemester

ACCS Mode Workload








Avg WklyWrkld










Lecture Flat Classroom Lecture/Tutorial 6 Weekly 6.00

Independent Learning Not Specified Research, Reading,Interacting with Moodle. 10 Weekly 10.00





Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesMoodle AITModule URL'sNoneAdditional Information

None

ISBN BookList

Book DetailsRaymond P. Fisk 2013 Services Marketing Interactive Approach Cengage LearningISBN-10 1285057139 ISBN-13 9781285057132Alan Wilson 2012 Services Marketing (2nd European Edition) McGraw Hill Higher EducationISBN-10 0077131711 ISBN-13 9780077131715Adrian Palmer 2011 Principles of Services Marketing McGraw Hill Higher EducationISBN-10 0077129512 ISBN-13 9780077129514Damian Ryan 2014 Understanding Digital Marketing: Marketing Strategies for Engaging the DigitalGeneration Kogan PageISBN-10 0749471026 ISBN-13 9780749471026Jochen Wirtz Christopher H. Lovelock 2011 Services Marketing Pearson Education LimitedISBN-10 0273756060 ISBN-13 9780273756064





Code Intake Year Programme TitleAL_BMKSM_6 201500 Higher Certificate in Business in Social Media MarketingAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BDIGM_7 201600 Bachelor of Business in Digital MarketingAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBLAW_8 201500 Bachelor of Business (Honours) in Business and LawAL_BDIGM_6X 201600 Higher Certificate in Business in Digital MarketingAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in BusinessAL_BDIGM_7 201700 Bachelor of Business in Digital Marketing

FREN06023French 2.1




Coordinator Lorna Mitchell Department Social Sciences & Design

Co Author(s) Geraldine McDermott, Imelda Cooke, Brigid Delamere, Lorna Mitchell


Module DescriptionThe module builds on the existing knowledge of the four language skills and of grammatical structures,expands the students' communicative ability and vocabulary range and extends the students' knowledgeof French culture and society.


1. Follow speech which is carefully articulated in everyday contexts.2. Demonstrate understanding of simple, factual texts.3. Write straight forward connected texts on a range of familiar subjects.4. Gather, analyse and sort information available in self-access materials.


Assessment StrategiesStudents will be assessed by means of aural (50%) and written continuous assessments (50%).

Repeat Assessment ProceduresThe repeat assessment will consist of aural and written assessment as required.

Assessment Facilities

Language laboratory.

Module Dependencies

Indicative SyllabusStudent life.

Travel and accommodation.

Situational tasks - e.g. the post office, using the telephone, making appointments, going to the doctor,pharmacy.

Culture and society.

Introduction to French film.

Grammar.





Aural assessment 1,2,4 50 Week 10Continuous Assessment 1,2,3,4 50 OnGoing



ACCS Mode Workload


















Directed Learning Flat Classroom Classwork 2 Weekly 2.00Independent Learning Not Specified Independent Learning 5 Weekly 5.00





Module Resources

Module Book ResourcesAbry,D.,& Chalaron,M‑L.(2004) La Grammaire des Premiers Temps. Presse Universitaire de Grenoble.

Akyuz, A. et al (2000). Exercices de vocabulaire en contexte. Hachette Livre 2000.

Akyuz, A. (2000). Exercices de grammaire en contexte. Hachette Livre 2000.

Senard,D. (2010 )A L'Attaque! (French Edition) Gill & Macmillan Ltd

ISBN-10 0717146340 ISBN-13 9780717146345

Hayes-Lyne,E.( 2014) Bonne Chance: Listening and Oral for Leaving Certificate French Gill & MacmillanLtd

ISBN-10 0717159604 ISBN-13 9780717159604

HarperCollins Publishers 2012 Collins Robert French Unabridged Dictionary, 9th Edition (CollinsLanguage) Collins ReferenceISBN-10 0061962996 ISBN-13 9780061962998

Miquel,C.( 2013) Vocabulaire Progressif du Francais - Nouvelle Edition: Livre #-#- Audio CD (NiveauIntermedaire) (French Edition) French and European Publications Inc.ISBN-10 2090381280 ISBN-139782090381283

Crocker,M.( 2013) Schaum's Outline of French Grammar (Schaum's Foreign Language Series)McGraw-HillISBN-10 0071828982 ISBN-13 9780071828987

Grosz, B.,& Harnisch,H. (2009) Access French 1

Jubb,M.( 2014) French Grammar in Context (Languages in Context) (French Edition) RoutledgeISBN-10 0415706688 ISBN-13 9780415706681 & 2. Hodder & Stoughton

Grosz,B. (2005) Access French 2. Routledge. 2005. Routledge ISBN-10 0340884851 ISBN-139780340884850

Heilenman,L.K. (2013) Voila! An Introduction to French, Enhanced (with Audio CD) Cengage LearningISBN-10 1133950124 ISBN-13 9781133950127Module Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'swww.accesslanguages.com

www.bonjourdefrance.com

www.ielanguages.com

http://languagesonline.org.uk

www.wordreference.com







Code Intake Year Programme TitleAL_HSOCS_B 201500 Bachelor of Arts (Honours) in Social Care PracticeAL_OLEIS_7 201500 Bachelor of Arts in Hotel and Leisure ManagementAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 Year





AL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_HSOCS_B 201500 Bachelor of Arts (Honours) in Social Care PracticeAL_HSOCS_B 201600 Bachelor of Arts (Honours) in Social Care Practice




AL_HSOCA_7 201600 Bachelor of Arts in Applied Social Studies in Social CareAL_OLEIS_7 201600 Bachelor of Arts in Hotel and Leisure Management





GERM06013German 2.1




Coordinator Mairead Seery Department Social Sciences & Design

Co Author(s) Audrey O'Beirne-Cleary


Module DescriptionThe module will develop students' language skills and knowledge culture of German-speaking countriesso that they can study, travel and seek accommodation in German-speaking countries.


1. follow speech which is carefully articulated in everyday contexts;2. demonstrate understanding of simple, factual texts;3. write straight forward connected texts on a range of familiar subjects;4. gather, analyse and sort information available in self-access materials.


