AIESEC in Bangladesh Recruitment 2010 Integrated Communications Mix
Transcript of AIESEC in Bangladesh Recruitment 2010 Integrated Communications Mix
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In te g ra te d C o m m u n ica tio n s M ix
AIESEC in BangladeshRecruitment 2010
o s s a i n S h a h r i a r
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Integrated Communications Mix
Info Stands, Visual Promo, Direct Marketing
Facebook. YouTube, GoogleDocs
Posters, Banners, Brochures
adesh Recruitment 2010
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The Integrated CommunicationsMix
The elements of the IntegratedCommunications Mix for AIESEC inBangladesh Recruitment are:
Promo Materials (Posters, Banners,Brochures)
Online (Facebook, YouTube,
GoogleDocs) Information Stands
Visual Promo (Multimedia)
Direct Marketing (one-to-one, buzz)
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Uniform Branding
Establishing an uniform brandpositioning by delivering consistentmessage and proper value to the
target audiences
All elements of mix in all the LocalCommittees should be uniform,
delivering consistent message
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Mixing
All elements of the integratedcommunications mix shouldcomplement each other
For example - Posters, Banners,Brochures, Facebook, Videos, InfoStands should be designed
around the same theme to deliverthe same underlying message.
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Delivering
To find the right people for the rightposition, the communications mixhas to attract the right kind of
people, who has potentials tonurture through AIESEC
Delivering clear messages about
skills, competencies andopportunities that potentialmembers will get from AIESEC
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Making the Marketing
Thematic approach
Leveraging the pooled skills
Appealing and informative materials Brand aligned products
Consistent is all the Local
Committees Ensure a positive impact on the
potential recruits
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Mix: Making PromoMaterials
Forming a pool of highly proficienttechnical skills from all the LocalCommittees
Developing an integrated theme
Designing nationally Posters, Bannersand Brochures, aligned with the
theme
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Mix: Digitized Marketing
National Recruitment Drive inFacebook
Using all LC and MC Pages andGroups
Online Recruitment usingGoogleDocs
Uploading visual promo in YouTube
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Mix: Managing the InfoStand
Properly designed with brand alignedmaterials posters, banners
Equipped with brochures,publications and other information
Equipped with the right people whocan provide proper information
Decorating the stand withmultimedia and playing visualpromo
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Mix: Direct Marketing
One-to-one marketing throughcurrent members to peers,classmates, etc
Buzz marketing
Branding with cool AIESECmerchandises
Creating a positive image in theuniversity
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Designing the message
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Why AIESEC: The Benefits
Highlighting their possible benefits(Personal and professionaldevelopment, societal impact,
international experience, globalnetwork)
For example to have an impact on acertain issue; learning opportunity,
providing the same experience toothers; self-development (leadershipdevelopment, self-discovery, skill-building); peers, alumni, businesses
all over the world; exchange
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Why AIESEC: InternationalInternships
International internships are the mostintense learning experience weoffer. Each year we provide over
8,500 members the life-changingopportunity to live and work in aforeign country in the areas of
management, technology,education and development.
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Why AIESEC: LeadershipCompetencies
In AIESEC we focus on developingskills sets that are needed by theworlds future leaders
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Why AIESEC: LeadershipOpportunities
Lead a team of individuals to:
Sell the exchange program tocorporate clients
Run an exchange project on arelevant social issue
Run a recruitment process on campus
Put new members through theinduction process
Organize a learning activity formembers
Organize a conference for 20 to 300
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Why AIESEC: LeadershipOpportunities
Be a part of a national orinternational team that: Manages AIESEC at 4 universities
Delivers training at conferences withup to 300 people
Sells and manages major partnershipswith companies and organizations
Represents Bangladesh at AIESECconferences
Leads develop of national strategiesfor different functional areas
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Why AIESEC: Global LearningEnvironment
From virtual global discussions andteam work experiences to hundreds ofopportunities to participate in physicalmeetings. AIESEC offers you a unique
global learning environment toexplore and develop your potential
By participating in AIESEC, you developcertain leadership competences that
help you improve your personal andprofessional skills. Thosecompetences are carefully followedup in the organization during all yourAIESEC experience, so you can seeand track your development
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Why AIESEC: DevelopingLeadership Skills
Functional Skills
Sales and Marketing
Strategic Planning
Human Resources
Budgeting/Accounting
Project Management
Communication
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Why AIESEC: DevelopingLeadership Skills
Soft Skills
Team Management
Public speaking and Presentation
Cross-cultural and diversityawareness
Training and facilitation
Learn and practice new languages
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Differentiating AIESEC
Promoting our differentiator:
Youth Driven: emphasizes energy, passion,emotion, and leadership or leading,essentially what AIESEC is about, also
reinforces the fact that we are youth run
Impactful: experience that ourstakeholders have when they engage withAIESEC, and the positive impact it can
have on them and/or on society. Experience: experience draws together all
aspects of the AIESEC experience(leadership opportunities, international
exchange and global learningenvironment)
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The Essence
The promotional messages should bebuilt around the essence of AIESEC Activating Leadership.
AIESEC is about providing theplatform and necessary tools foryouth to develop themselves, so
that they can have a positiveimpact on their environments
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Physical Manifestations
Physical manifestation is the firstinteraction point that our targetaudiences have with AIESEC
including everything fromphysical meetings to our website,conferences, even our Code ofEthics, all shape the way our
target audiences will understandAIESEC
The physical manifestation of thepotential members should provide a
positive brand experience for them to
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Rules!
The Recruitment materials mustbe brand aligned (no violationsof the brand)
The Recruitment must beevaluated with the Brand Filter
Tool
The Recruitment must ensurethat the potential members aregetting proper brand
experience
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Now, Lets have aRecruitment
Signing off
Hossain Shahriar
Member Committee Vice President, Communications AIESEC in Bangladesh 2010-11
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Any Questions?
contact me at