AKUSA Magazine - Holiday 2012 Media Kit
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Transcript of AKUSA Magazine - Holiday 2012 Media Kit
Holiday 2012Special Issue!
AKUSAA publicAtion by AKuSA publiShing
AnimAl Kingdom uSA magazine
The Delivery
• The Special Holiday Edition of AKUSA Magazine is the second issue this year. Beginning in 2013, it will be published four times a year with 25,000 copies being delivered to a highly attentive audience.
• 12,000 copies will be distributed through the Animal Kingdom USA store to an existing receptive audience. These readers are already highly engaged—the maga-zine will reinforce the benefits of proper pet care.
• The remaining copies will be distributed to pet-related businesses (veterinarians, groomers, pet sitters, pet spas, etc.,) in Upper Westchester, Putnam County and into parts of Connecticut. There are dozens of business owners anxious to distribute this magazine to their ex-isting clients. These businesses will be listed on a spe-cial page in the magazine so people know where to find them and the magazine.
The Demographic
• An engaged customer base already shopping at Ani-mal Kingdom USA and pet owners living in affluent suburbs around New York City—these consumers have the property and income to have a multitude of pets. For those that don’t own pets, many have the ability to become multi-pet families.
• Our readers love their pets and have the income to provide a high level of care—and are prepared to pay for top-quality food, products and services.
frequency Four times a year.
Entertaining and informativeAKUSA Magazine is lively and fun for
the whole family with informative advice columns, interesting stories and a children’s section to engage
and educate readers of all ages.
Entertaining and informative
Mechanics
Trim Size: 8.375” x 10.875”Bleeds: A minimum of .125” outside the trim area.Colors: CMYK only. No Pantone or spot colors.Binding: Perfect boundFile Formats: PDF, TIFF, JPG and EPS. •SupplyashighresolutionMACformatviaFTP. •Imagesandfilesmustbe300dpi. •Submittedfilesmustbeflattenedandallfontsproperlyembedded.
AdvErTiSing SpECiFiCATionS*
DPS 15.75” x 9.675” (safety)
DPS 16.75” x 10.875” (add.125” bleed)
Fullpage 7.375”x9.675”(safety)
Fullpage 8.375”x10.875”(add.125”bleed)
1/2Page 7.375”x4.735”(safety)
1/4Page 3.5875”x4.75”(safety)
1/6Page 2.325”x4.75”(safety)
NOTE:DoublePageSpread(DPS)adsmustbesubmittedasseparateleftandrightpages,clearlyidentifiedusingL(left)andR(right)inthefilenames,withproper.125”bleedsaddedtoeachpage.
coupon offer
DoublePageSpread(DPS)&Fullpageadvertiserswillhaveadditionalexclusiveofferopportunityfreeofcharge(seeoverfordetails).Ratesforcouponingwilldependontypeandsizeofcoupon.
Advertising Specifications & rates
* DimensionsarewidthXheight
rATES
Doublepagespread(DPS) $5,995
InsideBackCover $3,500
OutsideBackCover $3,500
Fullpage $3,200
Halfpage $1,700
Quarterpage $850
Sixthpage $650
WESTCHESTER
CARMEL10512
ARMONK10504
MOUNTKISCO10549
BEDFORDHILLS10507
GRANITESPRINGS10527
Hu
ds o
nR
i v er
TAP PAN ZE EBRIDGE
N Y C T
N E W Y O R K C IT Y
N J
0 5 10
M ILES
PUTNAM
Westchester/Putnam [GW]207,864 daily impressions248,338 sunday impressions
Rockland [RK]78,430 daily impressions
104,090 sunday impressions
Westchester/Putnam and Rockland [WR]286,294 daily impressions352,428 sunday impressions
YORKTOWN10598
SHRUBOAK10588
JEFFERSONVALLEY10535
SOMERS10589
LINCOLNDALE10540
CROTONFALLS10519
PURDYS10578
GOLDONSBRIDGE10526
KATONAH10536
WACCABUC10597
CROSSRIVER10518
BEDFORD10506
POUNDRIDGE10576
SOUTHSALEM10590
NORTHSALEM10560
HOLMES12531
STORMVILLE12582
BALDWINPLACE10505
AMAWALK10501
BREWSTER10509
PATTERSON12563
MAHOPAC10541
Delivery
• 25,000 copies four times a year
• 12,000copiesdistributedthroughtheAnimalKingdomUSAstore
• Remainingcopieswillbedistributedtopet-relatedbusinessesinUpperWestchester,PutnamCountyandintopartsofConnecticut
• Localadvertiserswillalsoreceivecopiesfordistribution
distribution date: november 15, 2012Ad Closing: october 1, 2012Materials due: october 15, 2012
AdvErTiSing dEAdlinES
AKUSA PUbliShing Alan Luff Phone: 1-845-721-5376 Email: [email protected]
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NATURECAN
Natural food for those who enjoy nature.
NATURECAN
1/2 Horizontal
25%
OFF
25%
OFF
1/4 1/4
1/6 1/6 1/6
1/6 1/6 1/6
Sample Double PageSpread Ad with Exclusive Offer
Sample Full Page Ad with Exclusive Offer
Flip over with perforation for easy tear off
Trim
BLEED
SAFETY
SEE OVER FOR EXCLUSIVE OFFER
Natural food for those who enjoy nature.
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NATURECAN
AKUSAAnimAl Kingdom USA magazine
A pUblicAtion by AKUSA pUbliShing