AJANTA Clock MBA Project Report Prince Dudhatra

8/6/2019 AJANTA Clock MBA Project Report Prince Dudhatra

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cAjanta Quartz Ltd.

General

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Information

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Ajanta Quartz Ltd.

INDEX

Sr. No. Particular Pg. No.

1 Introduction 3

2 History & Development of Company 4

3 Project at Glance 5

4 Company Profile 7

5 Management Team 96 Award & Achievement 11

7 Organization Chart 12

8 Questionnaire 13

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Ajanta Quartz Ltd.

INTRODUCTION

In today’s competitive environment, time plays an importantrole. All the world moves forward on the “tick tick” of clocks. Afamous proverb “time once lost cannot be recovered” says it all.Time is the biggest uncontrollable, though important factors inthe hands of human beings. Considering the importance of time,human being have always tried to control; it. But a small stephas been achieved by measuring time.

There is a well known proverb that “Time and tide wait for none.” In modern world time has become the most preciousthing. Today everybody feels shortage of time and everybodytries to run with the time, it becomes necessary to measure it.Their measurements are cloaks and watches. Thus clocks andwatches have become necessary. The importance of diminished as watches and clocks make the whole world moveon time.

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Ajanta Quartz Ltd.

HISTORY & DEVELOPMENT OF

COMPANY

Ajanta Quartz was established in 1971 by a person named Mr.O.R.Patel with the support of his son Mr. Pravinbhai O. Patelwhich is situated at Morbi, Rajkot district, Gujarat which isknown as Switzerland of India as it is very famous for manufacturing of wall clock.

Shri O.R.Patel has realized the demand for the potential marketfor wall clocks which provide him to start “Ajanta Transistor Clock mfg. co.” Initially they started production of 15-20mechanical wall clocks per day by 22 workers with initialinvestment of Rs.180000. In 1978, with the advent of strikingwinding clocks, the started making striking winding clock.

In the year 1982, ORPAT started manufacturing one day Alarm

time pieces. All these clocks were manufacturing up to the year 1987. In the year 1988, QUARTZ Revolution came into theworld. In order to remain astride with the latest development,the company’s chairman Mr. O.R.Patel went to Japan, Taiwanand Hong and brought the QUARTZ technology to India. In theyear 1990, ORPAT was the first Indian company to manufacturemusical clocks.

Today, ORPAT is no longer manufacturing transistor clocks.Now it uses the latest technology to manufacturing Quartzclocks. In the year 1994, the company has entered in themanufacturing of electronic calculators and Quartz Time Pieces.The annual turnover of Ajanta Ltd. exceeds 200 crores. It hasearned the unique distinction of becoming the largestmanufacturing of Quartz clocks not only in India but also in theworld. The company’s shared in Quartz clocks in India is about70%.

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Ajanta Quartz Ltd.

PROJECT AT GLANCE

Name of the Company: Ajanta Quartz Limited

Year of commencement: 1971

Location: AJANTA QUARTZ LTD.ORPAT industries Estate

Rajkot HighwayMorbi-363 641Gujarat (INDIA)

Form of Organization: Private LTD.

Registered office: Ellora Time Ltd.Orpat Industries Estate,Rajkot Highway,

Morbi-363 641Gujarat (INDIA)

Phone No.: +91-2822-231444-45-46

Fax: +91-2822-230125

E-mail Address: [email protected]

Web site: www.orpatgroup.com

Accounting year: April to March

Size of unit: Largest Scale Unit

Brand name: ORPAT ELECTRONICAJANTA QUARTZREWA

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mailto:[email protected]

http://www.orpatgroup.com/

mailto:[email protected]

http://www.orpatgroup.com/



Ajanta Quartz Ltd.

Chair person: Mr. Odhavajibhai R. Patel

Bankers: SBS Morbi-Industrial Branch

Auditor: Fenawala and co. Rajkot

Weekly off: Sunday

Labor Availability: Local

Number of Employees: 6000 (90% female)

International market office: Dubai

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Ajanta Quartz Ltd.

COMPANY PROFILE

ELLORA TIME LTD., more known by the brand AJANTA aswell as ORPAT, situated in Morbi, Gujarat, has a built-up areaof 1200000 sq. ft. The company is currently providingemployment opportunities about 6000 workers (90% female).This very large volume of infrastructure helped the company inachieving big goals since years. And now the company standson a strong group and has the credit of the WORLD’S

LARGEST CLOCK MANUFACTURER as well as only companyin India that Manufacturers calculator and Educational toys andthe leader in telephone manufacturing. With the dedication,commitment and hard work the company has a wide range of products in different segments. Clocks, Telephones,Calculators, Timepieces and Educational toys are just to namea few. Recently ORPAT entered into the Home Appliancessegment with a fall range of product.

The recently concluded volumetric production analysis gives anindication of the company’s capabilities. The company hasachieved a world record of manufacturing 13692872 clocksduring 2002-2003.

The company has several feathers attached to the achievementcap out of which the most familiar is that AJANTA and ORPAThas been winning the ESC award for the Excellence in export inthe field of electronics by the ministry of communication and

Information Technology for consecutive 8 years.

With around 300 wholesalers and around 50000 retailers dottingthe country, the company has one of the best distributionnetworks in the nation. At present AJANTA and ORPAT ismanufacturing around 150 models of wall clocks, 40models of timepiece, 25 model of calculators and 3 differentverities of educational toys with 6 different colors.

Ajanta Quartz Ltd.

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Even after a wide range of model in each product, new modelsare introduced every month to be always ahead and unbeatable

in the Global Market. The company has many firsts to its credit.The company is a pioneer in India to undertake in-house C.O.Btechnology. Being an ISO 9001-2000 and CE certified companyit has introduced innovative process in the areas of InventoryManagement, Finance, Marketing and R&D. As a result of which the group’s dependency on working capital assistancefrom commercial Bank is virtually nil.

On export front too, the company has emerged a clear winner.Winning many accolades in the process. Today ORPATproducts enjoy prominent place in more than 45 countries.

The company has struck to its motto of providing world classquality products and is confident of staying ahead.

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Ajanta Quartz Ltd.

MANAGEMENT TEAM

Mr. Odhavajibhai Ravjibhai Patel (Chairman)

(Popularly known as O.R.Patel)

Date of Birth: 24/06/1925Education: Bsc, Bed.Awards: Man of the year 1993

(Horological field) highest exporter of Electronics Consumer Goods for 91-92.

Mr. Pravinbhai Odhavijibhai Patel (Managing Director)

(Popularly known as P.O.Patel)

Date of Birth: 27/12/1953Education: B.E. (Mechanical Engineering)

Ajanta Quartz Ltd.

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Mr. Jaysukhbhai Odhavijibhai Patel (Managing Director)

(Popularly known as J.O.Patel)

Date of Birth: 02/04/1959Education: B.Com.

