Ajax World Monetize Your App 101308
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Transcript of Ajax World Monetize Your App 101308
©2008 AdMob, Inc. Confidential & Proprietary
ExamplesMonetize Your iPhone App
Ali DiabVP of Products, AdMob
Why iPhone?
Personal & engaging medium
Heavy consumers of mobile content
High net worth demographic
©2008 AdMob, Inc. Confidential & Proprietary
Why AdMob for iPhone?
Mobile advertising leader
Hundreds of top apps & sites
Innovative ad formats
CTRs 4x vs non-iPhone mobile web
©2008 AdMob, Inc. Confidential & Proprietary
Innovative ads for iPhone Sites & Apps
Canvas
Video
Audio
Web
iTunes
Maps
App Store
Call
©2008 AdMob, Inc. Confidential & Proprietary
AdMob’s iPhone Network: Sample Publishers
iPhone iPhone SudokuSudoku
foriPhone
Your site or app here
Web AppsWeb Apps
Native AppsNative Apps
©2008 AdMob, Inc. Confidential & Proprietary
iPhone User Data
Income Users
< $15k 1%
$15k - $35k 6%
$35k - $50k 4%
$50k - $75k 15%
$75k-100k 18%
100k+ 43%Did not answer 13%
Ethnicity Users
White 68%
AA / Black 6%
Asian 4%
Hispanic 18%
Other 4%
Gender Users
Male 60%
Female 40%
Age Users
18-24 10%
25-34 30%
35-54 43%
55+ 17%
Education Users
Some HS 4%
HS Degree 6%
SomeCollege
25%
CollegeDegree
31%
GradDegree
34%
All iPhone Owners 18+ Demographics
•76% used Mobile Internet in past 30 days
•61% have HHI > $75K
•Balanced Gender Representation
•Over-index higher education levels
Based on most current iPhone user data available – does not include new iPhone 3G usage
©2008 AdMob, Inc. Confidential & Proprietary
AdMob for iPhone, Canvas
Mummy Movie Banner Adfrom AdMob for iPhone
Expandable Canvas offerscustom engagementactions
Users can checkshowtimes or watch themovie preview onYouTube
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
AdMob for iPhone, Action: Video
Love Guru Banner Adfrom AdMob for iPhone
Click Here in Slideshow Mode to Watch a Video of this Ad in Action
Opens YouTube &immediately playsLove Guru video
©2008 AdMob, Inc. Confidential & Proprietary
AdMob for iPhone, Action: Maps
Best Buy Banner Adfrom AdMob for iPhone
Opens Google Maps tofind the nearest Best Buy
Users can call or get directionsto the retail location near them
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
AdMob for iPhone, Action: Web
Jaguar Banner Ad fromAdMob for iPhone
Launches Jaguar’siPhone-specific mobilesite
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
Opens the iTunes MusicStore directly to the band’salbum
AdMob for iPhone, Action: iTunes
Click Here in Slideshow Mode to Watch a Video of this Ad in Action
Low vs. Diamond (band) Text& Tile Ad from AdMob foriPhone
Users can preview& purchase thealbum
©2008 AdMob, Inc. Confidential & Proprietary
AdMob for iPhone, Action: Call
Luxor Banner Ad fromAdMob for iPhone
Prompts userto confirm
Initiates a voice call toLuxor HotelReservations
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
AdMob for iPhone, Action: Audio
Stitcher Radio Text & TileAd from AdMob for iPhone
Launches mediaplayer to play audiofile
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
AdMob for iPhone, Action: App Store
Loopt Text & Tile Adfrom AdMob for iPhone
Opens the Apple AppStore directly to the LooptApp
Users can immediatelydownload the LooptApp
Click Here in Slideshow Mode to Watch a Video of this Ad in Action ©2008 AdMob, Inc. Confidential & Proprietary
2005-2008 AdMob, Inc. Confidential & Proprietary
ExamplesKnots App Case Study
Knots iPhone App: Description
2005-2008 AdMob, Inc. Confidential & Proprietary
App Description:Tie your fingers inknots with thissimple, fun game.Touch and releasethe spots as theyappear anddisappear…andkeep extra fingers atthe ready!
Developer:Josh Snyder(works at AdMob!)
Knots AdMob Ad Campaign Summary
2005-2008 AdMob, Inc. Confidential & Proprietary
Approved for AppStore on 9/11
Prior to campaign launch:>> Only a handful of downloads>> Not ranked in top 100
Ran AdMob ads to drive downloads starting 9/17
Ranked #6 Free App on 10/13
Reached >7,000 daily downloads
Monetizing App with AdMob Ads
Earning as much as $641 / dayDownload Knots Now - Free
AdMob Ad Linking to Knots’ AppStore Page
Knots AdMob Spend Drove Ranking
2005-2008 AdMob, Inc. Confidential & Proprietary
$0
$100
$200
$300
$400
$500
$600
$700
9/11 9/12 9/16 9/17 9/18 9/19 9/20 9/21 9/22 9/23 9/24 9/25 9/26 9/27 9/28 9/29 9/30 10/1 10/2 10/3 10/4 10/5
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ank
Daily Ad Spend Rank, Top Free Apps
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100
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40
35
Free
App
Ran
k (R
ever
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cale
Hig
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Low
sho
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Accepted toApp Store
Started advertising
Last Day ofAdvertising Spend
Peak Rank:#38
2005-2008 AdMob, Inc. Confidential & Proprietary
ExamplesAdMob iPhone App Examples
Tap Tap Revenge
#1 ranked app for several weeks
>1 million downloads in first 2 weeks
•Music game like Guitar Hero•Touch screen to tap beats•Multiplayer game expands reach
App Description
SportsTap
Ranked within the top 25 apps
Reach a high net worth, male audience
•Sports portal for iPhone portal.•Detailed box scores•In-depth team and player statistics•Season statistics and transactions
App Description
Box Score Baseball
Popular sports app
Reach a high net worth, male audience
•Baseball score app•Personalize app with your favoriteteam’s pages
App Description
Bubble Wrap
Top 20 app
Casual gamer audience
•Touch screen to pop bubbles•Simple game leads to high adengagement rates
App Description