First flight by Orville Wright, December 17, 1903

First airline DELAG, acronym for Deutsche

Luftschiffahrts-Aktiengesellschaft (German for "German Airship Travel

Corporation")

Airline industry

Agenda

Overview Industry Profitability

Industry Overview Service Oriented Capital intensive Highly fuel Labor intensive Highly taxed & regulated Profit Seasonal Changing industry

Changing industry Terrorism Natural Disaster Bankruptcies

Industry profitability

Revenue US carrier generate more than $1 billion Per

year Top 8 airline in US American United Delta Northwest Continental Southwest Us airways ATA airline

Top 9 airline of world American United Delta Northwest Air France British Airways JAL Airways Continental Lufthansa Group Southwest

Indian airline

India has the private airlines as its key players

75% of the market share is owned by the private sector.

India is the 9th largest aviation market in the world.

Entry Of Private Players

Market Share. The market shares of the Major Airlines (First quarter2009) are as given in the pie chart below:

THE SERVICE MARKETING TRIANGLE

One can better understand the workings of airlines by looking at its marketing triangle.COMPANY

CUSTOMERPROVIDER

ENABLING PROMISES MAKING PROMISES

KEEPING PROMISES

PRODUCT

PRICE PLACE PROMOTION

PEOPLE

PROCESS

PHYSICAL

EVIDENCE

RAINBOW OF SERVICE MARKETING MIX

Good Luck Lalit Solanki