1. Deepali Saxena Neha Verma Rushikesh Jethava Vipul Munot

2. Bharti Airtel was founded by Sunil Bharti Mittal.It is an Indian company offering telecommunication services in more than 19 countries.It is worlds third largest, single country mobile operatorand fifth telecom operator in the world with a with a subscriber base of over 180 million. The first mobile phone company in the world to outsourceeverything except marketing & sales and finance. 3. It uses news papers and magazines in its print media.Sometimes also distributes leaflets to send message regarding new offers.It also uses hoarding, billboards and banners. 4. It helped them in creating awareness even in the ruralmarkets. It helped them in identifying the potential in the rural market and deciding the strategies to tap them before thecompetitors. Helped them in reaching masses in the customized manner.It helped them in reaching masses at a very low cost. 5. First in the country to directly associated with social media. Partnered with Facebook to offer its users free access to Facebook for 2 months Joined hands with Google to launch Free zone allowing users to use various Google services such as Google plus and Gmail for free. Airtel uses social network analysis to determine which customer is facing problem, any and every mention on social media is captured and they get in touch with the customer to get the issue resolved. Data segments revenue increased to 6.7% from 5.7% in Q4 FY2013. 6. Facebook more than 5 lacs fans. Twitter more than 99,000 followers. Youtube - more than 340 videos and almost 9 million views. According to Simplify360 ( A social Media Analytics Tool) Airtel competitors such as Idea and Vodafone has better social media interaction compared to Airtel. 7. AIRTEL DMX (Digital Media eXchange)Offers secure digital distribution capability across multiple media platforms. Airtel through its Teleport services would offer content gathering, distribution services to television channels. DMX is truly multi-platform and supports every screen (mobile, internet, IPTV, DTH, Digital Cinema, Digital Signage) empowering you with a digital media supply chain to link all your facilities, suppliers, contributors, customers & end consumers. MOGAE MEDIAIt is a mobile marketing tool to sell your product and service. Bharti Airtel has outsourced all its advertising inventory management initiatives to Mogae Media. Aim was to connect customer to the brand with there mobile. 8. Consumers have access to information any time and any place. Less cost is involved. Advertising of products and services globally. Provide complete knowledge about products and services. Easy access to customer and client information leading to fulfilling the demand of customers and solving their complaints promtly. 9. There is a lot of competition in the market which calls for extensive television commercial. TV commercials are important in a country where literacy level is low. Pressure on profit margins has lead to dropping the celebrities from commercials. The advertisements are unique and creative and are made to strike the emotional cord. Each one of them deliver a message which touches the heart. People are made aware of the offers and new service launches through TV commercials. Each advertisement has a signature tune which the audience can relate to Airtel and is composed by A. R. Rahman. 10. The advertisements of Airtel has been a huge success. Airtel has launched many successful television commercials which are still in the mind of the consumer. Some famous commercials of Airtel are: Jo tera hai wo mera hai Har ek friend zaroori hota hai My phone, my plan Service in Rupee 1Airtel has been able to reach the mass market through its television commercials and this can be seen in the fact that Airtel has the largest subscriber base. Airtel has successfully connected with the youth by including them in the advertisements which are the major segment of its customers. 11. Airtel should focus on better customer service as currently this is the major problem that they are facing. They should also talk about these service delivery in their advertisements. Airtel should continue to be in touch with the consumers through simple emotional bond which has been the focal point of Airtels advertising strategy. Airtel should make tailored advertising strategy for different markets like rural, commercial etc. Airtel should utilize more print media and social media for personal interaction with consumers.