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Airport Media Pack

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Contents

About Leeds Bradford Airport 3Key Facts 4Testimonials 5Our Passengers 6LBA Passenger Profile 7Destinations 8Airlines and Tour Operators 9

Why Airport Advertising? 10Why Airport Advertising at LBA? 11

Opportunities 12Bespoke Terminal Front Window Wrap 13External 48 Sheets 14Digital Screen Content 16Vinyl Wall Wraps 17LBA Website Content 186 Sheet Posters 20Premium Bespoke Area Takeover 21

Let’s Talk 24

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Contents AboutLeeds BradfordAirportA record 4 million passengers flew viaLeeds Bradford Airport in 2016/17, thebusiest year in the airport’s history

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Key Facts

• Winner of Best UK Airport - Travel Weekly Globe Awards 2014

• LBA has been the fastest growing regional airport in the UK over the

last 5 years

• Record passenger numbers in 2017, the best year on year record

and expected to be higher in 2018

• In excess of £50 million has been invested over the last 10 years to

transform the terminal, parking, transport and security facilities

• LBA has direct flights to over 70 destinations, including hubs with

onward worldwide connections (Heathrow, Schiphol and Dublin)

• Over 2,700 staff work at the airport across 50 businesses

• New airlines and routes for 2018

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Testimonials

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“I’ll definitely be looking for future opportunities to advertise at LBA.”

Laura James, Area ManagerEnterprise Car Hire

“We have always found the team a pleasure to work with and helpful in ensuring our objectives are achieved.”

Rachel Hobson, Marketing ManagerNapoleons Casinos & Restaurants

“It’s usually difficult to measure the effectiveness of advertising but the results from LBA have convinced me that this method of advertising is getting results.”

Chris Allen, Managing PartnerBlacks Solicitors LLP

“It’s so refreshing to work with Martin and the team at LBA. They offer a flexible and pro-active service, working alongside us to help achieve our objective.”

Sharon Robinson, Marketing LeaderStratstone BMW & MINI Group

“Working with Leeds Bradford International Airport has helped us to raise brand awareness of our products to consumers who have been receptive to our messages albeit in a busy, fast moving environment. ”

Bruce Carlin, National Sales ExecutiveClinova Ltd

“As a regular traveller through Leeds Bradford Airport I value the advertisingopportunities on offer to small attractions like ourselves. We have had variousadvertising sites throughout the airport and it has continued to raise awareness and the profile of the railway. I will definitely be working with them again in the future.”

Sarah Howsen, Marketing OfficerKeighley Worth Valley Railway

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Our Passengers• LBA passenger numbers exceeded 4 million for the first

time in 83 years

• LBA serves the Yorkshire region, which has a population of

5.3 million, and beyond

• LBA is located in the affluent ‘Golden Triangle’ linking York,

Harrogate and Leeds

• LBA serves two of the UK’s fastest growing cities, Leeds

and Bradford

• Closest airport to York which is the highest inbound UK

tourist destination outside London

• Highest proportion of ABC1 pax outside of London

• LBA’s business and leisure passengers are the most

affluent outside London

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Our Passengers LBA Passenger ProfileAge breakdown

Under 152%

9% 16-24

11% 25-34

15% 35-44

21% 45-54

26% 55-64

16% Over 65

71% ABC1

17% C2

12% D/E

Socio-economic group

Gender split Business / leisure

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55% 45%

83%17%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecSource: LBA 2015/2016

Arr.

Dept. 163,

568 18

5,98

2 237,

163

284,

612 366,

061

412,

839

443,

205

455,

815

418,

474

346,

251

178,

471

173,

072

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DestinationsAustriaInnsbruck

SpainAlicante, Barcelona, Malaga, Murcia, Reus, Ibiza, Mallorca, Menorca, Fuerteventura, Gran Canaria, Lanzarote, Tenerife, Madrid

BulgariaBourgas

Czech RepublicPrague

FranceBergerac, Limoges, Montpellier, Nice, Paris

GermanyBerlin, Dusseldorf

GreeceCorfu, Crete, Halkidiki, Kefalonia, Kos, Rhodes, Zante

HungaryBudapest

ItalyPisa, Milan, Rome, Naples, Venice, Verona, Turin

LatviaRiga

MadeiraFunchal

MaltaMalta

SwitzerlandGeneva, Zurich

TurkeyAntalya, Bodrum, Dalaman

UK & Channel IslandsAberdeen, Belfast, Glasgow, Guernsey, Jersey, London, Newquay, Southampton

CyprusLarnaca, Paphos

NetherlandsAmsterdam

IrelandDublin

LithuaniaVilnius

PortugalFaro

PolandGdansk, Krakow, Warsaw, Wroclaw

SlovakiaBratislava

Connect to the world via major city hubs like London Heathrow, Amsterdam Schiphol and Dublin

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Airlines and Tour Operators

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And many more...

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Current Advertisers

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And many more...

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Why AirportAdvertising?

The average dwell time in airports is 2½ hours, which is greater than any other public transport hub

Additionally, the positive mindset of passengers means they are receptive to advertising

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Why AirportAdvertising at LBA?Our cost effective local advertising, coupled with audience quality,

make this a perfect platform for promoting your brand

• Increasing passenger numbers at LBA mean a growing reach for your

advertisements

• Captive audiences in certain holding areas such as baggage reclaim and

security mean your adverts can have greater impact

• You have an excellent opportunity to target both business and leisure

passengers

• We provide the option to select advertising locations based on passenger

journey

• Airport advertising can increase your brand’s international status - 88% of

our passengers are travelling on international flights

• Multiple creative and bespoke platforms to suit various budgets

• 36 digital advertising screens throughout the terminal 12

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Why AirportAdvertising at LBA? Opportunities

We are able to offer a number ofexciting and creative advertising and sponsorship opportunities across the airport

These range from traditional poster sites and online adverts to the latest digital interactive advertising platforms - with their unique possibilities for tactical, day part and day of week advertising

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14Bespoke Terminal Front Window Wrap 14

15External 48 Sheets 15

16External 48 Sheets 16

17Digital Screen Content 17

18Digital Screen Content 18

19 19Digital Screen Content

20Vinyl Wall Wraps 20

21 21Vinyl Wall Wraps

22 22Vinyl Wall Wraps

23LBA Website Content

youradverthere

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246 Sheet Posters 24

25Light Boxes 25

26Premium Bespoke Area Takeover 26

27 27Premium Bespoke Area Takeover

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If you would like to reach our 4 million passengers then talk to us now about how we can work with your organisation

Tel: 0113 391 3293Email: Advertising@lba.co.uk

Leeds Bradford AirportWhitehouse Lane, Leeds LS19 7TU

www.leedsbradfordairport.co.uk

Let’s talk