AkkuSave_BusinessPlanning
-
Upload
cheng-chen -
Category
Documents
-
view
65 -
download
0
Transcript of AkkuSave_BusinessPlanning
Our Solution
03.05.2015 5
Charge on the move
Service Fee
Rent a batteryPay deposit
Return BatteryGet deposit
Powerbank + Cable
03.05.2015 6
Cost: €7Capacity: 2200mAhSize: PocketModel: IOS + Android
Connectivity
Value Proposition
Mobile
Convenient
Affordable
Market Research
03.05.2015 9
× 13
× 22
× 10
× 2
× 1
× 8
Interviews Experiment
× 2 × 90
Phoenix Center
Who
03.05.2015 10
12 – 25 Years old
2 Euros on average
Youngsters Business People
Heavy userFor entertaiment
20 – 60 Years old
Dependent on device
3 Euros on average
Where
03.05.2015 11
Cafe Cinema
Train StationConvention Center
Restaurant
Travel
AkkuSave has many opportunities to be implemented
Business Model B2C
03.05.2015 13
AkkuStand
Revenue Stream
Sales of batteriesRenting of batteriesLogo PrintingSales for service at events
03.05.2015 14
Market SizeTarget: Organizers of conventions, conferences, company year meetings in HamburgAverage number of conventions per month: 4Visitors per convention: 100,000
Total Available Market: 400,000Served Available Market: 40,000Target Market: 8,000 customers
100%
10%
2%
03.05.2015 15
Competitors
Our strengths Sourcing in China Software & Hardware
knowledge International Team Continuous Development
High
Low
Power Capacity Mobility Price Compatibility Convenience
Akkusave Powerbank
GetVolt Wall charger
03.05.2015 16
Cost
Costs (€)
Li-Po battery+Cable 7*1000 = 7000
Charger 15*20 = 300
Mini-job employee 459
Salesperson 1000
Conference fee 2000
Maintenance 800
Stand 500
Insurance 300
...
03.05.2015 17
Income Statement4 Months 2016 2017
Sales 96,400 481,800 801,600
COGS 28,400 152,400 264,000
Labour 11,836 62,262 148,524
Gross Profit 56,164 267,138 389,076
Other Exp. 16,880 54,540 286,536
Income tax 14,460 72,270 120,240
Net income 24,824 140,328 166,296
IRR 29% 137% 162%PV 22687 97450 96236NPV = 199,372 (3 years)Labor time = 8 days of conferences per month
03.05.2015 18
Investment
Initial Investment = €15,0001000-1500 customers served, (Market size = 8000)Net income = €140,300 in one year and 4 months
Can be implemented in more cities and more conferences
03.05.2015 19
Our vision
InterchangeableBatteries
Wireless Charging
Mobile Payment Vending Machine
Laptop Charging Smart Table
Test results
0
5
10
15
20
10 15 20 25 30 35 40 45 50 55 60 65
Nu
mb
er
of
pe
op
le
Age
Would like to use the service
23
Test results
0
5
10
15
20
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Nu
mb
er
of
pe
op
le
Euros
Willingness to pay
24
Test results
Day 1 Day 2
Deposit 20€ 15€
Service fee 1€ 0€
Batteries rented 3 6
Batteries sold 2 11
Cables sold 0 2
People interested 50 50
Valid surveys 60
25
Lessons Learned from test
• 100 out of 5000 visitors are interested. 13 (13%) bought the battery directly, 9 rented the battery (9%).
• Young people (age 15-25) give a higher value to the service. 2-5 Euros willingness to pay.
• The portable battery as a product is still unknown to many people, and even more the service of renting them.
• 90% people interviewed are interested and would like to use the service.
• The service should be tested in places where people spend a longer time (more than 3 hours).
26