AIA Conference

AIA Conference

John Nicholson

Chief Executive

Aviation NZ

27 July 2010

Engineering Division

Connecting customers to New Zealand Aviation solutions

Overview

Will cover:

• Review of last year

• Update on Aviation NZ

• The region by sector matrix

• What we are doing

• Who wants a boarding pass?


Supply Influence Demand

NZ Companies

Sector Champions

Aviation NZ

Identifies

ValidatesFacilitatesBuilds scaleDevelops ProgrammesPromotesChampions

Customers

Opportunities

CAA

AIA

MoT

NZTE

InteractionNeed ScaleCollaboratio

n

Respond Respond


Aviation NZ Role

• Develops strategic relationships with international companies

• Identifies, and validates opportunities• Facilitates and project manages responses • Raises NZ aviation profile• Encourages regulatory alignment

Connecting customers to New ZealandAviation solutions

The market outlook

• Farnborough sales nearly US$29b• Bullish Boeing and Bombardier 20 year

forecasts• Asia Market growing fastest• Less maintenance, more outsourcing• EU moving away from Euro base• OEM technology relationships• Service function and relationships more

important


The sector/market mixTraining MRO Airports

India Yes No Poss

China Yes No Poss

South Pacific

Poss Yes Poss


“… if we go into another country and make decision based on how we operate in our own home country – the chances are we’ll make some very bad decisions.”

Prof. Geert Hofstede, author of Culture’s Consequences, et al.

“Know your enemy and know thyself and you can fight a hundred battles without peril

(Sun Zi, The Art of War, 6th century BC)

iglobal

The culture of doing business

• The link between an organisation and its audience - internal and external

• A reputation

• A perception of an organisation – both emotional and rational

• A sum of all of the parts of an organisation

• The glue that binds an organisation together and provides its stakeholders and members with a sense of belonging

• A common voice and a collective force

What is a brand?

• To connect with your audiences – both internal and external

• To build a reputation

• To express the promise that your organisation offers

• To deliver the promise that your organisation offers

• To develop consistency which leads to trust

• To build strength through solidarity

• To increase the value of your organisation

Why build a brand?

What we are doing: the brand

The vision:

A specialised, globally connected high value, growing and sustainable service and manufacturing industry based on 21st century technologies.

ValuesProfessional – expert adviceInnovative – develops solutionsCollaborative – brings togetherResponsive – customer focusAccountable – measured by results


What we are doing - positioningPositioning statement:

• New Zealand’s competitive MRO expertise keeps your aircraft safe and cost-efficient

Substantiation• High quality standards, rising productivity levels and

moderate OECD-level costs mean New Zealand MRO companies are internationally competitive.


What we are doing: actions

• Relationships in market• Relationships with key NZ companies for

MRO project• ICAO –ACI AMPAP, Akl early Oct 2010• ASPA event, Akl 11 and 12 Nov 2010• Avalon Airshow 1 to 6 March 2010• Potential visit from India• Potential South America research


Who we are working with

Anzes Aviation EnterprisesAxiam CastechCHEC CompotecDC Ross Eagle-iEurocopter Fibreglass DevelopmentsFieldair Flight InteriorsHamilton Aero Hawker PacificJMI Aerospace Metrology GroupNational A/C Interiors Northland Contract Boat BuildersOceania Pacific AerospacePeet Aviation SouthairStrategic Sourcing Southern Cross EngineeringW&G Davies


Collaboration at a price


Conclusion

• Aviation NZ is about collaboration to achieve the scale and breadth of response

• We focus on higher value, but more complex solutions

• Some programmes are in place• Opportunities exist for involvement• Who wants a Boarding Pass?


AIA Conference

Documents

Transcript of AIA Conference