A.J . “Alex” Avila PhD Candidate School of Journalism

Bienvenido a Miami y Más: Immigration Frames in English and Spanish Newspapers During the 2012 Florida Republican Primary

A.J. “Alex” AvilaPhD Candidate

School of Journalism

[email protected] • http://alexavila.wikispaces.com

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http://alexavila.wikispaces.com/

Is Catering to Latino Voters a Joke?




http://vimeo.com/87642437

Florida 2000 Election




Florida’s Changing Latino Demographics


• 1960 – 1980– Political Exodus from

Cuba• 1980 – present

– Economic Exodus• Politics dominated by

early political exodus with a strong, anti-Castro, right wing slant




Florida’s Changing Latino Demographics


• 1960 Florida had 2.2% of all mainland Puerto Ricans

• 2000 Florida had 14.4% of all mainland Puerto Ricans

• In 2003, Orlando became the 4th largest Puerto Rican city in the mainland (NY, Philadelphia, Chicago)




Florida’s Fluid Latino Vote


• This new makeup of Florida’s Latino population was hard to predict politically

• By 2012, the Cuban vote in Florida no longer defined the overall Hispanic vote




Florida Presidential Primary 2012


• Florida GOP moves its primary to Jan. 31 from March 6.

• During the primary season, Florida is the fifth state after Iowa, New Hampshire, Nevada and South Carolina.

• South Carolina the first state with a major African-American voting population.

• Florida the first state with a major Latino voting population.




Issues


• Politically, S. Florida Cuban Americans leaned Republican– Age Gap

• Cuban Exiles• Native Americans

• Central Florida Puerto Ricans leaned Democrat

• Newspaper’s tend to reflect the local mainstream

• Ethnic papers reflect more alternative or minority views.




Why a Framing Study?


• Words Matter!– Who says what,

how?• Illegal or

Undocumented?• Framing helps to

understand the power dynamics behind who is shaping the media




Research Questions


• RQ1: What are the identifiable immigration issue frames commonly used in news media?

• RQ2: How do English-language news media use issue frames when discussing immigration?

• RQ3: How do Spanish-language news media use issue frames when discussing immigration?




Immigration Frames Found




t-Test English Newspaper Frames

• There was a significant difference in the scores for Miami Herald (M=15, SD=9.9) and Orlando Sentinel (M=5, SD=4.6); t(16)=2.7443, p=0.019. – With a significance

level under the threshold (p<0.05) we reject the Null Hypothesis.




t-Test Spanish Newspaper Frames

• There was a significant difference in the scores for El Heraldo (M=12.2, SD= 10.8) and El Sentinel (M=3.7, SD=4.2); t(16)=2.224, p=0.049. – The low number of

samples in Spanish Orlando, however, makes the reliability of this parametric test questionable.




t-Test English v. Spanish Miami

• There was not a statistically significant difference in the scores for the Miami Herald (M=15, SD= 9.9) and El Heraldo de Miami (M=12.2, SD=10.8); t(16)=2.1199, p=0.057. – There were differences

but not statistically significant ones at of 0.05 threshold.




t-Test English v. Spanish Orlando

• There was not a statistically significant difference in the results for the sister publications in Orlando.

• The e Orlando Sentinel (M=5, SD= 4.6) and El Sentinel de Orlando (M=3.7, SD=4.2); t(16)=0.6468, p=0.053. – Small sample of Orlando

Spanish articles may have skewed parametric calculations.

– You don’t need a parametric test to see something is going on here.




What does this mean?


• Obviously, different communities frame issues differently.

• How the same news organization frames different Language communities remains a question.





A.J. “Alex” AvilaPhD Candidate

School of Journalism

Thank You!



A.J . “Alex” Avila PhD Candidate School of Journalism

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