AIR QUALITY OUTREACH THROUGH SOCIAL MEDIA

Presented by Kellie J. Poolaw, Director of

Environmental ProgramsDelaware Nation of

Oklahoma

WHAT IS OUTREACH?

• n.- the act of extending services, benefits, etc., to a wider section of the population, as in community work.

• adj. -concerned with extending community services, benefits, etc.: an educational outreach program.

WHY IS OUTREACH IMPORTANT?

Provides an opportunity for community members to come together to obtain information regarding your tribe’s community programs.

Provides a way for community members to express opinions and for community decision makers to take these into consideration.

Provides community activities, interaction and services that might not otherwise be offered.

Provides organizations a way to get their positive message into the public domain.

OUTREACH TIPS FOR RURAL COMMUNITIES

Identify your target audience. Create a clear & simple message Incorporate cultural & traditional values when appropriate. Be creative and explore a variety of outreach options. Obtain support from leaders and respected members of your

community. Perform outreach to build partnerships. Use partnerships to increase the success of your outreach efforts. Take advantage of high profile events such as community dinners

and school programs. Contact the local school superintendent or principals to schedule

presentations. Use social media like Facebook and Twitter to reach younger

community members.

WHY DOES THIS MATTER?

More than 50% of people get their news, email, music and information from hand-held devices.

Communication is instantaneous.Must utilize technology like

websites and social networking sites like Facebook and Twitter.

WHAT IF I HATE FACEBOOK?

DELEGATE IF YOU CAN. DEAL WITH IT IF YOU CAN’T.**Facebook is a valuable tool when trying to reach many people in an instant. The Delaware Nation Local Air Quality Group’s Facebook page gives air quality updates and health advisories when necessary.

GETTING STARTED Talk it up with your leadership and gain their

support. Talk to and make friends with your IT Department

to see if Facebook can be used at work. Decide what information you will include in your

report. Utilize newsletters, newspapers, websites and

social networking sites to build an email database for your members.

Begin sending reports. Always look for opportunities to grow your

membership.

DELAWARE NATION LOCAL AIR QUALITY GROUP

Created by Jason Pruner as a way to keep community members informed of local air quality issues via email.

Used to inform members of air quality concerns and health information.

Update expanded to include people from across the US. Sent to members each week, detailing weather

forecast, local AQI, current weather conditions and environmental tips.

Used as a tool to promote other departmental and tribal activities.

Included with report is usually a funny story or cartoon.

Good Tuesday and Happy World Red Cross Day! It’s a celebration of the largest humanitarian network in the world. Today: A 30% chance of showers and thunderstorms, mainly before 1pm. Mostly cloudy, with a high near 71. NNE wind between 10 and 15 mph, with gusts as high as 21 mph. Tonight: Partly cloudy, with a low around 52. NNW wind between 3 and 6 mph. Tomorrow: Sunny, with a high near 76. Calm wind becoming north around 6 mph. Wednesday Night: Mostly clear, with a low around 49. East wind around 6 mph becoming calm. Thursday: Mostly sunny, with a high near 79. South wind between 3 and 8 mph. Our Allergy Alert Forecast is in the MEDIUM HIGH range today. Predominant pollen is Oak, Maple and Mulberry. Our Air Quality Index (AQI) is GOOD. Current conditions at the Delaware Nation Complex, Anadarko, OK: Mostly cloudy skies, 61°, 53% humidity, winds from the NNE at 6 mph and our Ozone is reading 38 at 9:45 am CDT. This week is National Drinking Water Week. Please understand what a valuable resource we have in water. Today's environmental tip: Be sensible! The Earth might seem like it has abundant water, but in fact only one percent of all water on the planet is available for humans. Buy fixtures and products that are water efficient - you can use less water to get the same job done just as well. When you go shopping, look for the WaterSense label to find water efficient products.

DELAWARE NATION SUCCESS THROUGH OUTREACH

Worked with both Anadarko Public Schools and Riverside Indian School to introduce the 3R philosophy, sponsored contests and helped students through volunteer activities like the Anadarko Clean Sweep and Blue Thumb Program.

Invited through the Anadarko Chamber of Commerce to participate in the PRIDE Beautification Committee.

Local Tribes, Delaware, Wichita and Apache, worked together during April to promote anti-littering and supporting each other with individual activities.

Worked with local radio station and newspaper to garner free and discounted advertising through PSA rates.

Able to participate in more activities due to shared information through Local Air Quality Update.

ALWAYS USE HUMOR!

Remember to use every available media to reach

your community!

JOIN THE DELAWARE NATION LOCAL AIR QUALITY GROUP!

To join the Delaware Nation Local Air Quality Group, please email Kpoolaw@delawarenation.com or Ccooper@delawarenation.com.

Like us on Facebook at www.facebook.com/delawarenationlocalairqualitygroup

DELAWARE NATION SOCIAL MEDIA

www.delawarenation.comFind the Delaware Nation on

Facebook, Twitter and Youtube!Monthly Electronic NewslettersInteractive Delaware Nation

Community Library

Thank you!DELAWARE NATION ENVIRONMENTAL PROGRAMSKellie J. Poolaw -Director of Environmental ProgramsChristina Cooper-Air Quality CoordinatorDarla Simpson-Indoor Air/Environmental TechnicianShaw Artichoker-Water Quality CoordinatorIvy Smith-Water Quality Technician

P.O. Box 825 Phone: (405) 247-2448Anadarko, OK. 73005 Fax: (405) 247-9393