CREATIVE INDUSTRY IN FACINGGLOBAL CHALLENGES

Universitas airlanggaExcellence with Morality

Summer

PROGRAM

AIRLANGGA

Welcome toSurabaya, Indonesia!

Indonesia is an archipelagic country stretched across the equator, with biodiversity in natural resources, both its flora and fauna. Among the countries which have the largest number of population, Indonesia has a dynamic economy, diverse cultures, and robust society.

Surabaya is well known as the city of hero, and strategically is located right in the center of Indonesia. As a metropolitan city in the eastern part of Indonesia, Surabaya is the commercial and administrative capital city of East Java Province; a thriving business and industrial center and the province’s main port. Travelling from Surabaya, which has an international airport, is very convenient, besides, there are many breath-takingly beautiful tourist destinations that can be reached easily from Surabaya such as Mt. Bromo, Yogyakarta, Lombok and Bali.

Universitas Airlangga (UNAIR), located in Surabaya, established on November , currently has faculties and one school of postgraduate, ranging from basic sciences, medicine, and social sciences. Its vision is to become an independent and innovative university regionally and globally, a forerunner of science development, technology, humanities and arts based on excellent morality and religions.

Airlangga Summer Program

Airlangga Summer Program opens for targeted international students, it offers a closed observation on creative industry in Indonesia. It emphasizes creative industry of Batik home industry and explore other creative industry, such as hand crafting of recycled good and knitted ware industry. It focuses on exploring theirs perceived economic, cultural and traditional values, how they keep up with consumer’s needs and market desire in Indonesia; and how it introduces a new culture as a part of it with online shopping and how it produces new challenges such as intelectual property rights .

It delivers you to look closely to the creative industry in a way that the unlimited human creativity utilizes the cultural and traditional value into a widely acceptable product globally; how it uses less natural resources and benefits recyclable goods, compare to the traditional manufacturing industry; and open more employment especially for Small Medium Enterprise (SME).

This short program combines interactive classes, workshop visits/field trips to some SME’s workshops around the city of Surabaya (such as Batik workshop, leather crafts and recycle home industry) and a cultural trip.

Creative Industry in Indonesia

Creative industry plays an important role in economic growth as it only uses the unlimited resources of human creativity, it opens more employment and, in some areas, it less depends on natural resources as the traditional manufacturing industry. In Indonesia, it includes advertising, architecture, art and antiquities, craft, design, fashion, video film and photography, interactive games, music, performing arts, printing and publishing, computer and software, television amd radio, and, research and development.

It becomes the th major contributor to its GDP (.%), export value (%) and opens more employment in -. As the th largest population in the world, Indonesia poses itself as a potential large market for creative industry. Creative industry has become an important tool for Indonesia to survive during - global financial crisis. Besides, in some areas, it depends on the local wisdom and traditional values among the society and turns them into widely acceptable products, such as Batik and traditional handy-crafts.

It will be quite challenging for creative industry, especially the Small Medium Enterprises (SMEs), in facing the global challenge and ASEAN Economic Community, when there will be a lot ot creative industry products enter Indonesian markets. Besides, the revolution in information and communication technology has brought both many opportunities and challenges. Internet has been a good opportunity for creative industry to have wider network and market. However, it brings some challenges, like the intelectual property right and cyber crime issues.

Timeline and Schedule

Application Deadline

Accomodation check in

Program Duration

June

July

July - August

Accommodation check out August

Requirements

• Undergraduate students, limited for participants ONLY• CGPA: minimum . out of . or equal• English proficiency score: • IBT : minimum • Paper based TOEFL : minimum • IELTS : minimum .• Two recommendations from home university

How to Apply

• Please fill the online registration form: http://s.unair.ac.id/ASP

• Send the following required documents: - Copy of recommendation letters - A certified copy of latest CGPA - Copy of TOEFL/IELTS/any other English proficiency certificate The required documents are to be emailed to: amerta@iop.unair.ac.id

Tuition and Fees

Program Fee

Accommodation

Fully Waived

Free

What You Will Get• Free meals during the program

(lunch and snacks)

• Free transportation during the program:

airport-hotel-venue-hotel-airport

• Free field trips to creative industry workshops

(such as Batik workshop, leather crafts and

recycle home industry)

• A cultural trip

• Certificate of attendance

Program Benefits

• Experiencing the Indonesian dynamic economic growth

• Insight knowledge of Indonesian creative industry

• Applicable knowledge of some short courses; Management of Small Medium Enterprise, Cyber Culture, Consumer Culture, Cyber Law and Intelectual Property Rights Law into Indonesian Creative Industry

Program Venue

Management Building, Kampus CUniversitas Airlangga, Jalan Mulyorejo,Surabaya , Jawa Timur, Indonesia

Date and Time July July July July July

. - . PMField trip

toBatik Workshop

Field trip toHand Crafting

andHome Industry

Workshop ofBatik Making Workshop E

FinalPresentation

. - . AM Workshop A Workshop B Workshop C Workshop D Final GroupDiscussion

Pick up service from accommodation to the venue. - . AM

Pick up service from venue to accommodation. - . PM

August

ExcursionAll Day

. - . PMWelcomingReception

Lunch BreakFarewell

Reception

Program Timetable*

*) The program timetable is subject to change

Courses

A

B

Management of Small Medium Enterprise

Consumer Culture

C Cyber Culture

D Intelectual Property Rights Law

E Cyber Law

Workshop A-E Interactive class, Case analysisand Group discussion

Final GroupDiscussion& Presentation

Resume andRecommendations

Dewi Sartika, M.Ed (Ms.)Manager of International Class

+

amerta@iop.unair.ac.id | sartika.dew@gmail.com@@http://www.international.unair.ac.id

International Office and Partnership (IOP)Universitas AirlanggaSelasar Lt. Kantor Manajemen, Kampus CMulyorejo, Surabaya , Jawa Timur, Indonesia

3rd

Third University

No. for Indonesian University

ranking based on QS (no. in Asia)

in

1st

University in Asia

No. for Research Impact in Asia

based on citations per paper

(QS Ranking in )