Airneth Conference The Hague · Development of intra-European air travel 59% 59% 56% 50% 23% 21%...

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Airneth Conference The Hague 16 April 2009 Cor Vrieswijk

Transcript of Airneth Conference The Hague · Development of intra-European air travel 59% 59% 56% 50% 23% 21%...

Page 1: Airneth Conference The Hague · Development of intra-European air travel 59% 59% 56% 50% 23% 21% 15% 12% 18% 20% 29% 38% 0% 20% 40% 60% 80% 100% 2004 2005 2010e 2015e Market share

Airneth Conference The Hague

16 April 2009

Cor Vrieswijk

Page 2: Airneth Conference The Hague · Development of intra-European air travel 59% 59% 56% 50% 23% 21% 15% 12% 18% 20% 29% 38% 0% 20% 40% 60% 80% 100% 2004 2005 2010e 2015e Market share

Agenda

1. Intro easyJet

2. Innovating the seamless airport

3. easyJet in The Netherlands

Page 3: Airneth Conference The Hague · Development of intra-European air travel 59% 59% 56% 50% 23% 21% 15% 12% 18% 20% 29% 38% 0% 20% 40% 60% 80% 100% 2004 2005 2010e 2015e Market share

easyJet – painting Europe Orange

0.0

10.0

20.0

30.0

40.0

50.0

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 20080%

10%

20%

30%

40%

50%

Passengers Proportion Non UK Originating

millions

Europe’s 4th largest airline 7% share (OAG) 44 million passengers (FY08) 175 aircraft situated in 19 bases

Pan European network 418 routes, 110 airports,

27 countries Increasing geographic diversity

51% of passengers originate outside UK

Third of flying does not touch the UK

300 Mln Europeans live less than 1 hour from easyJet served airport

Over 1000 flights with 120.000 pax a day

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110 network points

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Low cost, financially strong and highly efficient

Focused, simple operation New fuel efficient fleet - average age 3.5

years Low ownership costs – Airbus contract High asset utilisation

aircraft in operation 11.6 hours a day * Average turn time of c.30 minutes

Strong cost reduction momentum Cost per seat ex fuel reduced by 13% over the

past 3 years Financial strength

Low gearing 29% Strong cash position c.£863mln Agreed facilities of $1.25bn at attractive rates

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Europe’s No 1 Air transport network

Source: OAG May08Presence on top 100 routes (market pairs)

2919

8

21 20 17 18 16 14

7

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45

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3025

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2036

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21 2017 18 16 14

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Non primary airportsNumber of market pairsOperated between 2primary airports

1

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easyJet is present in 40 of the top 50 airports

2008 Intra EU Capacity - Top 50 Airports (cover 88% of all capacity)

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000M

AD

CD

GLH

RFR

AFC

OM

UC

BC

NA

MS

LGW

OR

YS

TN

DU

BO

SL

CP

HP

MI

ZR

HIS

TV

IEA

RN

DU

SM

XP

BR

UA

TH

TX

LM

AN

HA

MH

EL

LIS

AG

PG

VA

PR

GLI

NN

CE

ST

RC

GN

LTN

ED

IA

LCW

AW

BH

XLP

ALY

SB

UD

VC

EG

LAV

LCB

GY

MR

SC

TA

BG

O

Top 50 airports cover 88% of intra European capacity

Source: OAG May08

added since May 2008

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Agenda

1. Intro easyJet

2. Innovating the seamless airport

3. easyJet in The Netherlands

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The “dinosaur” world of aviation

“Dinosaur” Airports

AirportExperience

Vested Interests

of Suppliers

Lethargy to Change

Cost base of CUTE desktops

AirportHardware

Approachto IT

Systems

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The world is changing…

easyJet Vision

Mobile

User Expectation

SelfService

Advances in

Hardware

WirelessComms

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Low cost, with care and convenience!

• WiFi / 3G internet based connectivity• Low Cost• Quick and simple to deploy and withdraw• Resilient and reliable

• Standard PC based commodity hardware• Low cost (procurement and maintenance)• Wide range of mobile devices (PDA, Tablet, etc)• Standard receipt printer (mobile, belt mounted)• Independent of CUTE

• Mobile• Payment solution across the airport• Reduced airport ‘real estate’ requirement• Queue busting• Disruption Management• Sales tools – culture change opportunity

• Passenger empowerment• Self-transfer• 100% internet check in• Lost baggage tracing

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Ideal customer journey… customer service kiosks