Assessment StrategiesStudents will be assessed by means of written (50%) and aural (50%) assessments.

Repeat Assessment ProceduresStudents will take a repeat written and aural assessment.

Module Dependencies

Indicative SyllabusStudent life.

Travel and accommodation.

Culture and society.

Grammar.





Practical 1 50 Week 10Continuous Assessment 2,3,4 50 OnGoing



ACCS Mode Workload

















Lecture Flat Classroom Interactive Classes 3 Weekly 3.00Independent Learning Not Specified Independent Learning 5 Weekly 5.00





Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesDeutsch im Blick Videos: http://coerll.utexas.edu/dib/siteindex.php

DUO-Filme Online Deutsch lernen: https://www.youtube.com/watch?v=pxWXOQJmM40

Goethe-Institut Ticket nach Berlin series:https://www.youtube.com/watch?v=WPRUrh8BUoU&index=1&list=PLquImyRfMt6eqMZi0_2iXPtTP6ST_hwlM

Rundblick:http://www.open.edu/openlearn/languages/german/rundblick-beginners-german/content-section-0?name=L193_1

Student Life: German for Beginners: https://www.youtube.com/watch?v=1gmhQHT6PHYModule URL's

Online dictionaries: www.leo.org; www.pons.eu ; www.collinsdictionary.com/dictionary/english-german

Studieren in Deutschland: https://www.deutsch-portal.com/Studieren_in_Deutschland.html

Goethe-Institut Community fuer Lerner: http://www.goethe.de/prj/dfd/de/home.cfm

Kompass Deutsch portal: http://www.dlc.fi/~pohalone/kompass2/index.htmlAdditional InformationNone

ISBN BookList

Book DetailsFunk Hermann 2011 Studio D: Pack - Kurs- Und Arbeitsbuch A2 MIT CD + Sprachtraining A2 (GermanEdition) Cornelsen Verlag GmbH & CoISBN-10 3464208818 ISBN-13 9783464208816H. Aufderstrasse 2003 Themen Aktuell 2: Kursbuch Und Arbeitsbuch 1-5 Max Hueber VerlagISBN-10 3191816917 ISBN-13 9783191816919Zorach, C. 2009 English Grammar for Students of German: The Study Guide for Those Learning German(English Grammar Series) Olivia and Hill PressISBN-10 ISBN-13













AL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 Year

AL_HSOCS_B 201500 Bachelor of Arts (Honours) in Social Care PracticeAL_HSOCS_B 201600 Bachelor of Arts (Honours) in Social Care Practice




AL_OLEIS_7 201600 Bachelor of Arts in Hotel and Leisure ManagementAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business







Coordinator Doireann O'Callaghan Department Social Sciences & Design

Co Author(s) Doireann O'Callaghan, Geraldine Ward, Elsie Burgoyne


Module DescriptionThis module will provide you with the practical language skills you need to survive when travelling aroundSpain, Central and Latin America. The course is aimed at broadening your knowledge of the Spanishlanguage, and providing learners with some basic survival Spanish which would be of use on the groundin a Spanish-speaking country.


1. follow speech which is carefully articulated in everyday contexts;2. demonstrate understanding of simple, factual texts;3. write straightforward connected texts on a range of familiar subjects;4. gather, analyse and sort information available in self-access materials.


Assessment StrategiesStudents will be assessed by means of written (50%) and aural (50%) assessments.

Repeat Assessment ProceduresStudents must achieve a combined mark of 40% for the module within the semester. If the student does

not achieve this, he/she must repeat all assessment elements for the module.

Assessment FacilitiesLanguage Lab.

Module Dependencies

Indicative Syllabus1. Review of topics covered in the first year of the programme:

Personal introductions• Descriptions• Hobbies• Family• Food and drink• Grammar•

2. Shopping

3. Directions

4. Student life

5. Culture and society

6. Grammar





Aural Exam 1,2 50 Week 10Continuous Assessment 3,4 50 OnGoing



ACCS Mode Workload

















Directed Learning Language Labs Directed Learning 1 Weekly 1.00Independent Learning Not Specified Independent Learning 5 Weekly 5.00Lecture Flat Classroom Language Class 2 Weekly 2.00





Module Resources

Module Book ResourcesHarrow, A. (2007). Primer Paso 1. Dublin: Folens.

Reilly, M. (2009). Ya Voy 1. Dublin: Ed. Co.


Module Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'shttp://www.bbc.co.uk/languages/spanish/

http://languagesonline.org.uk/

Spanish 2.1 Moodle Page with video clips, class notes, quizzes, etc.

http://www.spanishdict.com/

http://www.studyspanish.com/


ISBN BookList

Book DetailsRosa MarÃ−a MartÃ−n 2011 Pasos 1 Spanish Beginners Course 3rd Edition Revised: CoursebookHodder Education PublishersISBN-10 1444133217 ISBN-13 9781444133219





Code Intake Year Programme TitleAL_HSOCS_B 201500 Bachelor of Arts (Honours) in Social Care PracticeAL_HSOCS_C 201500

Higher Certificate in Arts in Applied Social Studies inSocial Care














BUS06004Marketing Management in a Digital Age

Transcript Title Marketing Mgmt in Digital Age

Full Title Marketing Management in a Digital Age


Coordinator Louise Murray Department Business & Mgmt Studies


Module DescriptionEnables the students to acquire an understanding of marketing management but also acknowledging thatwe live in a time when technology has fundamentally changed how marketing is delivered inorganisations. Provides students with the concepts, processes, frameworks and experiences that areuseful for managing marketing strategies in a digital age.


1. Demonstrate an understanding of marketing as a management function.2. Discuss methods used for researching, segmenting, targeting and positioning markets.3. Identify and review the customer's role in marketing planning and management and the impact of digitalon this process.4. Understand the importance of integration of traditional and digital tools into a communications andmarketing strategy.5. Apply the theory of marketing management in a digital age.

