AIK conference 2014
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Transcript of AIK conference 2014
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Are you triggered?
• Marketing = selling yourself• Money stuff• Technology• Insecurities• Comparison• Visibility• Too time consuming/too hard• Too overwhelming
(Have a Kinesiology session on it!)
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But I just want to do Kinesiology…
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Positive ways to think about marketing
• Inform – what, when, where, why• Inspire – share insights and tools for change• Engage – communicate and connect• Educate – about Kinesiology, wellbeing, healing• Entertain – stories, resources, quotes• Heal/help – spark change for people you may never
even work with in person
It’s not about YOU, it’s about your CLIENTS.
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Today…
And we’ll start at the most important place, with your clients…
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Before marketing: think about your ideal client
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It may evolve…
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Connecting with your ideal client
Creating content and re-purposing it in different forms:
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Blogging
• Blog = “web log” = online diary. In your case, a place to write articles
• Yes, you need a website!• If you don’t, easiest way to start: set one up
free at www.wordpress.com - website + blog• Ideally you want it set up at
www.wordpress.org so you have full control over your site (pay to get it set up if you need to)
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Blogging
• Regularity – weekly, or even monthly• Provides fresh content for your site – repeat
visitors• SEO benefits• Share your unique perspective for your ideal
clients• Content to share in your newsletter and on FB
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Tips!
• Imagine you are writing to one or a small group of your clients
• Writing about issues that many of your current clients talk about = excellent way to attract similar clients
• Create shareable content • Link the issue back to Kinesiology sessions with
you• Mention how to book with you
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Good SEO post. Gets 1500 views a month
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Tongue-in-cheek post that got lots of shares and interest
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Personal, relevant to my clients, attracted a lot of new “ideal clients”
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A theme that was coming up for lots of clients, used examples and insights
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Concepts from a book I often share: “The Big Leap” by Gay Hendricks
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Images
• Don’t just take from Google images• Use copyright free sites like
www.photopin.com, www.morguefile.com • Create your own quotes or graphics at
www.recitethis.com, www.picmonkey.com, www.canva.com
• Buy images at eg www.istockphoto.com • Take your own photos!
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E-Newsletters
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Back end of Mail Chimp
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Newsletter tips
• Share your latest blog post/s• You might share a personal note, an extract,
then link back to your site for the rest of the post
• Always include your availability details and how to book in with you
• 25-40% open rate for newsletters
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Include a link to your newsletter sign up in your email signature
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• Rules obviously change all the time• Reach is decreasing• Still likely to be a place that many of your ideal
clients spend time• Concentrate mostly on giving with just a little
promotion
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Facebook pagefacebook.com/awakenkinesiology
Link to your website, newsletter sign up etc
Insights
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Schedule your posts where possible
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Pay attention to what your audience responds to (page insights)
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See who likes your page
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Celebration post. Post about speaking here!
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Share your blog posts (This post boosted for $5)
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Image quotes popular (may also use for blog posts)
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Remember to do some promotion!
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