Accounting in BusinessTeam 4Hanan Al-AsiriHisham Al DahmashawiRami QaqishSanoj VargheseBackground A UK based multi-channel retailer ofering exciting, beautifully designed, excellent quality clothing, footwear, accessories and home products and a member of FT!-"## index$ The %!&T retail chain was launched in February "'() and the *rst store opened with an exclusi+e coordinated collection of stylish clothes, shoes and accessories for women$ ,ollections for men, children and the home quic-ly followedCompetition vs next . /ar-s and pencer 0ebenhams Arcadia 1roup ltdSWOT Analysis

,onsistent re+enue and pro*t growth /ulti ,hannel retailing enhancing customer base Focus on sustainabiity2 3+erdependence on the UK /ar-et3 ,ontinued cost sa+ings from internal restructuring initiati+es Further expansion in emerging mar-etsT 4ntense competition from global retail giant 5ising labor wages in the UK urge in shoplifting afecting retailers6 costFinancial Ratios Next vs Competition4n the middle of /ainstream fashion mar-etPST analysis Political7 UK, is a /ember tate of the !uropean Union and ful*ls stable political surrounding which is the basis for long-term decisions upon which the go+ernment has to act to achie+e certain conditions$ This has gi+en %!&T 89, a higher scope of economic actions$ :1rin, )##'; conomic7 The current economic climate in the UK is unstable and this brings short term +olatility in %!&T sales which, in turn, ma-e forecasting di