Marketing Strategies Of

Presented By-

Reshma Khatun-279

Ela Garg-318

Firoz Anjum-326

Richa Rashmi-342

ProFILEParent Company : Bharti

Category : Mobile Service Provider

Sector : Telecommunication

Tagline/ Slogans : Express yourself

USP : Top brand in India and Brand connect

Founded : 7 July 1994

Founder: Sunil Bharti Mittal

Headquarters: New Delhi, India

Area served : 20 countries South Asia, Africa and the Channel Islands

Awards

Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification.

Bharti Airtel is rated among the best performing companies in the world in the Business Week IT 100 list 2007.

Bharti Airtel bags top honour at Telecom Leadership Forum 2012

Brand Airtel wins top accolades at Effie Awards

Product & Services

Services for us

Mobile- Prepaid , Postpaid ,Hello TunesHome Phones – Fixed Line , Fixed Wireless PhonesBroadband & InternetCalling CardsWirelesss Internet- 2G,3G, 4G LTEAirtel Digital TV

Services for business

Emerging Business: Data & IP, Voice, Business Application,

Data centre & Managed Services, Digital Media.

Enterprise & Government: Voice, Data, Digital Media, Application &

Solutions, Integrated Managed SolutionGlobal Business: Global Voice , Global Data, Global

Coverage, Global Integrated Managed Solutions, Global Smiles Partnership Program

Vision & Mission

“WE ARE Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel . We deliver what we promise and go out of our way to delight

the customer with a little bit more”

PESTLE ANALYSIS A) POLITICAL FACTORS

OPPORTUNITYHuge license

fees to be paid upfront & high

gestation period for new entrants

THREATSFDI increase by

government implies wider

choice for consumers to opt for new

services offered

PESTLE ANALYSIS

Economical

A) India is the fastest growing A) FDI in Telecom increased to 74%

economy after China , so the need for from 49%

teledensity .

B) Per capita income from 12000(2002) to B ) Expensive call rates when

+50000 ( 2010-11) compared to other prepaid

operators

C) Lower entry level cost hence more

number of consumers in the market

D) Strategic alliances with mobile

Handset companies for sale of Airtel

Prepaid

Technological

Bharti Airtel is first wireless service provider which supplies roaming services, International and long distance communication services and Value Added Services.

Bharti Airtel has high-speed optic fiber network. This network presently spans 126,357 kms all over India.

Bharti Airtel's international network infrastructure includes ownership of the i2i submarine cable system and consortium ownership in five global undersea cable systems

PESTLE ANALYSIS

PESTLE ANALYSIS

Radio frequency waves emitted from mobile phones

harms body cells and damages the DNA . But this has not been scientifically proved as yet .

On 1 September 2012, India set electromagnetic frequency exposure limit for all mobile phone base stations to one tenth of the existing ICNIRP exposure level. Telecom Enforcement Resource & Monitoring (TERM) cells will audit the self-certification provided by the mobile network operators.

E) ENVIRONMENTAL FACTORS

PESTLE ANALYSIS

A) Government has replaced License Fees with Revenue Sharing Schemes

B) License term extended from 10 to 20 years

A) Lack of transparency in License & Spectrum allocationB) MNP

F) LEGAL FACTORS

SWOTStrength Largest telecom operator in India Strong customer base growth 3G service launch Large passive infrastructure Maximum number of active customers Focus on rural sales

Weaknesses Decline in customer market share Decline in ARPU's

Opportunities India is the fastest growth mobile services

market in the world New subscriber additions through MNP Future potential of Tele-media services Opportunities in Africa

Threats MNP Temporary setback to telecom tower

growth TRAI

Rebranding

UNIQUE PROMOTION

Marketing Strategies

Business Process Management- Process innovation and continuous improvement through people involvement. Problem investigation by “fact-based root cause analysis”.

Customer Defined Business Process

Delivery Time Turnaround Time Lead Time Time to Market Other performance indicator

Result Oriented Approach-Each process has been designed by first planning the desired result . The largest

customer are then arrived at through identifiction of end customer expectations &

going through past experiences - “What Went Wrong And Can Go Wrong” .

Contd…

Outsource Business operations except Marketing ,Sales

and Finance.

Announced a Strategic ;partnership with Google.

M-Commerce

Joint Venture with IFFCO

Recent Strategies

Airtel Ashiana for underpriviledged children at the Mohali office of Airtel.

Airtel tied up with an NGO to distribute daily surplus food to needy children.

Airtel Experience Centre by Access MP for the benefit of the visually impaired people as well as people from deprived section of society.

BHARTI FOUNDATION- helps under priviledged children and young people of our country.

Donated free medicines , stationery,clothes and other utility items at ‘Missionaries of Charity Home for Destitutes’

CSR Activies

Thank You!!!!