AIRS ENVIRONMENTAL SCAN RESEARCH PROJECT...Pun 32,000,000 .08 ... • Are specific needs or...

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AIRS ENVIRONMENTAL SCAN RESEARCH PROJECT MINING FOR I&R EXCELLENCE AIRS 2009 Annual Training Conference Reno, Nevada June 3, 2009 Mark H. Neuffer Integer Research & ConsulMng, LLC

Transcript of AIRS ENVIRONMENTAL SCAN RESEARCH PROJECT...Pun 32,000,000 .08 ... • Are specific needs or...

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Copyright © 2009 Integer Research & Consul9ng, LLC  (1)   

AIRS ENVIRONMENTAL SCAN RESEARCH PROJECT 

MINING FOR I&R EXCELLENCE AIRS 2009 Annual Training Conference 

Reno, Nevada June 3, 2009 

Mark H. Neuffer Integer Research & ConsulMng, LLC 

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Rorschach 

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Copyright © 2009 Integer Research & Consul9ng, LLC  (3)   

No. 1  No. 2  No. 3 

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what are our associa9ons? 

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No. 1 

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No. 1 

Research Ques9on: Was El Greco’s work the product of as9gma9sm or ar9stry? 

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No. 1 

Research Ques9on: Was El Greco’s work the product of as9gma9sm or ar9stry? 

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No. 2 

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No. 2 

Research Ques9on: Was the Titanic fatally flawed? 

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No. 2 

Research Ques9on: Was the Titanic fatally flawed? 

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No. 3 

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No. 3 

Research Ques9on: Can polio be prevented? 

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No. 3 

Research Ques9on: Can polio be prevented? 

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No. 1  No. 2  No. 3 

El Greco  The Titanic  Polio 

RESEARCH informs our perceptions, enlarges our understanding, transforms our lives,

and thereby changes our associations

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One last Rorschach: 

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One last Rorschach: 

who has an associa9on with this? 

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what is  research? 

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Research 

•  Men9oned in lunch and dinner conversa9ons… 

•  Appears in several places in the Conference Program… 

•  Featured in a number of workshops… 

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Research 

research n  1:  the collec9ng of informa9on about a par9cular subject  2:  careful or diligent search;  studious inquiry or examina9on  3: inves9ga9on or experimenta9on aimed at the discovery and interpreta9on of facts, or 4: revision of accepted theories or laws in the light of new facts  5: prac9cal applica9on of such new or revised theories or laws 

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Research 

“Scope” of AcMvity 

• Collect informa9on 

• Study the facts 

• Make discoveries 

• Bring forth new theories or laws 

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Research 

 Scope 

Bring Forth New Theories or Laws 

Make Discoveries 

Study the Facts 

Collect Informa9on 

Build Knowledge 

Op9mize Prac9ces 

Expand Models 

Transform Approaches 

Prac9cal Applica9on  

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Copyright © 2009 Integer Research & Consul9ng, LLC  (22)   

Research 

 Scope 

Bring Forth New Theories or Laws 

Make Discoveries 

Study the Facts 

Collect Informa9on 

Build Knowledge 

Op9mize Prac9ces 

Expand Models 

Transform Approaches 

Prac9cal Applica9on  

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Copyright © 2009 Integer Research & Consul9ng, LLC  (23)   

Research 

 Scope 

Bring Forth New Theories or Laws 

Make Discoveries 

Study the Facts 

Collect Informa9on 

Build Knowledge 

Op9mize Prac9ces 

Expand Models 

Transform Approaches 

Prac9cal Applica9on  

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Research 

 Scope 

Bring Forth New Theories or Laws 

Make Discoveries 

Study the Facts 

Collect Informa9on 

Build Knowledge 

Op9mize Prac9ces 

Expand Models 

Transform Approaches 

Prac9cal Applica9on  

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Research 

PracMcal ApplicaMon of AcMvity 

• Build Knowledge • Op9mize Prac9ces 

• Expand Models 

• Transform Approaches 

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Copyright © 2009 Integer Research & Consul9ng, LLC  (26)   