Mr. Ashokbhai Odhavijibhai Patel (Director)

(Popularly known as A.O.Patel)

Date of Birth: 04/07/1965Education: Doctor in Naturopathy

Mr. Navil Patel (Director)

Education: B.E. (California University)

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Ajanta Quartz Ltd.

AWARDS & ACHIEVEMENTS

Awards Presented By Year For

Gujarat state Exp. 1991-92

Best Export

ESC 1991-92

Highest ExportPerformance

ESC 1992-93

Highest Export inConsumer Elect.

State Bank of Saurashtra 1993-94

Excellent Performance inExport

Department of Elect. 1994-95

Second Price for Export

ESC 1994-95

Outstanding Export

ESC 1995-

96

Best Export

ESC 1996-97

Establishing Indian Brandin Foreign

National Export Award 1997-98

Outstanding Export

ESC 1997-98

Best Export Sector Award

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Ajanta Quartz Ltd.

ORGANIZATION CHART

Chairman

Director

Managing Director

Production Engineering Adm. Mktg.Dept. Dept. Dept. Dept.

Production R & D Adm. Mktg.Manager Manager Manager Manager

Supervisor Assistant Subordinate ZonalManager Manager Manager

Foreman Operator Clerk Area

manager

Workman Peon Salespersonnel

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Ajanta Quartz Ltd.

QUESTIONNAIRE

1.) What was the Establishment year?

2.) Who is Established person?

3.) What is size of unit?

4.) What are your Brand names?

5.) Who is your Banker?

6.) Who is your Auditor?

7.) How many no. of employees are working in company?

8.) Where your international market office is situated?

9.) How many wholesalers and retailers are in our country?

10.) Who is your Chair person?

11.) Who is your managing director?

12.) Who is your Director?

13.)How many Award your company get, from whom?

14.) How is your organization structure?

15.) Is your company ISO certified?

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Ajanta Quartz Ltd.

Production

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Department

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Ajanta Quartz Ltd.

INTRODUCTION

Production is the basic activity of all industrial units. All other activities revolve around this activity. The end-product of theproduction activity is the creation of goods and services for the satisfaction of human wants. The production activity isnothing but the step-by-step conversion of one form of materials into another either chemically or mechanically. Thebasic input of the production processes are men, machine,plant, services and methods. It should be noted that finishedproducts of one manufacturing unit does not always furnish aread-made product for the ultimate consumption. In a chainof manufacturing activities, the finished product of theprocessor sometimes becomes the raw material for the other manufacturing firms falling next in sequence.

Production management is the process of planning,organizing, directing, and controlling the activities of the

production function. Producing function is the conversion of raw material into finished products. It is concerned with theactivities which converts inputs into outputs. The inputs arevarious resources like raw material, men, machine, method,etc. and outputs are goods and services.

The word production is often used to mean the same asmanufacturer. In other to go through a process of

manufacturing itself, we need basically three things:someone to do the job, his equipments and the necessarymaterials. To run production, we require service activitieswhich make sure that the manufacturing activity can go onand control to make sure that it goes the right direction.

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Ajanta Quartz Ltd.

ORGANIZATION CHART

Production Department

Production Manager

Assistant Production Manager

Molding Glass cutting Assembling Electron.Department Department Department Department

Supervisor Supervisor Supervisor Supervisor

Worker Worker Worker Worker

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Ajanta Quartz Ltd.

LOCATION FACTOR

Location of the any unit or firm is a main factor which isdirectly concerned with success or failure any business or company. Location plays a very vital role in the life of company and also in the development of the here by villages,states or country.

Ajanta Quartz Ltd.Orpat Industrial Estate,

Rajkot Highway,Morbi – 363 641Gujarat (India).

Company is purchasing its raw material fromVishakhapattanm (A.P.) & Mumbai (Maharashtra) and alsofrom foreign countries such as Japan and Germany. They donot have nearness for raw material but they never findshortage of raw materials because of their efficient pre-

planning for requirement of material. Company has gotavailability of labor from near by villages. Orpat group takefinancial help from SBS Morbi which is near from thelocation. Orpat sends its products by road in India and bywater to other countries. Orpat has its own 45 trucks for transportation.

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Ajanta Quartz Ltd.

RAW MATERIAL & AVAILABILITY

Raw material is the most important thing in manufacturingfirm. Without raw material production process cannot bepossible. Therefore we can say that raw material is the basicessential and fundamental thing for preparing the product.Main raw material used in the company for manufacturing of clocks, calculators, timepieces and telephone are:

PlasticMetalGlassesAll electronic itemsPapers

• Plastic:

Plastic is the basic raw material required for manufacturingclocks. It is required in making the frames of the clocks.Orpat uses Meg-100 grade of hips. This material is basically

purchased from Hindustan Polymer at Mumbai andHindustan Polymer at Vishakhapattanam.

• Glasses:

Glasses are required for its shape so they purchase bigsheets of glasses and than cut it in required shapes infactory. They purchase this glass sheet from Modi Glass(Ankleshwar), Gujarat Gardin (Ankleshwar), Triveni Glass

(Ahmedabad), and Haryana Glass sheet (Haryana).

• Paper:

A specific type of papers is used to produce caster of different colors to the digit of different colors to the digit of clocks. The Orpat group of industries purchases thisparticular type of paper from Garluar Polymer. They alsoimport from foreign countries like U.K., Japan and Germany.

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Ajanta Quartz Ltd.

PRDUCTION CAPACITY

Production capacity means the capacity of the company toproduce the goods within certain period of time. Initially Orpatstarted production of 15 to 20 mechanical wall clocks per daybut in the year 2001-02 they make a world record of producing 12541602 clocks and time pieces. And in the year 2002-03 they made another record of manufacturing13292872 clocks and timepieces. The production capacity of company in producing there products are as follows:

Name of Products Production Capacity(per day)

CFL Products 60000 Pieces

Calculators 25000 Pieces

Clocks 20000 Pieces

Telephones 4000 Pieces

Timepieces 3000 Pieces

Irons 1200 Pieces

Hand Blenders 1000 Pieces

Hair Driers 1000 Pieces

Emergency Lights 800 Pieces

Fans 700 Pieces

Sandwich Toasters 700 Pieces

Air coolers 600 Pieces

Mixtures 400 Pieces

Room Heaters 400 Pieces

Water Compressors 25 Pieces

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Ajanta Quartz Ltd.

MACHINERIES USED

There are many types of machinery which are used for producing Calculators, Clocks, Timepieces, Telephone andHome appliances. But most of the important machineriesused are Injection Molding Machines.

♦ Injection Molding Machines

♦ Ultra Sonic Lapping

♦ Quartz Watch Analyzer

♦ Automatic Coil Winding Machines

♦ Cutter Machines

♦ Drilling Machines

♦ Hydraulic Machines

♦ Roller Machines

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Ajanta Quartz Ltd.