Teaching and Learning StrategiesThe Teaching and Learning strategy consists of a combination of lectures, computer labs, guest speakersand self-directed learning. Lecture notes and other teaching material will be distributed through Moodle.Moodle will also serve as a space for topic discussion.

Assessment StrategiesThe assessment strategy consists of a combination of a multiple choice mid-term exam, a projectincorporating the theory of marketing management and which will assess the practical elements ofmarketing management carried out in the computer labs (30%) and an end of semester written exam(70%).


Repeat exams are in August. Repeat assessments are offered in line with the Business School policy asper Programme Manual.

Module Dependencies

Indicative Syllabus1. Understanding Marketing Management in a Digital Age

Introduction.• Managing the core marketing concepts.• Marketing management shifts and tasks.•

2. Developing Marketing Strategies and Plans

The value delivery process.• The value chain.• Core competencies.• Strategic planning.• Corporate and division strategic planning; corporate mission, etc..• Business unit strategic planning; business mission, SWOT analysis, goal formation.• The marketing plan.• The digital marketing plan.• The social media plan.•

3. Conducting Marketing Research and Scanning the Environment

Marketing information systems.• Internal records and marketing intelligence.• The marketing research process.• Forecasting and demand measurement.• Emerging tools.• Analysing the macro-environment; demographic, economic, social-cultural, natural, technological,political-legal.

•

4. Consumer Behaviour/Analysing Consumer Markets

The buying decision process.• Influences on consumer behaviour; cultural, social, personal and psychological.• Other theories of consumer decision-making.•

5. Business Buyer Behaviour/Analysing Business-to-Business Markets

What is organisational buying?•

Business buying process and its participants.• Managing business-to-business customer relationships.•

6. Services Marketing Management

Nature of services.• Differences between products and services.• The marketing mix for services.•

7. Segmentation, Targeting and Positioning

Choosing a segmentation, targeting and positioning strategy.•

8. Product Management

The process of new product development.• The product life cycle and marketing mix modification at each stage.• Managing product lines and product mix.• Branding and packaging considerations.•

9. Pricing Management

Factors influencing the pricing decision.• The price-setting process.• Pricing strategies and their implications.•

10. Marketing Communication Management

The communication process.• Integrating traditional and digital marketing communications.• Advertising, sales promotion, events and experiences, sponsorship, public relations, directmarketing, word-of-mouth marketing, interactive marketing, social media marketing and personalselling.

•

11. Distribution Management

Channel alternatives.• Selecting, motivating, evaluating and managing a channel.• Managing retailing, wholesaling and physical distribution.•

12. Evaluating Marketing Strategy and Performance

Evaluation of the total marketing effort.• Controlling strategies, allocating resources, implementation of marketing strategy.• Social media marketing. Digital marketing.•

13. Emerging Issues in Marketing Management

Social media & digital marketing: its evolution, the tools, the future.•






Project Proposal - Week 3Multiple Choice Examination 1,2,3 10 Week 6Project with practical element 3,4,5 20 Week 8



Final Examination 1,2,3,4,5 70 End ofSemester

ACCS Mode Workload



















Laboratory Practical ComputerLaboratory Laboratory 2 Weekly 2.00






Module Resources

Module Book ResourcesNoneModule Alternate Book Resources

NoneModule Other ResourcesHarvard Business Review

Irish Marketing Journal

Journal of Marketing Management

Journal of Digital Marketing

Irish Marketing Review

European Journal of MarketingModule URL'sDue to the constantly evolving nature of this subject, students are encouraged to continually read relatedwebsites which will be suggested to them.Additional InformationNone

ISBN BookList

Book DetailsKotler and Keller 2011 Marketing Management (14e Edition) PearsonISBN-10 0273753363 ISBN-13 9780273753360Donal Rogan 2011 Marketing: An Introduction for Students in Ireland Gill & Macmillan LtdISBN-10 0717149811 ISBN-13 9780717149810Sally Dibb 2012 Marketing Concepts and Strategies. Sally Dibb ... [Et Al.] Cengage LearningISBN-10 1408064324 ISBN-13 9781408064320Principles of Marketing Pearson Academic ComputingISBN-10 0273742973 ISBN-13 9780273742975Dave Chaffey 2012 Digital Marketing: Strategy, Implementation and Practice Pearson EducationISBN-10 0273746103 ISBN-13 9780273746102





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BMKSM_6 201500 Higher Certificate in Business in Social Media MarketingAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BPSYC_8 201500 Bachelor of Arts (Honours) in Business PsychologyAL_BENTR_6 201500

Higher Certificate in Business in Entrepreneurship AndInnovation

AL_BDIGM_7 201600 Bachelor of Business in Digital MarketingAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 Year


AL_BBUSI_G07 201700 Bachelor of Arts in Business in Business PsychologyAL_BDIGM_6X 201600 Higher Certificate in Business in Digital MarketingAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in BusinessAL_BDIGM_7 201700 Bachelor of Business in Digital MarketingAL_BBUSI_H08 201700 Bachelor of Arts (Honours) in Business Psychology

HRM06004Human Resource Management

Transcript Title Human Resource Management

Full Title Human Resource Management

Attendance 75 Award Area Human Resource Management


Co Author(s) Owen Ross, Alison Sheridan

Official Code HRM06004 NFQ Level 06 ECTS Credit 10

Module DescriptionThis module should enable the student to acquire an understanding of the importance of effective humanresource management to the success of an organisation. It will also identify the interpersonal skills whichcontribute to the student's efficiency and effectiveness in the work environment. It will facilitate the studentto apply theory and knowledge to real situations.


1. Distinguish between Personnel Management and HRM.2. Resource staff for an organisation.3. Design a training and development programme.4. Examine methods of enhancing and evaluating employee performance.5. Negotiate the area of labour dispute resolution.6. Appraise the landscape of Irish employee relations.

Teaching and Learning StrategiesThe aims of the syllabus will be achieved in a variety of ways by the application of a range of teaching andlearning methods. A variety of media will be used such as traditional print materials, audio and videomaterial, as well as online learning resources. The course will be characterised by a high level of studentparticipation through case studies, role-playing activities and discussion during lectures/seminars, andself-directed learning activities outside the classroom, where appropriate. Autonomous and reflectivelearning will be actively encouraged and facilitated.