Research 

 Scope 

Bring Forth New Theories or Laws 

Make Discoveries 

Study the Facts 

Collect Informa9on 

Build Knowledge 

Op9mize Prac9ces 

Expand Models 

Transform Approaches 

Prac9cal Applica9on  

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Research 

 Scope 

Bring Forth New Theories or Laws 

Make Discoveries 

Study the Facts 

Collect Informa9on 

Build Knowledge 

Op9mize Prac9ces 

Expand Models 

Transform Approaches 

Prac9cal Applica9on  

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Research 

 Scope 

Bring Forth New Theories or Laws 

Make Discoveries 

Study the Facts 

Collect Informa9on 

Build Knowledge 

Op9mize Prac9ces 

Expand Models 

Transform Approaches 

Prac9cal Applica9on  

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Research 

 Scope 

Bring Forth New Theories or Laws 

Make Discoveries 

Study the Facts 

Collect Informa9on 

Build Knowledge 

Op9mize Prac9ces 

Expand Models 

Transform Approaches 

Prac9cal Applica9on  

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Research 

 Scope 

Bring Forth New Theories or Laws 

Make Discoveries 

Study the Facts 

Collect Informa9on 

Build Knowledge 

Op9mize Prac9ces 

Expand Models 

Transform Approaches 

Prac9cal Applica9on  

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Research 

Google Search For:  Hits  Seconds 

Pu9n  32,000,000  .08 

Obama  37,900,000  .21 

S  78,800,000  .09 

Madonna  79,700,000  .07 

War  930,000,000  .09 

Research  987,000,000  .11 

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Research 

A significant human enterprise in a world that is increasingly more democra9c, beher educated, connected to the Internet, and dependent on the use of informa9on. 

Try this Google search:   “Research shows that” 

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AIRS Environmental Scan Research Project 

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Background 

AIRS Board:  Key Research Areas •  Funding and Sustainability •  Effec9ve QA Systems •  Capacity and Demand •  Technology •  Coopera9ve Rela9onships •  I&R Iden9ty and Value 

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Background 

Decision:   Conduct An “Environmental Scan” 

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Study Design 

ObjecMves:  Gather InformaMon On 1.  Key characteris9cs of AIRS member organiza2ons   

2.  Public understanding of the purpose and value of I&R 

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Study Design 

Methods 1.  Conduct online survey of AIRS member organiza2ons 

2.  Conduct scan of external informa9on 

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Study Design 

I&R Human Resources 

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Study Design 

I&R Human Resources 

I&R Organiza9on  and Resources 

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Study Design 

I&R Human Resources 

I&R Organiza9on  and Resources 

Surrounding Community 

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Study Design 

I&R Human Resources 

I&R Organiza9on  and Resources 

Surrounding Community 

Larger Environment 

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Study Design 

I&R Human Resources 

I&R Organiza9on  and Resources 

Surrounding Community 

Larger Environment 

•  Staff and volunteers •  I&R experience •  Educa9on 

•  Organiza9onal Characteris9cs •  Budget and Funding •  Infrastructure  

•  Clients •  Service Providers •  Other I&Rs •  Local Government •  Non‐Government Funders 

•  Physical Environment •  Industry and Economy 

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Study Design 

AIRS Member Survey  

•  Started May 18 •  E‐mail survey link to all members in US and Canada 

•  Research focus:  I&R organiza2ons (not individual members)  

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Study Design 

AIRS Member Survey  

•  Can be completed in 30‐60 minutes •  Survey closes June 30 •  Gather and analyze data •  Deliver report to AIRS Board •  Share findings with members 

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Study Design 

AIRS Member Survey 1.  Organiza9onal Informa9on 2.  Staff 3.  Infrastructure 4.  Budget and Funding 5.  Informa9on & Referral Opera9ons 6.  Clients 7.  The Community 8.  Public Affairs and Public Policy 

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Study Design 

External InformaMon Scan 

•  Assembled member data 

•  Coded by county 

•  Linked with US Census Bureau data at county level  

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Study Design 

External InformaMon Scan 

•  Contextualize member organiza9ons based on county‐level data 

•  Considering variables such as popula9on, people in poverty, Medicare rate, etc. 