QUALITY MAINTAIN

Quality of the product is most important factor for everymanufacturing company and it is depend upon raw materialwhich is use in manufacturing of products. Orpat group canmaintain quality as follow:

• They are using quartz crystal +/- 8PPM, while their competitors are using +/- 20PPM or 30PPM. Therefore,the accuracy of timing in Ajanta quartz movement is much

better than others.

• Ajanta quartz movement is being assumed at dust proof environment. Therefore, the durability of the movement isbetter than others.

• All the gears in Ajanta quartz movement are being madepolyacetal of higher grade. Therefore, the durability of themovement is better than others.

• The quality checking of the Ajanta quartz movement isbeing made in three stages. (Movement manufacturingstage and clock assembling stage.)

• The clock cabinets of Ajanta quartz are beingmanufactured from virgin polyester of high impact is better than others.

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Ajanta Quartz Ltd.

• Injection Molding Department:

The process for manufacturing any clocks starts from thissection. Here the base or the frame of the clocks ismanufactured. Raw material, which is required to make theseframes, is polystyrene. In this department clocks cabinet aremanufactured. Clocks cabinets are plastic molded parts, whichare manufactured by using Injection Molding process. Thecabinets are manufactured with the help of “Windsor” machines,which are purchased from Windsor India Ltd.

In this stage plastic granules are put into big containers fromwhich they go into machine through big pieces. After going intomachines the granules are converted into liquid comes into themachine which processes the dye. After 35 seconds this turnedinto the shape due to healing effect.

ORPAT has installed 130 injection molding machines. Eachcoasting about 50 lacks. Each machine has get capacity of producing 4000 pieces per day but it mostly depend upon themodel & size of the product.

• Cabinet Cutting Machine:

The cabinet framed in injection molding department is thenbrought to cabinet cutting section and here the cabinet is turnedin various shapes to remove unwanted parts and to make theclocks of different shape and style. The approximate speed or capacity of this department is around 3500 pieces per day.

• Buff & Cleaning Department:

The cabinet is now brought to the buff and cleaning department.In this section, basically all the effects are made to make everypiece shined. The descent luster is provided to these cabinetsand every cabinet is then cleaned properly in order to give itshine. Workers wear mask on their face while doing this

process to protect them.

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Ajanta Quartz Ltd.

• Hat Stamping Department-1:

A specific type of paper is used to provide luster of color to thedigit of the clocks. It is performed in this hat stampingdepartment with the help of “Hydraulic machine”.

• Hat Stamping Department-2:

The different between these two departments is the pressureprovided in the previous department is with “Hydraulic machine”

and in this department it is provided with “Roller Machine’. Thehydraulic machine is used to give shining to the color of digits of the clocks with roller machine is used for surface and boardersof the clocks with roller machine is used for surface andboarders of the clocks.

ORPAT clocks are provided in 6 standard colors, i.e. ivory,black, brown, cherry red, green and white. The work performedby this machine is very high which is Rs.20 lacks per machinewhere as the cost of hydraulic machine is about Rs.50000 each.

• Glass Cutting Department:

In glass cutting department the glasses are purchased fromHariyana, Ankleshwar and Ahmedabad etc. the glasses arepurchased in big sheets and these sheets are cut downaccording to the different size and different shapes of clocks.The sheets of glasses are cut down either through automatic

machines or through manual machines.

In an automatic machine glass is put under the machine isrevolves and cuts the glass. Then this glass is cleaned by water and arranged one by one.

In manual machine, the difference is only that automaticmachine revolves automatically while manual machine have tobe revolved by hand. Further process is the same as in the case

of automatic machine. During this process glass remain -Ajanta Quartz Ltd.

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after cutting which is goes in wastage. This is either used for thereproduction of glass or used in manufacturing wristwatches.

• Electronic Department:

In this department all the electronic parts in the clocks isimported and assembled here on very large scale. These partare generally imported from scientifically advance countriessuch as Japan, Germany and China etc.

•

I.C. Boarding Selection:

ORPAT group of industries is manufacturing all I.C. i.e. IndicateCircuit component of the clock. In this section, expert qualifiedstaff is appointed; no outsiders are allowed to enter inside.ORPAT group of industries gives training to all its workers towork in this section and only the qualified workers are in thissection.

• Assembling Department:

In this department workers assemble all the parts of the clockand complete clock is made ready for packing. Then it is sent togirls for packing. Then it is send to girls who stick goldencolored foil on the number to make them decorative andeffective. They first join hour hand, minute hand and after second hand. They fixed hand through nuts. Then girls spray air to clean the clocks. Then the glass, which is cut down in glass

cutting department, is fit on the cabinet lastly. Finally the clocksare put into boxes and plastic bags.

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Ajanta Quartz Ltd.

PRODUCTS

• Clock & Timepieces:

Grand Father

Cuckoo

Pendulum with Super Strike

Plain Super Strike

Wooden Pendulum Clock

Fancy Pendulum

Fancy

Wooden & Glass Classic

Glass Classic

Wooden Plastic Sweep Second

Office Clock

Big Plain

Simple

Digital

Alarm………& many more.

• Telephone, Calculator & Others:

Telephone:

• Cordless

• Caller ID

• Basic

• Caller ID unit

• EPABX

Calculator:

• Check & Correct

• Basic

• Scientific

Digital Multi Meter

Digital Clamp Meter Educational Toys

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Electronic Digital Health Scale

Ajanta Quartz Ltd.• Home Appliances:

Hand Blender

Hand Mixer

Mixer Grinder

Juicer Mixer Grinder

Juice Extractor

Citrus Juicer

Dry Iron

Steam Iron

Steam Spray Iron

Stem / Spray / Burst Iron

Cordless Iron

Sandwich Toaster

Pop-up Toaster

Electric Oven

Microwave oven

Ceiling Fan

Pedestal Fan Industrial Pedestal Fan

Table Fan

Wall Fan

Roto Grill Fan

Ventilation Fan

Metal Exhaust Fan

Emergency Light

Rechargeable Torch

Pen Light LED Emergency Light

Oil Heater

Room Heater

Halogen Heater

Element Heater

Hair Dryer

Electric Kettle

Chapatti Box

Ice Shaver

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Gas Stove

Deep Fryer

Air Cooler

Water Dispenser

Washing MachineAjanta Quartz Ltd.

• CFL:

5 Watts

8 Watts

11 Watts

14 Watts

18 Watts

23 Watts

26 Watts

28 Watts

36 Watts

30 Watts

•

Tiles:

It is new established division of Ajanta Ltd. known as OREVA.

• Wafers:

It is new established division of Ajanta Ltd. known as OREVA.

• Mobile:

It is latest establishment of Ajanta group. In the year 2007 theyare establish 2 model of mobile. It is known as ORPAT.

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Ajanta Quartz Ltd.

PACKING DEPARTMENT

A good package is the representation of the artistic combinationof the designer’s creative skills and the product and themarketing and sales knowledge of the manufacturer’smanagement team. The development of packaging is the sumtotal of the talents of the designer, the researcher, thetechnician, the advertising man, the marketing expert, the salesdepartment and the top management packing must be attractive

so that it attract or catches the eye of the customers. In thepresent time packaging had become a potential marketing tool.

