2

Music has been

ranked as the

media most

people would

least like to live

without – ahead

of the internet

-frukt music intelligence December 2009

3

Digital

consumers

shifting from

passive

shoppers to

active brand

participants

4

examples of our work

5Branded Music Promotions

Unite the power of product and artist branding with music

Digital music offering that showcases your brand through a

memorable consumer experience

Branded promotions specifically designed to provide client with

maximum branding opportunities in minimal time to market

Customized to meet client’s needs – full Hip Digital catalogue or just the tracks/media that’s right for each campaign

PIN code distribution via prepaid cards, on-pack, online, SMS,

email or any other distribution method of your choosing

6Full Catalogue offer

Bank of America :: MBC

BRIEFIncrease Bank Brand Affiliation with a

younger – lesser tapped demographic

through music

Target Demo: College Students 18-24

CAMPAIGNA fully branded MBC Music Store , geared

toward the college demographic

Students are incented to learn more

about Bank of America via on-campus

“drives” where they are rewarded with

branded downloads cards redeemable

on the MBC Music Store

7Tic Tac Chill

BRIEFIncentivise consumers to trial the new

Tic Tac Chill

CAMPAIGNDigital campaign

Sign up to trial the new product and

receive a free music download

Email blast announcing the promotion

Fully branded Tic Tac microsite

8Orville Pop & Win

PROMO DETAILSNational promotion currently running

on 6 million packs of Orville Popcorn

TV & Radio Support

HIP built the music download microsite

and cleared the 100 pre-selected

tracks to match the target demo of

young families/moms

RESULTS30% redemption rate for music

downloads to date (program still live in

market)

9API Customer:

Your site our content

3rd Party Website HIP Digital Content

10API Customer

Full Music Store

FunctionalityIncluding: album artwork, song

previews, search, pin code

redemption

Client ControlYou choose how to display

content

Seamless

IntegrationPromotions integrated into

your site or application

11HIP Hosted Promotions

Use our store for redemptions

On-pack music promotion directing customers to HIP DIGITAL MUSIC STORE for PIN redemption – optional branded

splash landing page

Users redeem music code from HIP’s full

digital music catalogue

12Agency Services

Bring your marketing campaign or loyalty initiative to life by

securing exclusive access to the artists themselves

Experiential campaigns can include:

artist meet n’ greets

VIP experiences

premium concert tickets

exclusive digital content

artist video greetings

exclusive merchandise

End-to-end services includes identifying appropriate artists for

your brand, securing and executing all terms for the promotion,

digital delivery of exclusive content, and comprehensive analysis of promotion successes

13Black Eyed Peas + Delta

PROMO DETAILSDelta Skymiles members bid their miles

for a chance to meet the Black Eyed

Peas backstage .

Delta ran the newest Black Eyed Peas

video onboard their planes for a

month surrounding the promotion.

Select Delta Skymiles members

received free Black Eyed Peas

downloads.

14Michael Bublé +Aeroplan

PROMO DETAILS2 month promotion supported across

all Aeroplan communication channels,

including email blast to entire 4.5million

database, homepage banner and

print advert in member monthly

magazine

Fly-away contest for one winner to

meet Bublé in London

Worldwide video premiered on AMS

with personalized video greeting

15Competitive Advantage

Global Distribution

We are the first DSP in the world with MP3 licenses from all 4

major labels (and independents) in the US, UK and Canada

Our pre-licensed catalog includes millions of MP3 tracks

Ease of Engagement

Our turnkey hosted solutions keep time to market weeks not months.

Technology

Our simple and elegant suite of APIs feature the most

advanced functionality available

Our technology is field-proven; Hip Digital has run music

programs for more than 200 clients, reaching 100M+ consumers

16Benefits to Music Programs

Music is a passion point – associate your brand with top

global artists

Customer/Member Acquisition – Reward with downloads for

sign up

Capture Data from your consumers with Music Downloads

Incentivize - Motivate your customer base with music

Cost-effective marketing tool

17

Josh Gertz

VP, Sales

josh@hipdigital.com

Hip Digital Media Inc.

Atlanta, GA

T: 404.705.8885

M: 404.915.1119

www.hipdigitalmedia.com