Akanksha's Ppt on Hul
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Transcript of Akanksha's Ppt on Hul
8/3/2019 Akanksha's Ppt on Hul
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Company ² Hindustan
UniLever Limited (HUL) Product ² LUX Soap
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1. Company Profile
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1. Company Profile
Type :Public company BSE: 500696
Industry :Fast Moving Consumer Goods FMCG
Founded :1933
Headquarters :Mumbai, India
Key people :Harish Manwani (Chairman),Nitin Paranjpe (CEO and MD)
Products :Home & Personal Care, Food &
Beverages
Revenue :Rs.20,869.57 crore (US$4.61 billion)
(2008-2009)
Employees Over :65,000 direct & indirect employees
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The Anglo-Dutch company Unilever owns a 52% majority stake.
HUL was formed in 1933 as Lever Brothers India Limited andcame into being in 1956 as Hindustan Lever Limited through amerger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. andUnited Traders Ltd.
The company was renamed in June 2007 as ³Hindustan UnileverLimited´.
Hindustan Unilever's distribution covers over 1 million retailoutlets across India directly.
Its products are available in over 6.3 million outlets in the country
nearly 80% of all retail outlets in India. 44
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Contd..
It estimates that two out of three Indians use its many home
and personal care products, food and beverages
The company has a distribution channel of 6.3 million outletsand owns 35 major Indian brands
HUL is one of the country's largest exporters; it has beenHUL is one of the country's largest exporters; it has been
recognized as a Golden Super Star Trading House by therecognized as a Golden Super Star Trading House by theGovernment of India.Government of India.
HUL was one of the eight Indian companies to be featured on theHUL was one of the eight Indian companies to be featured on theForbes list of World¶s Most Reputed companies in 2007Forbes list of World¶s Most Reputed companies in 2007
The Hindustan Unilever Research Centre (HURC) was set up inThe Hindustan Unilever Research Centre (HURC) was set up in1967 in1967 in Mumbai, and Unilever Research India inMumbai, and Unilever Research India in BangaloreBangalore inin1997. Staff at these centers developed many innovations in1997. Staff at these centers developed many innovations inproducts and manufacturing processes. In 2006, the company'sproducts and manufacturing processes. In 2006, the company'sresearch facilities were brought together at a single site inresearch facilities were brought together at a single site inBangaloreBangalore 55
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2 . Product Portfolio
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2. Product Profile - HUL
Personal wash: Lux, Lifebuoy, Liril, Hamam, Breeze, Dove,Personal wash: Lux, Lifebuoy, Liril, Hamam, Breeze, Dove,
Pears, RexonaPears, Rexona Laundry: Surf excel, Rin, WheelLaundry: Surf excel, Rin, Wheel
Skin care: Fair & Lovely, Ponds, Vaseline, AvianceSkin care: Fair & Lovely, Ponds, Vaseline, Aviance
Oral care: Pepsodent, Close upOral care: Pepsodent, Close up
Deodorants: Axe, RexonaDeodorants: Axe, Rexona
Colour cosmetics: LakmeColour cosmetics: Lakme
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Ayurvedic personal and health care: Ayush
Shampoo: Sunsilk, Clinic
Tea: Broke bond, Lipton.
Coffee: Bru
Foods: Kissan, Annapurna, Knorr
Ice cream: Kwality walls
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3 . Distribution Systems &
Channels
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HUL has also revamped its salesHUL has also revamped its sales organisationorganisation in the rural markets to in the rural markets to
fully meet the emerging needs and increased pur chasing power of thefully meet the emerging needs and increased pur chasing power of the
rural po pula
tion
rural po pula
tion..
The team comprises an exclusive sales f or ce and exclusiveThe team comprises an exclusive sales f or ce and exclusive
redistribution redistribution stockistsstockists, under the charge of dedicated managers. , under the charge of dedicated managers.
HUL's distribution network in rural India already directly coversHUL's distribution network in rural India already directly covers
about 50,000 villages, reaching about 250 million consumers, thr oughabout 50,000 villages, reaching about 250 million consumers, thr ough
about 6000 subabout 6000 sub--stockistsstockists..
HUL had relied on its network of 2,700 redistribution HUL had relied on its network of 2,700 redistribution stockistsstockists and and
subsub--stockistsstockists to supply pr oducts to stores in large villages. For smaller to supply pr oducts to stores in large villages. For smaller
villages with a po pulation of less than 5,000, its pr oducts were sold villages with a po pulation of less than 5,000, its pr oducts were sold
thr ough wholesalers. Sho pkeepers fr om these villages would travel to thr ough wholesalers. Sho pkeepers fr om these villages would travel to these wholesalers and to pick up their supplies as and when it suited these wholesalers and to pick up their supplies as and when it suited
them. Sometimes wholesalers k nown as star sellers would hire a van them. Sometimes wholesalers k nown as star sellers would hire a van
and do some distribution on their own.and do some distribution on their own.
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4 . Media Used
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4. Media Used
The various types of media used by HUL for Lux soaps are as
follows :
Televisions
Print Media ± Newspapers, Magazines, etc.
Radio
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5 . Competitors
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Internal Competitor:
Lifebuoy: 1895, 18% Market shares
External Competitor:Godrej consumers products limited (GCPL):
2nd Largest soap maker after HUL
9.2% Market share
Brands: Cinthol, Fairglow, Nikhar
Wipro:
Brand: Santoor (No 1 in AP) and Chandrika
ITC: 1.75% growth in initial five months
Brand: Superia, Fiama di wills and Vivel
Sold in six states
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Competitors of HUL SOAPS
HUL brands
Lux
Rexona
Breeze
Lifebuoy
PearsPears
DoveDove
HamamHamam
Competitors brands
Santoor, Chandrika
Cinthol, Mysore Sandal
Godrej no. 1, Nirma
Dettol
SantoorSantoor
CamayCamay
Margo
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6 . Promotional Activities
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6. Promotional Activities for LUX
The various promotional activities done by HUL for Lux soap
are given as follows..
Gold coin offer
Buy 3 get 1 free Lux soap bar
25 gm free on every lux soap bar Providing gifts to retailers
- Holiday packages
- Discount offers
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Made by:Made by:
Akanksha Akanksha Arora Arora
1919