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PRESENTATIONON

Operation Management Course Code:

Topic: Airtel Bangladesh Limited

Summited ToCourse Lecturer:Ela saha

Faculty of Business StudiesPremier University

Summated By

BBA 4th Semester 21st Batch, Section:(H),Group(Newcastle)

Faculty of Business studies, Premier University

SL. NAME ID

1. M.S.Ajmat Ullah 1021114264

2. Afroza Akter 1021114263

3. Md.Abir 1021114265

4. Sojib Kumar Shaha 1021114267

5. Prianka Dash 102111426

6. Sazid Been Delwor 1021114268

MembersMembers of Group: C (Newcastle) of Group: C (Newcastle)

AIRTEL BANGLADESH LTD.AIRTEL BANGLADESH LTD.

Contents Contents

1. About Airtel Bangladesh Ltd

2. Vision and mission of Airtel

3. Airtel vision statement reflected the way they do business

4. Strategy formulation of Airtel company

5.Core competencies of Airtel

6. Competitive priorities that Airtel follows

7. The structure of corporate strategy

8. Financial Balance score card of Airtel

 

Airtel Bangladesh LtdAirtel is an Indian communications company with operations in 19 countries that are around Asia and Africa and they have over 200 million customers. Airtel deals with mobile telecommunication, home phone lines, broadband internet and other telecom solutions.

Airtel Bangladesh Ltd. is a GSM-based cellular operator in Bangladesh airtel is the sixth mobile phone carrier to enter the Bangladesh market, and launched commercial operations on May 10, 2007. Warid Telecom International LLC, an Abu Dhabi based consortium, sold a majority 70% stake in the company to India's Bharti Airtel Limited for US$300 million and it’s new name is Airtel Bangladesh Limited. Warid has been converted into Airtel.

From now Warid user are Airtel user. Bharti Airtel Limited will take management control of the company and its board, and rebranded the company's services under its own Airtel brand from 20 December 2010. The Bangladesh Telecommunication Regulatory Commission approved the deal on January 4, 2010.

In January 2010, Bharti Airtel Limited, Asia’s leading integrated telecom services provider, acquired 70% stake in Warid Telecom, Bangladesh, a subsidiary of the UAE-based Abu Dhabi Group.

Bharti Airtel is making a fresh investment of USD 300 million to rapidly expand the operations of Warid Telecom and have management and board control of the company. This is the largest investment in Bangladesh by an Indian company. Dhabi Group continues as a strategic partner retaining 30% shareholding and has its nominees on the Board of the Company.

Airtel has developed there networking system across the country including rural areas for better service. Airtel is using same logo in Bangladesh which is also use in India for a global introduction. Airtel will give more facilities to it’s consumer. According to BTRC Airtel has four million user in Bangladesh.

VISION:

They will try to be globally admired for telecom services that delight customers- loved by more customers-targeted by top talent-bench marked by more business-first private telecommunication company to launch long distance services.

A mission statement is a statement written by a company which outlines the purpose of the business. It is the overall goal of a company and may even outline some of the ways they would like to reach their overall goal. It also helps everyone who works for the company to understand what they are working towards and can help them stay focused on what it is that they truly wish to achieve.

Airtel will meet the mobile communication needs of our customers through error -free service delivery

-innovative products and services -cost efficiency-unified messaging solutions-Cost efficiency

Mission

Airtel‘s vision statement reflected in the way they do business:

Airtel company designed their vision and mission statement according to customer need . They try to achieved their mission by globally admired for telecom services that delight customer. They try to innovate better product and service and try to be cost efficient. They try to serve in lower cost so that customer can have the best possible service as well as paving way for investing in the future of Bangladesh.

Airtel would strive to conduct its business in a manner that reflects its vision and brandes sence. As the sourcing base expands, Airtel will only do business with partners who are committed to a long term relationship focusing on mutual growth and trust. All Partners are responsible for making sure that Airtel's vision and brand essence is adhered to when subcontracting any portion of their obligations. Partners are individually responsible for ensuring that their employees understand Airtel's vision and brand essence.

Formulation:

Primary task: The primary task represents the purpose of Airtel company that they provide a easy communication not a business of mobile .The primary task is usually expressed is a firm mission statement and the mission of Airtel company is that innovate a better product and service for the customer in lower cost which is ultimately achieved their vision .

Assessing core competence:

A core competency is defined as something unique that an organization has, or as something unique it can do. A company that develops a unique core competency can create long lasting competitive advantage.

