CFVG Breakfast Conference on Social Media

Time & Venue: Tuesday, June 14, from 8:30 am to 10:30 am Palace Hotel, 56-66 Nguyen Hue Street, D.1, Ho Chi Minh City

What is the use of social media within companies, in B2B and B2C areas?

How can you differentiate your strategy by using interactive media?

Why Social Media marks a shift within the Marketing strategy today?

Marc Diviné, Associate Professor at IAE-Paris Sorbonne University in charge of B2B

Marketing and Innovation Management. He is a former Product Manager at Alcatel and

Marketing Director at Satas and Neopost. He will provide a practical approach based on a

survey of 200 international companies including IBM, L’Oreal, Unilever and 53% of them

operating in B2B.

His conference offers also the satisfaction key levels and results of using social media

and Web 2.0 by Marketing managers and their intentions for the future to boost the

companies’ development in terms of services, products and image.

Mr. Nguyen Dang Duy Nhat, President of CMO Council Worldwide in Vietnam held key

managerial positions in leading multinational companies, e.g. Prudential, Friesland Foods -

Dutch Lady, URC, Tradewind Asia and Heinz. His presentation will focus on:

Where Marketers are targeting their social media efforts

The top benefits of social media marketing

Marketers’ future social media plans

Roundtable – Social Media within companies in Vietnam and Europe

Animated by Mr. Nguyen Ngoc Hieu, Digital Media Director of Ringier. He has formerly

worked for Sony, Y&R, Dizatec and gathered an 11-year experience in online marketing in

Vietnam.

Join this conference to get practical knowledge on how to maximize the

potential of your brands!

Event co-hosted by

Registration with your complete name, position, company, and contact information before June 13 to

Ms Kim: kimnguyet@cfvg.org

Participation fee for the conference with breakfast included (to be paid at the entrance):

200.000 VND // 100.000 VND for all students, CFVG alumni, CAB members, partners (please show your card)

In English

www.cfvg.org

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A B2B approach based on a survey of 200 companies