Airport IT&T 2013 Massimo Gentile

Passenger Flow Analysis: Experiences at Genève Aéroport

Massimo Gentile

Head of Information and Communication Technologies

Genève Aéroport

Passengers Flow Analysis:

experiences at Geneva Airport

Airport IT&T 2013

Copenhagen, 26-27 November 2013

Massimo Gentile – Geneva Airport

Agenda

3 © Genève Aéroport 2013

Fixing the context

Why Passengers Flow Analysis is important?

Why Passengers Flow Analysis is complex?

Passengers Flow Analysis in GVA

Main initiatives in GVA

Conclusion

Agenda


Fixing the context





Conclusion


Fixing the context

External Position Gate Runway

Landing

Take off

Turnaround

Check-in Bag drop

Immigration

Emigration

Security

Baggage

pick-up

Land side Air side

Complexity of processes

These processes are complex but, generally, well

controlled


Fixing the context

Sometime the whole process can be blocked by one

single event

Weather

Lost baggage

Late passengers

Technical problems

Strikes

….

Traffic growth

Airport passengers traffic continues to increase


Fixing the context

GVA

Passengers relationship

Relationship between Passengers and Airports is

changing (or has changed!)

Airports

Airlines Passengers

Agenda


Fixing the context





Conclusion



why it is important

Source: www.zmescience.com

Improve operational efficiency

ATSR: Airport Efficiency

Excellence Award 2010-1-2-3

Airport Category < 15Mio Passengers



why it is important

Enhancing passenger experience

Clearly Passenger is at

the center of our concern

Satisfaction

Comfort

Attractive

offers



why it is important

New and ancillary revenues

‘’Airports have been slow in

realizing the benefits of

building relationships with

passengers’’



why it is important

New and ancillary revenues

Insure airport benefits from

increasing volume of

passengers

Win-Win approach

Airport Passengers

Benefits

Agenda


Fixing the context





Conclusion


why it is complex


Unpredictable human behavior

Processes with people are more

complex to simulate than industrial

processes

Theory Reality


why it is complex


Gain Passengers acceptance

In many actions we need passenger

cooperation

scan

• Make sense

• Show added value

• Overcome passengers stress


Passengers Flow Analysis

Passengers

Flow Analysis • Operational efficiency

• Passengers experience

• New and ancillary revenues

• Win-Win approach

Why it is

Important

• Unpredictable human behavior

• Gain passengers acceptance

Why it is

complex

Agenda


Fixing the context





Conclusion

Geneva Airport operates in a very limited environment

• Operations at full capacity increase risks

• Challenge to meet future consumer demand

• Exploit airport’s commercial potential

• How manage the growth?


Passengers Flow Analysis at GVA

… Ambitious development program


PFA is a driver of our Innovation Program


Operations oriented Innovation oriented 1 2 3 4 5

IT trends: Operations and Innovation

GA

Information

Technologies

Cost and

Revenue

Control

Geneva Airport

Strategy / Vision Operational

Efficiency

Passenger

Experience

Airport

Image


PFA is a driver of our Innovation Program


Dream

Innovation

Pragmatic

Agenda


Fixing the context





Conclusion


GVA initiatives


Departures

Arrivals

Departures

Park

ing

Check-i

n

Bag

ga

ge

ha

nd

ling

Shop

s

B&

F

Se

cu

rity

contr

ol

Boa

rdin

g

Lo

un

ge

Bus

transpo

rt

Focus

Park

ing

Check-i

n

Bagg

age

handlin

g

Shop

s –

B&

F

Se

cu

rity

contr

ol

Board

ing

Lo

un

ge

Bus tra

nsp

ort

Landin

g



GVA initiatives

App1 App2 App3 App4

WiFI Camera Bluetooth Scan

Data

colle

ct

D

ata

pro

cessin

g


GVA initiatives


Departures Parking Check-in Bag

drop

Shops

B&F

Security

control Boarding Lounge

Document

check

CUTE

CUSS

CUTE Priority

lane

Self QBG

Receipt

printers

Eservices

Lounge

BP Scan

Eservices

Prty. lane

BP Scan

Self bag

drop

Parking

system

Eservices

parking Automatic

ID check

Passport

LSR

Waiting

time Manual Manual

Counting

Pax

EZS

interface

Indoor Geo-localization

Counting Passengers



drop

Shops

B&F

Security


CUTE

CUSS

CUTE Priority

lane

Self QBG

Receipt

printers

Eservices

Lounge

BP Scan

Eservices

Prty. lane

BP Scan

Self bag

drop

Parking

system

Eservices

parking

Document

check

Automatic

ID check

Passport

LSR

Waiting

time Manual Manual

Counting

Pax

EZS

interface


Counting Passengers

SwissCamera 3D + BlueFI



Counting Passengers

Counting Passengers : IN


A+B

C+D

F

E

Counting Passengers : OUT


A+B

C+D

F

E

Example of a week’s data (September 2013)


Counting Passengers

Very accurate data:

o SwissTraffic VS Official GVA data < 0.8 %

Security Waiting Time



drop

Shops

B&F

Security


CUTE

CUSS

CUTE Priority

lane

Self QBG

Receipt

printers

Eservices

Lounge

BP Scan

Eservices

Prty. lane

BP Scan

Self bag

drop

Parking

system

Eservices

parking

Document

check

Automatic

ID check

Passport

LSR

Waiting

time Manual Manual

Counting

Pax

EZS

interface




Passengers tracking system

o Bluetooth and WiFi technologies

o Can be rolled out to include other parts of the

terminal (arrivals, retail, boarding and other processes)

