Air Jordan 2

8/9/2019 Air Jordan 2

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History of the Air Jordan

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Stock Price History (87 10)

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1. B RAND F OOTPRINT

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Brand Management: Air Jordan


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Brand Footprint

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Drivers of Healthand Value

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TARGET MARKET

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Managing Brand Over Time

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Young and Rubikin

The 4 Pillars of Brand Health

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A Few Members of the Jordan Team

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Air Jordan 2

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Transcript of Air Jordan 2