Application Development Project

Autumn 2010

Content Market research Marketing plan Product Before launching

Market research 88 responses of which 51% Nokia phones Usefulness 79%

Willing to pay 39%

Market research

Closeness to unknown population parameter can be estimated calculating the confidence interval

Population parameter (intrest to our product) with 95% certainty lies in between the (73%, 84%)

Correspondingly the willingness to pay (1€ or 2€) with 95% certainty in between (29%, 49%)

Competitive AdvantageThe first mobile schooling timetable in the mass

markets that students can download easily and access everywhere

A unique combination of individual service and communal contribution

We offer:Functional application – in a few monthMore advanced application – end of 2nd semesterCompleted application – within a year

Potential market share and sales

First half of year 2011: 250 users

Second half of 2011 : 500 users

Second half of 2013: 40000 users – Break even point

Approx. Sales revenue: 80000€

PricingFirst functional application for free Low value for the user, highest value for us The first users are our most important marketing activity and R&D input In order to create positive viral and network effects we have to engage

usersFirst users input from the financial point of viewThe demand is very elastic relative to price

2€ or more for downloading the advanced application

Very elastic demand relative to price Possibility of new entrants – price on the markets?

Pricing in OVI-storeOUR CALCULATIONS AND ESTIMATES DO NOT TAKE ACCOUNT

THE FOLLOWING: We select the nominal global price point that we wish to charge for the

app Selected nominal global price point is mapped to a specific local retail

price by Nokia In OVI-store local retail pricing is in Nokia’s sole discretion and may

vary Nokia shall pay seventy percent (70%) of the Net Revenue

attributable to purchases of our app by end users that pay by credit card; and sixty percent (60%) of the Net Revenue

Payment to us will be made frequently on a calendar monthly basis following the end of each calendar month

Promotion Aggressive targeted promotion as the first

application appears – speed as asset – Investors input Buzz Positive viral effects Visibility through networking and user referrals – a

channel for users to communicate Word-of mouth PR with the schools – they are the secondary

beneficiaries of our service

Place”People move, data transfers”

Internet No physical or local barriers Unlimited network effects A channel for user referrals and feedback in

OVI and Web

Product The first mobile social schooling timetable Makes possible to access and view the lessons

everywhere by mobile phone Enables editing timetables in real-time (advanced

The most urgent changes in schedule are shared with the group-tool

Connected with Journey Planner and Google Maps

Before launching Mass product, mass marketing Attract investors Attract partners – universities and UASs Constantly review the price on the markets Continuos R&D in order to develop the product

”more mobile” Map promotor’s and advertiser’s intrest to advert

their products using our application interface (adds – in etc.)