AIESECSlovenia_Visual_Guidelines_1415

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Transcript of AIESECSlovenia_Visual_Guidelines_1415

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The term 2014.2015 is shaped by the rebranding of our OGX and TMP subprogramsThis change happened because it is a clear need to start shifting towards the international alignment.

Volunteer Abroad is an intensive international volunteer abroad experience that enables you to work on projects that impact social issues. Empower communities by developing the people and enabling them to develop a more sustainable and healthy future

Culture – Education – Environment -

Share your culture with the world. Break the stereotypes about the world and spread the tolerance among local communities abroad .

Bring your international perspective on world issues to the classroom: make education accessible worldwide

Share and gain experience from a global perspective concerning environmental sustainability issues

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Global Talent enables young people to gain relevant skills for their future careers by working within a global environment within small to medium sized businesses, multi-national corporations, and NGOs with an internships ranging from 2-18 months.

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Deepen your expertise of global marketing. Impact global audiences by being a voice for a global organization. Demonstrate your expertise in connecting communities through branding, outreach, and international relations

Improve the lives of others through education. Be a youth ambassador by professionally teaching languages and global issues in formal educational institutions. Develop a global perspective and understanding of educational systems abroad0

Business is a pretty versatile area. It requires a marketing perspective, financial and accounting awareness, selling skills and critical thinking

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increase youth impact in the world, by developing your leadership potential together with an entrepreneurial outlook, cultural and social awareness and becoming an active member in the society.

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Run social projects and provide Slovenian students exchange experiences

Work in supporting areas that keep a business alive.

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The typeface for our three programs cannot be altered in any way. The logos are included in the AIESEC in Slovenia National Marketing Portfolio.

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The typeface used for all of our products’ communication materials is called Novecento Wide and is included in the AIESEC in Slovenia National Marketing Portfolio. Select the typeface that best fits with your promotional materials. It is recommended to use two different weights to enhance text and visual appearance. One other typeface may also be used concurrently.

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Since it is possible that some LCs will want to promote all three of our products during the same recruitment, different colour palettes have been established to visually separate them so that they become more recognizable to our target audience.

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Since it is possible that some LCs will want to promote all three of our products during the same recruitment, different colour palettes have been established to visually separate them so that they become more recognizable to our target audience.

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Since it is possible that some LCs will want to promote all three of our products during the same recruitment, different colour palettes have been established to visually separate them so that they become more recognizable to our target audience.

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Peace and fullfilment of humankind’s potential

Our international platform enables young people to explore and develop their leadership potential for them to have a positive

impact on society.

Activating leadership since

1948

Dynamic Impactful Daring inclusive Diverse

Activating Leadership We lead by example and inspire

leadership through our activities. We take full responsibility for developing

the youth leadership potential of our members

Living Diversity We seek to learn from the different ways of life and opinions represented in our multi cultural environment. We respect and actively encourage the contribution

of every individual.

Enjoying Participation We create a dynamic environment created by active and enthusiastic

participation of individuals. We enjoy being involved in AIESEC

Striving for Excellence We aim to deliver the highest quality

performance in everything we do. through creativity and innovation we

seek to continuously improve

Demonstrating Integrity We are consistent and transparent in

our decisions and actions. We fullfil our commitments and conduct ourselves in

a way that is true to our ideals.

Acting Sustainably We aim to deliver the highest quality

performance in everything we do. through creativity and innovation we

seek to continuously improve

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The concept consists of five very simple but strong visual elements that reflect the strength of AIESEC born from the brand attributes: Impactful, Inclusive, Daring, Dynamic, Diverse. The shapes are the simplification of the letters A-I-E-S-E-C. However, the shapes are not replacing the AIESEC logo, but support the individual chapters in giving them the creative freedom to PLAY, EXPERIMENT AND CREATE.

This shapes can’t replace the logo. They are elements that should be included in any material related with AIESEC and its programs. (Internal and External)

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All materials should include the AIESEC logo, whether the short or the long version. Logos

cannot be altered (stretched, cropped, recoloured) in any way.

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Use your creativity the best way in the materials’ creation. In the National Slovenia Portfolio you find predominantly shapes such as rectangles, triangles, parallelograms. Any colour or opacity may be used.

Text may be written on irregular bases. Any colour or opacity may be used.

Use lines in any direction to compliment the shapes in your design. Here are some examples:

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All materials should have the AIESEC logo and/or signature. They cannot be altered in any way.

Avoid using more than two typefaces. These typefaces are usually used by AIESEC:

Volunteer Abroad, Work Abroad and Activate Yourself logos cannot be altered in any way.

Volunteer abroad

Helvetica Georgia Comic Sans

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You can use the Flickr pages of AIESEC International and the AIESEC Global Gallery when compiling images – they are really high quality! Choose images that correspond to your message.

Do not have excessive amounts of writing on one page as it is not inviting to read, unless it is a brochure or another document whose objective is to inform rather than to attract your target. Convert your message into a point-form format.

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Use AIESEC creative elements within your graphics and always remember the main message you are trying to convey. Keep in mind the first thing your audience will see. There should be a balance between text and images. Examples of brand-aligned graphics for inspiration:

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