Assessment StrategiesThis module should enable the student to acquire an understanding of the importance of effective humanresource management to the success of an organisation.

Continuous assessment for this module will be in the form of a group project worth 30% of the total marksfor the module. The project will be designed to enhance group work and successful completion of the taskwill require students to coordinate their efforts.

In addition to the core HR knowledge achieved, it is anticipated that communication, interpersonal andtime management skills will also be developed through the completion of this project. Feedback will begiven on a group basis.

The final written examination is worth 70%. Feedback on the end of semester examination is available viathe service to student days, notice of which will be issued at the end of each semester.


Module Dependencies

Indicative Syllabus1. Introduction to HRM

The evolution of the HR role.• Theoretical differences between HR and Personnel Management.• Core HR activities.•

2. Employee Resourcing

HR Planning: record keeping, employee profiles, job analysis, forecasting.• Recruitment: sources of, alternatives to, constraints involved.• Selection: the interview and other methods.•

3. Managing Performance

Training and development: preparation, methods, evaluation, induction.• Performance appraisal: purposes of, methods, contributors, appraisal interview.• Motivating employees: application of motivation theories.• Reward management: factors influencing pay levels, job evaluation, the reward package.•

4. Employment Relations

Employment legislation in Ireland.• Essential elements of a contract of employment.• Termination: redundancy and dismissal.• Dispute resolution: grievance and disciplinary procedures, and third party dispute resolutionfacilities.

•

Trade unions and employer associations.•






Project 1,2,3,4,5,6 30 Week 8



Final Exam 1,2,3,4,5,6 70 End ofSemester

ACCS Mode Workload



















10 Weekly 10.00





Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other Resourceswww.enterprise.gov.ie

www.cipd.co.uk

www.workplacerelations.ie

www.labourcourt.ie

www.hsa.ie

www.hrec.ie

www.ibec.ie

www.siptu.ie

www.ictu.ie

Module URL'sNoneAdditional Information

Sunday Business Post• Daily Newspapers• People Management•

ISBN BookList

Book DetailsPatrick Gunnigle 2011 Human Resource Management in Ireland Gill & Macmillan LtdISBN-10 071714979X ISBN-13 9780717149797Joseph Wallace 2013 Industrial Relations in Ireland Gill & Macmillan LtdISBN-10 0717143813 ISBN-13 9780717143818Linda Reidy 2011 Make That Grade Human Resource Management Gill & Macmillan LtdISBN-10 0717150062 ISBN-13 9780717150069Michael Armstrong 2014 Armstrong's Handbook of Human Resource Management Practice: BuildingSustainable Organizational Performance Improvement Kogan PageISBN-10 0749469641 ISBN-13 9780749469641





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in Business


AL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BEQNE_C 201600 Higher Certificate in Business in EquineAL_BPSYC_8 201500 Bachelor of Arts (Honours) in Business Psychology




AL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBLAW_8 201500 Bachelor of Business (Honours) in Business and Law

AL_BEQNE_C 201500 Higher Certificate in Business in Equine


AL_BBUSI_G07 201700 Bachelor of Arts in Business in Business Psychology


AL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 Year




AL_BBUSI_H08 201700 Bachelor of Arts (Honours) in Business PsychologyAL_BEQNE_C 201700 Higher Certificate in Business in Equine

ECON06014International Economics

Transcript Title International Economics

Full Title International Economics


Coordinator Henry Joyce Department Business & Mgmt Studies


Module DescriptionThis module builds on first year macroeconomics. It is of particular relevance given the globalisation of theworld economy and increased international trade patterns.


1. Describe the forces that exist in the international economy and identify their relevance to business.2. Identify the principal macroeconomic issues of concern to second and less developedcountries.3. Understand the main drivers of international trade activity.4. Appreciate the phenomenon of globalisation.5. Recognise the main issues surrounding the European Union and its economy.6. Research, write and reference an international economics term paper/project.7. Participate in a discussion group and present findings.8. Report on the relevance of international economics in the context of modern business.

Teaching and Learning StrategiesThis module is to be delivered in a variety of ways including lectures, seminars, group discussions, casestudies and the reading of recommended articles.

The module aims to develop the students' ability to become reflective learners through the use ofstudent-centred activities such as individual and group discussion, analysis and evaluation of appropriatecase study material, the summary and dissemination of relevant economics articles in academic journals,and the analysis of markets and industries.

Assessment StrategiesAssessment will be frequent, formative and summative so as to engage the student early in the semester,and provide feedback on their progress.

Regular formative assessments will take the form of feedback on written submissions arising from regulargroupwork.

Continuous assessment 1 takes the form of a group project where participants are asked to research andproduce a term paper on one of a number of pre-selected international economics issues. Thisassessment accounts for 25% of the student's final mark. This assessment is designed to assess learningoutcome 6.

Continuous assessment 2 takes the form of a field trip. The students' are briefed by an organisationalrepresentative prior to the trip. Post trip, students make a group presentation on pre-selected issuesarising out of the field trip. The assessment on the field trip accounts for 25% of the student's final markand will assess learning outcome 7.

There is final three hour written examination at the end of the semester this examination accounts for 50%of the final mark. The final examination will assess learning outcomes 1,2,3,4 and 5.


Module Dependencies

Indicative Syllabus1. Introduction to International Economics

Nature and scope.• Relevance to business, politics and the policy making process.• Principal economic indicators in the international economy.•

2. Review of Economic Fundamentals

Demand, supply and markets, price determination and adjustment.• National income accounting, GNP, GDP, economic growth.•

3. The Theory of International Trade

What is international trade?• History and evolution.• The gains from trade in open and closed economies.• Nature and composition of international trade in the 21st Century.• Ricardian trade theory.• The laws of absolute and comparative advantage and how they can be used to explain theexistence of international trade.