The products of ORPAT are packed in primary package in theglass. This covers and protects them from damage and dust.The second packing is the plastic bags or sponge bags, whichprotects the whole product from breakage. Then differentproducts are packed in different boxes. There are about 20

boxes of clocks packed up in one cartoon. After packing, everyinformation regarding clocks is given on the boxes like color,model, number etc. Finally those boxes become ready for dispatch.

When in other products like calculators, telephone, homeappliances and CFL are packed only in simple boxes and allimportant information is printed on the boxes. Company spends

4% of gross profit for packing to reduce wastage.

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Ajanta Quartz Ltd.

QUESTIONNAIRE

1) What is your Organization structure Productiondepartment?

2) How is your location factor?

3) Which type of raw material you are use for your products?

4) How is the availability of raw material?

5) From where you are purchase plastic?

6) From where you are purchase glasses?

7) What are the capacities of products?

8) Which types of machinery you are used?

9) How can you maintain quality of your product?

10)How can you maintain quality of your product?

11) How is the production process?

12) Which kind of products you are producing?

13) Which kind of packing is done in your packingdepartment?

14) Which kind of process is done in Injection MoldingDepartment?

15) Which kind of process is done in Cabinet CuttingDepartment?

16) Which kind of process is done in Buff & Cleaning

Department?

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Ajanta Quartz Ltd.

17) Which kind of process is done in Hat StampingDepartment-1?

18) Which kind of process is done in Hat StampingDepartment-2?

19) Which kind of process is done in Glass CuttingDepartment?

20) Which kind of process is done in ElectricDepartment?

21) Which kind of process is done in I.C. BoardingDepartment?

22) Which kind of process is done in AssemblingDepartment?

23) Which is your latest product?

24)How many model of mobile you are introducing?

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Ajanta Quartz Ltd.

Personnel

35



Department

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Ajanta Quartz Ltd.

In Ajanta objective of keeping separate HR Department is as

under.

♦ Utilization of the manpower effectively

♦ To secure the integration of theindividuals and groups within an organization.

♦ To generate maximum individualdevelopment of the people working within the organization

and outside of the organization.

♦ To maintain a high moral and better human relations inside an organization.

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Ajanta Quartz Ltd.

RECRUITMENT, SELECTION &

INDUCTION

• Recruitment:

Recruitment is a process to discover the sources of manpower to meet the requirements of the staffing schedule and to employeffective measure for attracting that manpower in adequatenumber to facilitate effective selection of efficient personnel.

“Recruitment is the process of searching for prospectiveemployees and stimulating them to apply for a particular job or

jobs in an organization”.

It is a positive action as it involves inviting people to apply. It is aprocess by which organization locates and attracts individuals to

fill job vacancies. Most organization has a continue need torecruit new employees to replace those who leave or arepromoted and so permit organization growth. The process of recruitment begins with seeking of new recruits and ends whenthe candidates submit their applications and seek employmentin the organization. The main purpose is to create a pool of capable and potential candidates and prospective job seekersfor selecting new recruits.

• Selection:

Selection is the second step in the process of procurement of people. It is a process of choosing right person of the right job.

“It is the process of choosing the individuals who possessthe necessary skill, abilities and personality to successfullyfill specific jobs in the organization”.

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Ajanta Quartz Ltd.

Thus, in other words, it is a problem of matching a man to the job. It is a negative process as it seeks to eliminate the latest

promising candidates and to discover those that appear mostlikely to succeed. Selection procedure in any business concernis a matter of choice.

The recruitment and selection process of Ajanta Quartz isdifferent than other company. The persons who got the job inthe company, have to gone through the one month training andif one passed it successfully than and than he or she can

selected for that particular job.

• Induction:

The primary purpose is to sell the company to the newemployee so that he can take pride of his association with thecompany. An employee has to operate with fellow employeesand his supervisor. Hence he must know them, their way of working and also the policies and practices of the organization.

“Induction involves the introduction of an employee to the job and to the organization”.

Induction can help to integrate employee himself with theenterprise. Any neglect in the area of induction and orientationwould result into high labor turnover, confusion, waste of time

and money.

The main objectives of the induction program conducted byAjanta are as under.

To familiarize the new employees with the company bygiving knowledge regarding the products, history of thecompany, management’s policy and working conditions etc.

This all will be helpful to him to get adjust with the company.

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Ajanta Quartz Ltd.

To win the confidence of new employees and to absorb

him as a part and parcel of the organization is the mainobjective of an induction program of Ajanta. It creates goodimpression in the mind of employees and becomes familiar with the organization.

Induction is necessary to tell the new employee’sgoverning hours of work and overtime, safety and accidentsprevention, holiday’s and vacations, method of reporting,tardiness and absenteeism.

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Ajanta Quartz Ltd.

TRAINING

Training is the application of knowledge with a specific objectivein mind. Through it trainer are given awareness as regard ruesand producers to be followed to perform their operation.

Training is defined as…….“The act of increasing the knowledge and skills of

employee for doing a particular job.”

It is the training that prepares people to perform their present jobs better. Training teaches employees required skills,knowledge or attitudes and help them in improving their performance.

Training is provided by Ajanta Quartz for the following reasons:

• To reduce supervision

• To increase the moral

• To reduce labor problem

• To prevent obsolesce

• To increase productivity

• Minimum accident and wastage

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Ajanta Quartz Ltd.

MOTIVATION TOOLS

Motivation is an important concept that has been receivingconsiderable attention from academicians, researchers andpracticing important element such as the need or content,search and choice of strategies, goal directed behavior, socialcomparison of reward, requirement and performancesatisfaction. Motivation employees come out with new ways of doing jobs. They are quality oriented. They are more productive.

“Motivation a worker is to create a need and a desire on thepart of a worker to better his present performance”.

Motivation is concerned with “how behavior gets started, isenergized, sustain, directed, stopped and what kind of subjective reaction is present in the organization, while all of

these are going on”.

In Ajanta Ltd. motivation tools are as under:

• Equal wage rate for equal work

• Pensions

• Dividends & Bonus

• Future Promotion

• Security and Stability of Job

• Motivation and Reward for constructive work

• Participation in Management

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Ajanta Quartz Ltd.

FACILITIES TO EMPLOYEES

The facilities provided by Ajanta Quartz are as follow:

• Uniform Facility:

Ajanta provides 2 pairs of uniform to their entire staff and

workers free of cost. The color of uniform is grey & white for both male and female.

• Insurance Facility:

Ajanta provides insurance to their workers. But that insurance isconcerned only to the employees and not to their familymembers.

• Overtime Facility:

Workers who do overtime work are given overtime wages inaddition to their regular wages. This type of facility is morehelpful to those employees who come from backward area andwho has need of money. They get extra work during pick periodin market.

