Akka EntryIndia Franchising

7/23/2019 Akka EntryIndia Franchising

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Entry India, LLCwww.entryindia.com

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FranchisingBusiness in India

Entry India, LLC

[email protected]
mailto:[email protected]:[email protected]


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Target Audience

Small & Medium Enterprises (SMEs) Start ups, and Non!esident Indians (N!Is)

Who want to

E"pand t#eir $usiness into India Start a new $usiness in India %roit rom opportunities in India


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usiness, Economic and Social Enironment

Mar*ets & +rowt# %rospects

Leal and !eulatory -ramewor* Special Incenties

What investors consider !


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-luidity o capital

-le"i$ility o t#e la$or pool

+oernment receptiity to $usiness Inormation communication tec#noloies

%riate sector deelopment inrastructure

Leal systems to protect intellectual property ri#ts

/aila$le scientiic and #uman capital

Cultural propensity to encourae creatiity.

What investors consider

"#ecifics


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India $ising

Most attractie socioeconomic & $usiness undamentals

Mar*et least aected $y t#e lo$al recession

orlds larest democracy3 1.2 $illion population

144 million middle class in 2445 6 074 million $y 2420 88888

orlds t# larest economy

Larest Enlis# spea*in nation in t#e world


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India Investment %#tions

Lare potential in retail, inrastructure,#ealt#care, education ::

Inest in Stoc*s, onds, !eal Estate :.

Start or e"pand your e"istin $usiness toIndia


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India Investment %#tions&

I you #ae a $usiness and want to e"pand itto India, consider $ecomin a -ranc#isor

I you want to start a new $usiness, consider$ecomin a -ranc#isee

N!Is instead o reularly sendin money toyour amily in India, start a ranc#ise or t#em


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Why Franchise in India

-ranc#isin is i usiness +lo$ally


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'remier

Franchising $esources

International -ranc#isin /ssociation (I-/) #ttp3www.ranc#ise.orI-/ represents all aspects o t#e ranc#ise community and wor*s to

protect, en#ance and promote ranc#isin.

=#e -ranc#isin /ssociation o India#ttp3www.ai.co.in

%roides a onestop s#oppin e"perience or ranc#isin $usiness
http://www.franchise.org/http://www.fai.co.in/http://www.fai.co.in/http://www.franchise.org/


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Franchising (efined

-ranc#isin is a met#od o doin $usinessw#erein a ranc#iser licenses $rand, productand proen met#ods o doin $usiness to a

ranc#isee in e"c#ane or a recurrinpayment. Darious types o support are madeaaila$le continuously $y t#e ranc#iser toena$le t#e ranc#isee to compete and row.


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Franchisee Advantages

-ranc#isin !educes usiness !is*s 54? o startups ail in t#e irst year. In a ranc#ised

$usiness, oer 54? succeed. %roen $usiness model, reconiAed $rand, customer

acceptance Esta$lis#ed met#ods and uality %reopenin (site selection, inancin etc) and operational

assistance3 sta, trainin, adertisin ider mar*et penetration !elatiely low capital inestment


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Franchisee Issues

in India

Some Loss o entrepreneurs#ip loss o independence in doin and deelopin $usiness, in

pricin, in new product introduction, in #irin etc. Leal and disclosure ramewor* or ranc#ises is not in

place

!eal estate mar*ets are somew#at unstructured andunrealistic, ma*in it diicult or startup entures to inest.

/ ranc#isors pro$lem may $ecome your pro$lem


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Franchisor Advantages

=#e ranc#isor ets easier access to capital or rapidrowt#

=#e ranc#isor leeraes t#e ranc#isees *nowlede o

t#e domestic mar*et & reulations -ranc#isees are ar more motiated to ma"imiAe sales

and proits t#an salaried $ranc# manaers.

-ranc#isees are an important source o new mar*etin

and product concepts


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Franchisor Issues

Lia$ility o %arties >ncertainNo -ranc#ise speciic leislation3 t#e lia$ility o eit#er party isdetermined $y t#e areements $etween t#em or on t#e $asis oeneral applica$le laws

%ossi$le loss o direct operational control

%ossi$le loss o Intellectual %roperty


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Franchisee ')an

!esearc# +et !eports

/ttend trades#ows

Ealuate strent# o t#e ranc#isor =al* wit# e"istin -ranc#isees

or* in an e"istin operation

+et proessional #elp in naiatin t#rou# t#e papertrail and due dilience

rite a $usiness plan


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Franchisor ')an%#ase 1

Mar*et !esearc#

Entry Stratey

Leal &

Fisclosuredocuments

+rowt# Stratey

usiness %lan

%#ase 2!oll out planLocatin t#e ri#t partner+ot. clearances and approalsDaluations and Neotiations

%#ase 'Support /ctiities

/udits & controls!oad map or ranc#ise e"pansion


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*rowth "ectors in India

!etail, =elecom, Education, @ealt#care areastest rowin

/utomotie, I=, eauty, =ourism are astcatc#in up


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E+am#)e

Education Franchising India

India is one o t#e larest mar*ets or education in t#e world interms o num$er o students.

Current Situation 44 actie education ranc#isee owners in India. Inormal and supplementary education #as t#e lions s#are o

education ranc#isin. %roessional and ocational s*ills (/iation, @ospitality, @otel

Manaement, -inis#in Sc#ool, !etail =rainin, -inancial Serices,and Insurance are t#e most ranc#ised ollowed $y I= trainin.

NII=, /ptec# in I= education,


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Best Way to find 'artners

for " -ased com#anies

>S Fepartment


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Notwit#standin t#e current economic slowdownand certain reulatory issues, t#e ranc#isin mar*et(specially #ealt#care and education) #as enou#

reasons to remain up$eat a$out its uture in India. =o succeed

%repare t#orou#ly

-ocus on Esta$lis#in Solid Local %artners#ips

+et a leal irm and a C%/ w#o #ae wor*ed wit# orein$usinesses

=rac* %roress, EnGoy %roit

"ummary


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Entry India, LLCwww entryindia com

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