•

Modern theories of international trade, the technology gap theory, the Heckscher-Ohlin model, firstmover model,

•

Barriers to trade: Tariffs, quotas, embargoes, the optimal tariff, invisible barriers to trade, Non tariffbarriers.

•

The liberalisation of trade, Customs unions, Free Trade areas, common external tariff.• The work of the World Trade Organisation (WTO) in trade liberalisation.•

4. Exchange rates

Exchange rate regimes, forward and spot markets.• Exchange rate risk; its relevance to the internationally traded sector of the economy.• Practical exchange rate risk management strategies: hedging forward contracts, financialinstruments designed to reduce exposure to exchange rate risk.

•

The euro and its performance on world currency markets since its launch.• Issues relating to a single currency in the euro zone economy.• International banking and financial services.• Nature and scope.• Health of loan books, stress testing, lessons to be learned from previous global financial crises.•

5. The Economic Problems of Developing Countries

Definitional issues.• The 'North-South' divide in the world economy.• Reasons underlying lack of economic development in developing countries.• Industrial development strategies being adapted in second world and less developed countriescountries.

•

The easing of the world debt crisis, what still needs to be done?•

6. Multinational Corporations

The nature of the market for mobile investment.• Costs and benefits for host countries of having multinational corporations located within them.• The impacts of transfer pricing and profit repatriation.• The Republic of Ireland's experience.•

7. The New Innovation Economy 8. Globalisation

9. The European Union






Group project 6 25 Week 4Field Trip 8 25 Week 8



Final written examination 1,2,3,4,5,7 50 End ofSemester

ACCS Mode Workload

















Lecture Not Specified Lecture 6 Weekly 6.00Independent Learning Not Specified Independent Learning 10 Weekly 10.00





Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'swww.europa.ie

www.cso.ie

www.imf.com

www.finance.gov.ie

www.OECD.org/Ireland

www.trademap.orgAdditional InformationNone

ISBN BookList

Book DetailsGerard Turley 2011 Principles of Economics. by Gerard Turley, Maureen Maloney, Francis O'Toole Gill &MacMillanISBN-10 0717149889 ISBN-13 9780717149889Dominick Salvatore 2013 International Economics WileyISBN-10 1118177932 ISBN-13 9781118177938





ICT06012E-Business

Transcript Title E-Business

Full Title E-Business

Attendance 75 Award Area ICT

Coordinator Shane Banks Department Business & Mgmt Studies

Official Code ICT06012 NFQ Level 06 ECTS Credit 10

Module DescriptionStudents will design and implement e-commerce and m-commence websites suitable for a variety ofbusinesses using Content Management Systems. Students will be introduced to Search EngineOptimisation and Web Usability.


1. Describe the e-Business infrastructure consisting of the Internet, Web and Mobile Platform.2. Identify and describe the unique features of e-commerce and m-commerce technology and discusstheir business significance.3. Design and build a website using a Content Management System (CMS).4. Recognise the importance of Search Engine Optimisation and Web Usability.5. Test and deliver websites using a CMS.

Teaching and Learning StrategiesLearners will use self-hosted webservers running locally on their USB key to build their CMS websites.

Within each project learners will complete an analysis and design phase and produce a report with the aimof improving the learners written skills. Learners will be required to submit a short screencast of eachproject. This screencast will be a presentation on some element of the project. Some presentations mayrequire engagement with other learners in the form of constructive commentary and also submission ofquestions to which the learner will respond. The aim of these screencasts is to improve learnerscommunication and presentation skills.Feedback will be provided by the lecturer on each project using Moodle VLE. Each project and each set offeedback comments will feed into the next project.Clear requirements and a marking scheme or rubric will be provided on each project but learners will beencouraged to be creative within the projects and complete the projects in areas of their own interests.

Extensive use will be made of the Moodle VLE to provide learners with materials such as notes, videos,

e-books etc. All assignments will be collected using the Moodle VLE.

Assessment StrategiesContinuous Assessment consist of 3 projects (20%, 35% & 45%). Total 100%. Each project will build onthe knowledge developed in the previous project. Each project submission will consist of a website, writtenreport and a video report.

Repeat Assessment ProceduresRepeat assessments are offered in line with the Business School policy as per Programme Manuals.

Repeat project will be required for this module.

Module Dependencies

Indicative Syllabus1. Infrastructure

Internet.• Cloud computing.• Mobile platform.•

2. e-Commerce and m-Commerce

Using the internet.• Web and mobile platform to transact business.•

3. Content Management Systems (CMS)

Website design and development process.• Create pages and posts using the WordPress CMS and enhancing with images and media.• Use themes to style the website.• Using Plugins to provide functionality to the website particularly around SEO and e-Commerce.• Social Media integration.• Process of making a CMS website live on the Internet.• Testing a website•

4. SEO & Web Usability

SEO techniques and practices.• Keyword planner and keyword research.• Usability principles with a focus on the mobile platform.•





Website, written report, video report. 1,3 20 Week 5Self-hosted website, written report, video report. 3,4 35 Week 9Self-hosted website, written report, video report. 2,4,5 45 Week 13



ACCS Mode Workload

















Laboratory Practical ComputerLaboratory Computer Practicals 6 Weekly 6.00






Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'swww.wordpress.com

www.wordpress.org

www.instantwp.com

www.pixlr.com

adwords.google.com/KeywordPlanner


ISBN BookList

Book DetailsKen Laudon 2014 E-Commerce 2015 (11th Edition) Prentice HallISBN-10 0133507165 ISBN-13 9780133507164

Thord Daniel Hedengren 2014 Smashing WordPress: Beyond the Blog WileyISBN-10 1118600754 ISBN-13 9781118600757Jacob Aull 2014 WordPress SEO Success: Search Engine Optimization for Your WordPress Website orBlog Que PublishingISBN-10 0789752883 ISBN-13 9780789752888





Code Intake Year Programme TitleAL_BBSTD_C 201500 Higher Certificate in BusinessAL_BMKSM_6 201500 Higher Certificate in Business in Social Media Marketing


AL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 Year


AL_BDIGM_7 201600 Bachelor of Business in Digital MarketingAL_BBSTD_C 201600 Higher Certificate in Business


AL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBLAW_8 201500 Bachelor of Business (Honours) in Business and Law


AL_BDIGM_6X 201600 Higher Certificate in Business in Digital MarketingAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business


AL_BDIGM_7 201700 Bachelor of Business in Digital Marketing

BUS06014Applied Entrepreneurship

Transcript Title Applied Entrepreneurship

Full Title Applied Entrepreneurship


Coordinator Brian Toolan Department Business & Mgmt Studies


Module DescriptionApplied Entrepreneurship affords the opportunity to experience, in a controlled and protected envirnmentthe experience of starting and growing an enterise. The key aim is that students apply what they havelearned in related modules.