The competitors of A0irtel (GP, Robi, Banglalink etc.) had their own core competency to compete in telecom industry in Bangladesh. Like, strong network is the main competency for GP, mass marketing for Robi and so on. Airtel also has its core competency which is unique in this telecommunication industry is selling and promotion and easily communicate with lower cost.

Determining order winner’s and order qualifires :

Mobile phone market is one of the most turbulent market environments today due to increased competition and change. Bangladesh has been found to be a very good market for mobile network and some internationally renowned telecommunication companies have invested in telecommunication sector of Bangladesh. At present there are six mobile phone operators i.e. Grameenphone, Citycell, Banglalink, Robi, Airtel and Teletalk.

Other five operators are investing their best ensure a place in the front line of the market. Airtel currently offers lower call rate that means when purchasing a mobile SIM card a customer determine lower call rate which is order qualifier of Airtel telecommunication. And then choose the Airtel SIM card with the most package of Airtel which is the order winner.

With5 million customer landmark achievement, we are delighted to have made a positive impact on the lives of people in every part of Bangladesh. They will continue to focus their efforts on offering world class services and innovations at affordable prices for our customers in Bangladesh – thereby bringing alive their brand promise of

“ ভা�লবা�সা�র টা�নে�, পা�নে আনে�”.

Core competencies for of Airtel

A core competency is defined as something unique that an organization has, or as something unique it can do. A company that develops a unique core competency can create long lasting competitive advantage.

The competitors of Airtel(GP, Robi, Banglalink etc.) had their own core competency to compete in telecom industry in Bangladesh. Like, strong network is the main competency for GP, mass marketing for Robi and so on. Airtel also practice their core competency by providing lower call rate to the customer.

Competitive priorities that Airtel follows:

There are four types of competitive priorities. These are:

Competing on cost

Competing on quality

Competing on flexibility

Competing on speed

 

From this priorities Airtel follows competing on cost. Cost has become a source of competitive advantages. Competing on cost an organization characterized by first moves, first adaption, and tight linkages. Decision making is pushed down the organization as a level of management are composed and work is performed in cross functional teams. Change is embraced and risk taking encouraged. Airtel The company are also providing new packages for the customer offers lower call rate for their easy and better life. Airtel also encourage the young people by providing the internet service. And the company are producing the best internet services to the whole country. They also provide various offer at lower

cost.

Products Offered

Airtel provides both post-paid and pre-paid connection plans. The post-paid plan is branded and marketed across the country under the name Airtel Postpaid, which means leader or royalty. The pre-paid segment is branded and marketed as Airtel Prepaid.

The airtel Prepaid category is divided into five segments:

Adda

Golpo

Kotha

Foorti

Dolbol

“Adda” papackage gives u 8 FnF for 29paisa/min to any airtel number for96paisa/minto the other operations.

“Golpo” papackage gives u for 77paisa/min all your call.

“Kotha” papackage gives 65paisa/min to any airtel number

“Foorti” papackage gives 33paisa/min the other operations elations

The airtel Postpaid category is divided into three segments:

1.Airtel Exclusive

2.Airtel Classic

3.Airtel Advantage

Airtel exclusive

1.Connection fee :1250tk

2.cradit limit 1100tk

 

Airtel classic

1.Connection fee :650tk

2.cradit limit 500tk

 

Airtel advantage

1.Connection fee :650t

2.cradit limit 500tk

 

Quick adoption process by using marketing mix.

Provide value for our Provide value for our customercustomer

Low call rate every time

Delighted behavior

among the employee and

customer

Ultra modern software

World wide web facilities

mission

competitive priorities

Operation strategy

operationstructure

Enable processand Technology

Promoting target customer providing various package

Transform idea-generation to commercialization during short run time period

The structure of corporate strategy:

Financial Balance score card of Airtel:   

Type Private

 

Industry Telecommunication

Founded December 2005

 

Headquarters House 34, Road 19/A,

Banani, Dhaka 1213, Bangladesh

Key people Chris Tobit, CEO

 

Products Telephony, mobile telephony

Revenue   117.213 billion (US$2.34 billion) (2010)

Operating income 21.771 billion (US$434.33 million) (2010

Net income 18.282 billion (US$364.73 million) (2010)

Total assets

502.603 billion (US$10.03 billion) (2010)

856.142 billion (US$17.08 billion) (2010)

Total equity

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