SPICE JET

DEPARTURE : 23rd August 2010

CREW MEMBERS

Mr. ATUL SAINI

Mr. AJAY SINGH

Mr. NAVODIT

Mr. RAJAN JUNEJA

Mr. SAURAV GARG

PROMOTION

OPPORTUNITY

ANALYSIS FOR

AIRLINE

INDUSTRY

AIRLINE INDUSTRIES

KINGFISHER

SPICE JETJET

AIRWAYS

SPICE JET

Founded in -2005

Slogan-flying for everyone.

Low cost Airline of India.

Kalanithi Maran owns the airline after

acquiring a major stake on June 2010.

Spice Jet marked its entry in the Indian skies

with 99 fares for the first 99 days, with 9,000

seats available at this rate.

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SWOT ANALYSIS

Strengths

A major strength of any airline is the product itself -- air travel.

Airline staff is highly trained and experienced, from pilots and flight attendants to mechanics and ground staff.

associated public acceptance of air travel as both a fast and safe way to travel.

WEAKNESSES

Airlines have a high "spoilage" rate compared to most other industries. Once a flight leaves the gate, an empty seat is lost and non-revenue producing.

The quality & variety of a food is not applicable as much.

There is not such any special comfort zone for passengers.

OPPORTUNITIES

Technology advances can result in cost savings, from more fuel

efficient aircraft to more automated processes on the ground.

Technology can also result in increased revenue due to

customer-friendly service enhancements like in-flight Internet

access and other value-added products for which a customer

will pay extra.

Link-ups with other carriers can greatly increase passenger

volumes

THREATS

The price of fuel is now the greatest cost for many airlines.

A plague or terrorist attack anywhere in the world can negatively affect air travel.

Food quality should be better & very maintaining.

Competition in airline industry is ver high,so the Passengers should be facilitated as much as possible.

PROMOTIONS OPPORTUNITY ANALYSIS

“Identify target audiences for

your goods and services.”

TWO KEY OBJECTIVE FOR PROMOTIONS

OPPORTUNITY ANALYSIS.

Determine which promotional opportunities

exist for the firm.

Identifies the characteristics of each target

audience.

FIRST STEP FOR PROMOTION

OPPORTUNITY ANALYSIS.

Establish marketing communications objectives

It may include the following-

a) To develop Brand awareness.

b) To increase demand/sales for offering.

c) To change customer attitudes/perceptions about the firm.

d) To encourage repeat traveling.

e) To become highly competitive.

SECOND STEP

Prepare promotional strategies

The strategies are the long term directions to

be undertaken by the firm.

Example-

To employ “services ,” price/quality “ to achieve

Objectives.

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THIRD STEP

Match your tactics with your strategies

Tactics are considered to be short term in nature.(day to day activity),

It ,may include-

Promotions/advertisements

Posters

Point of purchase displays.

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