1. Formulate an enterprise concept.2. Develop a business model and a unique selling proposition for their concept.3. Use business planning skills developed in related modules to support and implements the plan as themodule progresses4. Start and test the business enterprise on a trial basis.5. Assess and reflect on the experience gained using Moodle journal.

Teaching and Learning StrategiesLectures at the start of module on Business planning and organising are gradually replaced with directedindividual research in computer lab. Individual coaching and advice will be provided by the lecturerthroughout. Immediate feedback in the "flipped classroom" environment.

Assessment StrategiesThis subject is designed along the new generation innovative problem based learning (PBL) formativeeducation model. It is designed to encourage self-management, thinking and solving problems,communicating with others, understanding business, using numeracy and language to create advantageas well as develop IT skills in research and presentation.

It is envisaged that students will periodically report their progress orally and by developing written portfolioelements throughout the semester at an informal level and to professional management standard.

There will be continuous assessment of the business concept, business model, market research, conceptdevelopment and implementation updates. Students are assessed individually on their written businessconcept, online journal and diary to reflect on-going personal development and finally the presentation.

The capstone moment for this module will come in an oral presentation in a dragons den style forumincorporating a written business plan to include production / design, marketing and finance strategy.

Repeat Assessment ProceduresRepeat exams are in August. Repeat assessments are offered in line with Business School strategy asoutlined in the programme manual.

Assessment FacilitiesIt is envisaged that each student will have access to their own computer for production of the portfolioitems.

Module Dependencies

Indicative SyllabusDevelopment of a business concept and understanding the concept of a business model.

Formulation of a unique selling proposition.

Applied Market Research.

Market analysis and target marketing.

Development of a marketing strategy and a marketing plan.

Designing advertisments and appropriate promotion.

Sourcing finance to support the venture.

Prototyping the product/service.

Selling the product or service.

Reflect on the success or otherwise of the venture pursued and identification of key learning which couldbe brought to other ventures in the future.





Written Report (Max 1000 words) ondevelopment of the business concept and the

1,2 10 Week 3

business model'Dragons Den' style presentation and defence ofbusiness model 2,3 20 Week 5

Implementation of the business plan 4 40 Week 10Portfolio Overview of complete module 1,2,3,4,5 30 Week 14



ACCS Mode Workload

















Lecture Flat Classroom Business developmentapproaches 2 Weekly 2.00

Problem BasedLearning Flat Classroom

Discussions of issuesrelated to business startup

2 Weekly 2.00

Problem BasedLearning Not Specified Development of

business plan 1 Weekly 1.00

Problem BasedLearning Not Specified

Implementation ofbusiness plan -start ofbusinessproduct/service

1 Weekly 1.00






Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesEnterprise Ireland

Small business development documentation provided by national banks.Module URL's

www.ceb.ie• www.enterprise-ireland.com• www.intertradeireland.com•

Additional InformationCore activity is the development of business, and learning of difficulties likely to emerge irrespective ofsuccess or failure.

ISBN BookList

Book Details

Immink 2002 Growing Your Own Business Oak Tree PressISBN-10 1860762387 ISBN-13 9781860762383





Code Intake Year Programme Title


AL_BBSTD_C 201500 Higher Certificate in BusinessAL_BSTUD_B 201500 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBSTD_C 201600 Higher Certificate in BusinessAL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201500 Higher Certificate in Business in BusinessAL_BAB-I_H08 201700 Bachelor of Business (Honours) in ab-initio 4 YearAL_BBUSI_C06 201700 Higher Certificate in Business

ACCT06017Financial Accounting 2

Transcript Title Financial Accounting 2

Full Title Financial Accounting 2


Coordinator Paula McManus Department Business & Mgmt Studies

Co Author(s) Paul Prendergast, William Meaney


Module DescriptionThis modules aims to enable the student to acquire an appreciation of the more advanced aspects offinancial reporting.


1. Demonstrate knowledge of the regulatory and conceptual framework for financial reporting.2. Prepare accounts for public limited companies which are suitable for publication.3. Apply the major provisions of company law and accounting standards into final accounts as detailed inthe syllabus.4. Apply knowledge of accounting ratios to interpret financial statements.5. Record basic financial transactions using accounting software.6. Prepare a partnership accounts.7. Account for VAT and PAYE.

Teaching and Learning StrategiesThe lecturer will introduce the topic with some numerical examples. The students will then attempt practicequestions. There will be multiple-choice questions available on Moodle. A standard text book is alsoavailable.

There will also be a two-hour practical in an IT lab using Sage accounts 50 software.

Assessment StrategiesThere will be one written exam assessment in week 7 (15%), and a computer based bookkeeping exam inweek 12 (10%) and a final written end of semester examination (75%).

Repeat Assessment ProceduresRepeat Exams are in August. Repeat Assessments are offered in line with the Business School policy asper programme manual.

Module Dependencies

Indicative Syllabus1. Theoretical and Regulatory Framework of Accounting

Role and purpose of accounts• Role and structure of IASB• Procedure for setting standards• Framework for the preparation and presentation of financial information• Companies Act and IAS 1 requirements regarding formats of accounts• Review of double entry book-keeping principles.•

2. Preparation of final accounts & reporting financial performance in accordance with statutoryrequirements and international GAAP

Single entity published standard financial statements (Statement of Comprehensive Income,Statement of Financial Position, and Statement of Changes in Equity, including notes thereto) tocomply with statutory requirements, incorporating transactions covered by accounting standards(mentioned below) and other relevant adjustments.