What do we see Passenger Empowered Sales Desk Kiosks doing:– Purchasing a ticket– Changing a missed flight or refunding a cancelled flight – Kiosk check-in – at a fee– Paying for additional bags or excess weight– Buying speedy boarding– Reporting luggage missing

easyJet will replace traditional sales desks with multi-lingual customer service kiosks, potentially with a phone link to our customer call centre

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easyJet proposes radical new approach to airport charges

• Pay for airport services used only to encourage efficient use of infrastructure

– Bag drop point – choice of flat rate seasonal rental or per minute

– Baggage handling; charge per bag

– Security charges – real costs per passenger

– Stand / Gate – time related charge

– Other overheads – per passenger

• Differentiated infrastructure resulting in differentiated charging (MXP, BRX, CPH)

• Pilots with champion airports will start end of year

Efficient airlines should not subsidise other airport users

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Agenda

1. Intro easyJet

2. Innovating the seamless airport

3. easyJet in The Netherlands

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Development of intra-European air travel

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2004 2005 2010e 2015e

Mar

ket s

hare

(% o

f pas

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ers)

Mainline carriers Charter airlines Low fares airlines

Low fares airlines are a significant and growing market segment

Source: Mercer, Hapag-Lloyd, Air Berlin, McKinsey, Global Research (HVB) (2007)

Note: The European Low Fares Airline Association (ELFAA) report on ‘Social Benefits of Low Fares Airlines in Europe’ published 2007 suggests the low cost sector could account for as much as 43% all intra-European point-to-point scheduled passengers by 2011

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Significant scope to develop the easyJet network from Amsterdam

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Development Milan Malpensa

• easyJet base since 2006• 15 aircraft based (2 to follow)• Flying to Malpensa from most markets• 8.5 mln passengers in dedicated terminal

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Non-LCC LCC

30 largest market pairs to/from AMS – very low LCC penetration

Source: OAG data Jan-Dec 2008; easyJet market pair definitions

• Overall LCC capacity share of 19%• 9 markets with no LCC at all

– FRA, MUC, IST, DUB, NCL, BUD, HAM, WAW, GLA• 9 markets with LCC share less than 15%

– PAR, MAD, BSL, CPH, OSL, ROM, STO, LIS, HEL • 5 markets with monopoly by Air France-KLM group

– PAR, NCL, BER, NCE, GLA

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AMS price evolution Passenger charges

21.14%

21.28%

Passenger Service Charges

DLP – departing local passengersDTP – departing transfer passengers

T1 (1st Nov 07) T2 (1st Nov 08) T3 (1st Apr 09)

The passenger charges applied at Schiphol between 1

Nov 07 – 31 Oct 08(T1)

The passenger charges applied at Schiphol as of 1 Nov

08(T2)

The passenger charges to be applied at Schiphol as of 1

April 09(T3)

T1 – T3 increase

DLP DTP DLP DTP DLP DTP DLP DTP

€11.87 €4.98 €13.46 €5.65 €14.38 €6.04 21.14% 21.28%

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AMS price evolution Security charges

Security Charges

T1 (1st Nov 07) T2 (1st Nov 08) T3 (1st Apr 09)

The security charges applied at Schiphol between 1 Nov

07 – 31 Oct 08(T1)

The security charges applied at Schiphol as of 1 Nov 08

(T2)

The security charges to be applied at Schiphol as of 1 April 09

(T3)T1 – T3 increase

DLP DTP DLP DTP DLP DTP DLP DTP

€10.84 €6.07 €17.47 €9.78 €12.95 €7.25 19.46% 19.43%

DLP – departing local passengersDTP – departing transfer passengers

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Cost at Schiphol today (departing passengers)

Even without tax, Schiphol is Europe‘s second most expensive airport!

12,95

19,76

7,56

15,20

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14,38 8,76

1,39

5,47 9,06

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TaxSSCPSC

01/04/09

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Cost at Schiphol today (transfer passengers)

Departing passengers keep subsidising transfer passengers!

7,25

19,76

4,73

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10,53

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AMS LHR CDG FRA MAD MUC ZRH

TaxSSCPSC

01/04/09

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Conclusions

Airports • Schiphol is monopolist in The Netherlands• Increase competition by selling regional airports • Lelystad: international airport, potential of 10 mln pax• easyJet interest for Lelystad but will not leave Schiphol• Market will take care of selectivity

Airlines • Reduce dependency on one carrier • Lower costs at Schiphol to increase competitiveness • Unsustainable for efficient airlines to subsidise hub traffic

Dutch aviation needs more competition tosafeguard jobs and offer consumer choice

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Thank you very much!