Presented By:

Anshuman nanda (14DM003)

Geeti Gourav Pati(14DM022)

Vision ,Mission ,Values :

Vision :

" Enriching lives means putting the customer at the heart of everything we do. We will meet

their needs based on our deep understanding of their ambitions, wherever they are. By having this

focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought

of as exciting, innovation, on their side and a truly world class company.

Mission :

We will meet the mobile communication needs of our customers through :

Error-free service delivery.

Innovative products and services.

Cost efficiency.

Values We will always put our customers first. We will always trust and respect each other. We will respect

our associates as we respect each other. We will work together through a process of continuous improvement .

Company overview :

Founded in the year 7th july ,1995 .

Globally, Bharti Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China

Mobile and China Unicom.

In India Airtel is No. 1 by subscriber base and revenue.

Bharti Airtel formerly known as Bharti Tele-ventures Limited (BTVL) is a Joint Venture between Singtel

and Bharti Telecom .

Bharti Airtel Limited is an Indian multinational  telecommunications services company

headquartered in New Delhi, India.

It operates in 20 countries across South Asia, Africa, and the Channel Islands.

The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s)

The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s)

Mobile services

•Mobile and fixed wireless services

Airtel telemedia

•Broadband, Telephone services & DTH

Enterprise services

•End-to-end data and enterprise services to the corporate customers through its nationwide fiber optic backbone

Swot analysis :

7 P’s of Airtel

Product :

Airtel Pre-paid ,Airtel Post-paid,Blackberry Wireless Handheld,Value Added Services (VAS) The

different value added services provided by Airtel are-

Instant Balance Enquiry

24Hr recharge Facility

Caller line identification

Call divert, Call wait & Call Hold

Multimedia messaging service (MMS)

Airtel Live Portal

SMS based Information Service

Hello Tunes & Ring TonesVoice Mail Service

Easy Post-paid bill collectionGifting of Ring Tones & Hello TunesGPRS

Business Solutions

Price

Customer based pricing strategies.

Flexible pricing mechanism

Controlled by TRAI.

Place It has wide and extensive presence even in the remotest areas Airtel Customer Care Touch Points Distributors like

E.g. Paan shops, grocery stores, chemists, outlet etc.

Promotion Large scale print and video advertising. Big celebrities like SRK and Sachin are roped in to endorse the product because it . In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is the most

downloaded tune in India. Provides innovations such as Bollywood movie premiers, music services such as ring back

tones & many more.

People : Total Employees 25616( Bharti Airtel consolidated) as per Q3 08. Dedicate and passionate workforce. One of the best customer support. Have won 2nd Best employer award in 2004.

Process Process for services is very easy and customer can avail it very easily.

121 is the customer support no. which can be dialed from anywhere in India.

Physical Environment : SIM cards ,recharge vouchers .

service outlets .

Digital tv service .

Competitors :

• Aircel

• Reliance

•  BSNL

•  Idea

•  Loop Mobile

•  MTNL

•  MTS

•  Ping Mobile

•  Tata DoCoMo/Tata Indicom

• Videocon

•  Virgin Mobile (GSM & CDMA)

•  Vodafone.