Airport As A Non-Place – Creating Meaningful Interactions Through Ritual Design
35
Exove Design IxDA Helsinki X Exove Non-Places and Liminality Creating Meaningful Interactions Through Ritual Design
Transcript of Airport As A Non-Place – Creating Meaningful Interactions Through Ritual Design
Exove Design
IxDA Helsinki X Exove
Non-Places and LiminalityCreating Meaningful Interactions ThroughRitual Design
Exove Design
IxDA Helsinki X Exove
Why this approach?
We need a fresh perspective to add to service design.
We need new tools for finding significance.
Exove Design
IxDA Helsinki X Exove
Anthropology and ritual design to the rescue!
Exove Design
IxDA Helsinki X Exove
How do people as communities create meaning?
Exove Design
IxDA Helsinki X Exove
Rituals
Exove Design
Exove Design
Exove Design
IxDA Helsinki X Exove
Exove Design
IxDA Helsinki X Exove
Exove Design
IxDA Helsinki X Exove
Rituals are at the center of understanding human experience.
Exove Design
IxDA Helsinki X Exove
Rites of passage and liminality
Exove Design
Exove Design
Exove Design
Exove Design
Non-places
Exove Design
Exove Design
Exove Design
Exove Design
Exove Design
Liminality offers great potential for designing meaningful experiences.
Exove Design
But how?
Exove Design
Harnessing the power of rituals
1. Creating new rituals or creating meaning around routines
2. Ritualizing a product or a service experience
3. Designing products or services that support existing rituals
behavioral change
enriching the experience
value creation
https://medium.com/ritual-design/introducing-ritual-design-meaning-purpose-and-behavior-change-44d26d484edf
Exove Design
1. Designing new rituals: Restaurant Day
- New calendar ritual - Use of city space → also a
placemaking ritual
Exove Design
2. Ritualizing a service experience: Unboxing
Exove Design
3. Supporting existing rituals: Sauna app
Exove Design
… Or ensuring the continuation of existing rituals: Voting
https://www.ideo.com/case-study/a-new-way-to-vote-for-the-people-of-los-angeles
Exove Design
How to begin?
Discovering existing rituals or potential moments and narratives.
Understanding why they are meaningful.
Exove Design
What does being at an airport mean to people?
VS.
Exove Design
Or maybe?
Exove Design
Designing meaningful interactions
Exove Design
Turning boring or unpleasant routines into meaningful rituals
Virtual aquarium tunnel at security clearance in Dubai
http://info.trendwatching.com/dubai-international-airports-security-checks-vs-1508166536750
Exove Design
Offering support in the chaotic stage of liminality
PUP - Pets Unstressing Passengers, LAX
... Or Oak Barrel as a familiar place
http://www.lawa.org/welcome_lax.aspx?id=7915
Exove Design
Reinforcing “the world awaits” feeling
Exove Design
The three points to take away
1. Find ritual moments to create commitment.
2. Observe rituals to understand culture.
3. Keep your eyes open for ritualistic behavior.
Exove Design
Thank you.@veesuomalainen