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Study Objec9ve 1: Establish Key Facts 

•  Who we are and where we are 

•  Who we serve and how many 

•  Key client needs and need trends 

•  How we’re funded and key trends •  Technologies we use •  Percep9on by our communi9es 

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Study Objec9ve 2: Ask Essen9al Ques9ons •  Did the survey provide credible results? •  What are its most significant findings? 

•  Are specific needs  or “calls to ac9on” in evidence? 

•  Where do we focus our ahen9on? 

•  Are there perceived research benefits? 

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Study Objec9ve 3: Reach Decisions •  Are there business and/or research projects that can be developed and launched based on the study findings? 

•  Can these be jus9fied and funded? •  Can AIRS members be engaged in the projects? 

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Research 

 Scope 

Bring Forth New Theories or Laws 

Make Discoveries 

Study the Facts 

Collect Informa9on 

Build Knowledge 

Op9mize Prac9ces 

Expand Models 

Transform Approaches 

Prac9cal Applica9on  

What Might This Look Like for AIRS? 

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Important If True: 

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Important If True: 

This disclaimer was used when breaking news could not be immediately verified, but nonetheless was of compelling importance and newsworthy.  The example at right is from The New York Times of January 23, 1864. 

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Important If True: 

•  AIRS members = 1,400 •  Current survey par9cipa9on = 70 •  Thanks to current par9cipants! •  But need more par9cipa9on: -  Geographies -  Sectors  -  I&R Types 

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Important If True: 

•  Preliminary data in all survey sec9ons 

•  Very interes9ng facts are emerging 

•  Are they representa9ve? 

•  Are they true? 

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Important If True: 

NOW IT’S UP TO YOU! 

Take the AIRS Member Survey! 

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Notes 

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Notes Slides  El Greco  URL (links are underscored) 

3, 5, 6, 7, 14 

El Greco’s pain9ng of St. James can be seen on the URL at right for Lib‐Art.com.  A Google image search for “El Greco pain9ngs” will produce many works that reflect the painter’s dis9nc9ve elonga9on and torsion of the human figure. 

hhp://www.lib‐art.com/paint.php?tag=apostle 

The debate about whether El Greco was simply a terrible painter, suffered from poor eyesight that distorted his vision, or was a visionary in pain9ng style is covered well by Wikipedia.  The URL is provided at right.  See also “Mannerism” in Wikipedia. 

hhp://en.wikipedia.org/wiki/Art_of_El_Greco 

7  The research paper on El Greco’s as9gma9sm is by Stuart Ans9s, Department of Psychology, University of California.  The link to the research is at right.  Here is the conclusion that Ans9s reaches:   “I conclude that even if El Greco were as9gma9c, he would have adapted to it, and his  �figures, whether drawn from memory or from life, would have had normal propor9ons. His elonga9ons were an ar9s9c expression, not a visual symptom.” 

hhp://psy.ucsd.edu/~sans9s/PDFs/Greco.pdf 

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Notes Slides  The Titanic  URL (links are underscored) 

3, 8, 9, 10, 14 

The pain9ng “Saga of the Titanic” can be seen on the website of the Titanic – Nau9cal Society and Resource Center.  The URL is at right. 

hhp://www.9tanic‐nau9cal.com/ 

10  Recent research has focused on the manner in which the Titanic sank and why she sank so quickly.  The ar9cle on slide  10 may be viewed at the URL shown at right.  It is authored by Jasper Copping of the Telegraph (UK) and focuses on a structural feature in the Titanic, an expansion joint, that may have failed and buckled once the ship took on significant amounts of water axer striking the iceberg. 

hhp://www.telegraph.co.uk/news/uknews/1554121/Revealed‐Titanic‐was‐doomed‐before‐it‐set‐sail.html 

The theory of structural design failure is elaborated at length in the book Titanic's Last Secrets: The Further Adventures of Shadow Divers John Chaherton and Richie Kohle.  The book is widely available and is reviewed on Amazon.com. 

