Rise in Demand for Smart Appliances and Increased Replacement of Old Appliances will be Major Growth Driver for Demand of Large Appliances in China: Ken Research

•Customer willingness to pay premium for quality products will help thedomestic players to focus on developing quality products which can be sold athigher prices thus increasing the operating margin.

•Demand for replacement of old machine will continue to be the dominantreason for driving the sales of large appliances.

Ken Research announced its latest publication on “China Large AppliancesMarket Outlook to 2020- Rising Preference for Smart Technology Appliancesand Replacement Demand to Drive Market” provides a comprehensiveanalysis of large appliances market in China. The report focuses on overallmarket size for sale of large appliances. These include revenue from domesticsale in television, washing machine, air conditioner and refrigerator. Marketwas also estimated based on volume sales in each category. Market issegmented based on product type and sub segmented based on theiressential features and price range. Segmentation is also done on the basis ofdistribution channel. The report also covers the snapshot of logistics,competitive landscape of major players in China large appliances market,export and import scenario and product detail of bestselling models indifferent category. The report concludes with market projection for futureand analyst recommendation highlighting the major opportunities andcautions.

Subsidy program launched in 2009 to promote sale of large appliances inrural areas of China have created a significant growth towards thepenetration of large appliances. This has also supported the growth inreplacement potential for home appliances in China. Incentive was proposedfor destocking the property market in 2016 at China’s Central Economic WorkConference held in 2015. This is expected to boost the sales for largeappliances in China market in the near future. The whole economy of Chinais going into new growth stage and structural adjustment period. Highmarket inventory and weak demand challenges the growth of largeappliances market in China.

Factors like changes in technological preferences in large appliances andresident income improvement will lead to growing demand for high endoriented product. New businesses are expected to develop due to rapiddevelopment of smart homes and increase in the maturity of relevantindustry chain bringing new growth stage for industry. By 2020 it is expectedthat market share of intelligent and smart washing machine will grow to45.0% in 2020, air conditioner will grow to 55.0% and refrigerator will growto 38.0%

According to Research Analyst, Existing companies have an advantage overnew companies in terms of brand loyalty and established reputation in themarket and they should cash in on this situation by conducting the requiredR&D and launching products which can compete with the imported goodsand with the products of the new entrants in the market

Key Topics Covered in the Report

Executive SummaryResearch MethodologyChina Large Appliances Market Genesis & Current OutlookLogistics Handling for Large Appliances in ChinaBest Selling Products for Large Appliances Market in ChinaHaier Sales in ChinaTrends and Developments in China Large Appliances MarketFuture AC Sales ChinaChina Refrigerator Industry Size

China Washing Machine MarketTelevision Industry in ChinaChina Air Conditioner MarketAir Conditioner Sales in ChinaChina Television MarketChina Refrigerator MarketExport and Import Scenario of Large Appliances in ChinaSnapshot of Online Sales for Large Appliances MarketChina Air Conditioner Sales VolumeAir Conditioner Future Growth ChinaCompetition Scenario in China Large Appliances MarketCompetitive Landscape of Major Players in China Large Appliances MarketChina Large Appliances Future Outlook and Projections, 2016-2020DisclaimerContact Us

Key Products in the Report

Television (Less Than 32 Inches, 32-35 inches, 46-59 inches, Greater than orEqual to 60 Inches; )Washing Machine (Pulsator, Roller, Double Cylinder, Single Cylinder, TopLoading, Front Loading, Automatic Washing Machines, Semi Automatic/Manual Washing Machines)Refrigerator (Double Door, Single Door, Three Door, Multi Door and Bi-Fold)Air Conditioner (Frequency Fixed, Frequency Conversion)

Key Market Players in the Report

Hisense Kelon Electrical Holding CompanyHaierGree Electric AppliancesMideaSkyworthTCL Multi Media Technology Holding Limited

For more information about the publication, refer to below link:

https://www.kenresearch.com/consumer-products-and-retail/consumer-electronics/china-large-appliances-market/57225-95.html

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Contact Us:Ken ResearchAnkur Gupta, Head Marketing & CommunicationsAnkur@kenresearch.com+91-9015378249