Complexity of the GVA security queuing



Average sample 30% of

all Passengers



Go through security

Estimated waiting

time:5’

GVA expectation on the project :



an accurate indication of waiting time for the airport (performance measurement, SLA, etc.) ;

an indication of waiting time for the passengers;

a variation of waiting time in order to anticipate the configuration of the security control

Indoor Geolocalization



drop

Shops

B&F

Security


CUTE

CUSS

CUTE Priority

lane

Self QBG

Receipt

printers

Eservices

Lounge

BP Scan

Eservices

Prty. lane

BP Scan

Self bag

drop

Parking

system

Eservices

parking

Document

check

Automatic

ID check

Passport

LSR

Waiting

time Manual Manual

Counting

Pax

EZS

interface


Pilot project with



Typical Traffic Paths Dwell Times By Zone

Cisco

WLAN

Controller

Wireless

Network

Mobility Services Engine (MSE) with Location Analytics

MOBILE USERS

Based on our Pro WiFi infrastructure



Show me on map

Bring me there

Airport iTrack



drop

Shops

B&F

Security


CUTE

CUSS

CUTE Priority

lane

Self QBG

Receipt

printers BP Scan

Eservices

Prty. lane

Self bag

drop

Parking

system

Eservices

parking

Document

check

Automatic

ID check

Passport

LSR

Waiting

time Manual Manual

Counting

Pax

EZS

interface


Eservices

Lounge

BP Scan

When BCBPs are scanned (or printed) at the airport, a

number of fields are stored in a DB for reporting and

analysis:

o number of passengers boarded by flight;

o time analysis between scan points, for example:

• from airport check-in to security;

• from security to boarding;

o the time (before boarding) that the last passenger

checked-in at the airport;

o Information about passenger flow, e.g. number of

passengers per time interval;

o Percentages check-in on/off


Airport iTrack

Geneva Airport proof of concept


Airport iTrack

- Priority Lane

- CSC

- Lounge

- (Shop)

- CUTE Check-in & Boarding

- CUSS Kiosks

Data Source

Primary Data

Sensors

Primary Data

Processing iValidate SITA

iTrack

2DBC Scan 2DBC Print & Scan

BI Dashboard

2DBC Print & Scan

- EZ check-in desks

- EZ Boarding devices

Airport iTrack


E-commerce approach



drop

Shops

B&F

Security


CUTE

CUSS

CUTE Priority

lane

Self QBG

Receipt

printers

Eservices

Lounge

BP Scan

Eservices

Prty. lane

BP Scan

Self bag

drop

Parking

system

Eservices

parking

Document

check

Automatic

ID check

Passport

LSR

Waiting

time Manual Manual

Counting

Pax

EZS

interface


Planned

E-commerce approach

New relationship between Passengers and Airports


Aiports

Airlines Passengers

Airports

Airlines Passengers

Today Yesterday

E-commerce approach

Enhancing Passenger Experience

o Accompanying the Passenger through the airport process

o Providing tools to enhance Passenger experience

(pleasure)

o Allowing the Passenger to control better the time spent at

the airport

o Giving the economy class, business passengers an

opportunity to benefit from airport « upgrade » services


E-commerce approach



E-commerce approach

Newsletters

Special offers

Surveys

Feedbacks

Emailing campaigns

Etc.

CRM

The E-commerce platform will be completely integrated

to a CRM tool B2C DB in order to communicate

directly with passengers

Dashboard and KPI



drop

Shops

B&F

Security


CUTE

CUSS

CUTE Priority

lane

Self QBG

Receipt

printers

Eservices

Lounge

BP Scan

Eservices

Prty. lane

BP Scan

Self bag

drop

Parking

system

Eservices

parking

Document

check

Automatic

ID check

Passport

LSR

Waiting

time Manual Manual

Counting

Pax

EZS

interface


Dashboards / KPIs

Geneva Airport Dashboard

Dashboard and KPI


Get data «real-time» to build our

own KPIs

GA-OPS

Real Time

Data

Counting Pax

Waiting time

Ecommerce

….

Events

Agenda


Fixing the context





Conclusion

Conclusion



drop

Shops

B&F

Security


Document

check

CUTE

CUSS

CUTE Priority

lane

Self QBG

Receipt

printers

Eservices

Lounge

BP Scan

Eservices

Prty. lane

BP Scan

Self bag

drop

Parking

system

Eservices

parking Automatic

ID check

Passport

LSR

Waiting

time Manual Manual

Counting

Pax

EZS

interface


Passengers Flow Monitoring


Conclusion


Data

colle

ct

D

ata

pro

cessin

g

App1 App2 App3 App4


Conclusion


Data

colle

ct

D

ata

pro

cessin

g

Application

Conclusion


YES NO

Conclusion


[email protected]

Check also Genève Aéroport on

Facebook : http://www.facebook.com/aeroport.geneve

YouTube : http://www.youtube.com/GeneveAeroport

Web: http://www.gva.ch

mailto:[email protected]

http://www.facebook.com/aeroport.geneve

http://www.youtube.com/GeneveAeroport

http://www.youtube.com/GeneveAeroport

http://www.gva.ch/

http://www.gva.ch/

Airport IT&T 2013 Massimo Gentile

Technology

Transcript of Airport IT&T 2013 Massimo Gentile