What may be seen as a rival theory of structural failure focuses on the variable quality of the rivets used in construc9ng the Titanic.  The New York Times published an ar9cle en9tled “In Weak Rivets, a Possible Key to Titanic’s Doom,” on April 15, 2008.  The URL for the ar9cle and the slide show on the Times website is provided at right.   

hhp://www.ny9mes.com/2008/04/15/science/159tanic.html?scp=1&sq=9tanic%20rivets&st=cse 

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Notes Slides  PrevenMng Polio  URL (links are underscored) 

3, 11, 12, 13, 14 

Franklin Delano Roosevelt was struck down by what was believed to be polio in 1921.  The photograph of FDR and a girl afflicted with polio appears on various sites on the Internet.  One URL is provided at right. 

hhp://archive.southcoashoday.com/daily/07‐96/07‐04‐96/a03wn013.htm 

10  FDR became the symbol of a massive, worldwide research effort to find a way of preven9ng the disease.   FDR helped found the March of Dimes to support polio treatment and research. 

Dr. Jonas Salk developed the first polio vaccine, introduced in 1955.  A picture of Salk that appears on the cover of Time magazine is shown on slide 10.  A URL of the cover is at right.  A second vaccine developed by Albert Sabin was introduced in 1962.   

hhp://commons.wikimedia.org/wiki/File:Salk_Time_cover.jpg 

Ironically, recent research seems to suggest that Roosevelt may have been afflicted with Guillain‐Barré syndrome rather than polio.  A link to USA Today, which reports the research, is at right.   

This finding is important if true, but the fact remains that FDR’s influence and image as a polio sufferer helped fuel a worldwide research effort that produced not one, but two, successful vaccines. 

hhp://www.usatoday.com/news/na9on/2003‐10‐30‐fdr‐usat_x.htm 

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Notes Slides  Environmental Model  URL (links are underscored) 

38 ‐ 42  The “Person in the Environment” model is used in human services and social work as a conceptualiza9on of individuals and families in the context of their surrounding environments.   An adapta9on of this approach is used by this study to depict the “Informa9on & Referral Organiza9on in the Environment.” 

A par9cularly good presenta9on of the environmental model appears on the website of Michigan State University.  The URL is provided at right. 

hhp://web1.msue.msu.edu/imp/modrr/visuals/rr556v1.jpg 

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Mark H. Neuffer / Integer  MARK H. NEUFFER, President of Integer Research & Consul9ng, LLC, has thirty years of experience in strategic planning, business process design, and informa9on technologies.  He has served a wide variety of clients in industry, government, educa9on, and the nonprofit sector.  His focus at Integer is on improving the effec9veness of knowledge workers and of informa9on technologies in human service and Informa9on and Referral organiza9ons.   

Mr. Neuffer leads Integer’s Human Service Informa9on DeliveryTM Prac9ce.  The Prac9ce’s objec9ve is to improve the acquisi9on, management, and dissemina9on of human service informa9on using contemporary technologies, par9cularly the Internet.  In the hands of trained professionals and the general public, high‐quality informa9on can revolu9onize access to services, highlight emerging human service needs, and maximize service impact in both the private and public sectors.   

The Prac9ce grows out of Mr. Neuffer’s research at the University of Chicago.  At the University, he designed and led a three‐year project funded by the John D. and Catherine T. MacArthur Founda9on to survey community resources and to develop an electronic directory of human services.  The work pioneered methods of surveying, acquiring, compiling, and deploying community resource data.  It also highlighted strategic opportuni9es for expanding, strengthening, connec9ng, and integra9ng the human service informa9on infrastructure across the United States. 

Mr. Neuffer has conducted several major research projects at Integer, including the Ten‐City ScanTM 

(2008), a review of human service informa9on delivery prac9ces in America’s ten largest ci9es.  He has collaborated with the Chicago Community Trust, the University of Chicago Medical Center, and the Alliance of Informa9on and Referral Systems (AIRS) in work related to human service informa9on delivery.   

He is currently engaged by AIRS in the Environmental Scan Research Project described in this presenta9on.   Mr. Neuffer may be reached at m‐[email protected] or at 312‐454‐1982.