• Medical Facility:

Ajanta gives medical facility to their employees. They providefree medical check up to employees after a certain period of time. They also provide all the medical cost to employee if theyhave met with an accident in a factory or while working in afactor.

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Ajanta Quartz Ltd.

• Bus Facility:

Ajanta provides bus facility to their workers for up-down fromnear by areas. This is the reason why more girls are coming.Most of the buses are run by girls.

• SafetyEquipments:

In Ajanta they provide different safety equipments for their workers safety. They provide mask in glass cutting departmentetc.

• Hostel Facility:

Ajanta provides hostel & mess facility for both male and femaleworkers. They have made Rewa Township for their high cater

employees.

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. Ajanta Quartz Ltd

WAGES & SALARY

The term wages has been defined as the price for the servicesrendered I production by labor.

The term salary has been defined as the price paid for theservices to employees on the basis of month or year with thehelp of contract.

Ajanta Quartz paid wages to their worker on the basis of day.This industry paid salaries on the basis of month to itsemployees.

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Ajanta Quartz Ltd.

TIME KEEPING SYSTEM

The time keeping system plays vital role in every industry. Theeach & every organization has adopted time keeping system.

1. 7:30 am to 12:00 pm

2. 1:30 pm to 6:00 pm

There is a lunch break between 12:00 pm to 1:30 pm.

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Ajanta Quartz Ltd.

QUESTIONNAIRE

1) Which kind of function you are follow in personneldepartment?

2) How is recruitment process?

3) How is selection process?

4) Which type of induction programs are conducted in your company?

5) Which type of training you provide to your employee?

6) Which kind of motivation tools you used?

7) Which facilities you are provide to your employees?

8) How many rupees you are spend for wages and salary of employees?

9) How is your time keeping system?

10) In insurance which insurance you are provide toyour employees?

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Ajanta Quartz Ltd.

Finance

50



Department

51



Ajanta Quartz Ltd.

INDEX


1 Introduction 49


3 Financial Planning 51

4 Capital Structure 52

5 Financial Results 53

6 Balance Sheet 547 Questionnaire 55

52



Ajanta Quartz Ltd.

INTRODUCTION

Undoubtedly money occupies a key in the capitalistic economyof the modern age. One of the most important functions of thetop management is to raise finance at a right time and in a rightquality and also to use it most effectively. In fact this functionconstitutes the crores of finance management.

“Money is the life blood of modern business”.

Money is required to purchase expensive machinery and alsofor day to day expenses on raw materials, labor and operationaland administrative needs of business. Executions of expansionplans and modernizations programs are not possible withoutadequate finance.

In short finance management is the master key for maximumutilization of money power.

Ajanta Quartz having separate financial department. Thefinance department in Orpat has a very good communicationand relationship with all other department and it performs itsfunction in the most suitable way with an eye on future planning.

It commands the flow of cash and funds properly and it is theefforts of this department that the firm has a high reserve for future as a safety measure.

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Ajanta Quartz Ltd.

ORGANIZATION CHART

Managing Director

Administration Department

Administration Manager

Assistant Administration Manager

Account Department Finance Department

Account Manager Finance Manager

Assistant A/c Manager Assistant Finance Manager

Clerks Financial Analyst

Peon Executives

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Ajanta Quartz Ltd.

FINANANCIAL PALNNING

Financial planning is planning about the functionalrequirements, financial availability and the financial target.

The financial plans are of two type’s long term and short termplans. Short term plans are made for 1 year and long term plansare made for more then 1year some areas of financial

department requires short term planning. While some requireslong term planning so it is preferable for the company tomaintain both type of planning. This fact is well accepted byORPAT group of companies.

This company prepares long term as well as short term financialplans. They prepare plans in such a way that cash inflowremains greater than cash outflows. This is the only reasons

that the company has not faced any shortage of funds till today.In long term plans they future. Generally long term plan isdirectors. In this way, the consider the amount of funds, how toutilize them effectively. From which financial institutions theloans should be taken, etc.

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Ajanta Quartz Ltd.

BALANCE SHEET AS 31st MARCH, 2005

Particulars As on31/03/06

As on31/03/05

Sources of Funds:

Shareholders Fund:

Share Capital 50000000 50000000

Reserve & Surplus 1664796888 1473066408

Loan Fund:Secured Loan 218597166 106573125

Unsecured Loan 15092967 12926778

Total 1948487022 1642566311

Application of Fund:

Fixed Assets:

Gross Block 2093516909 1775400995

Less: Depreciation 1348703947 1232708274

Net Block 744812962 542692721

Add: Work in Progress 37935645 34081374Net Fixed Assets 782748607 576774095

Investments:

Share Application Money inAjanta Nil 350000000

Current Assets, Loan &Advances:

Inventories 483683687 524337348

Sundry Debtors 286800441 157843566

Cash & Bank Balances 149992430 27875262Loans & Advances 706692223 386769806

1627168781 1096825982

Less: Current Liability &Provisions 461430367 381045766

Net Current Assets 11657383415 715780216

Miscellaneous Expenditure Nil 12000

Total 1948487022 1642566311

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Ajanta Quartz Ltd.

QUEATIONNAIRE

1) How is your organization structure of finance department?

2) How is your financial planning?

3) How is your capital structure?

4) How many Rs. Are invested in your Share Capital?

5) How many Rs. Of Reserve & Surplus in the year 2005 &2006?

6) How Many Rs. Of Secured & Unsecured loan in the year 2005 & 2006?

59



Department

61



Ajanta Quartz Ltd.

INDEX


1 Introduction 58


3 Product mix & Product line 60

4 Product Design 61

5 Package & Labeling 646 Pricing Decision 66

7 Pricing Method 67

8 Questionnaire 68

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Ajanta Quartz Ltd.

INTRODUCTION

The market is a center around which marketing activitiesrevolve. A market in general may be describe as a place wheregoods & services are offered for sales, buyers & sellers meet &the title to goods is transferred. In olden days buying & selling of goods was done by coming together in periodical face held atspecific place & on specific date sellers put their commodity intheir names this also happen in the days of “Barter system”

people having surplus goods of their need. The invention of money as a medium of exchange revolutionized the marketsystem. Thus, market is refereed to as the place or geographical area where buyers & sellers assemble &exchange goods or where a commodity is concentrated for salebut today this meaning of market is considered to be narrow.

According to Philip Kotler,”Marketing is a human activity

directed at satisfying needs & wants through exchangeprocess.”

Ajanta Ltd. produces consumer goods. They are directly relatedwith consumers. In this concern marketing is of greatimportance because they are producing consumer’s goods andin this era customers are considered as a king of the market.The company’s products are highly qualitative and so customer

favors their products. For Ajanta Ltd. customer is the center point and customer satisfaction is given prior importance.

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Ajanta Quartz Ltd.

