AIDS 2014“Paint the Town Red”

Paint the Town Red

• AIDS2014, the largest health-related conference in the world is coming to Melbourne in July 2014

• Over 14,000 delegates attending• Over 1,200 international media attending• Melbourne’s role as ‘host city’ is to develop and deliver a city

activation program that showcases the best of the city’s art, culture, sport, retail, business, public conversation and education sectors

• Over 80 partners currently participating in the program• Estimated economic impact for Melbourne - $80million +• Collaboration between State and Local Governments to bring the

conference to Melbourne

Paint the Town Red

One of the city’s feature projects is turning iconic and prominent buildings and public spaces red for the duration of the conference.

Partners confirmed to date include:* The Arts Centre spire * Royal Exhibition Building * Hamer Hall * Melbourne Museum* Eureka Tower * Myer* Parliament House * The Emporium* Old Treasury Building * Town Hall* Melbourne University * GPO Building* St Paul’s Cathedral * Federation Square* Princes Bridge * St Kilda Road trees* Public fountains * Melb Convention & Exhibition Centre* Queen Victoria Market * State Library

Paint the Town Red

Purpose of the activation

•Showcase Melbourne’s support for the search for a cure for HIV/AIDS•Demonstrate how successfully Melbourne collectively comes together as a city around special events•Reach out to building owners and landlords to participate even though they may have no direct connection to the Conference