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Presented by: Aaqib Qasim

Hassan Imran

Unzila Shoaib

Mustafa Mahdi

Behjut Fatima

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An Introduction

Private airline based in Karachi, Pakistan with its main hub atJinnah International Airport, Karachi

Established in 2003 and started operating its flights from 2004

fleet consists of 10 aircrafts as on April 2007 of Airbus A320and A321 aircrafts

Operates 30 daily services to

7 domestic destinations

International services to Dubai from four different cities

Manchester from Islamabad

Current CEO: Mr. Shahid Khaqan Abbasi

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Unique innovations to its name

First private airline of Pakistan to commence direct flights toManchester from 1stJune 2007 twice a week and on daily

basis from 15thDecember 2007 onwards.

the first airline of Pakistan and South Asia to introduce selfcheck-in and wireless check-in kiosk facilities

The first airline to introduce e-ticketing in Pakistan, that is,complete online reservation systems

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Previous System

Global Distribution System (GDS)

Includes browser based system Sabre-Amadeus-Worldspan

VPN based Galileo

Airblue: Sabre system

Some of the pitfalls of Sabre: fee per transaction

Maintenance fee

Hidden cost

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Current System

A user friendly customized system

Developed by their own IS Specialists andProgrammers Based in Los Angeles

Overseen by Mr. Tariq, the owner of the airline, and hisassistants

All inter-related party with the airline are connectedthrough the same website i.e. www.airblue.com

Specialized Usernames & Passwords to thoseaccessing this website according to authority levels

http://www.airblue.com/http://www.airblue.com/

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Communication

Model Intranet:

All the employees are connected through the

intranet formed on the website

www.airblue.com/ednet.

Internet:

Is used by: The travel agents

travel counselors

the customers themselves.

http://www.airblue.com/ednethttp://www.airblue.com/ednet

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Online Reservation

www.airblue.comCustomers

http://www.airblue.com/http://www.airblue.com/

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Step 1

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Step 2

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Step 3

Step 3

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Step 4

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Step 5

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Step 6

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Online Reservation:

www.airblue.com/agents

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Online Reservation

www.airblue.com/counselors

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Whats happening at the front end

and the back end?

E- Drawer

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Flight Operations Process

Before Flight Departure:

Self-check in

Kiosk mechanism

Supply Chain Management

Closing Flight

After Flight Departure:

Updating Flight Reports

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Enterprise

Collaboration Systems

Employees communicate with each otherthrough

E-mail

IP Phone

Communication between the Pilot and theGround Staff Radio Phone

VHF Technology

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CRM

BlueMiles Frequent Flyer Program

Call Centre 111-AIR-BLU

Web-based self service

Visit the Direct Sales Office (DSO)

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Human Resource System

Hiring Process

Online Application Form

Applicant given an application number

Stores Information on the database

Call Applicants for respective job interviews

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Advantages Of IS

Cost benefit

Time saving and convenient to use

User friendly System

Erased the concept of all manual

paperwork.

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Disadvantages Of IS

Internet connectivity might go down

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Thank You