ORGANIZATION CHART

Chairman

C.E.O

National Marketing Manager

Zonal Manager (N+E) Zonal Manager (S+W)

Area Sales Manager Area Sales Manager

Sales Executives Sales Executives

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Ajanta Quartz Ltd.

PRODUCT MIX & PRODUCT LINE

Product mix is the list of all products offered for sale by acompany. It is defined as “the composite of products offered for sale by a firm or a business unit”. Product mix of Ajanta isdifferent varieties of clocks, calculators, timepieces, homeappliances and educational toys. Product mix has threedimensions it is.

• Product Breadth:

It is measured by the number of variety of productsmanufactured by a single manufacturer.

• Product Depth:

It refers to the assortment of sizes, colors and models offeredwithin each product line.

• Product Consistency:

It refers to the close relationship of various product lines wither to their end use of to production requirements or to distributionchannels or to other variables.

Ajanta Ltd. is manufacturing 294 models of different products.At present is that Ajanta Ltd. is manufacturing around 145models of wall clocks, 53 models of timepieces, 46 models of calculators, 47 models of telephone, 41 models of homeappliances and 3 different types of Educational toys with 6different colors. Even after wide range of model in eachproducts, new models are introduced every month to be always

and unbeatable in the global market.

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Ajanta Quartz Ltd.

PRODUCT DESIGN

Design reflects the outlook & features of the product whichmakes it different from other products. Designing a product is aspecialized job. Various include products are to be kept in mindwhile designing a product. These may include productdifferentiation, features, characteristics, performance,conformance, durability, reparability and style etc. Design is the

physical appearance of various kinds of products. The designer has also to keep in mind the capital allocated to designing.From the company’s point of view, a well-designed productwould be easy to manufacture and distribute. From thecustomer’s point of view, a well-designed product would bepleasant to look at easy to open, install, lean how to use, userepair and dispose off.

Ajanta Ltd. company a special designing team whose primary job is to formulate new design for all products. This designingteam works full time and takes a time period which ranges from15 days to 2 months to formulate a new design. On an averagethis designing team designs around 20-24 new models everyyear with an average of around 2-3 models per month. Once anew models is introduced in the market on commercial basis, anoutdated models which has lost its demand, is pulled back fromthe market. These models are put to the board, the mouldrequired to manufacture the body of the products are shapedwith the company it self.

At present Ajanta Ltd. company produce various designs whichare indigenously designs by the company.

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Ajanta Quartz Ltd.

• Wall Clocks:

Product No. of Design

Musical & Musical Pendulum 32

Wooden & Pendulum 34

Fancy & Big 7

Woodplast 25

Sweep 29

Simple Clocks 43

Total 170

• Alarm Timepieces:

Product No. of Design

Simple Buzzer 17

Snooze Alarm 10

Table clock 7Musical Alarm 19

Total 53

• Telephone:

Product No. of DesignSub Cordless 1

Advance Featured Telephone 2

LCD Display Telephone 3

Featured Telephone 6

Basic Telephone 13

Caller ID Telephone 16

Antique Telephone 3

Caller ID Unit 2

EPABX 2Total 48

67



• Labeling:

Label is another mark of identification. It is important in

marketing a product. Label is part and parcel of a package. Alabel is part and parcel of a package. A label provides writteninformation about the product. Labeling helps the buyer tounderstand the nature of the product, its distinctive features, itscomposition, its performance etc.

The secondary package of Ajanta Ltd. is the corrugated boxeswhich are preprinted with brand name ORPAT ELECTRONIC &AJANTA QUARTZ. Following important information is given onthe box.

• Brand Name

• Size

• No

• Total Weight

• Model No

• Features

• Manufacture Date

•

Price (Maximum, Retail price including taxes)

• Product design

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Ajanta Quartz Ltd.

PRICING DECISION

Pricing is a very critical decision in marketing management. Themain objective of the firm, that is, to earn profit very muchdepends upon the correct price decision. After meeting all thecost involved, the sales revenue generated must yield a surplusbefore is however affected by the price changed for the product.“Price is the only element in the marketing which createssales revenue; the other elements are costs.” What price

should be charged for a product is a crucial question. Severalfactors-economic, social, political and other factors influence thepricing decisions.

Now a day’s Ajanta Ltd. company is trying to create image. Soits basic aim is to earn profit bur main aim is to establish theproduct. Ajanta Ltd. has following pricing decision.

1. Market penetration

2. Product quality leadership

3. To cover the cost

Ajanta Ltd. decides price of their products on market monopoly,

cost of raw material, government policy, distribution margin andmost important thing is their competitor products price. AjantaLtd. provides products at a cheaper rate in comparison to their competitor.

Thus, Ajanta Ltd. determines the price on the basis of economical rule i.e. price should be equal to the customer derives from that product.

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Ajanta Quartz Ltd.

PRICING METHOD

After decision pricing decision, the next function is to set upprice. This is a very important and difficult task because manyfactors affects when deciding a price. Two main factors arehelpful in deciding price. Competitor’s price and cost element. Apart from these two, customer’s purchasing power is alsoconsidered.

So far as Ajanta Ltd. has concerned it has selected thetraditional method is cost plus pricing to determine the prices of its products. It is widely used by business organization. So here,company determines the prices by adding cost andpredetermined percentage of profit. This method includesvarious costs like material cost, labor cost, overhead expenses,sales tax etc. and 8 to 10% margin of profit. This percentagemay be change year to year.

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Ajanta Quartz Ltd.

QUESTIONNAIRE

1. How is organization structure of marketing demand?

2. Which are various designs of product designs by thecompany?

3. What are the slogans of your company?

4. How is your packaging pattern?

5. Which kind of label you are used on packing of product?

6. How is your pricing decision?

7. Which method is use for taking decision of price?

8. In labeling which information you are include?

9. What is your product depth?

10. What is your product Breath?

11. What is you product consistency?

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Ajanta Quartz Ltd.

Sales

74



Department

75



Ajanta Quartz Ltd.

INDEX

Sr. No. Particular Pg.No.

1 Introduction 71

2 Brand Name 72

3 Price List 75

4 Channel of Distribution 77

5 Sales Promotion 82

6 Advertising 84

7 Market Share Analysis 868 International Market 90

9 Questionnaire 91

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Ajanta Quartz Ltd.

INTRODUCTION

Various words are used in the field of Marketing and Salesmanagement by different persons with different meanings. Thetwo words with which we are concerned are: “Marketing” and“Sales Management”. The American Marketing Associationprefers the factual or descriptive definition of sales managementis, “the planning, direction and control of personal sellingincluding recruiting, selecting, training, equipping, assigning,routing, supervising, paying and motivating, as these tasks

apply to the personal sales force.”

The main function of a sales department is to effect sales. It isconcerned with the transfer of ownership or merchandize onterms satisfactory to both the buyer and seller. This has to bedone at the lowest possible cost. The basic objective isobviously the achievement of profit through service. A salesdepartment consists of persons working together with a view tomarket the products manufactured by the organization it self or

products purchased for resale.