•

Accounting for specific issues in accordance with International GAAP/IFRS including thefollowing:Inventories (IAS 2); Events after the reporting period (IAS 10); Government Grants (IAS20); Provisions and contingencies (IAS 37); Non current assets (IAS 16 - Introduction to thestandard); Intangible assets (IAS 38 - Introduction to the standard).

•

3. Interpretation of Accounts

Discussion and application of ratios.• Interpretation of ratios.• Limitations of ratios.•

4. Incomplete records

Preparation of Income Statement and Statement of Financial Position from incomplete records.•

5. Use of Accounting Software (Sage accounts 50)

Understand the basics of an accounting package.• Setting up suppliers, customers, products, bank accounts.• Entering transactions such as purchases, sales, returns, expenses, bank account transactions.•

6. Partnership Accounts

Preparation of Income Statement and Statement of Financial Position for the partnership includingthe allocation of profit.

•

Additional transactions like mergers, dissolutions and conversion to a limited company.•

7. Accounting for VAT and PAYE/PRSI

Basic transactions including double entry for VAT & PAYE/PRSI and their impact on the IncomeStatement and Statement of Financial Position.

•

8. Theoretical and Regulatory Framework of Accounting

Role and purpose of accounts.• Role and structure of IASB Procedure for setting standards Framework for the preparation andpresentation of financial information.

•

Companies Act and IAS 1 requirements regarding formats of accounts Review of double entrybook-keeping principles.

•






Mid-term assessment 1,2,3,4 15 Week 7Other Exam Computer Assessment 5 10 Week 12



Final Exam Written Exam 1,2,3,4,6,7 75 End ofSemester

ACCS Mode Workload


















Laboratory Practical ComputerLaboratory Computer Laboratory 2 Weekly 2.00

Independent Learning Not Specified Homework,Assignments and study. 8 Weekly 8.00





Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'swww.ait.ie moodle

www.dropbox (sage videos)Additional InformationNone

ISBN BookList

Book DetailsFrank Wood 2011 Frank Wood's Business Accounting 1 Pearson Education LtdISBN-10 0273759280 ISBN-13 9780273759287Frank Wood 2012 Frank Wood's Business Accounting 2 FT PressISBN-10 0273767925 ISBN-13 97802737679232010 CAP 1 Double Entry Book-keeping Toolkit 2010 Chartered Accountants IrelandISBN-10 1907214526 ISBN-13 9781907214523John Roche 2012 Bookkeeping Manual & Computerised Gill & Macmillan LtdISBN-10 0717152707 ISBN-13 9780717152704






FREN06027French 2.2




Coordinator Lorna Mitchell Department Social Sciences & Design

Co Author(s) Geraldine McDermott, Imelda Cooke, Brigid Delamere, Lorna Mitchell, MargueriteShanley


Module DescriptionThe module builds on the existing knowledge of the four language skills and of grammatical structures,expands the students' communicative ability and vocabulary range and extends the students' knowledgeof the culture and society of French.


1. Present information orally in French using correct pronunciation.2. Initiate and participate in structured situations and short conversations.3. Demonstrate understanding of simple, factual texts.4. Write straightforward connected texts on a range of familiar subjects.


Assessment StrategiesStudents will be assessed by means of written, oral and aural assessments.


Assessment FacilitiesLanguage laboratory

Module Dependencies

Indicative SyllabusStudent life

Travel and accommodation

Situational tasks - e.g. the post office, using the telephone, making appointments, going to the doctor,pharmacy

Culture and society

Introduction to French film

Grammar






Oral Examination 1,2,3 40 Week 10



Final Exam 3,4 60 End ofSemester

ACCS Mode Workload


















Working with audio filesand web resources 1 Weekly 1.00

Lecture Flat Classroom Acquiring vocabularyand structures 2 Weekly 2.00






Module Resources


Abry, D. & Chalaron, M.-L. (2009) La Grammaire des premiers temps : Volume 1. Presses Universitairesde Grenoble.

Augé, H., M-D. Canada-Pujols, C. Marlhens and L. Martin. (2009) Tout va bien 2. Clé International.

Bourdais, D. and S. Finnie (2010) Clic!: Access Part 1. Oxford University Press.

Grégoire, M. (2001). Grammaire Progressive du Français. Clé International.

Grosz, B.& H. Harnisch. (2003) Access French 1. Hodder Education.

Robert & Collins French-English Dictionary. Harper Collins. Latest edition.

Roesch, R. (2008) La France au Quotidien. (2 nd ed.) Presses Universitaires de Grenoble.

Roesch, R. and R. Rolle-Harold. (2009) Ecouter et comprendre : La France au quotidien (1CDaudio).Presses Universitaires de Grenoble.Module Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'shttp://www.lepointdufle.net/

http://cr.middlebury.edu/public/french/Lexique//

http://www.bonjourdefrance.com

http://www.bbc.co.uk/education/languages/french

http://atschool.eduweb.co.uk/haberg/index.htm

http://www.bibliolangues.free.fr

http://languageguide.org

www.wordreference.com

http://www.france-bienvenue.fr

http://lemonde.frAdditional InformationNone

ISBN BookList

Book DetailsDominique Senard 2010 A L'Attaque! (French Edition) Gill & Macmillan LtdISBN-10 0717146340 ISBN-13 9780717146345

