AIIM Market IQ On Findability Webinar Public Version
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Transcript of AIIM Market IQ On Findability Webinar Public Version
Thank You to Our Underwriters
Report cover here
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Hyperactivity
• 1/04 - FAST introduces Enterprise Search Platform (ESP)• 8/04 - Steve Jobs hypes Spotlight search for OS X• 8/05 - IBM contributes UIMA framework to open source, raises
visibility of Omnifind search offering• 11/05 - Autonomy acquires Verity• 1/06 - Google shares pass $475• 3/06 - MS releases Windows Live Search• 3/06 - Oracle’s Larry Ellison announces “Secure Enterprise Search”• 1/08 Microsoft announces Acquisition of FAST• 4/08 Google Named #1 Internationally Most Recognized Brand• 4/08 Microsoft Attempts Acquisition of Yahoo
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High Market Activity
What Do TheyKnow That You
Don't?
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High Market Activity
OrDo
You?
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Business CriticalityBusiness Criticality
85% said
Findability is Criticalto Organizational Success
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Rank the Criticality of Findability to the FollowingApplications/Functional Needs
Imperative
Significant
Average
Minimal
Not at All
Don't Know
Business CriticalityBusiness Criticality
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Getting Better Getting Better ……
52% said Findingthe Information Need to get their Job done has become
Easier Over the Last 2Years
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Is BetterIs BetterGood Enough?Good Enough?
But 49% said Findingthe Information I Need to do my Job is
Difficult & TimeConsuming
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Renewed Expectations
And 82% believe the
Consumer Web has
raised expectations forEnterprise Findability
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Renewed Expectations
50% felt Findabilityon their own organization's
internal web sites is worsethan that on
their favorite web sites
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High Market Activity
What DoCommercial WebSites Have That
You Don't?11© AIIM | All rights reserved
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Culture, technologyBusiness models & goals,Corporate culture,technology, funding, politics,resources, constraints
Needs,behaviorsInformation needs, audience types,expertise, experience,tasks,information seekingbehaviors
Structure, meaningDocument/data types,contentobjects, meta-information, existingstructure, future structure, volume
Context
ContentCommunity
IAIA
Strategy & Architecture
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How Well is Findability Understood in Your Organization?
Enterprise Strategy?
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Enterprise Strategy?
Is it any surprise that 49%have no formal goal for
Findability inside theFirewall?
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How ManySearch
Tools Doyou Use ina Typical
WorkWeek?
Lack of Strategy?
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What Percentage of Your Organization'sInformation is Searchable Online?
Lack of Content?
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Interaction,viewing, culling& networking
Native query &retrieval
Organization,browsing ¶metricsearch
Interface
TaxonomySearch
Strategy & Architecture
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• Agents• Behavioral Search• Clustering• Concept-based Search• Controlled Vocabularies• Data Dictionaries• Emergence/Trends• Entity Extraction• Facets• Favorites• Federated Search• Free-text Search• Metadata-based Search• Multimedia-based Search
An Arsenal of ToolsAn Arsenal of Tools• Natural Language
Processing/Query• Ontology• Parametric Search• Relevancy Ranking• Security• Semantic Search• Sentiment Analysis• Social Bookmarking• Social Voting• Tagging• Taxonomies• Text Analytics• Thesaurus
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Best PracticesBest Practices
Context
ContentCommunity
• Findability - The Art and Science of MakingContent Findable– Removes Burden from the Searcher– Strategic and Deliberate– Content is Aware– Leaves Little to Chance– Promotes Discovery
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• Understanding - Value Statement• Sponsorship• Ownership• Strategy
Best PracticesBest Practices
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Best Practices?Best Practices?
WhoDrivesYour
FindabilityStrategy?
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Best Practices?Best Practices?
Who Is thePrimaryDriver of
YourFindabilityStrategy?
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The Full ReportThe Full Report
70+ pages of commentary andinsights
75+ data pointsBest PracticesStrategy DevelopmentAvailable mid-July
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Thank YouThank YouCarl Frappaolo
[email protected] www.TakingAIIM.com
www.BizTechTalk.com
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