The sales forces generally consists of two types of salesmen,namely

• The indoor or retail store salesman and

• The traveling salesman.

A separate staff may also be maintained to look after special

branches of business like mail-order, import and export, etc.The advertising manager would be at the head of a special staff made up of experts such as artists, layout editors, copywriters

etc. in the advertising department. Thus the nature of theorganization of the sales department would materially dependon the type and extent of the business undertaken by the sales

organization.

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Ajanta Quartz Ltd.

BRAND NAME

Brand name refers to that name through which theproducts of that company are recognized. Brand name canbe a Name, Term, Sign, Symbol or design or a combination of them, intended to identify the goods or them, of one seller or agroup of sellers and to differentiate them from those of competitors. Brand Name is the most common part of anyproduct because it is the identification of that product. Brand

Name may be the company’s name itself, or it may be adifferent name. Brand Name from a useful tool for marketing asthe better will be the sales.

As far as,”AJANTA” Ltd is concerned it is more known by thebrand “ORPAT”. Now a day the product of “Ajanta Ltd.” ispopular under the Brand Name “ORPAT”.

The chairman shree Odhavajibhai Ravjibhai Patel has selectedthis name because in clock manufacturing Ajanta was muchpopular at that time he was much popular at that time he wasknown by Mr. O.R.Patel and they introduced it’s name iselectronics field such as “ORPAT” and now a day it was verypopular not only in national market but also at internationalmarket. “AJANTA” Ltd has a major strength in the matter of brand image in the market. “Ajanta” Ltd has a major strength in

the matter of brand too. It owns a number of brands positionedacross different. “AJANTA” Ltd has a three different BrandName.

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Ajanta Quartz Ltd.

• BRAND NAME:

1. AJANTA QUARTZ

2. ORPAT ELECTRONICS

3. REWA

• Slogan of “AJANTA” Ltd.:

• IN CLOCK:

“WORLD’S LARGEST CLOCK MANUFACTURER”

• IN TIMEPIECES:

“INDIA’S LARGEST TIMEPIECES MANUFACTURER”

• IN CALCULATOR:

“INDIA’S LARGEST CALCULATOR MANUFACTURER”

• OTHER:

“WORLD CLASS PRODUCT”

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Ajanta Quartz Ltd.

• LOGO OF AJANTA QUARTZ LTD.

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Ajanta Quartz Ltd.

PRICE LIST

The price lists of Ajanta Quartz Ltd. are as follow:

• Wall Clocks:

Products Price

Musical & Musical Pendulum Rs.260 to Rs.28000

Wooden & Pendulum Rs.190 to Rs.2990

Fancy & Big Rs.150 to Rs.175

Wood Plast Rs.185 to Rs.1190Sweep Rs.150 to Rs.1450

Simple Rs.65 to Rs.160

• Timepieces:

Products Price

Simple Buzzer Time pieces Rs.95 to Rs.210

Snooze Alarm Time pieces Rs.120 to Rs.190Table Clocks Rs.170 to Rs.400

Musical Alarm Rs.140 to Rs.300

• Telephone:

Products Price

Sub cordless Rs.1190

Advance featured Rs.2190 to Rs.1410LCD Display Rs.675 to Rs.890

Featured Rs.450 to Rs.525

Basic Rs.185 to Rs.405

Caller ID Rs.695 to Rs.1850

Antique Rs.1155 to Rs.1695

Caller ID unit Rs.275

EPABX Rs.2290 to Rs.2490

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Ajanta Quartz Ltd.

• Calculator:

Products Price

Scientific Rs.240 to Rs.490

Check & Correct Rs.135 to Rs.375

Basic Rs.70 to Rs.320

• Educational toys:

Products PriceEducational toys & Weight scale Rs.175 to Rs.990

• Home appliances:

Products Price

Hand Blender Rs.525 to Rs.1190

Mixer Grinder Rs.820 to Rs.1890

Iron Rs.450 to Rs.850Toaster Rs.690 to Rs.1160

Oven Rs.1290 to Rs.4490

Ceiling Fan Rs.890 to Rs.1290

Pedestal Fan Rs.1790 to Rs.2090

Table Fan / Wall Fan Rs.1190 to Rs.1690

Ventilation Fan Rs.550 to Rs.990

Electric Lantern Rs.50 to Rs.1290

Heater Rs.1190 to Rs.2690

Others Rs.160 to Rs.8000

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Ajanta Quartz Ltd.

CHANNEL OF DISTRIBUTION

Ajanta Ltd. Company has appointed distributors in each regionof the countries. These distributors in turn have selected andappointed retailers who sale Ajanta Ltd. at a profit. Thechannels of distribution of Ajanta Ltd. are:

Distribution Channel of ELLORA TIMES LTD.

Manufacturer

Dealers

Retailer

Consumer

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Ajanta Quartz Ltd.

ELLORA TIMES LTD.

National market International market

Manufacturer Sales officer

Wholesaler Wholesaler

Retailer Consumer

Consumer

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Ajanta Quartz Ltd.

AUTHORISED SERVICE CENTERS IN INDIA

Name of the State No. of authorized service center

Andhra Pradesh 11

Assam 7

Bihar 7

Goa 2

Gujarat 8

Haryana 3

Himachal Pradesh 2Karnataka 5

Kerala 6

Madhya Pradesh 6

Maharashtra 18

New Delhi 4

Orissa 4

Punjab 5

Chandigarh 2

Jammu & Kashmir 2Rajasthan 3

Tamilnadu 9

Uttar Pradesh 10

West Bengal 11

85



Ajanta Quartz Ltd.

CHART OF AUTHORISED SERVICE CENTERS IN INDIA

86



Ajanta Quartz Ltd.

CHART OF EXCLUSIVE SHOW-ROOMS IN GUJARAT

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Ajanta Quartz Ltd.

SALES PROMOTION

Sales promotion is an activity or material that offers consumers,sales persons or resellers a directs inducements, which addvalue to or incentive for the product, might take the form of acoupon, sweepstakes, refund, demonstration or display. Somefirms even give away free samples as an inducement topurchase a product. The term sales promotion. Sales promotiontechniques are gaining popularity with consumers.Organizations often make use of sales promotion mix,especially advertising and personal selling.

Ajanta Ltd. uses two types of promotional schemes.

1. Dealers Intensive Scheme

2. Consumer Intensive Scheme

1) Dealers Intensive Scheme:

The promotional incentive schemes of dealers are as follows.

• Buying allowance and display allowance

• Advertising allowance and display allowance

• Trade discount and other special discount

• Sales scheme

Ajanta Ltd. has given a trip to Bangkok in the year 2002-03 totheir dealer who have completed the target in selling theproducts. Ajanta Ltd. also offers free after sale service within theguarantee period. The company also offers warranty on itsproducts. Sometimes company make foreign trip, domestic trip

on the specific target assigned to the dealers.