Elizabeth Hayes-Lyne 2014 Bonne Chance: Listening and Oral for Leaving Certificate French Gill &Macmillan LtdISBN-10 0717159604 ISBN-13 9780717159604HarperCollins Publishers 2012 Collins Robert French Unabridged Dictionary, 9th Edition (CollinsLanguage) Collins ReferenceISBN-10 0061962996 ISBN-13 9780061962998Claire Miquel 2013 Vocabulaire Progressif du Francais - Nouvelle Edition: Livre + Audio CD (NiveauIntermedaire) (French Edition) French and European Publications IncISBN-10 2090381280 ISBN-13 9782090381283Mary Crocker 2013 Schaum's Outline of French Grammar (Schaum's Foreign Language Series)McGraw-HillISBN-10 0071828982 ISBN-13 9780071828987Margaret Jubb 2014 French Grammar in Context (Languages in Context) (French Edition) RoutledgeISBN-10 0415706688 ISBN-13 9780415706681BERNARD. GROSZ 2005 Access French 2. Routledge. 2005. RoutledgeISBN-10 0340884851 ISBN-13 9780340884850L. Kathy Heilenman 2013 Voila! An Introduction to French, Enhanced (with Audio CD) Cengage LearningISBN-10 1133950124 ISBN-13 9781133950127













AL_BAB-I_H08 201800 Bachelor of Business (Honours) in ab-initio 4 YearAL_BSTUD_B 201600 Bachelor of Business (Honours) in ab-initio 4 YearAL_HSOCS_B 201500 Bachelor of Arts (Honours) in Social Care PracticeAL_HSOCS_B 201600 Bachelor of Arts (Honours) in Social Care PracticeAL_BOFIS_7 201700

Bachelor of Business in Office Management andAdministration






GERM06014German 2.2




Coordinator Mairead Seery Department Social Sciences & Design

Co Author(s) Audrey O'Beirne-Cleary


Module DescriptionThe module will develop students' language skills and knowledge cultures of German-speaking countriesso that they can communicate with ease in everyday situations in German-speaking countries. Themodule also provides an introduction to German-language film.


1. present information orally in German using correct pronunciation;2. initiate and participate in structured situations and short conversations;3. demonstrate understanding of simple, factual texts;4. write straightforward connected texts on a range of familiar subjects;5. describe aspects of German film.


Assessment StrategiesStudents will be assessed by means of written examination and oral assessments.


Students will take a repeat examination and oral assessments.

Module Dependencies

Indicative SyllabusSituational tasks - e.g. the post office, using the telephone, making appointments, going to the doctor,pharmacy

Culture and society

Grammar

Introduction to German film






Practical 1,2 40 Week 10




ACCS Mode Workload

















Lecture Flat Classroom Interactive class 3 Weekly 3.00Independent Learning Not Specified Independent learning 5 Weekly 5.00





Module Resources

Module Book ResourcesNoneModule Alternate Book ResourcesNoneModule Other ResourcesExtracts from German films (such as Am kürzeren Ende der Sonnenallee, Das Leben der Anderen, GoodBye Lenin) available on: http://www.filmportal.de/ and on FremdspracheDeutsch's YouTube Channel:https://www.youtube.com/playlist?list=PL2E0A945FC9397DAB

Module URL'sOnline dictionaries: www.leo.org; www.pons.eu; www.collinsdictionary.com/dictionary/english-german

Studieren in Deutschland: https://www.deutsch-portal.com/Studieren_in_Deutschland.html

Goethe-Institut Community für Lerner: http://www.goethe.de/prj/dfd/de/home.cfm

Kompass Deutsch portal: http://www.dlc.fi/~pohalone/kompass2/index.html

Themen aktuell online : https://www.hueber.de/shared/uebungen/themen-aktuell/lerner/uebungen/Additional InformationNone

ISBN BookList

Book DetailsFunk Hermann 2011 Studio D: Pack - Kurs- Und Arbeitsbuch A2 MIT CD + Sprachtraining A2 (GermanEdition) Cornelsen Verlag GmbH & CoISBN-10 3464208818 ISBN-13 9783464208816H. Aufderstrasse 2003 Themen Aktuell 2: Kursbuch Und Arbeitsbuch 1-5 Max Hueber VerlagISBN-10 3191816917 ISBN-13 9783191816919Zorach, C. (200 English Grammar for Students of German: The Study Guide for Those Learning German(English Grammar Series) Olivia and Hill PressISBN-10 ISBN-13
















Coordinator Doireann O'Callaghan Department Social Sciences & Design

Co Author(s) Doireann O'Callaghan, Geraldine Ward, Elsie Burgoyne


Module DescriptionThis module will provide you with the practical language skills you need to survive when travelling aroundSpain, Central and Latin America. The course is aimed at broadening your knowledge of the Spanishlanguage, and providing you with some basic survival Spanish which would be of use on the ground in aSpanish-speaking country.


1. present information orally in Spanish using correct pronunciation;2. initiate and participate in structured situations and short conversations;3. follow speech which is carefully articulated in everyday context;4. demonstrate understanding of simple, factual texts;5. write straightforward connected texts on a range of familiar subjects.


Assessment StrategiesStudents will be assessed by means of a written end of semester examination (60%) and an oralassessment (40%).


Students must achieve a combined mark of 40% for the module within the semester. If the student doesnot achieve this, he/she must repeat all assessment elements for the module.

Assessment FacilitiesLanguage Lab

Module Dependencies

Indicative Syllabus1. Eating & drinking

2. Daily routine

3. Student life

4. Travel & accommodation

5. Culture & society

6. Grammar






Oral Exam 1,2,3 40 Week 10



Final Exam 4,5 60 End ofSemester

ACCS Mode Workload

















Laboratory Practical Language Labs Oral and aural work 1 Weekly 1.00

Lecture Flat ClassroomOral and aural work,reading comprehensionand written production

2 Weekly 2.00






Module Resources

Module Book ResourcesHarrow, A. (2007). Primer Paso 2. Dublin: Folens.


Module Alternate Book ResourcesNoneModule Other ResourcesNoneModule URL'shttp://www.bbc.co.uk/languages/spanish/

http://languagesonline.org.uk/

Spanish 2.2 Moodle Page with video clips, class notes, quizzes, etc.

http://www.spanishdict.com/

http://www.studyspanish.com/


ISBN BookList

Book DetailsRosa MarÃ−a MartÃ−n 2011 Pasos 1 Spanish Beginners Course 3rd Edition Revised: CoursebookHodder Education PublishersISBN-10 1444133217 ISBN-13 9781444133219








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