AIESEC Argentina & Uruguay | Summer Peak Analysis
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Transcript of AIESEC Argentina & Uruguay | Summer Peak Analysis
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Converting Data
into ACTION!
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Creating the leadership the world needs requires a product the youth desires
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1 2 3 4UNDERSTAN
D--------
FOCUS
CUSTOMIZE
ATTRACT--------
CONVERT--------
CLOSE
DELIGHT--------------------
SHOWCASE
PRODUCT-CUSTOMER FLOW
CUSTOMER FLOW
PRODUCT EVOLUTION
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UNDERSTAND--------
FOCUS CUSTOMIZE
ATTRACT--------
CONVERT--------
CLOSE
DELIGHT -----------------------
SHOWCASE
Who are the “right” EP’s to raise Raise Match Realize
2. National Form analysis
2. NPS Analysis
1. MyAIESEC.net
Raising more of the right EP’s faster A better
product
1. NPS analysis1. MyAIESEC.net analysis
tab
3. National Form analysis
3. Market research
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Get the DATA about the customer
CUSTOMER LOYALTY
through Product Development
Transform this data into ACTION
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Get the DATA about the customer
CUSTOMER LOYALTY
through Product Development
Transform this data into ACTION
Now we are here
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Argentina & Uruguay Summer
Peak
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Google10%
Folletos3%
Universidad9%
Facebook33%
Amigo/Conocido
25%
Página Web2%
Stand en la Universidad
18%
¿Cómo te enteraste de esta oportunidad?
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América del Sur
19%Centro América
18%América del
Norte12%Europa
21%
África10%
Asia10%
Oceanía10%
¿A dónde te gustaría ir de intercambio?
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1°26%
2°17%3°
15%
4°13%
5°10%
Más5%
-2 Egresados11%
+2 Egresados4%
Año de la carrera
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2014%
2115%
2215%
2313%
2412%
259%
268%
275%
284%
292%
302%
+302%
Edad
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14%
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NPS*Waterfall Report
What does our customers value more?
Cultural p
reparation
Induction to
AIESEC
Logisti
cal su
pport
Intergration by the hosti
ng entity
Information pro
vided about the GCDP pro
gramme
Matching su
pport
Communication effecti
vity durin
g acceptance
proce
dure
The selecti
on proce
ss
Personal d
evelopment
Cross-
cultu
ral underst
anding & awareness
Job-description cla
rity and alig
nment
Opportunity
to cr
eate positive so
cietal im
pact
Visa docu
ments and in
formation
AIESEC’ support
during th
e experie
nce
Cross-
cultu
ral underst
anding & awareness
0
5
10
15
20
25
30
35
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05
1015202530
Top problems of our customers
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- Cultural Preparation
- Integration by the hosting entity
- Logistical Support
- Job – Description clarity and aligment
- Professional Working environment
- Professional development
- Personal Development
- Opportunity to create positive societal impact
- Cross-cultural understanding
- AIESEC’s support during experience
- Practical hard and soft skills development
- A practical team experience
- Personal and professional development
- Activities which develop an entrepreneurial and responsible attitude towards being a better leader
- Access to a global network
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“Estoy muy feliz y conforme con el inicio de la experiencia. La preparación cultural previa y el contacto constante con los miembros de Aiesec me permitió comenzar a aprender y practicar el idioma previamente a mi llegada. El apoyo logístico es excelente, tengo el agrado de vivir con una familia maravillosa. Los miembros de Aiesec nos recibieron muy calurosamente y ellos explicaron cada detalle de las funciones que cumpliríamos y como se desarrollará el trabajo.”
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“Debería haber más honestidad al momento de promocionar la práctica o el proyecto ya que se prometen cosas que luego no se cumplen y se generan expectativas que no son satisfechas. También deberían aceptar una cantidad razonable de trainees, teniendo en cuenta el número o la capacidad de hosts y los proyectos u ONGS disponibles.”
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46%
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Braz
ilPe
rú
Méx
icoChi
le
Kenia
China
Grecia
020406080
100120140160
RE Dic-Ene
Series1
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0,01%3.000.000 students
115 universities
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YOUR TOURN
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In LCs, analyse the information you bring and fill these
framework. It’s a brainstorming, don’t limitate
your ideas
Raising+Matching more of the right EP’s faster
MAINS GOALSWho are the “right” EP’s to raise
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You have done this…
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Topic Insights & Action plan
Customized Promotion(Country, preferences, age)
Channels
University Relationships
Univerisity focus
Out customer, are we reaching him?
Conversion rates by universities
Customer Management: induction, preparation.
Purpose Understanding in every customer
AIESEC Relevance in our market
Physical promotion
LEXP Activities and promotion