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Ajanta Quartz Ltd.

2) Consumer Intensive Scheme:

• Seasonal Discount

• Festival Discount

• Marriage Discount

Ajanta Ltd. carries out sales promotion activities in number of ways. The most important of them is the printing on spare wheel

covers of the scooters of the massage displaying where AjantaLtd’s products are available. Ajanta Ltd. Also printspolyurethane bags and supplied it to customers. Company alsogives gifts to its customers on over purchase of clocks. The giftsare pen sets, covers, money purse, carry bags.

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Ajanta Quartz Ltd.

ADVERTISING

Advertising is a form of mass communication. In the present dayadvertisement has become an inspirable part of businessmarketing activities, hardly there is a business in the modernworld without advertisement is a powerful element of thepromotion mix. It is non-personnel. The purpose of advertisingis nothing but to sell a product, a services or an ides. The realobjective of advertising is effective communication between

producers and types of media of advertising such as presspublicity outdoor advertising, direct mail advertising etc.

Ajanta Ltd. has give advertisements responsibility is assigned toREDIANT agency in Ahmedabad. This agency prepares theadvertisement for different media; the agency decides as towhich media is most suitable. Company understands the needof advertising. It does advertisement to maintain the position in

the mind of people. The advertisement of Telephone,Calculator, Educational Toys, Wall Clocks, Timepieces are donewith the purpose of making people aware about the products of Ajanta Ltd brand.

Ajanta Ltd’s Main purpose of Advertisement:

1. To retain the market monopoly and maximize the marketshare.

2. To retain the Brand identity of the ultimate consumer.

3. For the development of the new products and to gain theupper edge over the competitors.

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Ajanta Quartz Ltd.

Advertisement Budget:

Advertisement budgets are the advance planning of how muchfunds will bellocated in agencies media and other ways. AjantaLtd. spends a substantial amount on its advertising campaign.In the current financial year Rs.2 crore ahs been allocated to theadvertise, frequency of the advertisement or it various from timeit time and according to the product season too. Each year, thecompany allocates a fixed sum of money which is to be used inadvertising deciding among various media depending on the

priority given to each media by the company.

Advertisement massage;

Ajanta Ltd. captures all the section pf the society.

1. Quality (ISO 9002 certification)

2. Economical price

3. After sales service through out the country

4. One year warranty

5. World class products

6. World’s largest clock manufacturer

7. India’s largest Telephone and Calculator manufacturer

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Ajanta Quartz Ltd.

MARKET SHARE ANALYSIS

The analysis of market share is needed to compare thecompany’s sales with the industry’s sales. Ajanta Ltd. has anational and international market. It also faces big competition.But due to its quality Ajanta Ltd gets strong position in market.

• Market Share of Ajanta:

Market Share

Ajanta

70%

Other

30%

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Ajanta Quartz Ltd.

• Market Share In Wall Clocks:

Market Share In Wall Clock

Ajanta

60%

Other

40%

• Market Share In Telephone:

Market Share In Telephone

Other

60%

Ajanta

40%

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Ajanta Quartz Ltd.

• Market Share In Time-pieces:

Market Share In Time-Pieces

Ajanta90%

Other

10%

• Market Share In Calculator:

Market Share In Calculator

Ajanta

80%

Other

20%

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Ajanta Quartz Ltd.

• Market Share In Home Appliance:

Market Share In Home

Appliances

Other

96%

Ajanta

4%

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Ajanta Quartz Ltd.

16. What is your advertisement budget?

17. In which countries your businesses are speared?

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Ajanta Quartz Ltd.

FuturePlans

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Ajanta Quartz Ltd.

FUTURE PLANS

“Human Wants are Unlimited”.

Every wants something more in future with regard & business,all organization has planned for better future.

• Future plans of Ajanta Quartz Ltd.:

1. Be one of the largest players in the electronicindustry with the total in house production process.

2. To become the highest employment provider inGujarat by providing equal employment opportunities for the

needy people.

3. To remain pioneers in Quartz technology and inmanufacturing of calculators.

4. To harness the largest technologies for simplificationof processes and for repaid expansion.

5. To become the India’s largest manufacturer of

household electronic product.

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Ajanta Quartz Ltd.

SWOTAnalysis

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Ajanta Quartz Ltd.

SWOT ANALYSIS

The meaning of SWOT is as follow.

S: StrengthsW: WeaknessO: OpportunitiesT: Threats

• Strengths;

Strengths are resources of skills & other advantages relative tocompetitors and need of the market the firm serves andanticipates serving.

Their pre-planning and their employees are their strengths.

• Weakness:

A weakness is limitation of inefficiency in resources, skills andcapabilities.

I can not found any weakness in Ajanta Quartz Ltd.

• Opportunity:

An opportunity is major favorable situation in the firm’senvironment.

They always catch the opportunity which is benefited to them.Every year they are established new product in the market & in

the year 2007 they have introduce Mobiles.

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Ajanta Quartz Ltd.

• Threats:

A threat is a major unfavorable situation.

I feel that they haven’t any threats. But other firm has threatsthat ORPAT will snatch their market.

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Ajanta Quartz Ltd.

WelfareActivities

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Ajanta Quartz Ltd.

WELFARE ACTIVITES

Ajanta Quartz has very good image in the market. They make atrust “ORPAT CHARITABLE TRUST”

Address: ORPAT CHARITABLE TRUST,Trust Regd. No.: E/2985Date: 30/01/1993

Parmanad Complex,Sanala Road,MORBI – 363 641 (India)

Phone: 02822-231077, 231078

Fax: 02822-231075

• Activities:

1. Save Water Save Nation: Stop wastage of water, divert into the well.

2. Stop liquor for better life:

Campaign started by O.R.Patel.

3. Establishes and OR helping:

The educational institutions, hospitals, library, auditoriums andcattle farms.

4. Give AID to:

Needy students, gives medical help and cloths to needy people,

help to effected people during nature climate tragedy.

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Ajanta Quartz Ltd.

106



Suggestion

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Ajanta Quartz Ltd.

SUGGESTION

• Select new employees by campus interview in thecolleges. Because fresher takes more interest indevelopment of business.

• Company should give advertisement in TV channels.Because TV is best medium between customer &manufacturer.

• In festival time company should give offers like thisproduct purchase and you will get discount or any productfree.

• Company should arrange training programs for lesseducated workers.

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Ajanta Quartz Ltd.

Conclusio

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Ajanta Quartz Ltd.

CONCLUSION

Ajanta Quartz is located with good structure facilities. It hasgood relationship with their employees and also with outsiders.It is progressive and respected by other companies in themarket. It is also financial very sound.

My experience is very good by visiting the company. I learntmany things from and they also co-operative with me.

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Ajanta Quartz Ltd.

111



Bibliography

112

AJANTA Clock MBA Project Report Prince Dudhatra

Documents

Transcript of AJANTA Clock MBA Project Report Prince Dudhatra